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In Their “Deinfluencing” Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability Messaging, New Report Finds

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Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, a 2024 research study from Rival Tech and Reach3 Insights found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. The research also suggests that hype for influencer marketing may be starting to backfire, with nearly 50% of Gen Zs saying they are “not very likely” or “not likely at all” to buy something recommended by influencers.

VANCOUVER, BC, May 29, 2024 /PRNewswire-PRWeb/ — Research from Rival Tech and Reach3 Leveraged Conversational Research to Uncover How Socio-Economic Forces Like Inflation are Impacting Gen Z Shopping Attitudes and Behaviors in 2024

“To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors,” said Andrew Reid, CEO and Founder of Rival Technologies.

Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released a new report revealing Gen Z’s attitudes on social media, influencer marketing, online shopping, sustainability, and brand loyalty.

Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, the research study found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. Among Gen Z consumers who shop online, only 18.4% complete the purchase directly through social channels. In contrast, 88.2% buy via online marketplaces (Amazon, Etsy, etc.) and 74.6% through brand websites.

When asked which social media platforms they use to discover new brands, Gen Zs single out Instagram (70.3%), TikTok (34.3%), and YouTube (33.1%) as top channels.

The research also suggests that hype for influencer marketing may be starting to backfire. Nearly 50% of Gen Zs are “not very likely” or “not likely at all” to buy something recommended by influencers. Many Gen Zs who participated in the study described paid influencer partnerships as “very insincere” or “annoying.”

“Influencer marketing is at risk of facing a serious reckoning,” says Paula Catoira, Chief Marketing Officer at Rival Group, parent company of Rival Tech and Reach3. “To ensure ROI from influencer partnerships, brand marketers need to understand their Gen Z customers and align their marketing strategy with the need of this audience.”

Gen Z attitudes on sustainability also seem to be shifting. The report found that 42.9% of Gen Zs prefer sustainable products when available, but it’s not the only consideration. Budget and price are big factors in buying decisions. This helps explain why fast fashion, for example, continues to grow despite its impact on the environment—a phenomenon that was parodied in the recent season finale of “Saturday Night Live.”

“Our research highlights how the attitudes and behaviors of Gen Zs can shift significantly as they go through different life stages and as socio-economic factors evolve,” said Andrew Reid, CEO and Founder of Rival Technologies. “To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors.”

Findings from the 2024 Gen Z Marketing and Engagement Report is based on a conversational survey conducted on the Rival Technologies platform in April 2024. The research study captured quant, qual and video feedback, using a mobile-first approach that encouraged candid participation from Gen Zs. The Angus Reid Group provided sample for the study.

Since their inception in 2017, the conversational research approach that Rival Tech and Reach3 have pioneered has proven to be an effective way of engaging with modern consumers like Gen Zs. Today, companies like Warner Bros. Discovery, REVOLT TV, John Deere, Dell Technologies, and Coca-Cola use Rival’s technology to get ongoing insights that drive better business outcomes.

Media Contact

Kelvin Claveria, Rival Tech and Reach3, 1 6043511052, kelvin@rivaltech.com, https://www.rivaltech.com/

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SOURCE Rival Tech and Reach3

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Bonside Scorecard Launches Alongside Strategic Partnership with Kimco Realty and Nuveen Real Estate

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This partnership will support the launch of Bonside’s forthcoming proprietary underwriting tool

NEW YORK, May 18, 2025 /PRNewswire/ — Today, Bonside, a technology company that provides financial underwriting and funding to brick-and-mortar businesses, announces a strategic partnership with leading real estate investment trust Kimco Realty and global investment manager Nuveen Real Estate. As part of this partnership, both firms made equity investments in Bonside and will be among the first users of the company’s new proprietary underwriting product, the Bonside Scorecard, designed to help commercial landlords more efficiently assess the creditworthiness and risk of new and existing non-credit retail tenants.

The Bonside Scorecard brings much-needed standardization to how commercial landlords evaluate the financial and operational health of retail tenants. Built on the same underwriting process that drives Bonside’s own investment decisions, and 37 transactions to date, the tool enables landlords to quickly and effectively assess tenant performance via accounting software data.

At the nucleus of Bonside is the ability to analyze, standardize and capitalize the rise of non-credit retail. By emphasizing the fundamentals of physical retail, Bonside serves the category with specificity — weighing metrics like 4-wall EBITDA, COGS, labor ratios, and 20+ other industry-specific metrics to bring purpose-built underwriting and an investment-grade mentality to the brick-and-mortar economy. For landlords, this means streamlining and standardizing the tenant diligence process and holistic risk assessments at the property and portfolio level. For tenants, it removes friction and inconsistency, allowing rising concepts to compete for sought-after spaces and sign leases without manual effort.

This partnership marks a major milestone in Bonside’s growth and furthers its mission to define, and service, the brick-and-mortar economy. Since launching in 2023, Bonside has funded 37 deals and has $25 million in assets under management. Their flexible financing model, The Repeatable Revenue Agreement (RRA), gives businesses the opportunity to scale without giving up equity or entering debt, all powered by Bonside’s proprietary underwriting platform.

About Bonside
Bonside is based in NYC and publicly launched in June of 2023, to provide underwriting intelligence and capital to brick-and-mortar concepts, at scale.

Press Contact
Rachel Pietrangelo
rachel@bonside.com
Bonside

View original content:https://www.prnewswire.com/news-releases/bonside-scorecard-launches-alongside-strategic-partnership-with-kimco-realty-and-nuveen-real-estate-302458463.html

SOURCE Bonside

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Stagwell (STGW) Appoints Connie Chan as Chief Growth Officer for Asia Pacific

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A catalyst for growth and innovation, Chan brings decades of cross-market expertise to power Stagwell’s next phase of growth in APAC

SINGAPORE, May 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of Connie Chan as Chief Growth Officer, Asia Pacific, effective July 2025. Based in Singapore, Chan will be responsible for leading Stagwell’s growth strategy and operations across APAC markets, with a focus on accelerating transformation, scaling integrated capabilities, and deepening relationships in local markets.

This appointment builds on Stagwell’s growth momentum across APAC on the heels of acquiring ADK GLOBAL earlier this year. Stagwell APAC now encompasses 2,500 employees across 34 APAC offices.

Chan will report to Ryan Linder, EVP, Global Chief Marketing Officer. “As the global marketing landscape continues to shift, Asia Pacific stands out as a region of extraordinary opportunity. Connie’s leadership will be instrumental as we build a network that not only responds to the complexity of today, but sets the pace for what’s next,” said Linder.

“Connie doesn’t just drive growth. She builds momentum that breaks the sound barrier,” said Randy Duax, Stagwell’s Managing Director, Asia Pacific. “We’ve spent the last three years building the kind of platform the holding companies said couldn’t be done—media, creative, strategy and PR moving as one, built for speed, wired for scale. Connie isn’t here to learn the playbook. She’s here to call the next play.”

Chan brings a track record of transformative leadership spanning decades in media, marketing, and strategic communications. Most recently, she served as CEO of OMD China, where she oversaw the agency’s operations in Shanghai, Beijing, and Guangzhou, with a focus on driving growth and creativity, and inspiring teams with a strong focus on culture. Prior to that, Chan held leadership roles at WPP, including Executive Director of the Government & Public Sector Practice in Singapore, and Chief Client Officer for APAC at MEC (now Wavemaker), focusing on strategic client partnerships.

Upon her appointment, Chan reflected, “I’ve always believed in the power of strategic clarity and bold ideas. At Stagwell, we have the talent, the ambition, and the platform to build work that matters – and impact that endures.”

Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact:

PR@Stagwellglobal.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-appoints-connie-chan-as-chief-growth-officer-for-asia-pacific-302458129.html

SOURCE Stagwell Inc.

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Das Marketing Shares Concerns Over Corporate Service Experience in Singapore

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Das Marketing International reports serious issues with a Singapore service provider, urging businesses to exercise due diligence and know their legal rights.

SINGAPORE, May 18, 2025 /PRNewswire-PRWeb/ — Das Marketing International Group Pte. Ltd. would like to share important information about its experience with an external corporate secretarial provider in Singapore – Investbanq Corporate Services Pte. Ltd.

During our cooperation, we encountered a number of serious operational and management issues that significantly impacted our business, including:

Refusal to carry out key corporate transactions, which caused significant delays in our business, instead requested for unreasonable compliance inquiry including source of fund of the transactions.

Requesting excessive and confidential information and documentation, without clear justification, including reason for transactions, original agreements, source of capital and tax information.

Refusal to arrange a meeting with a compliance specialist despite verbal requests and demands for direct interaction on regulatory matters.

Demanding unreasonably high budget of USD 20k for legal counsel despite low risk situations.

Refusal to perform actions despite clear instructions given as a client.

Overall a horrible client experience.

Fortunately, the current Singapore legislation allowed us to promptly change the nominee director and corporate secretary, restoring control over the management of the company without the involvement of the previous provider.

We strongly recommend that companies operating in Singapore carefully select corporate service providers, enter into written contracts in a timely manner and be well aware of their rights under the Companies Act and other regulations.

Das Marketing International Group Pte. Ltd. remains committed to the principles of transparency, professionalism and strict compliance with Singapore laws.

Media Contact

Director, Das Marketing International Pte. Ltd., 1 3152803039, shgdasm@proton.me

View original content:https://www.prweb.com/releases/das-marketing-shares-concerns-over-corporate-service-experience-in-singapore-302456320.html

SOURCE Das Marketing International Pte. Ltd.

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