Connect with us

Technology

New “Dadication” Ads Aim to Inspire Responsible Fatherhood

Published

on

#Dadication PSAs for Father’s Day

WASHINGTON, June 16, 2023 /PRNewswire/ — A new series of public service announcements (PSAs) in English and Spanish have been created for this Father’s Day to highlight fatherhood involvement.  The PSAs were developed by the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services in partnership with the Ad Council and the National Responsible Fatherhood Clearinghouse (NRFC).

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9094552-ad-council-fathers-day-dadication-psas/

These latest installments to the annual #Dadication PSA campaign aim to showcase, encourage and celebrate the efforts of fathers to overcome parenting challenges so they can be active and present in their children’s lives.

“This national fatherhood media campaign reminds us that fathers come from all walks of life,” said ACF Assistant Secretary January Contreras. “Fathers are essential, and they play a critical role in ensuring their children thrive, which is why our office works hard on these national public service announcements to reach dads around the country.”

The new #Dadication PSAs showcase Oscar, a Mexican American father of three, who shares his experiences as a parent, complimented with home footage and family photos. Oscar talks about the challenges and joys of parenting while reflecting on the lessons he learned from his father. He emphasizes the significance of expressing emotions to his children during happy and challenging moments, as it helps them learn and grow together.

“These are challenging times. It’s important that fathers know it’s okay to struggle and they can share how they’re doing with their children,” said Heidi Arthur, chief campaign development officer at the Ad Council. “This new creative will build on our efforts to support and empower fathers to recognize their important role in their children’s lives.”

According to the #Dadication campaign’s tracking survey fielded by Ipsos in March 2023, fathers who were aware of the Fatherhood Involvement campaign PSAs were significantly more likely to have sought out information about increasing their involvement with their children over the past six months compared to fathers who were not aware of the PSAs (61% of ad-aware fathers versus 26% of not aware fathers). The new PSAs seek to build on this positive momentum and continue inspiring fathers to pursue resources that facilitate active engagement with their children, even in the face of struggle.

“Like with past campaign efforts, we are seeking to inspire a renewed commitment among fathers—to reignite the flame of responsible fatherhood,” said Kenneth Braswell, Project Director at the National Responsible Fatherhood Clearinghouse and Chief Executive Officer for Fathers Incorporated. “We know these past few years have been extra challenging for everyone, including dads, and we want to encourage them to keep going no matter how hard it might seem because their involvement matters a great deal.”

The Fatherhood Involvement media campaign has been incredibly successful, receiving an impressive $334 million in donated media and generating over 27.1 billion audience impressions nationwide since 2013. The campaign’s central concept, “#Dadication,” highlights the unwavering commitment of fathers to their children. Thanks to donated time and space, the new PSAs will be widely available in TV and online video formats and broadcast nationwide.

To view the new fatherhood PSAs, click here to view the English version and click here to view the Spanish version.

 

 

 

View original content:https://www.prnewswire.com/news-releases/new-dadication-ads-aim-to-inspire-responsible-fatherhood-301853239.html

SOURCE The Ad Council

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

FIRST LEGO League INNOFest Launches Setting New Benchmarks in Hong Kong’s STEAM Education

Published

on

By

HONG KONG, Dec. 20, 2024 /PRNewswire/ — World Class Tests (“WCT”) announced the launch of the 2024-25 FIRST® LEGO® League INNOFest (“FLL INNOFest”), a major STEAM education initiative in Hong Kong fully supported by Innovation and Technology Commission, officially launched today, injecting new momentum into Hong Kong’s STEAM education! This first-of-its-kind large-scale international STEAM initiative in Hong Kong aims to champion STEAM education principles, cultivate innovative technological talent, and reinforce Hong Kong’s standing as an international education hub through a thoughtfully curated programme of activities.

The launch is particularly timely as the Hong Kong SAR Government advances its robust educational reform and innovation agenda. The Government’s ongoing commitment to promoting STEAM (Science, Technology, Engineering, the Arts and Mathematics) education in primary and secondary schools includes renewing the junior secondary Science curriculum and implementing AI-assisted teaching pilot schemes. This commitment, along with the formation of the Steering Committee on Strategic Development of Digital Education, facilitates the enhancement of students’ scientific thinking and fosters innovation through the seamless integration of technology and education. Beyond the introduction of primary school science subjects in the 2025/26 academic year, the Education Bureau plans to modernise the junior secondary science curriculum whilst expanding partnerships with local, mainland and international technology institutions and tertiary establishments to deliver professional development for STEAM coordinators and teachers. FLL INNOFest’s comprehensive programme will equip Hong Kong’s education sector with more properly trained teachers whilst fostering international exchange and bolstering global competitiveness.

Scheduled to run from December 2024 through July 2025, FLL INNOFest encompasses competitions, training and hands-on activities, anticipated to draw more than 9,000 students, 700 teachers and industry professionals, alongside 350 competing teams from 20 countries and regions, creating an international STEAM education carnival. Moving beyond traditional competition formats, FLL adopts a carnival-style approach that emphasises both learning and enjoyment. FLL encourages students to apply scientific knowledge and technology to tackle real-world challenges, establishing itself as a vital platform for advancing Hong Kong’s STEAM education whilst kindling students’ enthusiasm for science, technology, engineering, arts and mathematics.

The FLL INNOFest training programme establishes a comprehensive STEAM teaching development ecosystem, enhancing current expertise through certification programmes designed to expand the talent pool. The initiative features nearly 100 training sessions and activities, including teacher seminars, STEAM experience activities, public workshops and team-building sessions. These are expected to attract thousands of participants from nursery, primary and secondary schools, including teachers, students and parents, thereby strengthening both the professional community and public engagement. The 2024-25 programme introduces the FLL Train the Trainer certification, with graduates receiving priority consideration for roles as FLL staff, judges, referees and course instructors at future FLL STEAM innovation activities. Through systematic and continuous training, FLL INNOFest aims to foster collective wisdom and innovative thinking, positioning Hong Kong as a centre of innovation and technology.

The FLL Hong Kong Championship will be held at AsiaWorld-Expo (AWE) in July 2025, with 350 local teams competing in three categories: FLL Discover (ages 4-6), FLL Explore (ages 6-10) and FLL Challenge (ages 9-16), fostering creativity, engineering design, programming, and problem-solving abilities through various challenges, providing them with ongoing STEAM learning and exchange opportunities. The FLL Asia Championship in August has already attracted 3,000 competitors from over 20 countries and regions, with 480 teams competing for the Asian championship title. Hong Kong teams that excel in the FLL Hong Kong Championship and FLL Asia Championship will be invited to participate in the FLL World Championship in the United States the following April, engaging in exchanges with teams from around the world.

About FIRST® LEGO® League
FIRST® LEGO® League (FLL) is a robotics-based learning programme formed by the US-based FIRST and the Danish LEGO Group in 1998. FIRST (For Inspiration and Recognition of Science & Technology) is a non-profit organization founded by inventor Dean Kamen. The purpose of the FLL alliance is to excite young people about careers in science, technology, engineering, art, and mathematics (STEAM) through LEGO bricks and educational products, in the form of various activities and competitions. The competition has held more than 3,700 competition events in over 110 countries and regions worldwide, attracting nearly 700,000 participants. To learn more at http://www.fll-innofest.com

About World Class Tests
World Class Tests is an international high-order thinking assessment that evaluates students’ high-order thinking skills against internationally recognized benchmarks. Students who achieve excellent results (double distinction) in both the Mathematics and Problem-Solving Analysis subjects of the World Class Tests will have the opportunity to attend the World Class Tests Elite Invitational, where they can compete with students from Hong Kong, Macau, Taiwan, and Mainland China. Students ranking in the top 10% of the Invitational will be invited to apply for the World Class Tests Scholarship. The World Class Tests Scholarship has funded students to participate in enrichment courses offered by renowned universities and colleges, including Johns Hopkins University Center for Talented Youth, Imperial College London, and St Anne’s College, University of Oxford.

For Media Enquiry,

Market Hubs Holdings Limited

Lierence Li

Debbie So

+852 3998-4900

+852 3998-4900

lierence@markethubsgroup.com

debbie@markethubsgroup.com

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/first-lego-league-innofest-launches-setting-new-benchmarks-in-hong-kongs-steam-education-302337101.html

SOURCE World Class Tests

Continue Reading

Technology

GAC Unveils GOVY AirJet: Pioneering the Future of Low-Altitude Mobility

Published

on

By

GUANGZHOU, China, Dec. 20, 2024 /PRNewswire/ — On December 18, GAC Group announced its new flying car brand, GOVY, and debuted its first composite-wing flying car, GOVY AirJet, at the brand’s launch and product unveiling event. This milestone marks GAC’s significant entry into low-altitude mobility, solidifying its position as a leader in creating integrated aerial transportation systems.

GOVY’s mission encompasses the research, production, sales, and services of flying cars and related ecosystem products. The brand leverages GAC’s extensive automotive expertise alongside cutting-edge in-house technology and intelligent operation platforms to provide systematic solutions that redefine urban and intercity mobility.

Innovation at the Core

GOVY AirJet, a composite-wing flying car, combines the advantages of fixed-wing efficiency and the vertical takeoff flexibility of multi-rotor systems. Designed with over 90% carbon fiber composite materials, its lightweight structure ensures durability and high performance. Powered by GAC’s proprietary high-efficiency electric drive system, the AirJet achieves a top speed of 250 km/h and a range of over 200 km, with rapid recharging in just 30 minutes. Future models may extend ranges to 400 km with solid-state battery technology.

The AirJet boasts a luxury cabin with a “1+1+X” seating layout, seamless autonomous flight operations, and a “PIXEL GALAXY” starlight roof that immerses passengers in a cosmic travel experience. Cutting-edge safety features, such as redundant power and control systems, real-time monitoring, and obstacle detection, ensure a secure journey.

Robo-AirTaxi Ecosystem

GAC also revealed plans for its Robo-AirTaxi system, integrating ground and aerial transport to offer end-to-end smart mobility solutions. Short-distance urban commutes within 20 km will utilize multi-rotor GOVY AirCar, while mid-range travel up to 200 km will rely on the AirJet. The system aims to create a “40-minute Greater Bay Area life circle,” enabling seamless intercity connections and reducing transit times and costs.

By 2025, GAC aims to achieve airworthiness certification for its flying cars, establish production lines, and begin pre-orders, advancing the commercialization of low-altitude mobility. GOVY reflects GAC’s commitment to innovation, pushing the boundaries of urban aerial transportation, and redefining travel experiences with efficient and intelligent solutions. With plans for demonstration operations in 2-3 Greater Bay Area cities by 2027, GAC is poised to transform urban mobility through groundbreaking technologies, paving the way for a smarter, safer, and more sustainable transportation future.

Video – https://mma.prnewswire.com/media/2585896/GOVY_AirJet.mp4

View original content:https://www.prnewswire.co.uk/news-releases/gac-unveils-govy-airjet-pioneering-the-future-of-low-altitude-mobility-302337121.html

Continue Reading

Technology

Nucleus Software Strengthens its Senior Leadership in Australia: Announces Bharadwaj Rao as Regional Sales Head – ANZ

Published

on

By

SYDNEY, Dec. 20, 2024 /PRNewswire/ — Nucleus Software, India’s leading provider of robust digital lending and transaction banking solutions to the global financial services industry, is pleased to announce the appointment of Bharadwaj Rao as Regional Sales Head – ANZ, effective November 25, 2024.

Bharadwaj brings over two decades of extensive experience in sales, with a strong focus on the financial services industry. His career is distinguished by a proven ability to streamline processes, drive organizational change, and align sales objectives with broader business goals. With a track record of driving growth and delivering exceptional customer service in the technology sector, Bharadwaj Rao brings unparalleled knowledge and expertise to his new role.

Throughout his career, Bharadwaj has partnered with leading IT companies, honing his expertise in Go-To-Market (GTM) strategies, collaborating with delivery teams, and leveraging partner ecosystems to deliver end-to-end, innovative solutions that empower clients and drive sustainable growth. He also brings extensive experience in Strategic Account Management, specializing in serving banking and financial institutions and cultivating long-term, trust-based relationships with key stakeholders.

Bharadwaj’s appointment reaffirms Nucleus Software’s commitment to customer-centricity and delivering exceptional value, while strengthening its position as a global leader in the financial services industry. In his new role at Nucleus Software, Bharadwaj will focus on driving business expansion, and aligning the product portfolio to meet evolving customer needs. He will also play a pivotal role in strengthening relationships with existing customers and developing strategies to deliver greater value, accelerate innovation, and drive brand growth in the region.

In welcoming Bharadwaj to Nucleus Software, Vishnu R. Dusad, Managing Director and Co-founder, Nucleus Software Exports Ltd., said, “We are thrilled to welcome Bharadwaj Rao to Nucleus Software. His extensive experience and proven track record in the financial services industry, coupled with his expertise in Go-To-Market strategies and strategic account management, will help us deepen our focus on delivering customer-centric, digital-first solutions. As we continue to empower financial institutions with cutting-edge digital lending and transaction banking solutions, Bharadwaj’s leadership will be instrumental in driving growth and strengthening our presence in the Australia and New Zealand region. His passion for understanding customer needs and delivering impactful outcomes aligns perfectly with our mission to transform financial services through innovation and excellence.”

“I am excited to join Nucleus Software, leading technology provider to Financial Institutions. It’s an honor to be part of an organization with a global presence spanning over 50 countries and a reputation for delivering groundbreaking, end-to-end technology solutions that empower the global financial services industry. I look forward to leveraging my expertise to strengthen our client relationships, deliver tangible business outcomes through our intellectual property products, and contribute to Nucleus Software’s continued success in Australia and New Zealand. Nucleus Software’s core principles of integrity, innovation, and customer-centricity resonate deeply with me, and I am committed to upholding these principles in every aspect of our work. Together with the talented team at Nucleus, I am dedicated to delivering exceptional value to our customers and driving Nucleus Software’s legacy of innovation in the financial services landscape,” said Bharadwaj Rao, Regional Sales Head – ANZ, Nucleus Software.

Bharadwaj holds an engineering degree and is recognized for his well-rounded and dynamic personality. His diverse interests include a passion for reading, playing badminton, and enjoying music, all of which reflect his balanced approach to both intellectual and physical pursuits.

His appointment marks an exciting new chapter for Nucleus Software as the company continues to expand its presence in the ANZ region, catering to its unique market demands and strengthening its leadership in delivering cutting-edge digital solutions in lending and transaction banking.

For more information, please visit: www.nucleussoftware.com

Photo: https://mma.prnewswire.com/media/2585952/Bharadwaj_Rao.jpg
Logo: https://mma.prnewswire.com/media/2569848/Nucleus_Software_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/nucleus-software-strengthens-its-senior-leadership-in-australia-announces-bharadwaj-rao-as-regional-sales-head–anz-302337122.html

Continue Reading

Trending