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Acer Launches New Line of TravelMate Business AI Laptops

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New TravelMate laptops deliver business-grade experiences with the latest AI, security, and management solutions, in durable thin-and-light chassis designs

Editor’s Summary

New Acer TravelMate laptops are powered by the latest processors with built-in NPUs, Copilot on Windows with dedicated hotkey[1], Trusted Platform Module (TPM) 2.0 security protection and Acer’s suite of commercial management solutionsThe Intel Evo™ Edition[2] Acer TravelMate P6 14 brings premium AI experiences featuring Intel® Core™ Ultra processors[2] with Intel vPro® Enterprise, plus stunning visuals on a 2.8K OLED display[2]Acer TravelMate P4 16 Series and Acer TravelMate P4 Spin 14 business laptops are powered by Intel Core Ultra processors with Intel vPro Enterprise and Intel Graphics built-in for stunning visuals on their WUXGA displays; Convertible model comes with an option for a touch display and 4G LTE[2] connectionThe TravelMate P4 14 is powered by AMD Ryzen™ PRO 8040 Series processors[2] with AMD Ryzen™ AI for unique local AI-enabled experiences to boost productivity and with support from up to 64 GB[2] of dual-channel DDR5 memory for cutting-edge performance in rendering tasks, boosting multitasking efficiency and better handling of large datasetsLatest TravelMate laptops are built for lasting use and durability with long-lasting and fast-charging batteries[2,3], MIL-810H durability certification[4], and Acer Dust Defender, and are designed for sustainability with TCO certification[5,6] and EPEAT registration[7]

TAIPEI, May 31, 2024 /PRNewswire/ — Acer today announced a new range of AI-enhanced TravelMate business laptops. Powered with the latest generation of processors with built-in NPUs, the new laptops offer professionals and executives next-level performance, productivity, and mobility, in addition to enhanced security and connectivity features.

Optimized to deliver new AI-powered capabilities and user experiences, all of the new business laptops come with Acer TravelMateSense for quick access to device management settings and customizations, a new Acer Experience Zone for the collection of the devices’ AI features, and Copilot accessible through a dedicated hotkey[1]. Each model also offers advanced security and administration features to streamline device deployment and management for business, ensuring data are safeguarded with discrete Trusted Platform Module (TPM) 2.0, biometric security, and a camera privacy shutter.

Acer TravelMate P6 14: Premium Experiences and OLED Display Quality

Designed for business leaders and executives, the Acer TravelMate P6 14 (TMP614-73) is powered by the latest Intel Core Ultra 7 processors with Intel vPro Enterprise, and built-in Intel Graphics and Intel AI Boost to unlock new AI experiences, performance, and power efficiency in the premium device. The Intel Evo edition business laptop has up to 32 GB of LPDR5X memory[2], and up to 1 TB M.2 PCIe SSD[2]  for long-lasting battery life and fast response even when handling large workloads.

A stunning 14-inch WQXGA+ OLED (2880 x 1800) panel with a touch option, paired with a 16:10 aspect ratio, narrow bezels, and DTS® audio delight users with immersive audio and visual experiences. Cinematic colors and motion clarity can be experienced when watching videos with 100% DCI-P3 color gamut support and VESA HDR TrueBlack 500 certification. The TravelMate P6 14 also comes with Wi-Fi 7 and Bluetooth® 5.3, and a large availability of essential ports that support Thunderbolt 4™ for seamless connectivity and convenience during business travels.

Acer TravelMate P4 Series Laptops: The Ultimate Work Companions

The new TravelMate P4 Series of thin-and-light business laptops include a 14-inch convertible design, as well as 14- and 16-inch clamshell models, all with new performance, security, and device management features to support professionals and IT technicians.

The 2-in-1 Acer TravelMate P4 Spin 14 (TMP414RN-54) allows users to effortlessly switch between various tasks and modes and take advantage of its portability weighing just 1.49 kg and 21.9 mm thin. It gets a performance boost with up to an Intel Core Ultra 7 processor 165U[1] with built-in Intel Graphics and Intel vPro Enterprise eligibility, and long battery life[2,3] for efficient work sessions plus fast charging capability when needed. The device also comes with a 14-inch WUXGA (1920 x 1200) display with a touch option and a 16:10 narrow bezel for an enhanced visual and audio experience with DTS immersive audio. Helping highly mobile professionals stay connected, the TravelMate P4 Spin 14 comes with Wi-FE 6E and optional 4G LTE[2] connectivity.

Productivity and reliable performance are ensured on the Acer TravelMate P4 16 (TMP416-53) as it is powered by the latest Intel Core Ultra processors with Intel vPro Enterprise[2]. It is further supported with Intel Unison, fast dual-channel DDR5 memory of up to 64 GB and up to 1 TB of PCIe SSD storage, along with extended battery[2,3] life. Stunning visual details are shown on the device’s WUXGA (1920×1200)[2] narrow bezel display paired with Acer TrueHarmony technology for elevated audio. Like the convertible model, the 16-inch laptop comes with a variety of ports that help professionals stay connected when out of the office.

The Acer TravelMate P4 14 (TMP414-42-TCO) features the latest AMD Ryzen PRO 8040 Series processors advanced with AMD Ryzen AI, with up to eight high-performance processing cores based on the “Zen 4” architecture, to deliver ultimate performance across collaboration, productivity and content creation applications. Ryzen AI empowers the AI PC with incredible speed, enabling enhanced privacy, excellent battery life, and whisper-quiet operation. It supports up to 64 GB of DDR5 memory, up to 1 TB of PCIe Gen4 storage, extended battery life, cutting-edge enterprise security features and modern Enterprise Mobility Management solutions as part of AMD PRO technologies

All the TravelMate P4 Series devices are designed to withstand the rigors of daily wear and tear without impeding performance. Their military-grade durability compliance[4] does just that and Acer Dust Defender helps minimize dust buildup internally that can be a cause of slowdown. Device protection extends even further with all devices equipped with discrete TMP 2.0, privacy shutters and fingerprint readers for secured logins, and an optional Smartcard reader for the TravelMate P4 models.

Enhanced with AI Features

Each of the TravelMate business laptops is equipped with new AI features for collaboration and creation, collated in the Acer Experience Zone on the TravelMateSense application. Creative professionals can leverage Acer LiveArt which helps to instantly remove the background of an image[8] with people, animals and objects and generate depth maps on 2D images. With GIMP and Intel Stable Diffusion plugin[9], they can also generate illustrations and images with just a few clicks and simple text input.

These TravelMate products also ship with the new Acer PurifiedView 2.0, which utilizes the NPU to offload AI-accelerated applications to optimize power consumption and create smoother experiences when videoconferencing and live streaming experiences with Background Blur, Automatic Framing, and Eye Contact to make users look their best at all times. The devices also enable Acer PurifiedVoice with AI Noise Reduction to actively suppress background noise for clearer audio.

Pre-installed Business Support Solutions

Acer’s suite of commercial solutions supports entrepreneurs and business owners to manage business functions and safeguard vital information. With the new TravelMateSense software, user can optimize, tailor, and access support systems on their laptops with one click of the TravelMateSense key. “Workflow” consolidates all the functions users may need in different work scenarios (Meeting, Away, and Work) and can be further customized based on specific preferences. “Secure Guard” provides a range of security-related features, including USB Device Filter, Personal Secure Drive, File Secure, and Dynamic Lock to keep the TravelMate devices safe from potential threats. With “Checkup”, users can examine the health of vital device components such as storage, RAM, and battery health which comes with a guide to perform calibrations for battery charging optimization. Further configurations on the system such as performance and charging modes, screen settings, and the DustDefender function are available along with an overview system status window on the home page for a real-time status report on the TravelMate devices.

Acer Office Manager is useful since it allows offices without dedicated IT staff to poll data, centralize resources and monitor IT assets in one portal. Safeguarding critical data is also made easier as Acer ProShield Plus integrates multiple security and management features in a single-client console.

Certified Earth-friendly

All Acer TravelMate laptops are EPEAT-registered and incorporate the use of recycled materials in their design and packaging, meeting the most demanding set of criteria for sustainability leadership in electronics.

Pricing and Availability

The Acer TravelMate P6 14 (TMP614-73) will be available in North America in July, starting at USD 1,429.99, and in EMEA in Q3, starting at EUR 1,359.

The Acer TravelMate P4 Spin 14 (TMP414RN-54) will be available in North America in July, starting at USD1,329.99, and in EMEA in Q3, starting at EUR 1,019.

The Acer TravelMate P4 16 (TMP416-53) will be available in North America in July, starting at USD 1,229, and in EMEA in Q3, starting at EUR 959.

The Acer TravelMate P4 14 (TMP14-42-TCO) will be available in EMEA in Q4, starting at EUR 949.

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com.

Visit Acer’s Media Center for product images and specifications, or visit the Acer Press Room to see all announcements.

Specifications

Name

Acer TravelMate P6 14

Model

P614-73

Operating System

Windows 11 Pro, Windows 11 Home

Processors

Intel® Core™ Ultra 7 processor 165H (Intel® AI Boost capable, and Intel® vPro™ Enterprise eligibility) 

Intel® Core™ Ultra 7 processor 155H (Intel® AI Boost capable)

Intel® Core™ Ultra 5 processor 135H (Intel® AI Boost capable, and Intel® vPro™ Enterprise eligibility)

Intel® Core™ Ultra 5 processor 125H (Intel® AI Boost capable)

Graphics

Intel® Arc™ Graphics eligible

Memory

Up to 32 GB dual-channel LPDDR5X SDRAM

Display

14.0″ display with OLED technology, WQXGA (2880×1800), 16:10 Aspect Ratio, 400 nits brightness, Acer CineCrystal™, 100% DCI-P3

Storage

Up to 1 TB, PCIe Gen 4, 16 Gb/s, NVMe, Dual slots

Camera

FHD camera (1920 x 1080) with 1080p HD video at 60 FPS; with Temporal Noise Reduction, and Privacy Shutter; Dual-mic support

Ports

Two USB Type-C (supporting Thunderbolt 4, USB charging and Power Delivery up to 65W), one USB 3.2 Gen 1 Type-A, HDMI 2.0, MicroSD Card reader

Battery, Battery life

65 Wh 4-cell Li-ion battery, fast charging; provides battery life up to 12 hours

Wireless and Networking

Wi-Fi 7 Wireless LAN and Bluetooth 5.3 or above

Security

Acer ProShield Plus, Discrete Trusted Platform Module (TPM) solution

Dimensions

313.4 (W) x 226.5 (D) x 16.9/18.9 (H) mm [12.34 (W) x 8.92 (D) x 0.67/0.74 (H) inches], 1.19 kg (2.62 lbs.)

System Compliance

Energy Star®, EPEAT®

 

Name

Acer TravelMate P4 Spin 14

Model

P414RN-54

Operating System

Windows 11 Pro, Windows 11 Home

Processors

Intel® Core™ Ultra 7 processor 165U (Intel® AI Boost capable, and Intel® vPro™ Enterprise eligibility) 

Intel® Core™ Ultra 7 processor 155U (Intel® AI Boost capable)

Intel® Core™ Ultra 5 processor 135U (Intel® AI Boost capable, and Intel® vPro™ Enterprise eligibility)

Intel® Core™ Ultra 5 processor 125U (Intel® AI Boost capable)

Graphics

Intel® Graphics

Memory

Up to 64 GB dual-channel DDR5 SDRAM

Display

14.0″ display with IPS technology, WUXGA (1920×1200), 16:10 Aspect Ratio, 340 nits brightness, 100% sRGB

Storage

Up to 1 TB, PCIe Gen4, 16 Gb/s, NVMe

Camera

FHD camera (1920 x 1080) with 1080p HD video at 60 FPS; with Temporal Noise Reduction, and Privacy Shutter; Dual-mic support

Ports

Two USB Type-C (supporting Thunderbolt 4, USB charging and Power Delivery up to 100W), twoUSB 3.2 Gen 1 Type-A, HDMI 2.0, MicroSD Card reader

Battery, Battery life

Up to 65 Wh 3-cell Li-ion battery, fast charging; provides battery life up to 14.5 hours

Wireless and Networking

Wi-Fi 6E Wireless LAN and Bluetooth 5.3 or above

Security

Acer ProShield Plus, Discrete Trusted Platform Module (TPM) solution

Dimensions

319 (W) x 229 (D) x 18.9/21.9 (H) mm [12.56 (W) x 9.02 (D) x 0.74/0.86 (H) inches], 1.49 kg (3.28 lbs.)

System Compliance

Energy Star®, EPEAT® Gold

 

Name

Acer TravelMate P4 16

Model

P416-53

Operating System

Windows 11 Pro, Windows 11 Home

Processors

Intel® Core™ Ultra 7 processor 165U (Intel® AI Boost capable, and Intel® vPro™ Enterprise eligibility) 

Intel® Core™ Ultra 7 processor 155U (Intel® AI Boost capable)

Intel® Core™ Ultra 5 processor 135U (Intel® AI Boost capable, and Intel® vPro™ Enterprise eligibility)

Intel® Core™ Ultra 5 processor 125U (Intel® AI Boost capable)

Graphics

Intel® Graphics

Memory

Up to 64 GB dual-channel DDR5 SDRAM

Display

16.0″ display with IPS technology, WUXGA (1920×1200), 16:10 Aspect Ratio, 400 nits brightness, 100% sRGB

Storage

Up to 1 TB, PCIe Gen 4, 16 Gb/s, NVMe, Dual slots

Camera

FHD camera (1920 x 1080) with 1080p HD video at 60 FPS; with Temporal Noise Reduction, and Privacy Shutter; Dual-mic support

Ports

Two USB Type-C (supporting Thunderbolt 4, USB charging and Power Delivery up to 65W), two USB 3.2 Gen 1 Type-A, HDMI 2.1, MicroSD Card reader

Battery, Battery life

53 Wh 3-cell Li-ion battery, fast charging; provides battery life up to 14 hours

Wireless and Networking

Wi-Fi 6E Wireless LAN, Bluetooth 5.3 or above

Security

Acer ProShield Plus, Discrete Trusted Platform Module (TPM) solution

Dimensions

358 (W) x 251 (D) x 18.9/20.9 (H) mm [14.09 (W) x 9.88 (D) x 0.74/0.82 (H) inches], 1.65 kg (3.64 lbs.)

System Compliance

Energy Star®, EPEAT®

 

Name

Acer TravelMate P4 14

Model

P414-42-TCO

Operating System

Windows 11 Pro

Processors

AMD Ryzen™ 7 PRO 8840U octa-core processor (AMD Ryzen™ AI capable)

AMD Ryzen™ 5 PRO 8640U hexa-core processor (AMD Ryzen™ AI capable)

AMD Ryzen™ 5 PRO 8540U hexa-core processor

AMD Ryzen™ 3 8840U quad-core processor

Graphics

AMD Radeon™ 780M Graphics

AMD Radeon™ 760M Graphics

Memory

Up to 64 GB dual-channel DDR5 SDRAM

Display

14.0″ display with IPS technology, WUXGA (1920×1200), 16:10 Aspect Ratio, 300 nits brightness, 100% sRGB

Storage

Up to 1 TB, PCIe Gen 4, 16 Gb/s, NVMe

Camera

FHD camera (1920 x 1080) with 1080p HD video at 60 FPS; with Temporal Noise Reduction, and Privacy Shutter; Dual-mic support

Ports

Two USB Type-C (supporting USB charging and Power Delivery up to 65W), two USB 3.2 Gen 1 Type-A, HDMI 2.1, SmartCard reader

Battery, Battery life

Up to 65 Wh 4-cell Li-ion battery, fast charging; provides battery life up to 14 hours

Wireless and Networking

Wi-Fi 6E Wireless LAN and Bluetooth 5.3 or above

Security

Acer ProShield Plus, Discrete Trusted Platform Module (TPM) solution

Dimensions

319 (W) x 229 (D) x 18.9 (H) mm [12.56 (W) x 9.02 (D) x 0.74 (H) inches]., 1.39 kg (3.06 lbs.)

System Compliance

Energy Star®, EPEAT®

About Acer

Established in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones and wearables. It is also developing cloud solutions to bring together the Internet of Things. Acer celebrated its 40th anniversary in 2016 and is one of the world’s top 5 PC companies. It employs 7,000 people worldwide and has a presence in over 160 countries. Please visit www.acer.com for more information.

© 2024 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Celeron, Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.

[1] Microsoft Copilot is embedded in Microsoft 365 apps and requires pre-installment.

[2] Specifications may vary depending on model and/or region. All models subject to availability.

[3] Battery life is measured under specific test settings and conditions pursuant to MobileMark 2025. Actual battery life may vary considerably by specifications, model, and operating conditions.

[4] MIL-STD 810G/H is a testing protocol conducted in controlled settings and does not guarantee future performance in all situations. Do not attempt to simulate these tests, as damage resulting from this will not be covered by Acer’s standard warranty.

[5] For more information on our TCO Certified devices, please contact your local sales representative.

[6] PCR material on B cover and power adapter

[7] EPEAT® registration varies by country. See http://www.epeat.net/ for registration status for each country.

[8]  Image format in .jpg and .png and size up to 10MB. Acer LiveArt updated version, availability and rollout timing varies by models.

[9] Only supported on Intel models.

 

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SOURCE Acer

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2025 Chinese economy: robust capacity in coping with pressure and risks

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BEIJING, Dec. 22, 2024 /PRNewswire/ — A news report from China.org.cn on China’s annual Central Economic Work Conference:

 

From China’s annual Central Economic Work Conference held last week, one can see clear targets and detect the continuity in the rationale behind the country’s economic roadmap for 2025. The tasks listed at the conference are in line with China’s development needs in the current phase, and can to a degree respond to the external risks.

Firstly, the meeting urged efforts to vigorously boost consumption, a top-of-agenda task. Expanding domestic demand is not only a long-term priority for China, but also a coping strategy for the tougher challenges faced in exports. China’s efforts to stimulate consumption mainly fall into two categories. For one, enabling its citizens to have more to spend, by means of increasing income and alleviating burdens of low- and middle-income groups, and enabling more to enter the middle-income bracket; meanwhile, China will continue to diversify consumption scenarios, such as the debut economy, ice and snow economy and silver economy, for consumers to spend their disposable income.

Secondly, China is determined to let scientific and technological innovation drive the building of a modern industrial system, serving as a compass for China’s industrial economy development. In 2025, China is going to invest more in technological innovation, and strengthen studies in basic sciences and key core technologies, to drive industrial innovation, and furthermore achieve high standards in sci-tech self-reliance and strength.

Thirdly, China will maintain its high-level opening-up, and keep foreign trade and foreign investment stable. The size, quality and good reputation of China’s business with the world have been ever-growing, and that’s because the goal of China is to “make the cake bigger,” not “steal others’ shares of cake,” let alone “seize the whole cake.” To that end, China has improved the quality of its exports, explored new investment models, and made more countries stakeholders along the global value chain; meanwhile, it has also been ameliorating its market-access policies, and bettering the treatment of foreign-invested companies, so that more countries can benefit from the Chinese market. By November, China has removed all market access restrictions for foreign investors in the manufacturing sector, and service sectors including telecommunication and medical care are also opening their doors wider at a stable pace.

China shows great willingness to open up to the world, and boasts a good many partners; at the same time, the country’s economy has a solid foundation with many advantages, strong resilience and great potential, which means it possesses robust capacity in coping with pressure and risks.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/2025-chinese-economy-robust-capacity-in-coping-with-pressure-and-risks-302338092.html

SOURCE China.org.cn

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India-born Avaada Group Commits $12bn to Transform Rajasthan into a Global Renewable Energy Hub

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MUMBAI, India, Dec. 23, 2024 /PRNewswire/ — Avaada Group, a leading name in the renewable energy sector, has announced an unprecedented investment of $12bn in Rajasthan, India, for accelerating green energy transition, thereby establishing the region as a global renewable energy powerhouse. This landmark announcement was made during the prestigious Rising Rajasthan 2024 Summit, attended by India’s Hon’ble Prime Minister Narendra Modi and Rajasthan’s Hon’ble Chief Minister Bhajanlal Sharma.

Highlighting Rajasthan’s strategic importance, Avaada Group’s Chairman Vineet Mittal, Guest of Honour at the event, stated, “Rajasthan’s vast solar and wind resources, coupled with the visionary leadership of the Hon’ble Prime Minister and Chief Minister, present an unparalleled opportunity to redefine the global renewable energy landscape. Avaada’s commitment of $12bn while driving green industrial manufacturing will also create millions of jobs, shaping a sustainable and inclusive future.”

Rajasthan stands out as a global hub for renewable energy, with over 142 GW of unmatched solar potential, supported by 325+ sunny days annually. The state’s pro-business policies, including the Rajasthan Investment Promotion Scheme 2024 and the Integrated Clean Energy Policy 2024, have attracted investments worth $78bn.

Avaada Group’s journey in Rajasthan began with a modest 150 MW solar project and has since evolved into multiple ventures, including one of the world’s largest single location renewable energy projects by an IPP. Key investments announced at the summit include:

1,200 MW Pumped Storage Project (PSP): A $700mn initiative to enhance energy storage and grid stability.Green Hydrogen and Ammonia Projects: Investments aimed at driving global decarbonization goals.Utility-Scale Solar and Wind Projects: Across Jhalawar, Kota, Barmer, and Bikaner, contributing significantly to India’s renewable energy targets.

With its strategic alignment to international sustainability frameworks like the EU’s Carbon Border Adjustment Mechanism (CBAM), Rajasthan offers a unique advantage for zero-carbon manufacturing and green industrial growth, positioning itself as a magnet for industries seeking sustainable operations while creating over 1mn green jobs.

“As a global renewable energy leader, Avaada is proud to participate in Rajasthan’s vision of becoming a green hub of industrial growth,” Mr. Mittal remarked. “Our investments aim to double the region’s economy by 2030, aligned with global efforts to combat climate change.”

With its strategic initiatives, Avaada Group is poised to attract international collaborations, setting a benchmark for renewable energy innovation and sustainable industrial development.

About Avaada Group

Avaada Group is a leader in the global energy transition, specializing in solar module manufacturing, renewable power generation, and the development of green hydrogen, green methanol, green ammonia, and sustainable aviation fuel projects. Under the visionary leadership of Mr. Vineet Mittal, Avaada has become a significant global player in clean energy. Avaada Energy, the group’s renewable power generation arm, aims to achieve a capacity of 11 GWp by 2026. The group’s strong execution capabilities have attracted substantial international investment, including a $1.3bn commitment in early 2023, with $1bn from Brookfield’s Energy Transition Fund and $300mn from GPSC, a subsidiary of Thailand’s PTT Group.

Contact

Kiren Srivastav
kiren.srivastav@avaada.com

Charu Sehgal
charu.sehgal@avaada.com 

 

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The Shining Achievements of Busan MICE in 2024

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BUSAN, South Korea, Dec. 23, 2024 /PRNewswire/ — Amid intensifying competition among MICE host cities to attract large events, 2024 saw Busan take bold steps that led to impressive results, proving its potential as a prime MICE destination. The efforts made by Busan in 2024 in attracting major international conferences, promoting ESG management, enhancing networking, and strengthening city identity are outlined below.

International Conferences Held in the Global MICE City of Busan

Busan hosted several significant international conferences in 2024. In July, it welcomed the 45th Scientific Assembly of the Committee on Space Research (COSPAR 2024), drawing around 2,700 space scientists from 60 countries to Korea. This was the first time the event was held in the country. In August, after eight years of preparation, the city hosted the 37th International Geological Congress (IGC 2024), a prestigious event with a 146-year history, at BEXCO. In November, Busan hosted the 5th Session of the UN Intergovernmental Negotiating Committee on Plastic Pollution (INC-5). With participation from 193 institutions and countries, INC-5 was the final dialogue in a series of international discussions on controlling plastic pollution, making it a crucial conference on the future health of Earth’s marine environment and placing Busan at the forefront of global attention.

Wide-ranging ESG Activities for the Sustainability of MICE

Busan’s selection to host INC-5 was made possible by its strong track record of ESG initiatives within the MICE industry. The Busan Tourism Organization (BTO) CVB’s exhibition hall was decorated using recyclable wood, and with the assistance of eco-friendly suppliers, recycling stations were set up to facilitate the collection of waste generated during the event. Aiming for a paperless conference, digital materials and multifunctional electronic platforms were also used. Continuous efforts in various ESG initiatives were made through collaborations with Busan MICE Alliance (BMA) members. Environmental reports were made, containing carbon reduction amounts for all products used at event venues and greenhouse gas reduction indicators for transportation during each event, to create more eco-friendly events.

Improvement of Busan’s MICE Network Through Communication

The Busan MICE Alliance and the Busan MICE industry, in general, grew in solidarity through strong networking this year. The BTO CVB worked to fundamentally enhance Busan’s MICE industry by increasing local demand for MICE events and maintaining an efficient collaboration network. Regular meetings of the BMA focused on the concerns of its members to improve communication. Additionally, Busan MICE Alliance Day was held to strengthen ties among members of Busan’s MICE industry, fostering discussions on industry developments both locally and internationally, and exploring joint marketing opportunities. New members were recruited into the BMA in both the first and second halves of the year, enhancing collaboration between the public and private sectors for the success of Busan’s MICE industry. The Busan MICE Business Innovation Platform, which provides users with access to news and information about Busan’s MICE industry, was launched and well-received.

Unique Venues That Capture Busan’s Local Identity

Participants in MICE events now expect more than just the exchange of knowledge. They seek a special experience, and MICE destinations should leverage their local identity to provide experiences that can only be found in their cities or regions. Recognizing this industry trend, Busan has identified a variety of unique venues that highlight the history, culture, and distinctiveness of the city. Venues such as Domoheon, the former residence of Busan’s mayor; Space OneZ, a renovated old warehouse; and Holi Lounge, offering a surfing workation, exemplify this approach. The MICE events held at these unique venues are also organized in a way that showcases the best of Busan’s local identity.

As another busy year draws to a close, Busan, as a MICE city, is looking forward to making even greater strides next year. The 18th World Congress on Computational Mechanics (WCCM) in 2028, along with many other international MICE events, are set to take place in Busan, and the BTO CVB is actively working toward this goal.

With aspirations of reaching the pinnacle of the MICE industry, Busan will continue its efforts to be a sustainable, cooperative, and unique MICE city that is globally recognized.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/the-shining-achievements-of-busan-mice-in-2024-302338095.html

SOURCE Busan Tourism Organization

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