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Experts in Tech and Politics Merge to Launch Needle PR: The Communications Agency that Makes A Point

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New agency applies cross-industry expertise to move the needle for companies, venture funds, and movements shaping our world

NEW YORK, March 1, 2024 /PRNewswire-PRWeb/ — Needle, the communications agency that makes a point, announced its launch today.

We’re maximizing our clients’ relevance and reputation at a time when attention is hard to capture. That’s why our guiding principle is ‘make a point’ – we get to the heart of why you matter.

Co-founders Tess Pawlisch and Margaret Huang bring decades of communications expertise to the firm from global and boutique PR agencies, in-house communications roles, and political campaigns. Needle will focus on finding the common thread that connects clients to stories that matter and advance their goals. Clients benefit from tailored programs designed to fit their stage and business objectives, along with Needle’s unique understanding of the current economic, social, and political climate.

Tess Pawlisch, Co-founder and Chief Executive Officer, has devoted her 15+ year career to promoting values-driven brands and underrepresented voices from Washington, D.C. to Silicon Valley. Most recently, Tess was the Director of Business Development at The Key, a San Francisco-based tech PR firm. During her tenure, she forged relationships with venture capital funds, tech startups, and social impact organizations, drove the agency’s new business efforts, and led account teams in artificial intelligence, climate, financial services, healthcare, and more. Prior to working in tech public relations, Tess led fundraising and communication programs for non-profits, philanthropic organizations, and campaigns to help elect presidents, governors, attorneys general, senators, supreme court justices, congresspeople, state legislative leaders, and mayors.

Joining Tess is tech PR veteran Margaret Huang, Needle’s Chief Strategy Officer. Margaret’s expertise spans decades and industries, from consumer lifestyle brands to transformative technology companies, from the early dotcom days to Web3. Her client experience ranges from retail giants The North Face and Nordstrom to tech pioneers HP, LinkedIn, and Mint, to blockchain leader Algorand. She is a trusted advisor to founders, venture capitalists, C-suite executives, and journalists alike, and a big-picture thinker who elevates communications strategies.

“We love working with founders and companies to define their brands and narrative, and ultimately inspire action,” said Huang. “We’re maximizing their relevance and reputation at a time when attention is hard to capture. That’s why our guiding principle is ‘make a point’ – we get to the heart of why you matter.”

Services + Clients

Needle provides a full range of services from communications strategy and media relations to content development and thought leadership.

“Our clients are fundamentally changing the way entire systems and industries operate,” said Pawlisch. “They are making our world more inclusive, sustainable, and equitable, and we look forward to growing alongside them.”

The agency launches with a strong roster across industries — artificial intelligence, consumer technology, climate, healthcare, political advocacy, and venture capital — including:

Algorand Foundation, a not-for-profit organization empowering a dynamic, inclusive, and borderless global ecosystem based on the Algorand blockchain technology.Amulet, a company shining a light on invisible threats in our food system with two core brands:Allergy Amulet helps consumers determine whether their foods are safe by detecting potentially life-threatening allergenic ingredients.Amulet Scientific equips businesses and manufacturers with tools to help ensure the safety of their food supply chain.Arrive Recommerce, the industry leader powering sustainable and profitable resale.EnsoData, a waveform AI healthcare technology company streamlining clinical workflows from diagnosis to therapy, starting in sleep.Float, the marketplace moving all the care that doesn’t need a hospital to the home.Necessary Ventures, a venture capital firm investing in companies building what the world needs.Parfin, a fintech company providing secure digital asset custody, trading, and management through blockchain infrastructure.Pyrium, a modern-day investment platform addressing generational wealth gaps by allowing anyone to invest in high-growth companies.Rubi Laboratories, a startup turning industrial CO₂ emissions into cellulosic textiles to replace trees as an input in man-made cellulosic fibers (MMCFs).Run the World, a boutique non-profit and political consulting firm.

“Necessary runs a lean team, like most venture firms. As a result, we’re always looking for ways to help founders succeed that are both scalable and effective,” said Neil Devani, founder and managing partner of Necessary Ventures. “Needle has helped the firm build its reputation as a trusted partner and resource to founders. The results that their team has brought to our portfolio companies have supported hiring, fundraising, and growth.”

About Needle

Needle is the communications agency that makes a point. We build programs that move the needle for companies, venture funds, and movements shaping our world. Applying our cross-industry expertise, we elevate clients who are changing how we live, work, and connect. Designed to scale, Needle’s programs are tailored to grow with our clients and advance their business. Needle is based in New York and California. Learn more at needlepr.com.

Media Contact

Margaret Huang, Needle PR, 1 4158671626, margaret@needlepr.com, www.needlepr.com

View original content to download multimedia:https://www.prweb.com/releases/experts-in-tech-and-politics-merge-to-launch-needle-pr-the-communications-agency-that-makes-a-point-302075598.html

SOURCE Needle PR

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Macrogen Consortium win tender for National Bio Big Data Project

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Illumina is proud to be selected as sequencing technology partner to the Macrogen Consortium.

SEOUL, South Korea, Dec. 23, 2024 /PRNewswire/ — Macrogen a global healthcare company that specializes in precision medicine and Illumina Inc. (NASDAQ: ILMN), a global leader in DNA sequencing and array-based technologies, announced today that they are honoured to support the National Bio Big Data project by sequencing and analysing 145,952 Korean genomes.

The National Bio Big Data Project project has been running in Korea as a pilot project since 2020. During this period about 20,000 genomes were analysed, 10,000 of these including people with a rare disease. The ultimate goal is to enable precision medicine by building a reference genome for about 770,000 Koreans by 2028 and a total of 1 million by 2032.  

“Being a part of this step change to improving public health in Korea through the voluntary collection and analysis of genomic, clinical and life record information from the general public, is paramount to ensure precision medicine becomes a standard of care for all Koreans,” said Changhoon Kim, CEO Macrogen.

“Illumina is pleased to be a part of the Korean bio industry ecosystem and to participate in such an important national project. We look forward to contributing to Korea by bringing our expertise and lessons learned from our direct involvement in leading pop gen projects around the world,” said Robert McBride, General Manager of Illumina Korea.

People across the globe have very similar genes but a small number of variants between populations can impact health. For example, some variants are associated closely with particular diseases such as cystic fibrous.[1]These variants can present differently in populations and have a significant impact on how individuals respond to medicines and treatments. Therefore, it is beneficial for Koreans to have information available that is unique to them.

Worldwide, the number of pop gen projects is expanding rapidly, including the UK, Japan, Singapore, Qatar, the United Arab Emirates, and Nigeria.

“Population genome projects are growing worldwide with many programs reaching significant milestones. But despite this inequity remains with the majority of genome datasets being of European descent. This means we have a lot of information how to develop drugs for European populations but this doesn’t translate in any meaningful way to other nationalities, said Robert McBride.

Population genomics provides a platform for industry engagement and investment, specifically in the pharmaceutical, biotechnology, and data sectors. By integrating large, diverse data sets and using advanced computing technology (such as artificial intelligence or machine learning), health systems and partners are optimally positioned to unlock the power of the genome even further, while improving quality of life and care and fostering economic growth.

“Precision medicine is changing how diseases are treated and this benefits everyone. For patients, treatments often work better when decisions are based around an individual’s genome, for drug companies it can reduce cost of development and for governments there are long term savings related to less waste and healthier patients,” said Changhoon Kim.

References

[1] https://www.genome.gov/about-genomics/educational-resources/fact-sheets/human-genomic-variation#:~:text=How%20do%20peoples’%20genomes%20vary,person%20responds%20to%20certain%20medications.

About Macrogen

Macrogen is a global genetic service provider, partnered with over 18,000 scientists in 150+ countries, and with more than 20 years of experience in the industry.

Established in 1997, from the Genome Medical Research Institute of Seoul National University, Macrogen has become a major service provider and consulting agent for government agencies, universities and research institutes around the world.

About Illumina

Illumina is improving human health by unlocking the power of the genome. Our focus on innovation has established us as a global leader in DNA sequencing and array-based technologies, serving customers in the research, clinical, and applied markets. Our products are used for applications in the life sciences, oncology, reproductive health, agriculture, and other emerging segments. To learn more, visit www.illumina.com and connect with us on X (Twitter), Facebook, LinkedIn, Instagram, TikTok, and YouTube

About the Consortium

Macrogen Consortium members include the following companies: DNA Link, Theragen Bio, and CG Invites

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/macrogen-consortium-win-tender-for-national-bio-big-data-project-302335981.html

SOURCE Illumina

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As 2025 IRS Mileage Rate Hits 70 Cents, Expert Warns: Ditch Risky Apps for Secure Paper Tracking

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Gig economy expert Ed Ryder warns against the risks of mileage tracking apps, and advocates using paper-based tracking methods instead. He introduces The Big Mileage Form, a secure alternative developed over two years to meet the specific needs of food delivery gig workers. Ryder highlights recent tech failures, like the July 2024 global IT outage, to underscore the vulnerabilities of digital solutions. The press release also mentions Ryder’s significant mileage deduction using his form and directs readers to GigCoach.net for additional resources, including a consumer tutorial to drive better food delivery outcomes and a gig coach training program.

PHILADELPHIA, Dec. 22, 2024 /PRNewswire-PRWeb/ — As the IRS announces a standard mileage rate of 70 cents per mile for 2025, gig economy expert Ed Ryder, who has completed over 10,000 deliveries with his own car using major food delivery platforms, urges fellow gig workers to reconsider their mileage tracking methods. While acknowledging the convenience of digital solutions, Ryder advocates for a return to secure, paper-based tracking to protect valuable mileage deductions.

With the mileage rate at 70 cents, accurate tracking is crucial for gig workers and small business owners. Mileage apps seem convenient, but they risk data loss from outages, glitches, and cyber attacks. Many overlook these significant dangers.

“With the mileage rate increasing to 70 cents, accurate tracking is more crucial than ever for gig workers and small business owners,” says Ryder, creator of The Big Mileage Form. “While mileage tracking apps seem convenient, they come with significant risks that many overlook. Network outages, app glitches, and cyber attacks can jeopardize months of data.”

Ryder points to the July 2024 global IT outage as a prime example of technology’s vulnerabilities. “A faulty software update caused mass airline disruptions and impacted other industries, catching major corporations off guard. This incident highlights that even in our digital age, software isn’t infallible. For me, I simply won’t trust mileage tracking apps with my most important tax deduction.”

To address these concerns, Ryder developed a comprehensive, paper-based solution. “I spent two years perfecting The Big Mileage Form, tailoring it to the specific needs of food delivery gig workers,” he explains. “At 11×17 inches, it provides ample space for detailed record-keeping and, crucially, it’s immune to software glitches, data breaches, and ransomware attacks.”

Ryder’s meticulous paper-based record-keeping resulted in a mileage deduction exceeding $19,000 on his 2023 federal taxes. “All my business-related miles are thoroughly documented on paper. I’m fully prepared to defend this deduction in case of an audit. This level of confidence is what I aim to provide other gig workers.”

“In today’s digital age, sometimes the most secure solution is the simplest one,” Ryder concludes. “My form not only ensures data security but also prepares users for potential IRS audits. It’s time to reconsider the old-fashioned, but reliable pen-and-paper method.”

For those interested in learning more about effective mileage tracking and other aspects of gig work, Ryder offers valuable resources on GigCoach.net. These include a tutorial for consumers titled ‘Fair Deal Delivery,’ which provides insights on how to improve food delivery outcomes. Additionally, experienced food delivery couriers can explore Ryder’s gig coach training program. Visit GigCoach.net to access these resources and learn more about The Big Mileage Form.

Media Contact

Ed Ryder, Match Experiment LLC, 1 484-493-8740, hello@ideamaned.com, gigcoach.net

View original content to download multimedia:https://www.prweb.com/releases/as-2025-irs-mileage-rate-hits-70-cents-expert-warns-ditch-risky-apps-for-secure-paper-tracking-302337779.html

SOURCE Gig economy expert Ed Ryder

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DATA BREACH ALERT: Edelson Lechtzin LLP Is Investigating Claims On Behalf Of Ascension Health Customers Whose Data May Have Been Compromised

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NEWTOWN, Pa., Dec. 22, 2024 /PRNewswire/ — The law firm of Edelson Lechtzin LLP is investigating claims regarding data privacy violations by Ascension Health (“Ascension”). Ascension learned of suspicious activity on or about May 8, 2024. To join this case, go HERE.

About Ascension Health

Ascension is a prominent non-profit health system in the nation and operates under Catholic principles.

What happened?

On or about May 8, 2024, Ascension detected unauthorized activity in its computer systems. Ascension initiated an investigation, which included retaining consulting cybersecurity experts and notifying the FBI. The investigation determined that between May 7 and 8, 2024, a cybercriminal accessed files containing personal information about Ascension’s patients and employees. This information included names, medical records, payment details, insurance information, government identification numbers, and other personal data such as dates of birth and addresses. Approximately 6 million individuals have been affected by this data breach.

How can I protect my personal data?

If you receive a data breach notification, you must guard against possible misuse of your personal information, including identity theft and fraud, by regularly reviewing your account statements and monitoring your credit reports for suspicious or unauthorized activity. Additionally, you should consider legal options for mitigating such risks.

Edelson Lechtzin LLP is investigating a class action lawsuit to seek legal remedies for customers whose sensitive personal and patient data may have been compromised by the Ascension data breach.

For more information, please contact:

Marc H. Edelson, Esq.
EDELSON LECHTZIN LLP
411 S. State Street, Suite N-300
Newtown, PA 18940
Phone: 844-696-7492
Email: medelson@edelson-law.com
Web:  www.edelson-law.com 

About Edelson Lechtzin LLP
Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to cases involving data breaches, our lawyers focus on class and collective litigation in cases alleging securities and investment fraud, violations of the federal antitrust laws, employee benefit plans under ERISA, wage theft and unpaid overtime, consumer fraud, and catastrophic injuries.

This press release may be considered Attorney Advertising in some jurisdictions. No class has been certified in this case, so counsel does not represent you unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing now. Your ability to share in any potential future recovery does not depend on serving as lead plaintiff.

View original content to download multimedia:https://www.prnewswire.com/news-releases/data-breach-alert-edelson-lechtzin-llp-is-investigating-claims-on-behalf-of-ascension-health-customers-whose-data-may-have-been-compromised-302337976.html

SOURCE Edelson Lechtzin LLP

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