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NewMoo Creates Casein in Plants for Crafting Moo-Free Cheese

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Plant molecular farming delivers a new way to produce scalable, profitable animal-free cheese that fulfills authentic cheese cravings.

REHOVOT, Israel, May 28, 2024 /PRNewswire/ — Food-tech start-up NewMoo, Ltd. makes its debut in the ‘happy cow’ space by using plant molecular farming (PMF) to produce casein proteins for making cheese. Caseins comprise about 80% of the proteins in dairy milk. The resulting product allows cheesemakers to deliver the same genuine cheese experience as traditional dairy cheese via a cost-effective, animal-free, and sustainable pathway.

Until now, cheese alternatives have struggled to offer consumers the real cheese experience, nutrition, and price. Cheese analogs do not contain the key dairy proteins, caseins, necessary to precisely recreate the sensory properties of dairy cheese.

Creating dairy, without the cow

The scientists at NewMoo discovered a way to express casein proteins in plant seeds that can grow abundantly through traditional field agriculture. After three years of stealth, NewMoo unveils proteins that match dairy proteins in nutrition, composition, and function.

The start-up’s technology and concept are built on exclusive research and intellectual property derived at the Weizmann Institute of Science, in Rehovot, Israel. The innovation allows for the expression of two or more caseins within a single plant via a novel approach to plant molecular farming. The seeds are then sown in outdoor fields. After harvesting the plants, the NewMoo casein liquid base is produced through a unique development process that yields a hormone-free liquid casein naturally free of lactose and cholesterol and that replicates the functionality of dairy cheese.

Caseins are considered the ‘holy grail’ of milk structure by the dairy industry. By developing animal-free caseins through plants instead of cows, it is possible to make almost any dairy product, starting with cheese. “Our animal-free liquid casein mimics all the functional traits of real milk protein for crafting cheese the traditional way,” explains Daphna Miller, NewMoo co-founder and CEO. “This means it can seamlessly replace dairy milk in any dairy cheese manufacturing facility without the need for any special equipment or reconfiguration of existing equipment. NewMoo’s caseins can form the basis for a cheese that has the exact melting and stretching behavior as animal dairy cheese, and delivers the typical aroma, flavor, and texture that cheese eaters crave. Our animal-free proteins are literally identical to animal-derived caseins.”

NewMoo allows for a highly efficient, cost-effective process that sets the cow free from the industrial milk production process and sequesters carbon during natural cultivation. This makes for a more sustainable source of milk proteins.

NewMoo’s competitive edge

The NewMoo team boasts extensive experience in the dairy and CPG industries. “We intimately understand the needs of food companies,” explains Miller. “Unlike protein powders, the NewMoo liquid casein is production-ready, helping streamline production and go-to-market. As opposed to current precision fermentation practices, our approach doesn’t require expensive bioreactor machinery to grow our proteins. The plant seeds themselves act as bioreactors. This gives us the flexibility to produce these complex proteins in abundance and at exceptional cost parity.” NewMoo’s manufacturing process is easily scalable for simple implementation.

“This method of making previously animal-based foods from non-animal sources is a win-win situation,” Miller adds. “It benefits the consumers, the dairy producers, farmers, the health- and animal welfare-conscious flexitarians, and the global climate. We believe that this technology is the most suitable for bringing the future of sustainable animal free dairy products.”

“Our goal is to assist dairy cheese manufacturers broaden their market scope to include the burgeoning flexitarian demographic,” asserts co-founder Hod Yanover, Vice President of Food Development for NewMoo. “We empower cheesemakers to create delectable and nutritious guilt-free products with ease and at no added costs.”

According to data from Euromonitor, 42% of consumers worldwide identify themselves as flexitarian. The global cheese market has been valued at USD135 billion and is projected to reach USD220 billion by 20281.The alternative dairy movement is still lagging, largely due sensory and nutritional setbacks.

About NewMoo

NewMoo, Ltd. was founded in 2021 with a mission to help consumers enjoy milk proteins without the cow. The company raised USD7 million in seed funding led by Lool and Zora ventures. This investment helped the company build a strong team, develop the R&D process for the seeds, and build the downstream process of NewMoo’s liquid casein for cheese producers.

NewMoo’s team of dairy industry insiders consists of four co-founders, all experts across multidisciplinary fields, including plant molecular genetics and food business development. Hod Yanover, Vice President of Food Development, brings over 20 years of experience as senior R&D food and innovation manager in the dairy division of dairy giant Tnuva, Ltd and as CTO Innovation of Tnuva Ltd. Yulia Fridman-Timaner, PhD, is the company’s Chief Science Officer. With a Ph.D. in Plant Molecular Science from the Technion, she has 15 years of experience in genetic engineering and spatiotemporal control of gene expression and is an expert in gene expression in plants.

Daphna Miller, MBA, is the CEO. With Over 20 years of experience in marketing and business leadership, she has held executive roles in the top food companies in Israel, including Strauss Group, Tnuva, and Nestlé. Lead some of the most successful launches in dairy vertical in Israel Aviad Maizels, Chairman, Former President and Founder of PrimeSense (acquired by Apple) and serial entrepreneur. World Economic Forum Technology Pioneer, International Board Member of the Weizmann Institute of Science.

For more information, contact:

Company Contact:

Press Contact:

NewMoo

NutriPR

Daphna Miller

Liat Simha

Co-founder & CEO

Tel: +972-9-9742893

E-mail: moo@newmoofoods.com

E-mail: liat@nutripr.com

Web: www.newmoofoods.com

Web: www.nutripr.com  Twitter: @NutriPR_

https://www.fortunebusinessinsights.com/cheese-market-104293

Photo: https://mma.prnewswire.com/media/2423165/NewMoo_Casein_Plants.jpg

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Bonus Days Off, No Meeting Days and Virtual Water Coolers: Naturals2Go Brings a New Era of Company Culture & Commitment

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Naturals2Go, a leader in the unattended retail, breakroom experience, and vending industry, is unveiling a series of meaningful initiatives designed to foster connection, creativity, and care within its workforce. These initiatives reflect Naturals2Go’s commitment to cultivating an environment where both personal and professional growth are prioritized, helping the quickly growing company hold its position as an organization that simply values its employees with as much care as its customers. It just does business differently.

SAVANNAH, Ga., Sept. 20, 2024 /PRNewswire-PRWeb/ — Naturals2Go, a leader in the unattended retail, breakroom experience, and vending industry, is unveiling a series of meaningful initiatives designed to foster connection, creativity, and care within its workforce. These initiatives reflect Naturals2Go’s commitment to cultivating an environment where both personal and professional growth are prioritized, helping the quickly growing company hold its position as an organization that simply values its employees with as much care as its customers. It just does business differently.

Encouraging people to just breathe – to step away from work and know you can enjoy what you have without worry – is what we’re trying to do here.

Innovation In Action

Naturals2Go is known for innovating the vending industry by offering the only proven program to enhance or improve income, investment, or future wealth through a part-time or full-time vending machine business. They have changed the industry again by developing regional operations centers and a wider range of services.

To do so, Naturals2Go has grown from 20 to 140 employees over the past four years. To help the team stay successful and cared for through this rapid expansion, Naturals2Go executives have introduced three new programs.

These exciting initiatives enhance the quality of life, not just work, for employees — whether they are one of the 100 remote members of the team or in one of the company’s regional operations centers (ROCs).

“You don’t have to be, and shouldn’t be, ‘in it’ all the time,” says Heath Falzarano, President of Naturals2Go.

Refresh2Go: This initiative gives employees one additional (paid) Friday each month, at the same time, to step away from work to recharge however they wish.Vision2Go: Every Wednesday, employees have a mandatory day of no meetings — a day dedicated to creative thinking, process improvement, and strategic planning. This initiative helps individuals and teams take a breather from day-to-day demands and see the bigger picture to guide improvements from ideas to efficiencies.Water Cooler Chats: Recognizing the challenges faced by a dispersed workforce, Naturals2Go has also implemented two daily 15-minute water cooler chats. These optional sessions are designed for a social break – a chance to connect with peers they may not even know yet, strengthening the company’s culture and community.

Why These Initiatives Matter

Falzarano emphasizes his personal belief in caring for those in the organization as much as customers: “We get to help people make a really good living while also letting them live a really good life.” This is true for both the company and those who invest in a Naturals2Go business program.

The importance of these initiatives is underscored by industry trends which highlight the growing need for companies to prioritize employee well-being. Falzarano has championed these initiatives at Naturals2Go, believing that a healthy, supported workforce is crucial to the company’s long-term success.

“Encouraging people to just breathe – to step away from work and know you can enjoy what you have without worry – is what we’re trying to do here,” Falzarano explains. “Nothing bad is going to happen by taking care of yourself a bit more. I know we can do what we need to do in less time, more focus, and just feel better.”

About Naturals2Go

Naturals2Go is the leading unattended retail, breakroom experience and vending business opportunity in the United States – a trusted partner helping entrepreneurial-minded professionals grow for over 35 years. Naturals2Go is an innovator in healthy and intelligent vending and is the highest-rated, longest-serving, most awarded Vending Business Opportunity Company in the United States. The company is expanding with regional operations centers across the U.S. and an expanded suite of services plus a commitment to regional investment, local employment, and community impact. Naturals2Go is committed to leading the industry with a forward-thinking approach and a strong company culture.

If you would like more information about Naturals2Go, email kim.page@naturals2go.com or visit Naturals2Go on the Web at www.naturals2go.com.

Media Contact

Kim Page, Naturals2Go, 1 716-247-6621, kim.page@naturals2go.com, https://www.naturals2go.com/

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This Week in Consumer News: 13 Stories You Need to See

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A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including new holiday flavors from My/Mochi and Simply, plus Toy Insider’s hottest toys of 2024.

NEW YORK, Sept. 20, 2024 /PRNewswire/ — With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

Tupperware Voluntarily Initiates Chapter 11 Proceedings
Tupperware will seek Court approval to continue operating during the proceedings and remains focused on providing its customers with its award-winning, innovative products through Tupperware sales consultants, retail partners and online.M&M’S® Captures A Classic Within Its Iconic Colorful Candy Shell; Introducing NEW M&M’S Peanut Butter & Jelly
The first new flavor innovation since 2022, the delicious addition features berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.Chili’s® Fires at Fast Food Again with Irresistible 3 For Lunch Combos
During the week (Monday-Friday) from 11 a.m. to 3 p.m. local time (at participating locations), guests can enjoy real value with 11 available options in the new 3 For Lunch Combos, featuring bottomless chips and salsa, choice of entrée and a bottomless non-alcoholic drink, all starting at just $10.99.My/Mochi™ Makes the Holidays “Joyfully Chill” With the Launch of Three NEW Flavors: Hot Cocoa with Marshmallows, Sugar Cookie and Gingerbread
The original and largest mochi ice cream brand is also bringing back fan favorites Pumpkin Spice, Apple Pie á la Mode and Cool Peppermint. “My/Mochi is all about stretching the possibilities of what’s possible with mochi, and this time of year gives us so much runway to have fun with new flavors,” says Brigette Wolf, Chief Marketing Officer, My/Mochi.Crocs Launches the Keep It Going Classic Clog Made with 25% Recycled Material from Consumers’ Well-Loved Shoes
By incorporating bio-circular content, Crocs is giving a second life to plant-based byproducts that would have otherwise ended up as waste through material innovation. In combination with the 25% post-consumer recycled content, the Keep It Going Classic Clog showcases the brand’s efforts at the intersection of circular innovation and materials.KIT KAT® is Giving YOU a Break This Fall to Celebrate Its New Vanilla Flavor
To celebrate, KIT KAT® is giving fans a “break” through a giveaway on @KITKAT_US’s Instagram, where four lucky winners will receive KIT KAT®-branded BÉIS Carry-on luggage filled with KIT KAT® Vanilla bars, and one grand prize winner will receive an additional $1,000 vacation rental marketplace gift card toward travel expenses to spend on a vanilla getaway this fall.Target Brings Holiday Magic with More Savings Across Largest Holiday Assortment Ever
Target is offering consumers savings all season long starting with Target Circle Week, Oct. 6-12, for those who want a head start on holiday shopping. The retailer is also preparing to deliver a joyful and easy shopping experience by investing in its existing team and hiring approximately 100,000 additional seasonal team members.STOUFFER’S® Debuts First Shelf-Stable Offering with New Format of Macaroni and Cheese
With a stovetop cooking time of just ten minutes and no additional ingredients required, STOUFFER’s Supreme Shells & Cheese is a great-tasting and effortless meal for any night of the week, offering the perfect answer to the age-old question “What’s for dinner?” Martha Stewart’s Revitalizing Secret Exposed! Pure Leaf Unsweetened Iced Tea is “Martha’s Little Helper” in New Campaign As seen in videos across social media, her secret stash of Pure Leaf is always accessible for a quick, revitalizing pick-me-up – whether buried in her garden, hidden in her library books or even baked into a homemade cake.Holiday Shoppers, Rejoice: The Toy Insider Experts Reveal the Hottest Toys of 2024 that Deliver Big Value!
This year’s hottest toys appear on one of three featured lists: the Hot 20, the most popular playthings of the year; the STEM 10, top toys that encourage STEM learning; and the 12 Under $20, the best toys that won’t break the bank.Makers of the Jennie-O® Brand Share New State-By-State Consumer Insights on All Things Thanksgiving Among the survey findings: Most people take up to two weeks to plan and cook their Thanksgiving meal. Actual food preparation for this monumental eating occasion adds another three days, and five hours of actual cooking on the day of.Move Over Pumpkin Spice, Simply Spiked® Cranberry Arrives Just in Time to be Your New Fall Favorite
This limited-time offering marks the brand’s first foray into seasonal releases, introducing two delicious varieties: Signature Cranberry and Apple Cranberry.Personalized Skincare Brand, Curology Marks 10 Year Anniversary With A Funfetti® Partnership
Designed to evoke a sense of nostalgia and joy, the lip balm captures the nostalgic Funfetti® vanilla cake batter notes, sugared sprinkle sweetness, and signature vanilla frosting, aligning perfectly with the celebratory spirit of the brand’s anniversary.

For more news like this, check out all of the latest retail-related releases from PR Newswire.

Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

About PR Newswire

PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

For questions, contact the team at media.relations@cision.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/this-week-in-consumer-news-13-stories-you-need-to-see-302253737.html

SOURCE PR Newswire

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This Week in Tech News: 13 Stories You Need to See

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A roundup of the most newsworthy tech announcements from PR Newswire this week, including Starlink Wi-Fi on United flights and a flying car manufacturing deal.

NEW YORK, Sept. 20, 2024 /PRNewswire/ — With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help tech journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

 IBM and Microsoft Open Three New Experience Zones to Provide Global Clients with More Hands-on Access to Cloud and Generative AI Solutions
These Experience Zones are designed to help global clients across industries, such as financial services, government, healthcare, industrial, manufacturing and consumer packed goods (CPG), find new ways to derive value from generative AI, hybrid cloud and other Microsoft products and technologies.B-FY passwordless biometric solution: a real gamechanger in the fight against Cybercrime
The ongoing reliance on passwords as a primary authentication method has left countless organizations vulnerable to attacks, resulting in severe financial and reputational damage. B-FY offers a robust solution to this growing vulnerability by eliminating the need for passwords altogether.Lockheed Martin Awarded GeoXO Lightning Mapper Contract to Support Forecasters with Severe Weather Monitoring
The GeoXO Lightning Mapper (LMX) instrument detects and measures lightning flashes while onboard NOAA’s next-generation GeoXO weather satellites. This lightning data will provide persistent severe weather observations of the Western Hemisphere, improving storm analysis and prediction, and aiding the detection of tornado-producing storms.Zero Latency VR Enters A New Era With 100 Venues Worldwide And 4 Million Players Pushing The Limits Of Reality
Zero Latency is gearing up to launch its most ambitious experience yet: Warhammer 40,000: Space Marine VR – Defenders of Avarax. This groundbreaking adventure will plunge players into the most expansive and intricately detailed VR universe ever crafted.NASA Shares Hidden Figures Congressional Gold Medal Remarks
The awards recognized the women who contributed to the space race, including the NASA mathematicians who helped land the first astronauts on the Moon under the agency’s Apollo Program.Alef signs mass manufacturing flying car agreement
PUCARA Aero and MYC, a joint venture with experience manufacturing aviation grade parts for Boeing and Airbus, signs an agreement to manufacture parts for Alef. Alef has secured over 3,200 pre-orders and is now entering agreements for mass production of its Model A flying car.The Inflight Wi-Fi Revolution Now Arriving: United Signs Starlink Deal to Provide Industry-Leading Connectivity in the Sky – For Free
“We’re excited to team up with United Airlines to transform the inflight experience,” said Gwynne Shotwell, President and Chief Operating Officer at SpaceX. “With Starlink onboard your United flight, you’ll have access to the world’s most advanced high-speed internet from gate to gate, and all the miles in between.”Spectrum Announces Unprecedented Customer Commitment, Free Internet Speed Lifts and New Bundled Pricing
These commitments are encapsulated within Spectrum’s new brand platform, Life Unlimited, which provides customers access to a life of ‘unlimited’ opportunity and possibility when seamlessly connected through Spectrum’s Internet, Mobile and Video services.Chipotle Debuts Autocado and the Augmented Makeline by Hyphen in Restaurants
With Autocado, crew members can focus on assisting with other food prep items and delivering exceptional hospitality to guests while Autocado cuts avocados, removes their skin, and separates their fruit through an automated process. On average, it takes Autocado approximately 26 seconds to fully flesh out the fruit inside an avocado.Infinix Taps Porsche Dreamer Stories Featured Creator: Discover the ZERO 40 Series GoPro Mode
Creative photographer Allan Yegon, armed with his Infinix ZERO 40 5G and GoPro device, embarked on an East African adventure. He dove beneath the waves and captured the rare moment of swimming with a giant whale shark.TerraMaster Unveils 9 New NAS Models with TOS 6 System
TerraMaster, a leading brand in home and enterprise storage solutions, announced the launch of 9 new NAS models, including two 8-bay all-flash NAS models specifically designed for high-performance needs.Ginkgo Bioworks Launches New Protein LLM and Model API Built on Google Cloud Technology
Chris Sakalosky, vice president of Strategic Industries, Google Cloud: “Ginkgo’s new protein LLM and open API mark a major step forward in making advanced AI tools accessible for drug discovery and biological research. By leveraging Google Cloud’s infrastructure and AI capabilities, Ginkgo is empowering both enterprises and individual scientists to accelerate their work and drive innovation in the life sciences.”Behind the Scenes at Apple Event 2024: How the iPhone 16 Pro and SmallRig Phone Cage Created Cinematic Magic?
It is the third consecutive year that the SmallRig phone cage has appeared at Apple’s event and the fourth consecutive year it has been featured in an Apple spot for the new iPhone series, showcasing how to achieve professional cinematic video using an iPhone.

For more news like this, check out all of the latest technology-related releases from PR Newswire.

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Info-Tech LIVE 2024

Info-Tech Research Group’s Info-Tech LIVE 2024 took place September 17-19 at the iconic Bellagio in Las Vegas. It offered journalists and media influencers a sneak peek into the latest technology research and trends, exclusive content, and the opportunity to meet industry experts, analysts and speakers.

Here are the front row updates straight from Info-Tech Research Group:

Info-Tech LIVE 2024 Day 1 Highlights: Key Insights Shared on Exponential IT, GenAI, and Emerging IT TrendsThe CIO Playbook Revealed by Info-Tech Research Group at LIVE 2024: New Program Will Drive IT Excellence Through a Systematic 12-Month RoadmapNext-Generation Management & Governance Framework Unveiled at LIVE 2024 Conference Will Empower IT Leaders in an Era of Exponential IT

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

About PR Newswire

PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

For questions, contact the team at media.relations@cision.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/this-week-in-tech-news-13-stories-you-need-to-see-302253751.html

SOURCE PR Newswire

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