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CeraVe Collaborates with Michael Cera and TikTok Stars on First-of-its-Kind Global Campaign

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7 months ago

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#1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.

NEW YORK, Feb. 12, 2024 /PRNewswire/ — CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind global campaign, developed in partnership with actor Michael Cera, viral dermatologists and TikTok’s biggest stars.

For weeks, Michael Cera has been front and center in the news and across social media promoting his ‘namesake’ brand, CeraVe. Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial. But the truth came out in a revealing ad, where Cera’s bizarre campaign was debunked by a boardroom of CeraVe dermatologists, who reminded him that CeraVe is and always has been developed with dermatologists since 2005. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera. 

As new skincare brands continue to emerge, claiming dermatologist validations and the use of ceramides, the campaign was designed to reinforce the brand’s ‘moisturize like a derm’ movement and celebrate CeraVe’s longstanding reputation as the #1 dermatologist-recommended skincare brand in the U.S. The brand put its impressive roster of board-certified dermatologists at the forefront to challenge and debunk Cera’s claims by highlighting dermatologists as the true skincare industry experts and bolster the brand’s commitment to providing dermatologist developed skincare products for all.

Despite Michael Cera’s outlandish claims, “Cera” is actually short for ceramides – the brand’s powerhouse ingredient that acts like a glue to hold skin cells together to keep our skin barrier intact and healthy. CeraVe’s unique blend of three skin-identical ceramides 1, 3 and 6-II, replenishes skin’s natural lipid levels to help restore the skin barrier. The “Ve” refers to the brand’s MVE Technology, a revolutionary delivery system that helps release ingredients, like ceramides, over time to provide continuous slow-release hydration. Going beyond just moisturizing the skin’s surface, CeraVe’s exclusive combination of ceramides and MVE technology, developed with dermatologists, helps to not only restore but also strengthen the skin barrier. 

“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. We not only develop all our products with them, but we also create educational and entertaining skin health content with them that we share across all our channels,” said Melanie Vidal, CeraVe Global Brand General Manager. “The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach—a first of its kind immersive campaign, inviting everyone to participate in a memorable prank-like experience. Now, for those who were unaware, its crystal clear: CeraVe is developed with dermatologists and ‘cera’ stands for ‘ceramides’ —essential lipids that help to protect and restore the skin barrier.”

Transcending traditional ads, the first-of-its-kind “Michael CeraVe” campaign tapped into CeraVe’s cultural relevancy to create a 360-degree influencer-first campaign fueled by the brand’s ardent advocates that took the campaign from social media speculation all the way to the big TV commercial reveal. Inspired by existing online rumors that Cera has long been involved with the brand as his namesake, Cera and his fan-favorite reputation for awkward, offbeat characters played a crucial role in the narrative – Evan in Superbad, George Michael Bluth in Arrested Development and Allan in this year’s record-smashing Barbie movie. However, equally as important were the star-studded roster of board-certified dermatologists and notable social media personalities, including Hayley Kalil, Caleb Simpson, and Bobbi Althoff, who co-created content with Cera, fueling suspicion and speculation with their millions of followers. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy. This strategic collaboration, alongside intricately curated social marketing and communications, allowed the brand’s community to make the prank truly magnanimous and unmissable.

“Our first-ever Super Bowl spot couldn’t be limited to one moment. It needed to be an unforgettable skincare education journey,” said Tom Allison, SVP & Global Head of Professional Sales and Marketing. “Collaborating with Michael Cera, our influencer partners and dermatologists gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way. Our shared name allowed for a truly authentic and playful partnership. He was the perfect protagonist in our prank – a great collaborator with our influencer partners and an even better challenger to our dermatologist allies, building up to the Big Game reveal.” 

Visit the campaign website to dive deeper into this memorable campaign and check out the commercial here. For more skincare tips and product information, visit CeraVe at www.cerave.com and on Facebook, Instagram and Twitter.

About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.

Media contact:
Stefanie Schmit stefanie.schmit@wpp.com
Christine ALKHAWAM Christine christine.alkhawam@loreal.com

Video – https://www.youtube.com/watch?v=vAf5TjiUJgo 

Photo – https://mma.prnewswire.com/media/2336873/Michael_Cera_CeraVe.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/cerave-collaborates-with-michael-cera-and-tiktok-stars-on-first-of-its-kind-global-campaign-302059504.html

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Tulufan, Xinjiang: For the first time, a new energy plant and station has achieved “all-green electricity” operation

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12 mins ago

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September 20, 2024

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TULUFAN, China, Sept. 20, 2024 /PRNewswire/ — On September 19, employees of State Grid Tulufan Electric Power Supply Company came to State Power Investment Zhongli Tenghui Qiquanhu Photovoltaic Power Station to provide comprehensive technical support and guidance for new energy enterprises.

Seven wind power and photovoltaic power generation enterprises, including Xinjiang Jize Power Generation Company in Tulufan, have obtained 6.035 million KWH of grid electricity by purchasing 6,035 “green certificates” to achieve “green electricity – green electricity” and achieve green energy use in the whole link of new energy power generation.

The green power certificate, referred to as “green certificate”, is the only certificate that identifies the production and consumption of renewable energy power. Promoting the all-green operation of new energy power generation is an important measure to promote the green consumption of renewable energy.

“Before, we were just ‘producers’ of green electricity. Now the buyers of green certificates have become green electricity consumers, and the production process is fully green.” Qiquan Lake photovoltaic power station inspection officer Forzati Dilishati said.

Since the launch of the green electricity and green certificate market, State Grid Tulufan Electric Power Supply Company has actively promoted green electricity trading, promoted the supply of green electricity and green certificates in multiple scenarios, promoted the rapid promotion and popularization of related services in Tulufan, and helped build a new power system.

In the first eight months of this year, the cumulative volume of green electricity transactions in Xinjiang reached 1.174 billion KWH, 93.83 times that of the whole year of 2022.

 

View original content:https://www.prnewswire.com/apac/news-releases/tulufan-xinjiang-for-the-first-time-a-new-energy-plant-and-station-has-achieved-all-green-electricity-operation-302253902.html

SOURCE State Grid Tulufan Electric Power Supply Company

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KuCoin’s Alicia Kao Shares Insights on How AI is Accelerating Mass Crypto Adoption at TOKEN2049 Singapore

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12 mins ago

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September 20, 2024

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VICTORIA, Seychelles, Sept. 20, 2024 /PRNewswire/ — Alicia Kao, Managing Director at leading global cryptocurrency exchange, KuCoin, shared her vision on how crypto exchanges are the drivers that hold the keys to unlocking mainstream crypto adoption. Speaking at the OKX Main Stage at TOKEN2049 in Singapore on a panel session titled “Exchanges at the Helm: Driving Crypto from Niche to Mainstream,” Alicia shared that “accessing information about blockchain has become significantly easier…at KuCoin, we leverage complex data analysis algorithms using our trading bots to help users trade more efficiently.”

Industry stakeholders from all groups were in attendance for the panel, comprising investors, crypto enthusiasts, and more. The focus was on the crucial role of cryptocurrency exchanges in paving the way for crypto adoption and the eventual integration of digital assets into mainstream financial systems. Alicia and her fellow panelists explored both the challenges and opportunities that lay ahead for the crypto industry.

Alongside Alicia, the panel also featured leaders from leading crypto exchanges such as Ben Zhou, Co-Founder and CEO of Bybit; Gracy Chen, CEO of Bitget; Vivien Lin, Chief Product Officer of BingX; and Sonia Shaw, President of CoinW, and moderated by Michael Casey, Chairman of the Decentralized AI Society.

In addition to the panel discussion, KuCoin cemented its position as a leading centralised exchange (CEX) with a prominent presence on the show floor and activations that showcased the platform’s latest developments. The KuCoin Arcade also drew significant attention, offering an engaging and immersive experience with interactive crypto-themed games and activities.

“As we wrap up another edition of TOKEN2049 in Singapore, I’m once again filled with optimism for the future of the crypto industry. The energy, innovation, and collaboration displayed over the past two days have been immensely inspiring. At KuCoin, we will continue striving to be the driving force in this ever evolving space to build a more inclusive, decentralised, and prosperous financial future” added Alicia as TOKEN2049 concluded.

About KuCoin

Launched in September 2017, KuCoin is a leading cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community engagement. It offers over 900 digital assets across Spot trading, Margin trading, P2P Fiat trading, Futures trading, and Staking to its 34 million users in more than 200 countries and regions. KuCoin ranks as one of the top 6 crypto exchanges. KuCoin was acclaimed as “One of the Best Crypto Apps & Exchanges of June 2024” by Forbes Advisor and has been included as one of the top 50 companies in the “2024 Hurun Global Unicorn List”. Learn more at https://www.kucoin.com/.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/kucoins-alicia-kao-shares-insights-on-how-ai-is-accelerating-mass-crypto-adoption-at-token2049-singapore-302253908.html

SOURCE KuCoin

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PayPal Ventures Reinforces Support of Chaos Labs with Additional Investment

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12 mins ago

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September 20, 2024

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SINGAPORE, Sept. 20, 2024 /PRNewswire/ — Today, PayPal Ventures, the global venture capital arm of PayPal, announced an additional investment in Chaos Labs, an industry leader in onchain risk management. This investment underscores PayPal Ventures’ confidence in Chaos Labs’ potential and their blockchain products.

Chaos Labs’ recent launch of Edge, a new decentralized oracle protocol, has garnered significant attention within the industry. Edge has already secured a remarkable $30B over the last 2 months and has been adopted by leading exchanges such as Jupiter, the top perpetuals exchange on Solana, and GMX, the leading exchange on Arbitrum.

Edge offers a comprehensive, low-latency oracle solution, combining accurate price data with actionable market intelligence. Its advanced architecture ensures the security and efficiency of DeFi applications while providing insights into market dynamics and security risks. Edge monitors the market for specific risk signals, performs the offchain data parsing and computation, and outputs one actionable data point.

Omer Goldberg, CEO and Founder of Chaos Labs, said, “We’re excited to receive the strong confidence and additional support from the PayPal Ventures team. Edge by Chaos is the culmination of our entire company’s work and expertise. Edge Price, Risk, and Proofs deliver meaningful and unmatched contextualized risk and price data for assets including stablecoins and other real-world-assets, in addition to the crypto assets and venues that provide access to them.”

Last month, Chaos Labs announced a $55 million Series A funding round led by Haun Ventures, including prominent new investors such as F-Prime Capital, Slow Ventures, and Spartan Capital, and existing investors including PayPal Ventures. Chaos Labs has experienced significant growth, tripling its customer base and securing billions in trading volume, loans, and incentives.

PayPal Ventures’ investment aligns with PayPal’s ongoing commitment to the blockchain ecosystem. In May 2024, PayPal launched its stablecoin, PYUSD, on the Solana blockchain.

Amman Bhasin, Partner at PayPal Ventures, said, “Our continued investment in Chaos Labs reflects our belief in their vision to create a safer crypto ecosystem and move more financial services on chain. Chaos Labs has emerged as a leading risk authority in the sector and we are thrilled to witness their evolution as they launch innovative products like Edge to mitigate oracle vulnerabilities.”

Chaos Labs will receive the total investment in PYUSD on-chain. A simulation will be shown live on-stage on September 20th at the annual Solana Breakpoint conference in Singapore.

About Chaos Labs

Chaos Labs leads the blockchain risk management industry with innovative solutions for the evolving onchain financial landscape. Chaos Labs enables protocols to verify stability across all market conditions, merging offchain observability with onchain risk parameter adjustments. Backed by leading venture capital firms, Chaos Labs continues to set new standards for security and responsiveness in onchain finance. Founded in 2021, Chaos Labs is headquartered in New York City.

About PayPal Ventures

PayPal Ventures is the global corporate venture arm of PayPal. We invest for financial return in companies at the forefront of innovation in fintech, commerce enablement, digital infrastructure, and crypto/blockchain technologies. Through the expertise, experience, and vast network of PayPal Ventures – and the companies we invest in – we are helping to bring transformative solutions to market faster. For more information, please visit: www.paypal.vc 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/paypal-ventures-reinforces-support-of-chaos-labs-with-additional-investment-302253911.html

SOURCE Chaos Labs, Inc.

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