Brand and visual identity demonstrate the Foundation’s determination to support groundbreaking cancer research and commitment to improving the lives of the entire lymphoma community
NEW YORK, May 30, 2024 /PRNewswire-PRWeb/ — Today, the Lymphoma Research Foundation announced a brand evolution, aimed at modernizing its visual identity and reflecting its vital role within the lymphoma community. This rebrand reinforces the Foundation’s commitment to eradicating lymphoma and serving the patients, caregivers, physicians, researchers, and donors touched by the disease.
“We’ve listened to our constituents and are excited to unveil a refreshed identity that truly embodies the essence of who we are and the pivotal role we play in the fight against lymphoma,” said Meghan Gutierrez, CEO of the Lymphoma Research Foundation.
Since its inception in 1995, the Lymphoma Research Foundation has been a beacon of hope for those impacted by lymphoma, funding over $80 million in groundbreaking research. Since then, the Foundation recognized the opportunity to update its brand to better resonate with its diverse audience and to accurately represent its multifaceted mission.
“Our brand evolution reflects our deep commitment to our community and our mission,” said Meghan Gutierrez, CEO of the Lymphoma Research Foundation. “We’ve listened to our constituents and are excited to unveil a refreshed identity that truly embodies the essence of who we are and the pivotal role we play in the fight against lymphoma.”
The new visual identity for the Lymphoma Research Foundation, symbolizes unity, vitality, and inclusivity within the lymphoma community. The rebranding also includes enhancements to the Foundation’s digital platforms and resources, ensuring that patients, caregivers, physicians, researchers, and donors can easily access the information and support they need.
Key elements of the rebrand include:
Positioning: The Lymphoma Research Foundation is portrayed as a community rooted in research, dedicated to eradicating lymphoma through the combined efforts of science and human connection.Name and Initials: To avoid confusion, the full brand name “Lymphoma Research Foundation” will be used consistently, with the option of shortening to “the Foundation” when appropriate.Logo and Colors: The new logo features multiple, overlapping letter “Ls” representing the many types of patients and professionals involved in the organization all coming together to form one community. The new color palette reflects a modern and vibrant aesthetic.
The new brand architecture positions the Lymphoma Research Foundation as the nexus for the lymphoma community, bridging the gap between groundbreaking research and compassionate support. With a refreshed logo, tagline, and color palette, the Foundation’s visual identity now reflects the diversity and unity within the lymphoma community, emphasizing inclusivity and empowerment.
“Our new look symbolizes our unwavering commitment to eradicating the many types of lymphoma while fostering a sense of belonging and support for everyone affected by this disease,” added Steven Eichberg, Chair of the Lymphoma Research Foundation’s Board of Directors.
As the Lymphoma Research Foundation embarks on this exciting new chapter, it remains steadfast in its mission to realize the promise of science and serve as a source of hope for everyone affected by lymphoma. For more information about the Lymphoma Research Foundation and its rebranding initiative, visit https://lymphoma.org/.
Media Contact
Nichole Musumeci, Lymphoma Research Foundation, 9176921141, nmusumeci@lymphoma.org, lymphoma.org
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SOURCE Lymphoma Research Foundation
