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Destination Canada Unveils Groundbreaking, Award-Winning Tourism Data Collective to Boost Economic Growth

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Integral part of Destination Canada’s newly released 2030 StrategyEmpowering the industry to make smarter marketing, investment and destination development decisions, ultimately driving economic growth.Aiming to propel Canada into the top 7 global tourism destinations by 2030 through data-driven decision making.

MONTREAL, May 24, 2024 /CNW/ – Today marks the launch of an innovative data and analytics platform set to revolutionize the Canadian tourism industry and boost economic growth. The Canadian Tourism Data Collective is a first-of-its-kind, secure, centralized platform designed to harness the power of data to increase Canada’s competitiveness.

Officially launched at the Hotel Association of Canada’s Annual Conference in Montreal, the platform is a partnership between Destination Canada, Statistics Canada and the Department of Innovation, Science and Economic Development, and is one of the key initiatives outlined in Destination Canada’s 2030 Strategy – ‘A World of Opportunity’.

The new strategy, launched a week ago, sets bold and ambitious targets for Canada’s tourism sector and aims to reclaim and improve Canada’s global tourism competitiveness ranking and generate up to as much as $160 billion in revenue annually.

The launch of the new Data Collective also follows this week’s release of the World Economic Forum’s Travel and Tourism Development Index 2024 which shows that Canada has risen two places to rank 11th but more progress is required to increase Canada’s competitiveness and re-enter the top seven.

The platform has already been recognized for its impact and innovative potential, winning the Best Use of AI for Not-for-Profit or Non-Commercial Purposes Award at the 2024 DataIQ AI Awards in Miami on Tuesday.

“Artificial intelligence and big data are changing our world – including the tourism industry,” says The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec. “That’s why Destination Canada is launching the Canadian Tourism Data Collective, harnessing the power of data and AI to help the sector make smarter decisions. Congratulations to Destination Canada for its leadership and innovation. This will be a big step forward for Canadian tourism!”

“The Data Collective showcases Canadian innovation empowering tourism businesses from coast to coast to coast to create a unique competitive advantage for Canada,” says Meaghan Ferrigno, Chief Financial Officer and Chief Data and Analytics Officer, Destination Canada. “Through this groundbreaking platform, Canadians will have access to game-changing technology that will facilitate timely and informed decision-making, influence investment, and drive economic growth.”

Powered by the advanced capabilities of Google Cloud Platform, this initiative harnesses the latest in data, analytics, and AI technology. It offers timely, relevant, and actionable insights to a wide range of stakeholders, including communities, tourism operators, government, small businesses and large investors, allowing them to make critical decisions.

“The Data Collective allowed us to bring together the best and the brightest minds in the tech and tourism sectors to develop a system that is not only accessible by stakeholders across the entire tourism industry but provides a comprehensive picture of the state of the sector, from remote communities all the way up to the national level,” says Ferrigno.

“Our goal is to ensure a collaborative approach to propelling Canada into the top seven global tourism destinations by 2030, and key to this is access to timely and reliable insights that identify opportunities for growth.”

Additional Quotes

André Loranger, Chief Statistician of Canada

“Statistics Canada is proud to partner with Destination Canada and Innovation, Science and Economic Development Canada in the creation of the Canadian Tourism Data Collective. A result of true collaboration, this new and innovative tool will provide valuable information on tourism trends and activities in Canada. These comprehensive data will help support those in the industry to make timely, data-driven decisions.”

Susie Grynol, President & CEO of the Hotel Association of Canada

“The Canadian Tourism Data Collective platform will be a critical resource for hotels across Canada. As a data-driven sector, hoteliers will find invaluable insights, empowering them to make informed investment decisions and stay ahead in a rapidly evolving market. We are thrilled to support the Canadian Tourism Data Collective and the opportunity to propel our industry into a future of growth and innovation.”

Beth Potter, President and CEO, Tourism Industry Association of Canada:

“”The Canadian Tourism Data Collective is a game-changer. By centralizing and sharing critical data, we’re not just making decisions; we’re shaping the future of tourism. This initiative equips businesses with the insights to drive growth and innovation. It’s about empowering every corner of our sector, including those often overlooked, to achieve unprecedented success. With the Data Collective, we’re turning data into our competitive advantage, propelling the tourism industry and Canada’s economy forward.”

Keith Henry, President and CEO of Indigenous Tourism Association of Canada:

“I commend Destination Canada’s new Canadian Tourism Data Collective. Access to comprehensive tourism data, research, and insights is crucial for informed decision-making in today’s rapidly evolving tourism landscape. By recognizing the importance of Indigenous tourism, the Data Collective can take concrete steps to ensure meaningful engagement and support for authentic Indigenous tourism experiences.

What truly sets the Data Collective apart is its emphasis on collaboration and conversation between tourism partners. Through these efforts, we can harness the power of data to identify opportunities, address challenges, and enhance the competitiveness and sustainability of the Canadian Indigenous tourism economy. This will support the goal of making Canada the world leader in Indigenous tourism by 2030.” 

Notes to editors

Canadian Tourism Data Collective

The Canadian Tourism Data Collective is a partnership between industry and tech leaders that will power Canada’s tourism industry to regain its place as a global leader. It is a revolutionary, first-of-its-kind resource in Canada, a centralized, secure platform, using AI and data to drive Canadian innovation in tourism.

The Data Collective houses more than 8.9 billion lines of data from over 175 resources and growing, from more than 5,100 regions across the country.

About Destination Canada

At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States.

In addition, our Business Events team leverage in-depth global market analysis to target international clusters aligned with Canada’s priority economic sectors.

Destination Canada is a Crown corporation wholly owned by the Government of Canada.

www.destinationcanada.com

SOURCE Destination Canada

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AIE Graduates create visual effects for Academy-nominated film

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NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

CANBERRA, Australia, Sept. 19, 2024 /PRNewswire-PRWeb/ — NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

AIE graduates and teachers were given the opportunity to work on the film’s visual effects through AIE’s ongoing partnership with Learning Lions, who produced the film with Film Crew & Baobab Pictures. AIE is proud to support Learning Lions non-profit mission to enable young adults in marginalised rural communities of East Africa to become digital creatives by providing game development training and technology.

The visual effects for NAWI were brought to life by AIE teachers and experienced industry professionals, Thomas Magill and Tom Pugh, who were tasked with supervising the visual effects and liaising with the film’s Directors, Apuu Mourine, Kevin Schmutzler, Tobias Schmutzler and Toby Schmutzler. They assembled a team of recent AIE graduates and worked out how to create the effects required to immerse audiences in Nawi’s world.

“Graduates were able to take the skills they had learnt in class and apply them to cinema-quality footage. There was even a bit of nervous excitement working with professional expectations and deadlines,” said Tom Pugh.

Thomas Magill explained that most of the work involved compositing such as fixing blemishes, removing unwanted folds in clothing, changing pages in a book and removing background actors that were in the wrong place.

“We had a river shot where there was only a sandbank, and we had to create an entire island! There were several shots filmed in a dry riverbed which required us to create floodwater. We had to draw upon various disciplines: not just digital compositing but also visual effects creation and fluid simulations,” said Thomas Magill.

Both teachers enthused that the directors were a pleasure to work with and the collaboration was smooth.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

Learning Lions and AIE look forward to seeing NAWI progress through two rounds of voting by members of the Academy of Motion Picture Arts and Sciences to narrow the list of submitted films down to five nominees for the Best International Feature Film.

About Academy of Interactive Entertainment (AIE)

AIE offers practical, career-focused courses delivered by industry-experienced teachers in 3D animation, game development, visual effects and film. Since 2019 AIE has sponsored scholarships to their Certificate and Diploma programs to Learning Lions student. AIE provided laptops and is supporting with opportunities at various gaming companies around the world for paid part-time and full-time work.

https://aie.edu.au/

About Learning Lions

Learning Lions is fighting poverty with digital opportunity. Established in 2015, Learning Lions equips local youth with essential IT and media skills, and empowering them to become entrepreneurs and self-sustaining individuals. By leveraging digital services, these aspiring entrepreneurs not only support themselves but also provide opportunities for others through employment and mentorship.

https://www.learninglions.org/

Media Contact

Neil Boyd, Academy of Interactive Entertainment, 61 434273190, neilb@aie.edu.au, https://aie.edu.au/

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View original content to download multimedia:https://www.prweb.com/releases/aie-graduates-create-visual-effects-for-academy-nominated-film-302252825.html

SOURCE Academy of Interactive Entertainment

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Valhalla MSO Launches Impetus One to Enhance Valhalla Vitality’s Telehealth Platform

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Valhalla MSO launches Impetus One, enabling healthcare providers to expand services, improve patient retention, and boost revenue with no upfront costs

MIAMI, Sept. 19, 2024 /PRNewswire-PRWeb/ — Valhalla MSO is excited to announce the launch of Impetus One (IO), a new software designed to power the Valhalla Vitality Network Provider Program. This initiative aims to expand the reach and capabilities of independent healthcare providers by offering an alternative to the traditional insurance model. With a focus on preventative medicine and wellness therapies, the platform is set to enhance patient care while creating new revenue opportunities for providers.

The Valhalla Vitality Network Provider Program addresses the gap created by insurance companies that often deny coverage for preventative medicine, wellness services, and even weight loss therapies. Insurance typically does not compensate healthcare providers for the time spent improving a patient’s overall health. Impetus One (IO) offers an alternative by providing a cash-pay marketplace where providers are fairly compensated for delivering impactful, life-changing services to their patients.

Key Benefits for Providers

Impetus One Software Integration: The platform integrates seamlessly with Valhalla Vitality, offering an e-commerce marketplace that connects patients with a wide range of health services. Providers can easily adopt the system to deliver therapies and other services, ensuring smooth payment processing and order fulfillment.No Upfront Costs: Providers can join the Network Provider Program without any initial fees. They simply share a unique link with patients, allowing for easy access to services, and payments are processed as orders are placed. Partner pharmacies handle medication shipments directly, creating a hassle-free experience for providers.Boosting Patient Retention: The platform includes a VIP Rewards Program, designed to increase patient retention and loyalty. Patients earn points for discounts and exclusive benefits, which encourages ongoing engagement and care continuity.E-commerce and Wellness Integration: Unlike typical affiliate programs, Valhalla Vitality allows providers to retain full control of their patient relationships. Providers can generate revenue through the integrated e-commerce system without worrying about referral fees or kickbacks, enabling them to focus solely on delivering high-quality patient care.

By joining the Valhalla Vitality Network Provider Program, healthcare providers gain access to a scalable model that helps increase profits, introduce new services, and enhance patient satisfaction. The VIP Rewards Program also strengthens the bond between patients and providers, making healthcare more accessible and rewarding for all.

Healthcare providers looking to grow their practices and increase revenue can join the Valhalla Vitality Network by visiting http://www.providevitality.com. Valhalla MSO’s new platform is a powerful tool for delivering advanced, patient-centric healthcare with a focus on accessibility and quality.

For more information, visit Valhalla Vitality at http://www.valhallavitality.com.

Media Contact

Chris K., Valhalla Vitality, 888-888-8888, ck@s99agency.com, https://valhallavitality.com/

View original content to download multimedia:https://www.prweb.com/releases/valhalla-mso-launches-impetus-one-to-enhance-valhalla-vitalitys-telehealth-platform-302253701.html

SOURCE Valhalla Vitality

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Ultima Markets Wins Two Prestigious Awards at Global Forex Awards–Retail 2024!

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LIMASSOL, Cyprus, Sept. 19, 2024  /CNW/ — Ultima Markets, a leading global forex and CFDs brokerage, is thrilled to announce its double success at the prestigious Global Forex Awards – Retail 2024. The company won two distinguished awards: “Best Affiliates Brokerage – Global” and “Best Fund Safety – Global.”

The awards were presented during the event in Limassol, Cyprus, where Jean Philippe, Board Advisor, Corporate Governance and Sustainability at Ultima Markets, accepted the honours.

The Global Forex Awards – Retail has celebrated excellence in trading innovation for seven consecutive years. Ultima Markets’ dual wins reflect its commitment to quality, client-centric strategies, and strong partnerships across the financial services sector.

The “Best Affiliates Brokerage—Global” award recognises Ultima Markets’ exemplary affiliate programme, which has successfully driven its global expansion. It is celebrated for its transparency and competitive rewards tailored to affiliate needs.

Receiving the “Best Fund Safety – Global” award highlights Ultima Markets’ efforts to safeguard client assets. Through its partnership with Willis Towers Watson, the company provides up to USD$1,000,000 in insurance per account, while its Financial Commission membership ensures clients access to up to €20,000 in compensation funds.

These recognitions underscore Ultima Markets’ priority to security and transparency, including segregated accounts and robust risk management practices. The broker also assures affiliate partners of exceptional standards.

Commenting on the awards, Jean Philippe said, “These recognitions reflect the exceptional work of our teams to ensure the safety of traders’ funds and our dedication to creating value for our partners and clients. We will continue to evolve and innovate to meet the market’s demands.”

Ultima Markets is renowned for its extensive range of trading products and personalised customer service, designed to meet clients’ diverse needs worldwide. The dual recognition marks a significant milestone in the company’s global growth and reaffirms its reputation for delivering fund safety and robust affiliate opportunities.

“We are delighted to be recognised with these awards, which reflect our mission to create a secure trading environment and build strong, rewarding partnerships,” said Jack Li, Ultima Markets’ Regional Business Director.

About Ultima Markets

Ultima Markets is a fully licensed, fast-growing broker offering access to 250+ financial instruments. With a team of 2,000+ professionals in 15 global offices, we serve clients in 172 countries. Check out more about our awards on Facebook, X, Instagram, LinkedIn and YouTube.

 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ultima-markets-wins-two-prestigious-awards-at-global-forex-awardsretail-2024-302253541.html

SOURCE Ultima Markets

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