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Global Pay TV Market Report 2024-2028: A $234.2 Billion Market by 2028, Growing at a CAGR of 2.6%

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DUBLIN, Feb. 12, 2024 /PRNewswire/ — The “Pay TV Global Market Report 2024” has been added to  ResearchAndMarkets.com’s offering.

The new report reveals insightful data on the Pay TV market’s projected expansion from a current valuation of $207.26 billion in 2023 to $211.12 billion in 2024, marking a steady compound annual growth rate (CAGR) of 1.9%.

The analysis delves into the multitude of factors influencing this modest surge, from traditional cable TV’s stronghold to the swift rise of direct-to-home (DTH) and fiber optic services, all catering to the growing consumer appetite for premium content.

The future seems even more promising with the Pay TV market size expecting to reach $234.2 billion by 2028, growing at a CAGR of 2.6%. The factors underpinning this incline include the burgeoning popularity of over-the-top (OTT) platforms, improved access to high-definition (HD) content, and integration with smart TV capabilities. The industry’s development is particularly vivid with the advent of ultra-high-definition (UHD) and 4K services, indicative of the market’s robustness.

Key Insights and Market Dynamics

The demand for 4K and UHD content is on a sharp incline, suggesting a bright future for providers offering high-resolution content, protected via robust content security systems.Residential sectors are increasingly opting for Pay TV services to fulfill diverse entertainment needs, with a substantial growth in housing units supporting market expansion.Innovation and strategic developments play pivotal roles as major companies launch new platforms, such as Spotv, to cater to evolving viewer preferences.The adoption of new Pay TV models continues to redefine the market landscape, with providers like Azam Media Limited expanding their services to new territories.Acquisitions, such as 24i Media’s purchase of Nordija A/S, exemplify the industry’s consolidation and gearing towards simplified TVaaS models.

Geographically, North America maintains its status as the Pay TV market leader in 2023. The report encompasses a global scope, covering regions such as Asia-Pacific, Western Europe, Eastern Europe, South America, as well as the Middle East and Africa.

The research provides comprehensive coverage of the Pay TV market, detailing postpaid and prepaid services, and the various technological segments including cable TV, satellite TV, and internet protocol TV (IPTV). It also offers insights into applications for both residential and commercial sectors.

This report is a critical resource for stakeholders and potential investors, delivering a thorough analysis of current market conditions as well as detailed anticipation of future market landscapes.

This forward-looking analysis serves as a testament to the dynamic nature of the Pay TV industry and is a benchmark for understanding its complex and ever-evolving ecosystem.

Markets Covered:

By Type: Postpaid; PrepaidBy Technology: Cable TV; Satellite TV; Internet Protocol TV (IPTV)By Application: Residential; Commercial

Companies Profiled

Bharti AirtelDirecTV FoxtelDish TVComcast CorporationRostelecom PJSCFetch TV Pty LimitedTata Play LimitedTricolor TVVideocon d2h LimitedCharter Communications Inc.Sky UK LimitedAlliance Telecom GroupVerizon Communications Inc.Altice USA Inc.DISH Network CorporationCarter Communications Inc.British Telecom GroupCanal+ GroupSky LimitedLiberty Global Inc.Shaw Communications Inc.Rogers Communications Inc.Bell Canada Inc.Telus CorporationSKY BrasilTelevisa S.A.B. de C.V.OptimumSling TV

For more information about this report visit https://www.researchandmarkets.com/r/m87rba

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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SOURCE Research and Markets

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The New DePin: OKZOO’s Environmental AIoT Machine Network Leads New Tech Trend

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HO CHI MINH CITY, Vietnam, April 26, 2025 /PRNewswire/ — The “new DePin” (Decentralized Physical Infrastructure Network) trend is arising, as OKZOO’s AIoT devices see explosive growth and traction.

AIoT is short for AI combined with Internet of Things (AIoT), a new category that bridges physical hardware with decentralized network. OKZOO uses AIoT devices to gather environmental data such as noise pollution, air pollution, CO2 levels, and humidity.

OKZOO has already seen massive adoption with 12 million ecosystem users, primarily through its virtual AI pet apps OKZOO V1 and V2.

How AI Pets and Portal Devices Collect Environmental Data

OKZOO’s development began with an intriguing hypothesis: could engaging pet applications serve as the foundation for sophisticated real-world AIoT networks? The team systematically validated this concept through strategic platform iterations.

Their V1 release, a straightforward pet simulator, attracted 7 million users, demonstrating that emotional connections remain powerful in today’s digital landscape. Following this achievement, V2 introduced AI-powered pets capable of learning and evolution, gaining 700,000 users within its initial month.

This validated market traction led to the creation of the P-mini—a compact AIoT device that integrates digital pets with environmental monitoring technology. The P-mini o1 incorporates both sensor technology and an interactive AI companion that reacts to environmental conditions, enabling digital pets to exist in contexts beyond traditional screens.

Traditional environmental monitoring faces significant challenges: data sparsity, lack of real-time granularity, and verification difficulties. Government sensors provide only generalized data that misses hyperlocal variations in air quality, noise pollution, and other environmental factors that directly impact daily life.

This creates blind spots in urban environments where pollution levels can vary dramatically between neighborhoods or even streets.

The P-mini addresses these gaps by creating a grassroots network of sensors collecting street-level data. What sets OKZOO apart from conventional DePin networks is its innovative approach to user engagement. Rather than relying solely on financial incentives, the P-mini integrates virtual pets that respond to environmental surroundings, transforming data collection into an interactive, emotional experience.

In-House Manufacturing Capabilities

A key competitive advantage for OKZOO lies in its in-house manufacturing capabilities. Unlike many projects that rely on third-party manufacturers, OKZOO controls its hardware production process, ensuring scalability, quality control, and faster iteration based on user feedback. This vertical integration allows for rapid adaptation to market demands and technological advances.

The ecosystem operates on an incentive model that rewards users for running P-mini devices and contributing environmental data. These contributions establish a comprehensive database powering sophisticated AI applications ranging from customized health guidance to urban planning solutions.

As environmental awareness becomes increasingly important, OKZOO positions itself at the intersection of utility and engagement. By making data collection enjoyable through pet companions, the project creates sustainable user participation while addressing real environmental monitoring needs.

For a market seeking practical applications, OKZOO’s unique positioning across AI, environmental monitoring, and hardware manufacturing presents a compelling vision for addressing real-world challenges while creating engaging user experiences.

Website: https://okzoo.app/en
X: https://x.com/okzoo_app

 

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SOURCE OKZOO

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CCTV4: 20th China Film Huabiao Awards

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BEIJING, April 26, 2025 /PRNewswire/ — The latest data from the National Film Administration have revealed that the box office revenue of the mainland Chinese film market has already passed the 25 billion yuan (US$3.4 billion) mark in 2025. This compares to 42.5 billion yuan (US$5.8 billion) for the whole of last year, and shows that Chinese cinema is continuing to dominate the global film market. In 2025, the world is celebrating 130 years of cinema and China is marking the 120th anniversary of its own film industry. On April 27th Qingdao in Shandong Province is hosting the 20th China Film Huabiao Awards ceremony. Hundreds of industry luminaries will gather for the event, the theme of which is “Building Dreams through Film, Embracing the Spirit of the Era”. Together they will honor the collaborative and pioneering spirit of China’s filmmakers and celebrate the outstanding progress made by its film sector. The gala will be broadcast live on the CCTV-6 Movie Channel and the CCTV-4 Chinese International Channel, with simultaneous online coverage on China Media Group’s multi-platform networks, the Movie Channel’s own digital ecosystem, and other online platforms.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/cctv4-20th-china-film-huabiao-awards-302438895.html

SOURCE CCTV4

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Petal Ads Hosts “Think Tank 2025” Seminar in Japan to Empower Japanese Companies’ Global Expansion

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TOKYO, April 26, 2025 /PRNewswire/ — Petal Ads, Huawei’s leading global mobile advertising platform, today successfully hosted the “Think Tank 2025” seminar in Japan. The event convened prominent brands and domestic agencies from the travel, beauty, luxury goods and lifestyle services sectors to showcase Huawei’s all-scenario intelligent advertising solutions built on the HarmonyOS ecosystem, offering Japanese enterprises fresh digital-marketing strategies for entering the Chinese and wider global markets.

As a technology company deeply rooted in Japan for nearly two decades, Huawei leverages its global ecosystem and the innovation of HarmonyOS to continuously empower partners’ digital transformation. “Through in-depth local insights, we have built an intelligent advertising platform that connects global users,” said Zhou Rong, Director of Asia-Pacific Ecosystem Development and Operations at Huawei Consumer Business Group. “Petal Ads’ unique all-scenario solutions not only precisely reach segmented audiences but also help Japanese brands unlock commercial value in cross-cultural communication.”

At the seminar, Yang Yang, Global Marketing Director of Huawei Ads, presented an integrated marketing strategy within the HarmonyOS ecosystem. Syaliza Abd Aziz, Japan representative of the Malaysia Tourism Promotion Board, discussed her organization’s strategic partnership with Petal Ads on Visit Malaysia 2026. Colin Duan, Chief Product Officer of third-party data firm QuestMobile, used detailed analytics to decode Chinese internet users’ consumption patterns in travel, beauty and other industries, providing decision-making insights for Japanese companies’ local-market campaigns. Fukuzumi Ryo, co-founder of leading Japanese ad agency Unbot, shared multiple success stories on site, demonstrating Petal Ads’ technical strengths in precise customer acquisition and performance conversion in Japan.

The upgraded “Think Tank 2025” marks a significant milestone in Petal Ads’ globalization strategy. With three core advantages—intelligent ad technology, a premium global user base and customizable all-scenario solutions—the platform now delivers monetization services to 53,000 apps across more than 200 industries worldwide. Looking ahead, Petal Ads will deepen strategic collaborations with its Japanese partners and continue to foster more high-quality brands’ international growth through an innovative digital-marketing ecosystem.

For more information, please visit: https://ads.huawei.com/

About Petal Ads

Petal Ads is Huawei Terminal Cloud Services’ global commercial-service platform, dedicated to providing advertisers and developers with intelligent marketing and traffic-monetization solutions. As of March 2023, the platform spans over 200 industry verticals and operates in more than 170 countries and regions, continually empowering partners’ commercial growth and brand enhancement via HarmonyOS’s all-scenario intelligent distribution capabilities.

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SOURCE Huawei Mobile Services

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