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NP Digital Accelerates Strategic Growth through Agreement to Acquire SearchGuru, Expanding Portfolio and Market Reach in APAC

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The end-to-end performance marketing agency strengthens its market presence following its agreement to acquire SearchGuru, fueling APAC expansion and innovation in digital marketing solutions.

SINGAPORE, June 4, 2024 /PRNewswire/ — NP Digital, a global leader in performance marketing founded by famed marketing expert Neil Patel, announced its agreement to acquire SearchGuru further solidifying its position as a market disruptor in the APAC market. This significant move underscores NP Digital’s commitment to innovation and expansion in the rapidly evolving landscape of performance marketing in the region.

With offices in high-demand markets such as Australia, India, Malaysia, Singapore, and Hong Kong SAR, the acquisition will add an additional 120 digital marketers to its 270-strong APAC team, and unlocks new opportunities for synergy and market penetration. SearchGuru brings to the table a strong heritage in performance marketing, aligning closely with NP Digital’s customer-centric values and culture. SearchGuru has a market-leading reputation and a proven track record of delivering business performance for leading brands such as Club Med, Nespresso, Maybank or DHL, across Asia. It will add scale in-marketSEO, paid media, creative capabilities and top talent to NP Digital’s portfolio.

“NP Digital’s agreement to acquire SearchGuru marks an exciting chapter in our journey. We are eager to welcome SearchGuru to the fast-growing NP Digital family. This collaboration strengthens our foothold in the APAC region, affirming our commitment to serving our clients with unparalleled innovation and excellence in performance marketing. By synergising our expertise, resources, and unwavering dedication, we’re poised to push the boundaries of what’s possible in the digital marketing landscape and deliver greater value and impact to our clients’ businesses,” said Dan Kalinski, Managing Director, APAC, NP Digital.

The strong alignment between NP Digital and SearchGuru will enable the combined entity to offer a comprehensive suite of performance marketing solutions from media, creative and content to CRO and data. By harnessing NP Digital’s robust technology stack and leveraging SearchGuru’s experience across the Asian markets, the partnership is poised to deliver unmatched value and ROI to clients across key verticals such as finance, insurance, travel and beauty.

“It’s been an amazing journey growing from a local 4-man agency to a regional player with over 120 specialists while delivering 11 consecutive years of revenue growth in the process. Joining NP Digital will elevate us further to the global stage, while simultaneously allowing us to also tap into their vast industry skill set and experience, in-house tools and established processes,” said Larry Lim, CEO, SearchGuru.

“This acquisition reaffirms our commitment to customers by expanding and diversifying our APAC talent and capabilities, better enabling us to support their needs and take advantage of new opportunities around the globe,” said Mike Gullaksen, CEO of NP Digital.  “Integrating SearchGuru into our ecosystem not only expands our industry-leading scale and expertise, but now enhances our ability to empower APAC businesses with cutting-edge digital strategies and measurable results culturally and geographically”

About NP Digital

NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division with the platforms Ubersuggest and AnswerThePublic, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer challenger-type organisations. NP Digital spans the globe with over 800 employees in 20 different countries. For more information visit npdigital.com.

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SOURCE NP Digital

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Movate Recognized as a Leader in Everest Group’s Digital Workplace Services PEAK Matrix® Assessment 2024 for Mid-Market Enterprises

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BENGALURU, India, Dec. 24, 2024 /PRNewswire/ — Movate, a leading digital technology and IT services provider, has been named a Leader in the Everest Group’s Digital Workplace Services PEAK Matrix® Assessment 2024 for Mid-Market Enterprises. This report by Everest Group, a leading global research firm, evaluates and compares the top providers in digital workplace services, focusing on their vision, capabilities, and market impact.

Movate has been recognized for its innovative Digital Workplace Service Offering, which addresses the evolving needs of modern enterprises with cutting-edge generative AI applications, smart workplace tools, and workplace automation platforms. With a robust portfolio of services across the Digital eXperience Desk, Workplace Engineering, Unified Device Management, Productivity & Collaboration, and AI @ Workplace, Movate has proven expertise and experience in delivering end-to-end workplace solutions. These offerings empower enterprises to transform their workplace experiences, ensuring agility, operational efficiency, and seamless collaboration.

 

Defined by a persona- and user experience-centric approach, Movate’s Digital Workplace Practice leverages strategic partnerships with technology leaders like Microsoft and ServiceNow to accelerate business outcomes. Its robust ITSM capabilities and innovative smart field support services—including Virtual Genius Bars, smart lockers, and vending machines—demonstrate a forward-thinking, remote-first service delivery model. Additionally, investments in Movate AI, a holistic AI suite for enterprise reinvention at scale, empower clients with advanced capabilities such as automated behavioral analysis, KPI trend insights, smart device monitoring, and proactive problem solving.

Sunil Mittal, CEO at Movate, said, “We are honored to be recognized as a Leader in Everest Group’s Digital Workplace Services PEAK Matrix® Assessment for 2024. This distinction reinforces Movate’s unwavering commitment to driving innovation, harnessing cutting-edge technology, and leveraging our deep industry expertise to shape the digital workplaces of tomorrow. By focusing on reimagining the employee experience through smart, secure, and AI-powered workplace solutions, we are enabling global enterprises to achieve transformational business outcomes and set new benchmarks in the digital workplace landscape.”

Udit Singh, Vice President, Everest Group, said, “The digital workplace mid-market enterprises have unique demand themes that set them apart from their large counterparts, necessitating distinct sourcing needs that emphasize client management, agility, and cost-effectiveness to stay competitive. To serve these unique needs, providers must refine their offerings and tailor solutions for mid-market clients.

Movate’s persona- and user experience-centric approach to workplace, along with its strategic focus on ITSM capabilities, robust smart field support services, and investment in generative AI solutions, have collectively contributed to its position as a Leader in Everest Group’s Digital Workplace Services PEAK Matrix® Assessment 2024 – Mid-market enterprises.”

For more information on Movate’s recognition in Everest Group’s Digital Workplace Services PEAK Matrix® Assessment 2024, visit:  Movate recognized as a leader in Everest Group’s Digital Workplace Services PEAK Matrix® Assessment 2024 (Mid-market enterprises)

About Movate:

Movate is a digital technology and customer experience services company committed to disrupting the industry with boundless agility, human-centered innovation, and relentless focus on driving client outcomes. It helps ambitious, growth-oriented companies across industries stay ahead of the curve by leveraging its diverse talent of over 12,000 full-time Movators across 21 global locations and a gig network of thousands of technology experts across 60 countries, speaking over 100 languages. Movate has emerged as one of the most awarded and analyst-accredited companies in its revenue range. To know more, visit: www.movate.com.

Follow Movate on LinkedInFacebook and Twitter.

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AIMA Technology Welcomes Top U.S. Dealers to Shape the Future Together

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TIANJIN, China, Dec. 23, 2024 /PRNewswire/ — On December 7, 2024, AIMA Technology Group warmly invited a delegation of five top-performing U.S. IBD dealers to visit its headquarters. Accompanying the group was Angela Zheng, CEO of AIMA’s U.S. subsidiary, AIMA EBIKE, along with her sales, marketing, and customer service teams. This visit not only marked a deepened connection between AIMA and the mainstream U.S. market but also provided U.S. dealers with a valuable opportunity to witness AIMA Technology’s globally leading capabilities in research, development, and manufacturing of electric mobility solutions.

The delegation first toured AIMA’s state-of-the-art factory in Tianjin. Aima Technology possesses production factories with extremely high levels of intelligent manufacturing Additionally, AIMA has integrated advanced technologies such as AI visual recognition and established a CNAS-certified R&D laboratory, maintaining its industry leadership in intelligent transformation. During the tour, the dealers were deeply impressed by AIMA’s cutting-edge technology, large-scale production capabilities, and relentless pursuit of excellence in product development and manufacturing. They expressed that this rare visit not only enhanced their understanding of AIMA but also strengthened their confidence in promoting AIMA products as a symbol of outstanding performance and exceptional quality to their customers.

Furthermore, AIMA Technology’s R&D team engaged in in-depth discussions with the dealers regarding the new models AIMA EBIKE plans to launch in 2025. The dealers test-rode prototypes of the latest models and shared their innovative insights. They expressed high praise for AIMA’s product innovation capabilities and market acumen, recognizing these as key factors that distinguish AIMA in the industry.

Later, the dealers joined AIMA Technology‘s team to witness the rollout of the 10,000th AIMA E-Bike. This milestone moment showcased AIMA’s exceptional manufacturing strength and market influence. The dealers were inspired and expressed strong confidence in the promising future of their partnership with AIMA.

This visit from the top-tier U.S. dealer delegation not only deepened mutual trust and friendship but also injected new momentum into AIMA’s ambition to become a leader in the U.S. E-Bike industry by focusing on the IBD channel. Looking ahead, AIMA Technology will continue to strive to provide market-leading performance and quality, enhancing its product development and manufacturing capabilities while working hand-in-hand with global dealers to create an even brighter future.

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SOURCE AIMA Technology

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AIMA Technology Group to Unveil Seven New Electric Mobility Products at CES 2025 and Partner with Italian Brand to Set New Industry Standards

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LAS VEGAS, Dec. 23, 2024 /PRNewswire/ — AIMA Technology Group will debut seven new electric mobility products at CES 2025, catering to diverse consumer needs, from urban commuters to adventure seekers. Each product will showcase AIMA Technology Group’s signature blend of futuristic design, smart technology, and eco-conscious engineering, further advancing sustainable electric mobility.

AIMA Technology Group will also unveil its strategic partnership with a top-tier Italian brand at CES 2025, merging luxurious aesthetics with superior performance to set a new standard in the electric mobility industry. This collaboration will redefine luxury and practicality in electric mobility, establishing a new benchmark for the industry.

AIMA Technology Group’s global expansion is accelerating, having already covered over 50 countries, with a cumulative sales volume exceeding 80 million units by 2023. The showcase at CES 2025 will further strengthen AIMA Technology Group’s leadership in the global electric mobility market.

During CES 2025, AIMA Technology Group will hold a media reception on Tuesday, January 7th at 10:30 AM (Pacific Time) to showcase its new product lineup. On January 8th at 11:00 AM, AIMA will unveil the mysterious limited-edition concept new product at the CES booth, redefining the future of mobility. We invite you to join us in discovering this groundbreaking innovation. Booth location: Las Vegas Convention Center, North Hall, Booth #10947, showcasing our latest innovative achievements.

AIMA Technology booth: Las Vegas Convention Center, North Hall, Booth #10947.

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SOURCE AIMA Technology

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