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New Study Reveals 90% of Organizations Experienced an Identity-Related Incident in the Last Year, 84% Reported a Direct Business Impact

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With Social Engineering and Sophisticated Phishing on the Rise, The Identity Defined Security Alliance Provides Insights to Help Reduce Risk

LAS VEGAS, May 28, 2024 /PRNewswire/ — The Identity Defined Security Alliance (IDSA), a nonprofit that provides vendor-neutral resources to help organizations reduce the risk of a breach by combining identity and security strategies, today unveiled its 2024 Trends in Identity Security report, based on an online survey of over 520 identity and security professionals from organizations with over 1000 employees. This report provides a deep dive into the challenges companies continue to face in securing the rapidly growing number of identities and the approaches organizations are taking toward security and identity.

Identity-related incidents continue to dominate today’s headlines. Clorox, MGM and Caesars fell prey to social engineering, while 23andMe suffered a breach as a result of a hacking method called credential stuffing and UnitedHealth lacked multi-factor authentication (MFA). Although these companies made headlines due to the extent of the breach, today’s study revealed that only 10% of respondents didn’t have an identity-related incident in the last 12 months, consistent with last year’s report.

An astonishing 84% of identity stakeholders said incidents directly impacted their business, up from 68% in 2023. The most significant impact, seeing a measurable rise this year, was distracting from core business (52%), followed by the cost of recovering from the breach, which dropped from number one this year but increased from 33% to 47%. Close behind and keeping third place is the negative impact on the company’s reputation, notably increasing from 25% to 45%.

“Identity-related incidents are on the rise, emphasizing the need for strong identity security measures,” said Jeff Reich, Executive Director at IDSA. “Many of today’s major breaches result from sophisticated phishing and social engineering attacks or not having multi-factor authentication. These incidents not only impact operations, they cost a fortune — UnitedHealth experienced a $872 million loss from the Change Healthcare cyberattack. And they can also lead to significant drops in stock prices and lasting reputational damage. With identity threats becoming more severe, it’s crucial for organizations to strengthen their identity security frameworks to better protect against these growing challenges.”

Key Research Findings:

The State of Identity Security in 2024

22% of businesses see managing and securing digital identities as the number one priority of their security program, up from 17% in 2023.89% of organizations are concerned with employees using corporate credentials for social media.91% of organizations invoked their incident response plans, double of 2023 and 32% invoked their plans more three to five times.

How 2024 Trends Impact Identity Security

Consistent with 2023, 89% of businesses are somewhat or very concerned that new privacy regulations will impact identity security.96% of respondents report AI/ML will be beneficial in addressing identity-related challenges, with 71% stating the number one use case is identifying outlier behaviors81% of identity stakeholders see passwordless authentication as a solid technology for addressing identity issues.

Security Outcomes Remain a Work in Progress

Down slightly, 93% of identity stakeholders said that security outcomes could have lessened the business impact of incidents.37% of respondents said implementing MFA for all users could have prevented or minimized the effect of incidents, followed by timely reviews of access to sensitive data (42%) and privileged access (50%).99% of businesses reported they are planning to further invest in security outcomes in the next 12 months.

For more information, please download the full report.

Identiverse 2024
Join panelists from Target, Intuit, Dimensional Research, and the IDSA as they discuss the 2024 Trends in Securing Digital Identities on Tuesday, May 28 from 1:00 pm – 1:50 pm PT.

About the Identity Defined Security Alliance
The IDSA is a group of identity and security vendors, solution providers, and practitioners that acts as an independent source of thought leadership, expertise, and practical guidance on identity-centric approaches to security for technology professionals. The IDSA is a nonprofit that facilitates community collaboration to help organizations reduce risk by providing education, best practices, and resources. To learn more about memberships, please visit https://www.idsalliance.org/about-us/membership/.

Follow the IDSA:
X (formerly Twitter): www.twitter.com/idsalliance
LinkedIn: www.linkedin.com/company/identity-defined-security-alliance/
Blog: https://www.idsalliance.org/blog/

Media Contact:
Angelique Faul
Silver Jacket Communications
513.633.0897
378289@email4pr.com

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SOURCE IDSA

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Korean XR Company ‘Sharebox Co., Ltd.’ Partners with Moncler Perfume to Deliver Multi-Sensory XR Popup Experience

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January 6, 2025

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–      Immersive XR Technology Combines Scent, Touch, and Media Art to Revolutionize Customer Engagement

SEOUL, South Korea, Jan. 6, 2025 /PRNewswire/ — Sharebox Co., Ltd. is setting new standards in the commercial and public media art markets with its cutting-edge XR (Extended Reality) and metaverse-driven immersive media content. As part of the 2024 XR Content Demonstration Test under the Korea Trade Center Testbed initiative, Sharebox is collaborating with Hyundai Department Store Duty Free to present an XR popup featuring Moncler Perfume. This immersive experience will be available at the 9th-floor duty-free cornerof Hyundai Department Store’s Trade Center branch from December 20, 2024, to February 19, 2025, and will also include anamorphic content displayed on outdoor billboards.

The popup is designed to provide an immersive sensory experience themed around Moncler Perfume. Visitors can explore the fragrance’s top and middle notes visually and spatially through innovative XR content. At Hyundai Department Store Duty Free’s request, Sharebox developed bespoke XR content and customized the popup space to align withthe brand’s concept. This collaboration aims to deliver a novel customer experience fusingcommercial spaces with media art.

“Sharebox focuses on creating immersive experiences enablingmultisensory interactions within virtual realities,” said CEO Yeonsik Shin, emphasizing the company’s commitment to innovation at the intersection of XR and media art.

The popup takes place inside the sensory XR booth, “XR BOX,” equipped with features such as fragrance, wind effects, and a 3D sound system to deliver a full 5 sensory experience. It offers an immersive experience of Moncler Perfume through various contents, including touch-based interactions, gamification, and media art. A newly developed web system allows for QR code photo zone photography, attracting customers by linking with social media events.Through this collaboration, Sharebox is contributing to a new form of customer experience combining commercial spaces with media art.

Sharebox’s XR technology has gained traction in international markets. The company has showcased its innovations at prestigious events, including IT Week in Japan, GITEX in Dubai, and MWC in Barcelona. Sharebox is also exploring participation in smart city projects, applying its XR technology to public spaces and commercial facilities worldwide. CEO Shin expressed his vision: “We aim to transcend the boundaries of the metaverse and create real-world experiences blending imagination and interaction. Immersive XR content has the potential to deliver even greater value in everyday life.”

In preparation for full-scale global expansion in 2025, Sharebox is establishing a foothold in key international markets. Following enthusiastic responses from the 2024 Hong Kong Autumn Electronics Fair, Dubai GITEX, Japan’s IT Week, and Thailand’s National Science and Technology Exhibition, Sharebox is working to establish a corporate presence in Hong Kong and launch local branches abroad. The company plans to advance localized marketing efforts and enhance offerings in smart classrooms, XR popups, VR content, and integrated solutions. Sharebox will continue prioritizing differentiated XR marketing strategies centered on K-content and brand collaborations.

Media Contact

global@ssharebox.com 

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Govee Announces New Lighting Technology for Elevated Living Experiences at CES 2025

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46 minutes ago

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January 6, 2025

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LAS VEGAS, Jan. 6, 2025 /PRNewswire/ — Govee, a global leader in smart ambient lighting, showcase its latest innovations at CES 2025, booth 51916, Venetian Expo. Under the theme “Bring Color to Daily Life,” Govee aims to create personalized and immersive lighting experiences that foster connections with users on both practical and emotional levels, making everyday moments brighter and more enjoyable.

Creative Lighting For Personalized Space:

Govee’s Gaming Pixel Light: Delivers a richer pixel art experience with more precise, vibrant displays, empowering users to unlock their creativity through enhanced AI Lighting bot technology and DIY personalized features.Govee Mini Panel Lights: Offer unparalleled customization with a compact design and vibrant RGBIC colors. The built-in MCU chip simplifies setup and allows for push-type connections of up to 120 panels for limitless creative freedom.Govee Table Lamp 2 Pro x Sound by JBL: Combines Govee’s RGBICWW lighting with JBL’s sound for an immersive audio-visual experience. The portable and rechargeable lamp offers flexibility to enjoy the ultimate light and sound experience anywhere in your home.

Bring Color to Daily Life with Govee’s New Ambient Lighting Innovations 

Lighting is essential to daily life, shaping everything from productivity to personal expression. Besides white lighting for daily living, colored lighting is important for setting vibes and moods, making at-home entertainment more enjoyable.

Indoor Lighting:  Govee Uplighter Floor Lamp, Strip Light with Skyline Kit, Ceiling Light Pro and dining lamps for curated atmospheres.Outdoor Lighting: Outdoor Lamp Post Lights, Govee Outdoor UpDown Wall Light, Outdoor Pathway Lights 2 and more, provides flexible, stylish, and captivating lighting for exterior spaces.Personalized Light Show: Govee DreamView allows users to effortlessly customize light shows to suit their moods and preferences.

Industry Leading AI Lighting and Matter Integration

Govee is revolutionizing lighting experiences with the Govee AI Lighting Bot, an advanced AI-powered system that enables users to create highly personalized lighting effects. Featuring a self-trained large-scale model with 12 billion parameters and an innovative color-tuning algorithm, it delivers exceptional accuracy and dynamic AI lighting effects, perfect for both linear and surface lighting. With a user-friendly interface and the ability to quickly generate and customizable AI lighting effects in just one second, the AI Lighting Bot offers unparalleled creative flexibility. More Govee products now support the Matter standard, enabling effortless integration with major smart home systems.

For more details about Govee, please visit govee.com.

About Govee

Govee has been revolutionizing the smart living experience since 2017, with innovative, efficient, and hassle-free ambient lighting solutions for the entire home. From living spaces and gaming setups to outdoor areas and beyond, Govee smart lighting is not just visually stunning, but transforms everyday moments into personalized and engaging lighting experiences. Embracing the idea that “Lights Can Be Fun,” Govee is committed to bringing vibrant ambient lighting to every corner of the home, to fostering connections with users on both practical and emotional levels, and to making everyday moments brighter and more enjoyable.

Photo – https://mma.prnewswire.com/media/2590024/KV_Black.jpg

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State Grid Xuzhou Power Supply Company monitors temperatures in both urban and rural areas to ensure a “green warm winter”

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46 minutes ago

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January 6, 2025

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XUZHOU, China, Jan. 6, 2025 /PRNewswire/ — On January 3, the company took proactive measures to guarantee that residents in both urban and rural areas stay warm during the winter. Staff members conducted thorough inspections of the electric heating equipment room at Mingzhu Huayuan Community, performing comprehensive and detailed “point-to-point” lean inspections on critical equipment such as power supply lines and distribution boxes for ground source heat pump machines. As one of the few cities with heating systems in Jiangsu, Zhejiang, and Shanghai, Xuzhou has over 400 heating communities, benefiting more than 400,000 households.

To ensure “zero-defect” operation of equipment during the heating season, State Grid Xuzhou Power Supply Company has developed a customized “one enterprise, one policy” consultation plan based on the production characteristics and operational status of heating enterprises. A 24-hour green channel has been established to provide efficient emergency power support services. For any potential issues identified during inspections, the company promptly provided rectification suggestions and assisted heating enterprises in formulating and implementing corrective measures to ensure uninterrupted heating.

Furthermore, the company actively promotes the adoption of new green heating technologies, such as ground source heat pumps and electric storage air conditioning, in new residential areas and centralized office zones. It also explains preferential electricity pricing policies to users to reduce energy costs. In rural areas, with the promotion of “coal-to-electricity” initiatives, the company is vigorously advancing the upgrading and transformation of rural power grids, enhancing power supply reliability, and enabling more people to benefit from the “green warm winter”.

View original content:https://www.prnewswire.com/apac/news-releases/state-grid-xuzhou-power-supply-company-monitors-temperatures-in-both-urban-and-rural-areas-to-ensure-a-green-warm-winter-302342743.html

SOURCE State Grid Xuzhou Power Supply Company

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