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Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

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From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

The “Brands In Games” (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.

Download the full report here 

From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.

The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers’ brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:

Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi’s, and Travelocity.

Jon Hudson, VP of Global Sales at Digital Turbine, remarked: “The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies.”

Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.

The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.

Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners’ ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. https://www.digitalturbine.com

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com

 

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SOURCE Digital Turbine, Inc.

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CHASM Exclusively Licenses AgeNT® Express Transparent Conductive Film to Mativ for Heated Glass Solutions

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CANTON, Mass., Jan. 9, 2025 /PRNewswire/ — Chasm Advanced Materials, Inc. (CHASM) and Mativ Holdings (Mativ), manufacturer of Argotec interlayer films for high-performance glazing, have announced an exclusive licensing agreement. CHASM’s AgeNT® Silver Nanowire (AgNW) and Carbon Nanotube (CNT) hybrid performance film technology will be licensed to Mativ for transparent heating solutions in advanced glass and window applications across architectural, military, and transportation segments.

This licensing agreement marks another milestone in the long-standing collaboration between Mativ and CHASM, aiming to accelerate the commercialization of a portfolio of AgeNT® Express films.

David Arthur, CEO and co-founder of CHASM, highlighted the significance of this partnership. “Licensing our AgeNT® Express technology to Mativ marks a major milestone for both companies,” said Arthur. “With CHASM’s leadership in CNT technology and flexible electronics, and Mativ’s expertise in roll-to-roll (R2R) precision coating and vast market reach in glazing applications, this collaboration is a powerful step toward CHASM’s expansion into global non-automotive glazing markets.”

“This agreement marks a significant milestone in the continued growth of Mativ within innovative and emerging markets,” states Mativ President and CEO Julie Schertell. “By becoming a licensee of Chasm’s groundbreaking AgNW and CNT technology, we reaffirm our position as leaders in material science innovation. Together, we are unlocking new potential in advanced film applications across top industrial sectors.”

About CHASM
CHASM’s mission is to develop and manufacture advanced carbon nano materials, leveraging its innovative product platforms to create a safer, more connected and sustainable world. The company’s patented nanotube manufacturing platform combined with its unique ability to integrate CNTs into product solutions is unleashing the power of nanotechnology.

Innovations powered by CHASM include universal transparent heaters for safer driving and a broad range of non-automotive applications, transparent antennas for smarter cities, conductive additives for EV batteries, and cement additives for greener (lower carbon footprint) concrete. 

CHASM is building the world’s largest multiwall CNT reactor (1,500 metric tons annual capacity) in Norman, Oklahoma, to produce NTeC® products to support battery and cement applications.

AgeNT, NTeC, CHASM, and the CHASM logo are trademarks of CHASM Advanced Materials, Inc.

About Mativ
Mativ Holdings, Inc. is a global leader in specialty materials, solving our customers’ most complex challenges by engineering bold, innovative solutions that connect, protect and purify our world. Headquartered in Alpharetta, Georgia, we manufacture on three continents and generate sales in over 100 countries through our family of business-to-business and consumer product brands. The company’s two operating segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing categories. Our broad portfolio of technologies combines polymers, fibers and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible. To learn more, visit mativ.com.

To learn more about Argotec glass interlayer films, visit argotec.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chasm-exclusively-licenses-agent-express-transparent-conductive-film-to-mativ-for-heated-glass-solutions-302346673.html

SOURCE CHASM Advanced Materials

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Hettich Achieves Remarkable Success with Innovative Quora Ads Campaign

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MUMBAI, India, Jan. 9, 2025 /PRNewswire/ — Hettich, a leading manufacturer of innovative furniture fittings, built-in appliances, and door hardware solutions, has achieved outstanding results through a recent advertising campaign on Quora. The campaign aimed to enhance brand awareness and engagement among homeowners, interior designers/architects, and OEMs/builders, by showcasing Hettich’s cutting-edge products in a unique and compelling way.

Hettich’s campaign leveraged Quora’s targeted advertising solutions to reach specific demographics interested in home improvement and design. By focusing on audiences actively seeking quality and innovative solutions, the campaign effectively resonated with potential customers.

The Hettich campaign resulted in impressive metrics, including a view-through rate of 44.55% and 18,598 clicks from over 1 million views. With 2,357,070 impressions, Hettich significantly expanded its reach, fostering awareness and interest in its furniture fittings, built-in appliances, and door hardware.

Hettich crafted visually stunning and emotionally engaging content that spotlighted the unique features of its products through captivating storytelling and immersive video formats. The campaign vividly illustrated the transformative power of Hettich’s innovative solutions, seamlessly turning everyday moments into extraordinary experiences within living spaces. “We believe in the magic of storytelling to break through the advertising clutter,” said Aditya Jalgaonkar, AGM-Marketing, Hettich India. “This campaign reflects our commitment to creating meaningful, high-quality content that connects with our audience in a profound way.”

“At Quora, we are dedicated to helping brands tell their stories effectively and meaningfully,” said Gurmit Singh, General Manager at Quora APAC and MEA. “Hettich’s campaign is a perfect example of how targeted advertising can drive engagement and connect brands with their audiences. We’re thrilled to see the impact of our platform on Hettich’s marketing efforts.”

The success of Hettich’s campaign showcases the effectiveness of utilizing Quora’s targeted advertising capabilities. This partnership illustrates how brands can engage potential customers and create lasting connections through innovative marketing strategies.

About Quora

Quora is a platform that has 100 million monthly unique visitors in India, where people come to share knowledge and insights. By connecting brands with engaged audiences through targeted advertising, Quora helps businesses tell their stories effectively and meaningfully.

Photo: https://mma.prnewswire.com/media/2593402/Hettich_Quora_Ads.jpg
Logo: https://mma.prnewswire.com/media/2443578/Quora_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/hettich-achieves-remarkable-success-with-innovative-quora-ads-campaign-302345570.html

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NX Taiwan Offers Work Experience to China University of Technology Students

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TOKYO, Jan. 9, 2025 /PRNewswire/ — Nippon Express (Taiwan) Co., Ltd. (hereinafter “NX Taiwan”), a group company of NIPPON EXPRESS HOLDINGS, INC., conducted a two-day work experience program for students from the China University of Technology (hereinafter “CUTe”) on Saturday, November 30, and Sunday, December 1.

NX Logo: https://kyodonewsprwire.jp/img/202412252272-O3-CT0nRnRv 

Photos

Group photo of participants: https://cdn.kyodonewsprwire.jp/prwfile/release/M103866/202412252272/_prw_PI1fl_AD0GB6Wy.jpg 

Warehouse work experience: https://cdn.kyodonewsprwire.jp/prwfile/release/M103866/202412252272/_prw_PI2fl_FTH84m7K.png 

The work experience program is part of the NX Group’s efforts to actively communicate with local communities and engage in community-based social contribution activities, recognizing its social and public mission as a logistics company.

Eighty students enrolled in CUTe’s Department of Marketing and Logistics took part in the program at NX Taiwan’s NEXT1 warehouse in Taoyuan City, where they received briefings from NEXT1 staff on basic logistics knowledge, safety, and warehouse operations. Through a combination of classroom lectures and hands-on experience, the students learned in depth about how warehouse operations are carried out.

The participants found the program a valuable opportunity to expand their practical knowledge and understanding of the logistics industry, with one commenting: “This experience has given me a deeper understanding of warehouse management and logistics, and strengthened my desire to work in the logistics industry, where I can contribute to society in the future.”

The NX Group will continue to actively engage in social contribution activities on a global scale to help develop human resources who can play active roles in the logistics industry.

About the NX Group: https://kyodonewsprwire.jp/attach/202412252272-O1-tne94err.pdf 

NX Group official website: https://www.nipponexpress.com/ 

NX Group’s official LinkedIn account:
https://www.linkedin.com/company/nippon-express-group/ 

View original content:https://www.prnewswire.com/apac/news-releases/nx-taiwan-offers-work-experience-to-china-university-of-technology-students-302346527.html

SOURCE NIPPON EXPRESS HOLDINGS, INC.

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