DUBLIN, March 1, 2024 /PRNewswire/ — The “Augmented Reality (AR) (2024) – Thematic Research” report has been added to ResearchAndMarkets.com’s offering.
Imagine wearing a pair of glasses with the computing power of a smartphone, activated by your voice, which recognizes what you see, where you are, and the context in which you are operating. While such a world is some years away from reality, first-mover advantage in AR is such a valuable prize that every large technology company is investing significantly in this theme.
Ultimately, AR technology may replace the smartphone as the primary connected device users carry around. Moreover, AR will be a critical component of the metaverse – the next mega-theme that Big Tech has in its sights.
Key Highlights
According to the report forecasts, the AR market will be worth $100 billion by 2030, up from $22 billion in 2022. AR software will generate most of this revenue, with limited spending on AR headsets and AR smart glasses.AR is evolving into a utility in specific consumer and enterprise applications. On the consumer front, AR is primarily used in social media, gaming, and ecommerce. While Pokemon Go and Snapchat Lenses have helped popularize AR as a tool for entertainment, ecommerce is using it as a utility.The adoption of AR by enterprises is also advancing in sectors such as retail, healthcare, and manufacturing, mainly for user experience, training, and remote collaboration. Businesses will continue to adopt AR in the coming years, but the high cost of headsets and smart glasses will hinder widespread adoption in the short term. In terms of end users, the enterprise AR segment is dominant and will maintain its lead over the forecast period.
Report Scope
This report provides an overview of the augmented reality theme.It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into four categories: technology trends, macroeconomic trends, regulatory trends, and media trends.It includes comprehensive industry analysis, including forecasts for augmented reality revenues to 2030. These forecasts are split by end-user (consumer and enterprise) and platform (hardware and software). There is also market share information for the AR smart glasses and AR headsets markets.It contains details of M&A deals driven by the augmented reality theme, and a timeline highlighting milestones in the development of augmented reality.The detailed value chain shows comprises five segments: semiconductors, components, devices, platforms, and applications and content. Leading and challenging vendors are identified across all five segments.
AR is still developing as a technology but is beginning to move into the mainstream. Leading tech companies are scrambling to build sustainable AR ecosystems and gain a foothold in this potentially lucrative market, while specialist firms focus on areas like content development. This report tells you need to know about AR, including market forecasts to 2030 and profiles of the leading companies.
Key Topics Covered:
Executive summaryPlayersTechnology briefingTrendsIndustry analysisValue chainCompaniesSector scorecards
Company Coverage:
3D SystemsAAC TechnologiesAccuveinAdlensAdobeAkamaiAlibabaAlphabet (Google)AmazonAmbarellaAMDAnalog DevicesAppleApprenticeAR.jsArgonArmArspectraAryzonAsusAtheerAugmedicsAugmentAutodeskAuxbrainAvegantBAE SystemsBaishanCloudBandai NamcoBlu WirelessBOE TechnologyBoeingBoschBrain LabBroadcomBYDByteDanceCadenceCAE HealthcareCarl ZeissCBAK Energy TechnologyChinaCacheChukong TechnologiesCirrus LogicCiscoCloudflareCognexComcastDassault SystemesDe BeersDesay BatteryDigiLensDispelixDolby LabsDynapackEast City FilmseBayElbit SystemsElylandEON RealityEpic GamesEverysightEyelightsF5FastlyFresnel TechnologiesGenius Electronic OpticalGoertekGravity JackGroove JonesHimaxHuaweiIBMIkeaIllumixImagineARINDEInfineonIntelIntellectsoftIristickJarvishJBKnowledgeJD.comjsDelivrKinichoKioxiaKopinLargan PrecisionLeicaLenovoLens TechnologyLetinARLG DisplayLockheed MartinL’OrealLumusMad GazeMagic LeapMantis VisionMaxstMediaTekMedivisMedtronicMetaMicronMicrooledMicrosoftMimi (3D Sound Labs)Mojo VisionMurataNanya TechNetEaseNetflixNexonNianticNiantic (8th Wall)NintendoNokiaNorthrop GrummanNvidiaNXP SemiconductorsOccipitalOlympusOmniVisionOnSemiOppoOracleOrca HealthPanasonicPinterestPMDProximiePTCQorvoQualcommRealmaxRealWearRe’flektRenesasResolution GamesRokidSamsung ElectronicsSaphluxSchneider Electric (Aveva)ScopeARSeeYA TechnologySeiko EpsonSennheiserSensataSephoraShopifySiemensSighthoundSixenseSK HynixSkyworksSnapSonySquare EnixStackPathSTMicroelectronicsSynopsysTargetTCL (Leiniao)TDKTeamViewerTencentTexas InstrumentsThe Home DepotThirdEyeTilt FiveToshibaTSMCUbisoftUltraleapUnisoc TechnologiesUnity TechnologiesUniversal DisplayUSoundVarjoVerizonViacomCBSViewARVipaarVisionstar (EasyAR)VisometryVividQVivoVuzixWalmartWalt DisneyWarner Bros. DiscoveryWayRayWestern DigitalXiaomiXloongXrealYangtze MemoryYoung OpticsZapworksZoom
For more information about this report visit https://www.researchandmarkets.com/r/79tvn
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg
View original content:https://www.prnewswire.com/news-releases/augmented-reality-thematic-research-report-2024-ar-market-forecast-to-be-worth-100-billion-by-2030-up-from-22-billion-in-2022-302077111.html
SOURCE Research and Markets
