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Global Digital Signage Market to Reach $44.72 Billion by 2030 Owing To Increasing Demand for Digital Advertising | Says Coherent Market Insights

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BURLINGAME, Calif., Feb. 20, 2024 /PRNewswire/ — Coherent Market Insights published a report, titled, Global Digital Signage Market, By Type (Video Walls, Video Screens (Transparent LED Screens), Digital Poster, Kiosks, and Others), By Component (Hardware, Software, and Service), By Technology (LCD, LED, and Projection), By Application (Retail, Hospitality, Entertainment (Stadiums & Playgrounds), Corporate, Banking, Healthcare, Education, and Transportation), By Location ( In-Store and Out-Store), By Content Category (Broadcast ( News, Weather, Sports, Others), and Non-broadcast), By Size (Below 32 Inches, 32 – 52 Inches, and Above 52 Inches), By Geography: Size, Share, Outlook, and Opportunity Analysis, 2023-2030. According to the report, the global digital signage market was valued at US$ 26.46 Bn in 2023 and is expected to reach US$ 44.72 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. Digital signage is electronic display screens that show multimedia content such as advertisements, information, and announcements. These signages are typically placed in public spaces, retail stores, hotels, restaurants, and corporate buildings to provide information to customers and employees.

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Market Dynamics:

The Digital Signage Market is expected to experience significant growth during the forecast period due to the increasing demand for digital advertising. Digital signage offers a dynamic and visually appealing platform for advertising, which enables businesses to attract attention and engage with their target audience more effectively. The ability to deliver targeted and personalized content through digital signage has become a preferred choice for advertisers, leading to the rapid adoption of this technology across various industries.

Digital Signage Market Report Coverage

Report Coverage

Details

Market Revenue in 2023

$26.46 billion

Estimated Value by 2030

$44.72 billion

Growth Rate

Poised to grow at a CAGR of 7.8%

Historical Data

2018–2021

Forecast Period

2023–2030

Forecast Units

Value (USD Million/Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

By Type, By Component, By Technology, By Application, By Location, By Content Category, By Size

Geographies Covered

North America, Europe, Asia Pacific, and Rest of World

Restraints & Challenges

• High initial investments

Growth Drivers

• Increasing demand for customized digital signage solutions across different sectors

• Increasing demand for 4k digital signage

Furthermore, the advancements in display technologies, such as high-resolution screens and interactive touchscreens, have enhanced the overall customer experience and effectiveness of digital signage. The ability to display high-quality and engaging content on large screens has proven to be more impactful in capturing the audience’s attention and conveying messages effectively.

Additionally, the cost-effectiveness and flexibility offered by digital signage compared to traditional advertising methods have also contributed to its growing popularity. Digital signage allows businesses to easily update and schedule content remotely, reducing the need for printing and distribution costs associated with traditional advertising.

Market Trends:

Integration of Artificial Intelligence (AI) and IoT: The integration of AI and IoT technologies in digital signage is one of the key trends driving market growth. AI-powered digital signage systems can analyze audience demographics and behavior, enabling advertisers to deliver personalized and targeted content. The integration of IoT allows for real-time data collection, enabling businesses to monitor and optimize the effectiveness of their digital signage campaigns.

Interactive Digital Signage: The increasing trend of interactive digital signage is another significant development in the market. Interactive displays and touchscreens enable users to actively engage with the content, offering a more immersive and interactive experience. This trend has gained traction in various sectors, including retail, hospitality, and healthcare, as it facilitates better customer engagement and provides valuable insights into consumer preferences and behavior.

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Market Opportunity:

The retail industry is one of the key drivers for the growth of the digital signage market. With the increasing competition in the retail sector, businesses are looking for innovative ways to attract and engage customers. Digital signage provides an effective solution by delivering dynamic and interactive content that can capture the attention of consumers.

In terms of the type segment, video walls are expected to dominate the market. Video walls are large display screens made up of multiple smaller screens, allowing businesses to create visually stunning and impactful displays. These video walls are commonly used in retail stores to showcase product advertisements, promotions, and brand messaging.

In terms of region, North America is anticipated to hold a dominant position in the digital signage market. This can be attributed to the high adoption rate of digital signage in the retail industry, along with the presence of key players in the region.

Key players operating in the digital signage market include Samsung Electronics, LG Electronics, Panasonic Corporation, Sony Corporation, and Microsoft Corporation. These players are continuously investing in research and development to introduce innovative products and gain a competitive edge in the market.

The hospitality industry is also emerging as a significant market opportunity for digital signage. Hotels, restaurants, and resorts are leveraging digital signage to enhance their guest experience and improve operational efficiency. Digital signage can be used for various purposes in the hospitality industry, such as displaying wayfinding information, promoting hotel amenities, providing real-time updates, and creating a personalized guest experience.

Recent Developments:

In June 2022, LG Electronics acquireed South Korean EV charger manufacturer AppleMango and subsidiaries GS Energy and GS Neotek. The acquisition will enhance the company’s ability to develop advanced charging stations and integrate their in-house charging management system.

In July 2021, Intel Corporation partnered with Clevertouch Technologies to expand its product offerings by providing a diverse range of Intel-based products for customers and partners.

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Key Market Takeaways:

The digital signage market is anticipated to witness a CAGR of 7.8% during the forecast period 2023-2030, owing to the increasing demand for interactive and engaging advertising solutions across various industries.

On the basis of type, the video walls segment is expected to hold a dominant position, owing to its ability to create impactful visual displays and attract customer attention. Video screens, digital posters, kiosks, and other types of digital signage solutions are also gaining traction in the market.

In terms of components, hardware is dominating the market, as it includes displays, media players, and other necessary equipment for setting up digital signage solutions. Software and services are also important components for managing and operating digital signage networks.

LED technology is expected to dominate the market, as it offers high brightness, excellent color reproduction, and energy efficiency. LCD and projection technologies are also being used in specific applications.

The retail segment is expected to hold a dominant position in the market, followed by the hospitality, entertainment, corporate, banking, healthcare, education, and transportation sectors.

In terms of location, in-store digital signage is more prevalent in the retail sector, while out-store digital signage is used for advertising and information display in public spaces.

Broadcast content category is dominating the market, as it includes live TV, news, sports, and other media content. Non-broadcast content, such as interactive applications and social media feeds, is also gaining popularity.

Below 32 inches size category is dominating the market, as it is suitable for small-scale applications such as display shelves and checkout counters. However, larger sizes above 52 inches are being increasingly used for public spaces and high-impact installations.

North America is expected to hold a dominant position in the digital signage market, followed by Europe, Asia Pacific, and the rest of the world. This can be attributed to the presence of key market players, early adoption of technology, and advanced infrastructure in these regions.

Key players operating in the digital signage market include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation. These players are focusing on product innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position and gain a competitive edge.

Read complete market research report, “Global Digital Signage Market, By Type, By Component, By Application, By Content Category, By Size, By Geography, Market Size And Share Analysis – Growth Trends And Forecasts 2023-2030“, Published by Coherent Market Insights.

Detailed Segmentation:

By Type:

Video WallsVideo Screens (Transparent LED Screens)Digital PosterKiosksOthers

By Component:

HardwareSoftwareService

By Technology:

LCDLEDProjection

By Application:

RetailHospitalityEntertainment (Stadiums & Playgrounds)CorporateBankingHealthcareEducationTransportation

By Location:

In-StoreOut-Store

By Content Category:

BroadcastNewsWeatherSportsOthersNon-broadcast

By Size:

Below 32 Inches3252 InchesAbove 52 Inches

By Region:

North AmericaU.S.CanadaLatin AmericaBrazilMexicoRest of Latin AmericaEuropeGermanyU.K.SpainFranceItalyRussiaRest of EuropeAsia PacificChinaIndiaJapanAustraliaSouth KoreaRest of Asia PacificMiddle East & AfricaSouth AfricaGCC CountriesRest of Middle East & Africa

Find more related trending reports below:

Micro-LED Market, by Panel Size (Micro-display, Small and Medium-sized Panel, and Large Panel), by Application (Display (Near-to-Eye (NTE) Device, Smartphone and Tablet, Smart Watch, Head-up Display (HUD), Laptop and Monitor, Television, and Digital Signage), Lighting (Automotive Lighting and General Lighting), by Vertical (Automotive, Advertising, Consumer Electronics, Aerospace & Defense, and Others) and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa)

Display Calibration Management Tools Market, by Component (Software and Services [Managed Services, Professional Services, and Implementation services]), by Device Type (Standard Signage Monitor, Digital TV, Video Wall, and Professional Monitors), by Calibration Service Type (3D LUT Calibration, 3pt/6pt Calibration, and ICC Profile Based Calibration), by End-user (Media & Entertainment, Retail & QSR, Healthcare, Residential, Hospitality, and Transportation), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Flexible Display Market, By Display Type (OLED,LCD,EPD, Other Display Types), By Substrate material (Glass, Plastic, Other Substrate Materials), By Application (Smartphones and Tablets, Smart Wearables, Televisions and Digital Signage, Personal Computers and Laptops, Other Applications), and By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Consumer Electronics Market, By Device Type: Consumer Electronic Device (Smartphone, Feature Phone, Tablets, Other TVs, Smart TV, Set-top Box, Personal Computer, Digital Camcorder & Camera, Digital Media Adapter, DVRs, Game Console, Printer, Other Consumer Electronic Device), Wearable Device (Smart Accessory, Other Wearable Device), Smart Home Device (Smart Kitchen Appliances, Security & HVAC System), By Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

About Us:

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.

Contact Us:

Mr. Shah
Senior Client Partner – Business Development
Coherent Market Insights
Phone:
US: +1-206-701-6702
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Email: sales@coherentmarketinsights.com
Website: https://www.coherentmarketinsights.com
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Huawei Launches Over 20 All-New Xinghe Intelligent Network Offerings to Amplify Industrial Intelligence

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1 hour ago

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September 21, 2024

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SHANGHAI, Sept. 21, 2024 /CNW/ — During HUAWEI CONNECT 2024, Leon Wang, President of Huawei’s Data Communication Product Line, announced more than 20 all-new Xinghe Intelligent Network offerings globally at the summit themed “Xinghe Intelligent Network, Amplify Industrial Intelligence”. These purpose-built offerings contribute to an AI network ecosystem and help customers seize opportunities for intelligent development and maximize intelligent productivity.

With the development of AI technologies, the world is advancing from digital transformation to intelligent transformation. All industries are quickly adopting AI technologies to create new use cases, for example, self-driving cars, intelligent diagnosis and treatment, and intelligent train inspection. All of these are significantly improving the efficiency and experience of our work and daily lives.

The advent of the intelligent era is driving networks into intelligent ones. Huawei has been making joint efforts with partners to lead research and practices of intelligent networks. That’s why Huawei constantly upgrades its Xinghe Intelligent Network offerings to help customers grasp opportunities for intelligent development, build new intelligent network infrastructure, and maximize intelligent productivity in the intelligent era. Key highlights include the following:

Xinghe Intelligent Campus focuses on AI-enabled, experience-centric campus network construction, ensuring zero freezing for audio and video applications, zero degradation on services, and zero waiting for interactions.Xinghe Intelligent WAN introduces a wide range of intelligent technologies to intelligently schedule millions of flows and precisely optimize service experience.Xinghe Intelligent Fabric adopts the AI Turbo engine to improve network throughput, enhancing foundation model training efficiency.Xinghe Intelligent Network Security integrates AI technologies into network security detection, accurately and rapidly identifying threats.

To support network solutions in various scenarios, Huawei released more than 20 featured offerings globally. Examples include the industry’s first 100 Tbps fixed-form Ethernet data center switch, the industry’s first 51.2 Tbps liquid-cooled fixed-form data center switch, the industry’s first AI router, high-quality 10 Gbps campus switches and Wi-Fi 7 APs, Intelligent SASE Branch Security Solution, and the industry’s first IP Autonomous Driving Network Solution. All these offerings are designed to help customers with greater business returns.

As the intelligent era calls for intelligent networks, Huawei will continue to drive the development of intelligent networks and upgrade its Xinghe Intelligent Network products and solutions, ultimately helping global customers to stride towards the intelligent era and reap more benefits.

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SOURCE Huawei

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HUAWEI CONNECT 2024 | Huawei Unveils the Brand-New Xinghe Intelligent Fabric Solution, Powering the AI Era

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2 hours ago

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September 21, 2024

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SHANGHAI, Sept. 21, 2024 /PRNewswire/ — At HUAWEI CONNECT 2024, over 300 industry leaders, experts, and scholars gathered for the data center network session themed “Xinghe Intelligent Fabric, Powering the AI Era.” The event featured discussions on the evolution and technological advancements of data center networks. During the session, Arthur Wang, President of Data Center Network Domain at Huawei’s Data Communication Product Line, introduced the newly upgraded Xinghe Intelligent Fabric solution. This cutting-edge solution aims to establish a data center network characterized by one map for intelligent operations and maintenance (O&M), one network for diverse computing, and one platform for simplified deployment, providing a robust network infrastructure to support enterprises’ digital and intelligent transformations.

In his keynote speech, Arthur Wang outlined the emerging trends in data center network development. He emphasized that in the AI era, data center networks require both a “brilliant brain” and “resilient bones.” The newly launched Xinghe Intelligent Fabric solution is designed to deliver a powerful network infrastructure tailored for the AI era, featuring:

One Map for Intelligent O&M: Zero Management Concerns

Huawei’s exclusive network digital map enables rapid cross-data center and cross-vendor fault identification within minutes. Additionally, the NetMaster network large model facilitates AI-driven O&M, eliminating manual intervention and ensuring zero management concerns.

One Network for Diverse Computing: Zero Service Interruptions

The Xinghe Intelligent Fabric supports various application scenarios, including intelligent computing, general-purpose computing, and storage. The innovative Network Scale Load Balancing (NSLB) algorithm increases network throughput to 95% and boosts AI training efficiency by over 10%. With the exclusive iReliable three-level fast switchover capability, it achieves sub-millisecond switchover, guaranteeing zero service interruptions.

One Platform for Simplified Deployment: Zero Configuration Errors

By employing digital twins to simulate networks in advance and verify configurations post-deployment, the solution ensures 100% accuracy in network changes. By harnessing network-security convergence capabilities, AI creates an intelligent security matrix to analyze millions of security policies, achieving zero configuration errors.

Looking ahead, Huawei will continue to collaborate with industry partners to enhance research and innovation in data center networks, promote intelligent upgrades, and create greater value for the industry.

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SOURCE Huawei

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Cultivating a Culture of Peace: International Day of Peace Statement by Education Cannot Wait Executive Director Yasmine Sherif

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5 hours ago

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September 21, 2024

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NEW YORK, Sept. 21, 2024 /CNW/ — The longing for peace transcends time, geography and religion. Based on justice, human rights and universal values outlined in the UN Charter, a culture of peace brings us all together in our common agenda for humanity. We can only co-exist by aligning ourselves with such a world order.

On today’s International Day of Peace, we call on world leaders to end conflict and embrace a culture of peace as enshrined in the UN Charter and related international law.

As the UN General Assembly outlined in the Declaration and Programme of Action on a Culture of Peace  a quarter of a century ago, this must include: “Respect for life, human rights and fundamental freedoms; the promotion of non-violence through education, dialogue and cooperation; commitment to peaceful settlement of conflicts; and adherence to freedom, justice, democracy, tolerance, solidarity, cooperation, pluralism, cultural diversity, dialogue and understanding at all levels of society and among nations.”

Educating for peace starts at home and continues in school through years of education. This takes place during the most formative years of a child learning about their identity, ethics, values, conscience, courage and compassion. Wherever there has been a failure in imparting on children the imperative for peace, the world is turned upside down. This is a global failure with no geographical boundaries.

Today, we live in a world of unprecedented violence, armed conflict and chaos. All the genuine and heartfelt commitments made in 1945 in the UN Charter seem to be fading away. Children and adolescents are the most vulnerable, the least protected, and the most impacted. They bear the brunt. 

Global conflicts killed three times as many children in 2023 than in the previous year, according to the United Nations. The number of forcibly displaced people reached an unprecedented 120 million in May 2024.

“In 2023, the United Nations verified a record 32,990 grave violations against 22,557 children in 26 conflict zones, a 35% increase from the previous year,” according to recent analysis by the UN.

We can end these violations and invest in a constructive co-existence globally. We can use our resources for education, rather than for wars. In classrooms around the world, girls and boys who have withstood the wrath of war can rebuild their hopes and their lives. Cultivating a culture of peace is possible. The financial resources exist. The choice as to how we use them is ours.

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SOURCE Education Cannot Wait

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