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Hamburger Helper’s iconic mascot ‘Lefty’ returns in national ad campaign

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Eagle Foods launches new ads, reformulated flavors, reduced prep time, updated packaging

CLEVELAND, Feb. 27, 2024 /PRNewswire/ — Eagle Foods is re-launching the iconic Hamburger Helper brand, along with its legendary talking glove mascot, Lefty. The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

Having acquired Helper from General Mills in 2022, Eagle Foods has focused its efforts on reigniting Helper’s mission to help solve today’s biggest dinnertime dilemmas. Between high inflation and busy schedules, finding a delicious, affordable and easy-to-prepare meal can be challenging. So, Lefty is back with answers: 30 quick and tasty one-pan meals from Helper that will have everybody asking for seconds. And to help shoppers find their favorite varieties in store, Helper has updated its packaging design,  reformulated its flavors with robust herbs, spices, and flavors, and even reduced cooking time – all without adding any cost to consumers. 

Helper returns to screens with Lefty front and center in a new, national advertising campaign to help answer the ever-present question, “What’s for dinner?” Lefty helps families find delicious, convenient and customizable meals that make everyone at the table smile. Picky eaters to please? Helper! Got home late and now everyone is hungry? Helper! Dinner snuck up on you after a busy day? Helper! Reached your takeout limit? Helper!

To spearhead the reintroduction, Eagle Foods has partnered with advertising and marketing firm, Brokaw Inc. to craft a comprehensive multimedia campaign that resonates with the needs of today’s consumers. The campaign, launching in mid-February, includes TV, radio, digital and social media platforms, ensuring a robust presence across all touchpoints.

“We are thrilled to bring back Helper in such a big way,” said Mala Wiedemann, EVP of Marketing and R&D at Eagle Foods. “Helper has been a staple in America’s kitchens for over 50 years, and we’re launching Helper into the next 50. This is proof positive of Eagle Foods’ mission of revitalizing great brands, creating growth in the center store for retailers and delivering tremendous taste, variety and value for consumers.”

The Helper brand’s revitalization marks a significant milestone in Eagle Foods’ journey, reflecting the company’s commitment to innovation and consumer satisfaction. As the campaign rolls out, Eagle Foods invites everyone to rediscover the joy and convenience of Helper meals.

Find Lefty and Helper’s new packaging in stores nationwide and enjoy it in kitchens everywhere! 

Video link: https://f.io/BrkZFdiN

About Helper

At Eagle Foods we are builders. We are builders of brands, categories, and people. Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years. Eagle is a diversified food company producing and marketing canned sweetened condensed and evaporated milk, snacks products, and meals. As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world. Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Hamburger Helper, Suddenly Salad, Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Milnot Evaporated Milk, Popcorn Indiana, and Cretors Popcorn. Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass-merchandisers, as well as foodservice and export, U.S. military, and private label business. For more information, visit EagleFoods.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hamburger-helpers-iconic-mascot-lefty-returns-in-national-ad-campaign-302073344.html

SOURCE Eagle Foods

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EVERSANA Transforms Pharmacovigilance & Drug Safety Industry with Oracle Collaboration, New Global Patient Support Model

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CHICAGO, Oct. 10, 2024 /PRNewswire/ — EVERSANA, a leading provider of global commercialization services to the life sciences industry, today announced transformational elements to its pharmacovigilance and drug safety offering to meet the growing needs of the industry.

First, EVERSANA has signed an agreement with Oracle Argus Cloud to offer comprehensive features and functionalities including AI-enabled automation, workflow optimization, and conditional touchless processing to manage rapidly increasing caseloads and changing regulations across the life sciences industry. Several EVERSANA pharmacovigilance customers have transitioned to the platform, and all future customers can benefit from the unmatched power of the leading drug safety management system.

Additionally, as an Oracle Partner Network Member since 2023, EVERSANA is committed to investing and growing its drug safety management capabilities and is now promoted by Oracle to global customers for our pharmacovigilance and implementation services.

Both milestones reinforce EVERSANA’s continued growth in drug safety management capabilities and the role it plays in commercialization success.

“We believe that pharmacovigilance services across the life sciences industry are powered by innovation and transformational thinking,” said Jim Lang, CEO, EVERSANA. “Together with Oracle’s leading systems, we are doing just this, combining our experience and operational excellence with best-in-class systems to drive better outcomes and put patient safety first.”

Complimenting Technology Solutions with New Global Support Model with Leading Skilled Workforce

In addition to the power of technology to drive greater efficiency and operational excellence, EVERSANA has also rapidly expanded its global medical information contact center capabilities. The company now offers multi-language and around-the-clock support across four regional hubs including North America, Europe, India and Japan. Here, trained experts are available to answer calls from clinicians, patients, and caregivers in their native language to ensure they have the latest information on therapy and can report any adverse effects or product complaints as necessary.

“Today’s drug safety industry demands that service providers deliver critical medical information to doctors and patients in their region and at any time,” noted Lang. “Our investments in global experts  top talent  and transformational technology will help bring this commitment to life.”

To learn more about EVERSANA’s global compliance services and pharmacovigilance offering, click here.

About EVERSANA®

EVERSANA® is a leading independent provider of global services to the life sciences industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 650 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and X.

MEDIA CONTACTS

EVERSANA

Matt Braun
Vice President, Corporate Communications
E-mail: matt.braun@eversana.com

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SOURCE EVERSANA

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2024 ASCAP Lab “AI and the Business of Music” Challenge Teams Revealed

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Upcoming ASCAP VERSED Podcast Explores Benefits of Teams’ Music Industry Tools

NEW YORK, Oct. 10, 2024 /PRNewswire/ — The ASCAP Lab, ASCAP’s innovation initiative, announces the cohort for the 2024 AI and the Business of Music Challenge. The ASCAP Lab Challenge brings together the society’s senior strategy, operations and legal experts; key ASCAP writer, composer and publisher members; and some of the most promising music tech entrepreneurs and early-stage startups in an effort to shape how artificial intelligence(AI) tools can benefit music creators. This year’s ASCAP Lab Challenge explored commercial solutions enabled by AI that can transform music industry workflows, business processes and data exchanges.

To highlight the 2024 ASCAP Lab Challenge teams, VERSED: The ASCAP Podcast will debut “The ASCAP Lab Gets Down to Business with AI” on October 24. The episode will feature this year’s entrepreneurs explaining their innovations and how the industry can leverage these advances. ASCAP composer and producer Gregg Lehrman (trailers for Avatar, Inglourious Basterds) will share his experience as one of the mentors for the Challenge teams and as a startup founder himself.

Launched in 2020, the annual ASCAP Lab Challenge is an accelerator program, operated in partnership with the NYC Media Lab led by the NYU Tandon School of Engineering, that provides selected startups and university teams with mentorship and small grants to develop and expand upon their emerging technologies during the 12-week program. The ASCAP Lab works closely with each selected team to optimize its product development for the music creator community. It is one way in which the ASCAP Lab explores the intersection of technology, art and business to drive value for music creators and users.

ASCAP Chief Strategy and Digital Officer Nick Lehman said: “ASCAP’s creator-first, future-forward commitment makes it imperative for us to embrace technology while simultaneously protecting the rights of creators. The dialogue, understanding and relationships that the ASCAP Lab Challenge creates with the music startup community enable us to drive progress for the industry and deliver on this commitment.”

The 2024 ASCAP Lab Challenge teams are:

CRESQA: An AI social media content assistant designed for songwriters and musicians that automates the process of social media strategy development and helps generate fully personalized post ideas and schedules for TikTok, Instagram, YouTube Shorts, Facebook and more. https://cresqa.com/

Music Tomorrow: Analytics tools that monitor and boost artists’ algorithmic performance on streaming platforms, using AI for advanced audience insights and automation that improve an artist’s content discoverability, listener engagement and team efficiency. https://www.music-tomorrow.com/

RoEx: AI-driven tools for multitrack mixing, mastering, audio cleanup and quality control, designed to streamline and enhance the last steps of the creative process by delivering a professional and balanced mix with ease. http://www.roexaudio.com

SoundSafe.ai: Robust, state-of-the-art audio watermarking using AI to enhance security, reporting and the detection of real-time piracy and/or audio deepfakes. http://www.SoundSafe.ai

Wavelets AI: Tools for artists, labels, copyright holders, content distributors and DSPs that help reduce IP infringement by detecting AI vocals in music. https://wavelets.ai/

This year’s ASCAP Lab Challenge program expands upon the 2023 Challenge, which focused on startups utilizing AI for making and experiencing music. The story of the 2023 Challenge is captured in an ASCAP Lab-produced documentary short “Prelude in AI Major: Crafting a Creator-First Future for AI.” The film takes an in-depth look at the 2023 Challenge teams and how they leveraged AI to build innovative tools for making and experiencing music, informed by their own backgrounds as composers and musicians. ASCAP mentors, including songwriter and composer members, shared their experiences guiding the teams in developing their technologies and exploring the copyright implications of their work.

As part of its ongoing effort to educate ASCAP members on AI, ASCAP has hosted panels and symposia on the creative possibilities and legal challenges of the technology in Los Angeles, New York and Nashville. The New York and Nashville sessions are available on demand on the ASCAP YouTube Channel:

How Creators Are Unlocking the Potential of Artificial Intelligence“”Navigating AI for Music Creators: Legal & Copyright Issues“”Melody, Lyrics & Algorithm: Music Creators in the Age of AI“”Navigating AI: Evolving Legal & Policy Frameworks

Additional past ASCAP Lab programming available on demand includes:

NFTs: What Every Music Creator Needs to Know” – Presented by the ASCAP Lab, this 2022 ASCAP Experience panel features experts CrossBorderWorks CEO Vickie Nauman, nft now CEO Matt Medved and writer/producer/artist Poo Bear explaining non-fungible tokens, how to buy NFTs and some of the best use cases for music NFTs – to create collectibles, build community, foster direct fan access and more.“Music in the Metaverse: 4 Startups Shaping our New (Extended) Reality” – The metaverse is an immersive platform for creativity, community and identity, rich in potential for music creators and their fans. This ASCAP Experience panel presented by the ASCAP Lab features the 2022 Challenge teams demonstrating new ways to create and experience music, express digital identity through music, and connect music creators and fans in the metaverse.

More information on the ASCAP Lab can be found at https://www.ascap.com/ascap-lab.

About ASCAP
The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than one million songwriters, composers and music publishers, and represents some of the world’s most talented music creators. In 2023, ASCAP reported record-high financial results of $1.737 billion in revenues and $1.592 billion available in royalty distribution monies to its members. Over the last eight years, ASCAP has delivered a 7% compound annual growth rate for total revenues, and an 8% compound annual growth rate for total royalty distributions to members. Founded and governed by songwriters, composers and publishers, it is the only performing rights organization in the U.S. that operates on a not-for-profit basis. ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars. ASCAP collects the licensing fees; identifies, matches and processes trillions of performances every year; and returns nearly 90 cents of every dollar back to its members as royalties. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers. Learn more and stay in touch at www.ascap.com, on X and Instagram @ASCAP and on Facebook.

About the NYC Media Lab
The NYC Media Lab connects media and technology companies with both NYU Tandon and industry affiliates to drive innovation, entrepreneurship and talent development. Our interdisciplinary community of innovators from industry and academia allows our network to gain valuable insights, explore the potential of emerging technology and address the challenges and opportunities created by the rapidly evolving digital media landscape. Learn more at engineering.nyu.edu/nyc-media-lab.

View original content to download multimedia:https://www.prnewswire.com/news-releases/2024-ascap-lab-ai-and-the-business-of-music-challenge-teams-revealed-302272421.html

SOURCE ASCAP – American Society of Composers, Authors and Publishers

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CYBER ENVIRO-TECH INC ANNOUNCES PARTNERSHIP WITH SOME OF ITS SHAREHOLDERS TO FOCUS ON THE LAUNDRY INDUSTRY

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SCOTTSDALE, Ariz., Oct. 10, 2024 /PRNewswire/ — Cyber Enviro-Tech Inc. (CETI) (OTCQB: CETI) CETI, is pleased to announce a partnership with its shareholder-based subsidiary, CETI Axenic (CAX), to pursue opportunities in the commercial laundry business. This industry, which consumes over 1.7 trillion gallons of water annually at a cost exceeding $3.5 billion, currently recycles only about 32% of the water used. With CETI’s innovative water remediation systems, recycling rates can increase to over 90%, resulting in potential annual savings of more than $1 billion.

Beyond the significant water conservation benefits, CETI’s offers numerous advantages over conventional wastewater cleaning methods. It provides up to 48 hours of residual disinfectant, is eco-friendly, removes PFAS (“forever chemicals”) by over 85% and eliminates water softening measures. By circumventing the use of such chemicals, CETI’s bio-mechanical process eliminates effluent, eliminating the need for sewage treatment. Recycling water creates a 50% energy savings by reducing the use of heat on incoming water and the demand on local water resources to lower the laundromat environmental footprint.  These combined benefits could yield over 20% in cost savings while enhancing cleaning and disinfection efficiency.

“We were pleased to be approached by a small group of CETI’s shareholders who believe in our products and processes enough to drive deployment of our technologies into their respective industries. This will allow us to focus on our current markets while providing ancillary revenues to CETI.  Such revenues include a licensing fee along with a revenue sharing arrangement between both companies,” said Kim D. Southworth, co-founder and CEO of Cyber Enviro-Tech, Inc.

CETI remains committed to advancing sustainable, efficient water remediation technologies and solutions for cleaning industrial wastewater and is currently focused on contaminated crude oil and sludge, consistently prioritizing cost-effective, environmentally responsible practices.

ABOUT CYBER ENVIRO-TECH, INC. CETI is an international eco-conscious, oil/sludge, water and soil remediation Company. Using bio remedial material and other proprietary equipment and processes, we are able to extract and eliminate many hazardous waste materials found in today’s oil, industrial wastewater and soil. CETI has designed safe, cost-effective remediation systems including 4th Industrial Revolution technologies. This would include machine learning, artificial intelligence, the cloud, SCADA, etc., along with the application of our non-chemical, bio remedial material. Our core business model is focused on cleaning oil/sludge ponds, storage tanks, oil spills, mining and other soil remediation projects and all bodies of contaminated industrial wastewater.

FORWARD-LOOKING STATEMENTS
Any statements contained in this press release that do not describe historical facts constitute forward-looking statements. Forward-looking statements may include, without limitation, financial projections, statements regarding the plans and objectives of management for current and future operations, the development, regulatory approvals, and commercialization of the Company’s products, or any of the Company’s proposed services, systems, services, licensing arrangements, joint ventures, partnerships, or acquisitions. Such forward-looking statements are not meant to predict or guarantee actual results and performance and actual events or results may differ considerably. Factors that may cause actual results to differ materially from any projections may include, without limitation, delays in the Company’s development of its products and services, the inability to obtain additional financing, the impact of significant new or changing government regulation on the industry, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company’s general failure to effectively implement the Company’s business plans or strategies. The Company assumes no obligation to update any forward-looking statements to reflect any change in events or circumstances that may arise after the date of this release.

CONTACT:
Winston McKellar,
Dir of IR/PR
Cyber Enviro-Tech, Inc.
6991 E. Camelback Rd., Suite D-300
Scottsdale, AZ 85251
866.687.6856

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SOURCE Cyber Enviro-Tech

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