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AR Optics: IDTechEx Explores Insights from IDTechEx at CES 2024

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BOSTON, Feb. 13, 2024 /PRNewswire/ — Apple’s Vision Pro has recently grabbed all the headlines in the spatial computing world, following years of hype and rumors of Apple bringing a headset to market. The Vision Pro is thought to be merely the opening salvo of the tech giant’s strategy, with see-through augmented reality (AR) devices expected to be the endgame. Compared to the camera passthrough used in headsets like the Vision Pro and Meta’s Quest 3, this would vastly improve the view of the real world while helping to make devices much more like normal glasses – not to mention aiding social acceptability by making the wearer’s eyes visible to those around them.

As outlined in IDTechEx’s report, “Optics for Virtual, Augmented and Mixed Reality 2024-2034: Technologies, Players and Markets“, the development of optical combiners, specialized optical components which project virtual information on top of the real world, is a key hurdle holding back see-through AR from primetime. However, startling progress is being made to solve this, with CES 2024 giving a great overview of recent developments in AR optics and spatial computing overall.

Contrasting approaches to AR

The two biggest AR headset announcements at this year’s CES took very different approaches. TCL’s upcoming RayNeo X2 Lite headset fell under the banner of “lite AR”. These devices are lightweight with a glasses form factor, focusing on being minimally intrusive while displaying simple contextual information like directions or sports statistics to the wearer. In contrast, XReal’s Air 2 Ultra is more of a spiritual successor to the HoloLens, focusing on adding emphasis on mixed reality features like spatial localization and mapping, and hand tracking to XReal’s device lineup. While no heavyweight at 80g, it is not designed to be worn as an accessory in the same vein as “lite AR” devices.

Polymer waveguides showed impressive performance

Optics for lite AR were a fruitful space for innovation at this year’s CES. Chinese player Mojie, also known as Meta-Bounds, supplies Oppo its AR optics. It showed IDTechEx its newest resin surface relief diffractive waveguides at the event. Compared to the optical glass substrates more commonly used in AR waveguides, polymers can increase durability while reducing weight due to their lower density and potential elimination of the requirement for cover glass. They could also cut the cost of these specialized optical components. A major downside is that their lower refractive index limits the field of view of the waveguide, but this is not an issue for lite AR. Critically, Mojie’s waveguides can be bonded directly to ophthalmic lenses, meaning AR glasses can become viable prescription eyewear without clunky solutions like prescription inserts.

Shenzhen-based Optiark’s pre-production LHASA-5 resin waveguides could make lite AR even lighter: one waveguide, weighing only 4g, uses a single display to project images to both eyes. This could solve the comfort issues some face while wearing glasses with a monocular display without adding significant weight or cost. Optiark said it expects the image quality to surpass others already producing resin waveguides: this could be due to the multi-level diffraction gratings it employs, or it may be able to achieve higher new levels of surface flatness than are typical in polymer AR optics.

A new challenger to birdbath optics

Innovation was not limited to the lite AR space, with Korean player LetinAR’s latest optics looking like strong competitors to the birdbath optics used in lower-cost, wide field-of-view AR devices like those from XReal. This special class of reflective waveguide uses the proprietary PinTILT™ architecture, which allows a relatively affordable and high-resolution micro-OLED display to be used, just like with birdbath optics but unlike with most other waveguides. Although the design makes them thicker than other waveguides, it also allows these injection-molded plastic optics to have a wide FoV, making them suitable for immersive applications. Crucially, the wearer’s view of the real world and the view of the user’s eyes are vastly better than with birdbath optics. LetinAR’s optics are close to mass production readiness and were shown at CES in devices from Jorjin, Sharp, and Nimo.

Optics are taking AR headsets close to primetime readiness

Compared to previous years, AR felt significantly closer to mass-market viability at this year’s CES, with the contribution of optics being hard to understate here. Improved optical designs, in conjunction with the wider availability of emerging display technologies like micro-LED, are shrinking AR glasses down, with more efficient optical systems reducing demands on batteries and thermal management systems. Vuzix’s Z100 lite AR glasses, announced at CES, weigh less than many prescription glasses and quote a battery life of over 48 hours, with a Jade Bird Display micro-LED screen and advancement in waveguide design being key here. More immersive devices might not be quite so unobtrusive, but XReal’s Air 2 Ultra offers true MR features at $2,800 cheaper than the Vision Pro (although you will need to pair them with a high-end smartphone). Overall, the future for AR looks bright.

Further insight

The stories presented here provide only a small portion of IDTechEx’s insights from CES 2024, which are available to their subscribers, amongst much more timely information on emerging technologies on their portal. Events like CES help shape IDTechEx’s coverage of spatial computing with its recent reports, “Optics for Virtual, Augmented and Mixed Reality 2024-2034: Technologies, Players and Markets” and “Displays for Virtual, Augmented and Mixed Reality 2024-2034: Forecasts, Technologies, Markets“, giving comprehensive intelligence including 10 year granular adoption forecasts into these two critical technology markets.

About IDTechEx

IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com.

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Sales and Marketing Administrator 
press@IDTechEx.com
+44(0)1223 812300

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CobbleStone Software Launches Generative AI-Powered Contract Sentiment & Data Analysis for Unprecedented Contract Visibility

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CobbleStone Software launches its generative AI-powered contract sentiment and data analysis feature.

PRINCETON, N.J., April 23, 2025 /PRNewswire-PRWeb/ — CobbleStone Software – a recognized Leader in contract lifecycle management (CLM) according to the SPARK Matrix™ Report – announced the launch of its groundbreaking AI-Powered Contract Sentiment & Data Analysis feature. This innovative functionality leverages the power of generative artificial intelligence to automatically determine positive, negative, or neutral facts and relationships within newly introduced contracts, providing unparalleled visibility and strategic insights for organizations.

“Organizations can gain immediate visibility into critical aspects of their agreements, leading to more informed strategies and ultimately, better business outcomes.” – Mark Nastasi, EVP & Founder of CobbleStone Software

In today’s fast-paced business environment, quickly understanding the nuances within contracts is crucial for effective decision-making. CobbleStone’s new generative AI-driven feature goes beyond simple keyword searches, employing sophisticated natural language processing to identify the underlying sentiment and key data patterns embedded in contractual agreements, from each party’s perspective. This allows users to instantly grasp the positive and negative implications of new contracts for both parties, enabling proactive risk management and the identification of strategic opportunities.

Key benefits of CobbleStone’s AI-Powered Contract Sentiment & Data Analysis feature include:

𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Quickly identify the overall sentiment and key facts within new contracts without manual review.𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐑𝐢𝐬𝐤 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Identify potential risks and unfavorable terms early in the contract lifecycle.𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Automate the initial analysis of contracts, freeing up legal and contract management teams to focus on more complex tasks.

CobbleStone Software is committed to providing innovative AI-powered solutions that streamline and optimize the contract lifecycle. The new AI-Powered Contract Sentiment & Data Analysis feature is a testament to this commitment, offering organizations a powerful tool to unlock the hidden intelligence within their contracts.

Click here to learn more about VISDOM+ generative artificial intelligence.

“We are thrilled to introduce AI-Powered Contract Sentiment & Data Analysis, a game-changing feature that empowers our users with a deeper understanding of their contractual landscape,” said Mark Nastasi, Executive Vice President & Founder of CobbleStone Software.

“By trusting our AI-powered system to recognize complex data relationships and sentiment, organizations can gain immediate visibility into critical aspects of their agreements, leading to more informed strategies and ultimately, better business outcomes.”

Contact CobbleStone Software for a free demo.

For more information, email Sales@CobbleStoneSoftware.com or call 866-330-0056.

About CobbleStone Software:

CobbleStone Software is a celebrated leader in contract management software solutions whose flagship CLM software solution – CobbleStone Contract Insight – expedites contract management, vendor management, eProcurement, and eSourcing processes while offering seamless integrations, ease-of-use, and high scalability. CobbleStone’s contract lifecycle management solutions provide simplified contract and vendor tracking, highly configurable email alerts, user-friendly calendar notifications, intelligent contract workflow automation, highly robust security options, streamlined authoring of contract templates with dynamic clauses, centralized revenue/cost management, detailed text indexing and searching, future-minded vendor/client ratings, robust document version control, custom contract management reports, speedy IntelliSign® electronic signatures, more intelligent contracts with VISDOM® artificial intelligence and machine learning, and more.

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To stay up to date on contract lifecycle management industry trends and news, subscribe to CobbleStone’s Contract Insights blog.

Media Contact

Sean Heck, CobbleStone Software, 866-330-0056, Marketing@CobbleStoneSoftware.com, https://www.cobblestonesoftware.com/ 

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SOURCE CobbleStone Software

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Staffmark Group Appoints Liza Palermo as Chief Experience and Marketing Officer to Drive Exceptional Customer Experience and Brand Transformation

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CINCINNATI, April 23, 2025 /PRNewswire/ — Staffmark Group, a leading provider of total talent solutions and staffing services, today announced the appointment of Liza Fiore Palermo as its Chief Experience and Marketing Officer (CXMO). Palermo joined Staffmark Group as Senior Vice President of Marketing in August 2023 and has over 25 years of experience in the workforce solutions industry and with significant global brands.

As a member of the executive committee, Palermo will continue to report to Staffmark Group’s CEO Stacey Lane. She will oversee brand and growth marketing, customer experience, market intelligence, and communications. In this newly created role, she will continue to lead transformative data-driven marketing strategies that drive profitable revenue growth, improve the customer experience, and differentiate Staffmark Group’s family of brands as industry mavericks.

“We are thrilled to appoint Liza as Chief Experience and Marketing Officer for Staffmark Group,” said Lane. “In addition to Liza’s vision and expertise in branding and growth marketing, she has been a critical contributor to overall business strategy, digital transformation, and change management. I’m excited for Liza to continue to help shape the delivery of stand-out solutions for our clients and talent.”

Prior to Staffmark Group, Palermo held key roles at EmployBridge, including Vice President of Marketing and Talent Acquisition, where she launched forward-looking brand and growth marketing strategies.  She served as Vice President of Global Marketing at SFN Group where she played an instrumental role in integrating over 30 acquisitions, boosting revenues from $500 million to $4 billion in the U.S. and Europe, and introduced groundbreaking thought leadership research. As co-founder of a successful marketing consultancy, she fueled growth for start-ups and mature organizations and pioneered a proprietary product responsible for increasing applicant flow for staffing clients.

“Staffmark Group has all of the ingredients for accelerated transformation – visionary leadership, incredible culture and people, and a relentless commitment to keep people at the center as we deploy the latest technologies for operational speed and efficiency,” said Palermo. “I couldn’t be more excited to work alongside my amazing colleagues as we solidify Staffmark Group’s position as an industry innovator.”

Palermo holds a bachelor’s degree in mass communications from Boston University, where she graduated magna cum laude. She resides in Fort Lauderdale, FL with her husband and adult children.

About Staffmark Group
Staffmark Group is one of the largest staffing companies in the United States and is a portfolio company of RGF Staffing and Recruit Group, a global leader in HR technology and business solutions that is transforming the world of work, with annual revenue of $23.62 billion*.  For more than 55 years, Staffmark Group has delivered the industry’s widest range of tailored workforce solutions through its family of specialty brands, including Staffmark, Advantage xPO, Advantage Technical, Hunter Hamilton, and Digital People. Operating across a network of over 400 branches and 250 onsite locations, Staffmark Group places over 175,000 talented individuals annually.

About RGF Staffing: 
RGF Staffing is a leading global HR services provider with activities in Asia Pacific, Europe, Japan and North America. Every day more than 300,000 people work for businesses and institutions via the RGF Staffing network. RGF Staffing is part of Recruit Holdings Co., Ltd. For further information please visit www.rgfstaffing.com.

* The USD equivalent of Recruit Holdings’ FY2023 consolidated revenue of ¥3.41 trillion, calculated using the average exchange rate of 144.59 JPY/USD for FY2023.

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SOURCE Staffmark Group

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GoDaddy Agency: A New Way to Help Digital Consultants Grow

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New partner program provides agencies with exclusive access to GoDaddy’s small business base

TEMPE, Ariz., April 23, 2025 /PRNewswire/ — GoDaddy (NYSE: GDDY) today announced the launch of GoDaddy Agency, a new partner program connecting digital agencies with small and mid-sized business leads and access to comprehensive tools, services and support to grow their client offerings.

With millions of entrepreneurs already using GoDaddy’s tools, GoDaddy Agency is positioned as a strategic referral partner for digital agencies looking to scale their business efficiently through a steady stream of qualified leads.

Freelance, web developer, web design and digital marketing consulting agencies in the U.S. can all take advantage of GoDaddy Agency to grow their client base and revenue—once part of the exclusive GoDaddy Agency program, they will be matched with small and mid-sized business customers interested in receiving professional support.

GoDaddy Agency also helps such agency partners succeed by providing the tools, support, and insights they need to more efficiently and cost effectively build websites, manage digital marketing campaigns, launch online stores, and run client projects—empowering agencies to win more work and deliver better results.

“This program is designed to build meaningful connections between small businesses and the agency experts who can help bring their vision to life,” said Joseph Palumbo, Go-to-Market and Agency Programs Director at GoDaddy. “By supporting both sides of the relationship – small businesses seeking services and design experts ready to deliver them – we’re fostering ongoing partnerships built for mutual growth.”

Built to Help Agencies Grow

The GoDaddy Agency program gives agency partners digital benefits to help their businesses:

Earn up to 20% commission on new client purchases made through a unique referral link.Get matched with prospective clients based on their agency’s strengths, focus areas and growth goals.Access premium WordPress tools and expert support to resolve issues quickly and deliver on related projects.Gain exposure through co-branded marketing campaigns and joint initiatives for top-performing partners.Get expert guidance from a dedicated Agency Success Manager to navigate GoDaddy’s extensive product portfolio and receive personalized recommendations to the solutions best suited for them.

Connecting Real Agencies to Real Leads

While others offer basic partner programs, GoDaddy Agency provides agencies with real, qualified small and mid-sized business customer referrals, many of whom have already expressed interest through GoDaddy’s Web Design Services team. This sets GoDaddy Agency apart from other programs. GoDaddy customers represent a variety of businesses spanning across products and services, meaning agencies can engage with different potential customers throughout the year as their business needs and goals shift.

Tailored Support for Today’s Agencies

In a Promethean Research study conducted last year on how digital agencies grow, 68% of agencies said they are focused on growing their business by expanding service offerings, and 67% cited referrals for new clients as a key growth indicator. GoDaddy Agency directly supports both goals with a growing portfolio of tools that help agency partners deepen value for existing clients and win new ones.

To apply to be a part of GoDaddy Agency, agencies can visit here.

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com

Source: GoDaddy Inc.

 

 

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SOURCE GoDaddy Inc.

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