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TripleLift Announces New Audience Targeting Solution Powered By First Party Data

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1 year ago

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Publishers Increase Monetization & Advertisers Increase ROI; No Third-Party Cookies Needed

NEW YORK, June 15, 2023 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses.

For over 25 years, the ad industry has relied on third-party cookies to reach users as they navigate the internet, but only 53% of impressions successfully use them to deliver ads today, following actions taken by browser owners like Apple (Safari) and Mozilla (Firefox). Once Google (Chrome) follows suit, cross-domain identifiers will account for less than 20% of all ad impressions. The result already means lowered effectiveness for the digital media ecosystem, especially for publishers who are quickly losing the ability to monetize their content.

TripleLift’s solution, called TripleLift Audiences, replaces third-party cookies with first-party data. The data comes from publishers who opt-in to participate in the program because it allows them to regain the addressability capabilities lost by the decline of the cookie while restoring control over their data.

The company has been able to make this offering possible for two reasons. First, it turned to its trusted relationships with publishers, built over a decade, offering integrated native ad solutions. Dozens of publishers have already participated in testing, which has evaluated the solution’s functionality and effectiveness. Second: it leveraged its 2022 acquisition of Zurich-based DMP 1plusX, to create the framework of sophisticated technology, data protection, and privacy standards necessary to form an actionable approach to first-party data segmentation.

“1plusX is the platform that powers TripleLift Audiences,” said Dave Clark, TripleLift CEO. “We are using that technology to build segments from our publisher’s first-party data that we can make available to our advertisers. We’re achieving better results but without the cookie.”

Since the beginning of 2023, TripleLift has been testing the effectiveness of publisher first party data addressability. 33 publishers participated in the test, including AccuWeather, Chegg, Mediavine, and TEGNA. To date, that test has covered 3 billion daily ad impressions that do not have a third-party cookie. The audience pool can be broken down into 300 contextual and behavioral audience segments like baking enthusiasts, football fans, and family travel planners. By the second half of this year, there will be closer to 600 pre-set segments, along with client-built custom audience segments, which can potentially create an almost limitless number of addressable groupings.

Early results of TripleLift Audiences show a 5x improvement in auction win rate, which means that publishers can achieve greater monetization and advertisers can hit more of their outcomes since more of their impressions are being served against addressable inventory. Those advertisers subsequently see greater effectiveness in the form of 20% higher viewability and 8% higher video completion rate when measured against performance without first-party data.

“We have built the industry’s best offering of premium creative formats and quality media inventory,” said Airey Baringer, Vice President of Product Management at TripleLift. “Now we’re applying our first-party data solution that allows us to help that media work smarter and drive ROI. It’s a breakthrough for the industry that is now available for use by all of our customers.”

TripleLift Audiences is unique in that it delivers a scaled solution to advertisers while giving publishers choice and control in how their data is used. Traditional third-party cookie targeting works by dropping a pixel on users, which allows advertisers to follow them around the web. The TripleLift solution addresses audiences by publisher, allowing buyers to reach previously unavailable audiences across cookies-less browsers while ensuring the publisher maintains control over their own data.

“We do not take signals from one publisher and use them to sell media on other sites,” said Baringer. “This helps us ensure that publishers maintain and even increase control over their own content and monetization efforts.”

Advertisers are increasingly trying to go direct to publishers to gain access to effective targeting data. But that’s a difficult process to scale because it requires signing individual inventory contracts and then validating data quality with every publisher. TripleLift’s solution enables that same motion programmatically, making it both streamlined and scalable. It complements a publisher’s direct sold ad business by helping to fill unsold inventory leveraging their first party data.

“This solution gives publishers control, allowing us to deliver effective addressable ad inventory for brands. That level of control is critical to our future success,” said Stephen Mummey, SVP Digital Ad Revenue & Technology at AccuWeather. “Having the opportunity to be an early partner and collaborator in TripleLift Audiences has relieved a lot of uncertainty regarding what digital advertising will look like over the coming years.”

“High quality, first-party data creates long-term sustainability for advertisers,” said Chris Fehrmann, VP of Digital Products at TEGNA. “The future of the open internet will rest on the ability of advertisers to work with publisher data sources to drive reach and performance, while keeping data costs low.”

TripleLift Audiences is available in North America. The company has plans to roll out to additional publishers and countries in the future.

For those looking for more information, please visit our product page for publishers and for advertisers.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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SOURCE TripleLift

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Technology

Keuka College Notifies Individuals of Data Security Incident

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58 mins ago

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September 20, 2024

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KEUKA PARK, N.Y., Sept. 20, 2024 /PRNewswire/ — Keuka College has learned of a data security incident that may have involved personal information.

On April 25, 2024, the College identified suspicious activity within its network environment and immediately took steps to secure the environment, restore its systems, and began an investigation to determine the nature and scope of the issue. Keuka College also engaged independent cybersecurity specialists to assist with the process. The comprehensive investigation, which concluded on August 21, 2024, could not determine definitively whether personal information related to current and former students and employees was affected.

Keuka College maintains a variety of records which can include: name, Social Security number, Driver’s license number, student id number, financial account information, and date of birth. Current students and employees were contacted by the College in May and provided with one year of free credit and identity monitoring services.

Keuka College has established a toll-free call center to answer questions about the incident and address related concerns. Call center representatives are available Monday through Friday from 9:00 am to 9:00 pm Eastern Time and can be reached at 1-833-913-7557. Please be prepared to provide the engagement number, B131983, for reference.

View original content:https://www.prnewswire.com/news-releases/keuka-college-notifies-individuals-of-data-security-incident-302254623.html

SOURCE Keuka College

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TeraBox Celebrates 2nd Anniversary of Its Massively Popular Referral Program

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58 mins ago

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September 20, 2024

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Continuously expanding webmaster signups, especially in multiple regions, along with new highs in webmaster payouts, has ensured the smooth operation and continuous development of the project.

TOKYO, Sept. 21, 2024 /PRNewswire/ — TeraBox (“TeraBox” or “the Company”), a globally trusted cloud storage service headquartered in Tokyo, recently celebrated the second anniversary of its hugely popular Referral Program, a testament to the smooth operation and continuous development of the project. The number of webmaster signups, including in multiple new regions, continued to increase steadily with webmaster payouts reaching new highs.

TeraBox reveals some of its impressive Referral Program data.

TeraBox’s total number of webmasters worldwide reached over one million.The highest daily income of webmasters reached over $10,000, with the top earner making nearly $180,000.The total number of shares by all webmasters exceeds 500 million.

The network of webmasters spans across the globe, including countries such as India, Indonesia, the United States, Latin America, Middle East, and South Korea. Moreover, as TeraBox’s influence continues to grow, the platform is excited to welcome many new webmasters from an expanding range of countries and regions.

TeraBox has achieved significant milestones, demonstrating its sustainable growth and increasing user impact. The journey started with the Webmaster Center launch in August 2022. Following this, several optimizations were implemented, including a self-withdrawal feature that simplified earnings management for webmasters and increased their engagement. Additionally, the Growth Analysis tool provided webmasters with valuable insights into their operational performance, enabling more effective decision-making.

As a result of these enhancements, both the number of participating webmasters and their earnings have seen remarkable increases. Looking ahead, the upcoming launch of the Webmaster App in September 2024 is set to further elevate user engagement and convenience, solidifying TeraBox’s position as an industry leader.

About TeraBox

TeraBox, developed by Flextech Inc. in Japan, is a leading global cloud storage solution. Headquartered in Tokyo, TeraBox proudly serves over 320 million users globally, providing an easy yet powerful way to store and manage data. With its generous 1TB of free storage, TeraBox ensures that your files are safe, secure, and accessible from anywhere. As a secure, reliable, and convenient service, TeraBox is certified with ISO 27001, ISO 27701, and ISO 27018, offering individual users around the world the opportunity to register for 1TB (1024GB) of free storage.

Photo – https://mma.prnewswire.com/media/2510913/image_5016964_39376930.jpg

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Technology

Industrial Rack and Pinion Market to Grow by USD 998.6 Million (2024-2028), AI Redefining Market Landscape Amid Rising Demand for Machine Tools – Technavio

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2 hours ago

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September 20, 2024

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global industrial rack and pinion market size is estimated to grow by USD 998.6 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 9.45%  during the forecast period. Growth of industrial manufacturing leading to increase in demand for machine tools is driving market growth, with a trend towards increasing demand for stairlifts in offices. However, availability of substitutes for rack and pinion systems  poses a challenge. Key market players include Apex Dynamics Inc., ATLANTA Antriebssysteme GmbH, B and B Manufacturing Inc., Commercial Gear and Sprocket Co. Inc., GAM Enterprises Inc., Gudel Group AG, HMK Automation Group Ltd., Kohara Gear Industry Co. Ltd., Lomar Machine and Tool Co., MIJNO PRECISION GEARING SAS, Nexen Group Inc., Nidec Corp., P R Components Pvt. Ltd., Pearl Engineers, REDEX Group, Reliance Precision Ltd., Sati SpA, Shri Butbhavani Engineering, Statewide Bearings, and Yuan Yi Chang Machinery Co. Ltd..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Industrial Rack And Pinion Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 9.45%

Market growth 2024-2028

USD 998.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

8.41

Regional analysis

APAC, Europe, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 41%

Key countries

China, US, Germany, India, and Canada

Key companies profiled

Apex Dynamics Inc., ATLANTA Antriebssysteme GmbH, B and B Manufacturing Inc., Commercial Gear and Sprocket Co. Inc., GAM Enterprises Inc., Gudel Group AG, HMK Automation Group Ltd., Kohara Gear Industry Co. Ltd., Lomar Machine and Tool Co., MIJNO PRECISION GEARING SAS, Nexen Group Inc., Nidec Corp., P R Components Pvt. Ltd., Pearl Engineers, REDEX Group, Reliance Precision Ltd., Sati SpA, Shri Butbhavani Engineering, Statewide Bearings, and Yuan Yi Chang Machinery Co. Ltd.

Market Driver

The industrial rack and pinion market is experiencing growth due to the increasing demand for stairlifts in commercial and industrial applications. Stairlifts are essential for employees who face difficulties climbing stairs in multi-level industrial facilities. Arthritis, joint stiffness, and injuries are common reasons for this challenge. While elevators are an option, not all industrial buildings have them, especially those with only a few floors above the ground level. Stairlifts offer a cost-effective solution for such facilities, enabling employees to access upper floors with ease. These devices utilize long pieces of straight and curved racks and large pinions, leading to an increased demand for rack and pinion systems in the industrial sector. As a result, the global industrial rack and pinion market is poised for growth during the forecast period. 

The Industrial Rack and Pinion Market is witnessing significant growth due to its extensive applications in various industries. Key sectors driving this market include machine tools, actuators, process industries, material handling, offices, and stairlifts. Rack and pinion systems offer precise rotary and linear motion, making them ideal for machine tools and actuators. In process industries, they are used in drive trains and condition monitoring systems for IoT applications. ZHY Gear, a leading industrial gear manufacturer, specializes in rack and pinion gears for diverse industries. Their zero backlash gearboxes are popular in wind turbine gearboxes, motor technology, and construction equipment. Furthermore, rack and pinion systems are used in power plants, oilfields, and offices for material handling and stairlifts. The integration of IoT technology in these systems enhances efficiency and productivity. 

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Market Challenges

The industrial rack and pinion market involves the production and sale of linear actuation mechanisms that convert rotary motion into linear motion. Rack and pinion systems are a common choice due to their ability to provide fast movement over long lengths without excessive vibration. However, alternatives such as ball screws and lead screws also exist, each with their unique advantages and disadvantages. Ball screw systems offer smooth and almost friction-free movement but can vibrate at high speeds and longer lengths. In contrast, rack and pinion systems have high friction and a risk of backlash if the pinion does not properly engage with the rack. Ultimately, the choice between these mechanisms depends on the specific requirements of end-users, with some preferring smooth and friction-free systems, while others prioritize high-speed operation. The presence of multiple substitutes and the varying needs of end-users may hinder the growth of the global industrial rack and pinion market during the forecast period.The Industrial Rack and Pinion Market caters to various industries such as power plants, oilfields, machine tools, process industries, material handling, offices, and more. Two primary types of motion – rotary and linear – are served by this market. Key applications include actuators, stairlifts, and industrial gear in wind turbine gearboxes. Challenges in this sector include ensuring zero backlash for precise motion control, integrating IoT and condition monitoring technologies, and catering to diverse industries like motor technology, drive trains, and construction equipment. Notable players in the market include ZHY Gear, addressing the needs of power plants, oilfields, and other sectors with their high-quality rack and pinion solutions.

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Segment Overview

This industrial rack and pinion market report extensively covers market segmentation by

Product 1.1 Machine tools1.2 Linear actuation and guideways1.3 Material handlingType 2.1 Alloy steel2.2 Carbon steel2.3 Stainless steel2.4 Aluminum alloy2.5 PlasticGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South America

1.1 Machine tools-  The Industrial Rack and Pinion Market refers to the business sector that produces and sells rack and pinion systems for industrial applications. These systems consist of a rack, which is a flat bar with teeth, and a pinion, which is a gear that meshes with the rack. Rack and pinion systems are used in various industries, including material handling, automotive, and construction, to convert rotary motion into linear motion. The market for these systems is driven by factors such as increasing automation in industries and growing demand for efficient material handling solutions. Companies in this market offer customized solutions to meet specific industry requirements.

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Research Analysis

The Industrial Rack and Pinion Market encompasses various industries including machine tools, actuators, process industries, material handling, stairlifts, offices, and more. Rack and pinion systems are essential components in these industries, providing rotary and linear motion solutions. They are used in machine tools for precise positioning and in actuators for industrial automation. In process industries, they are employed for valve actuation and pump drives. For material handling, they offer zero backlash and high torque for efficient conveyor systems. In the construction industry, rack and pinion systems are used in cranes and hoists. In the realm of renewable energy, they are integral to wind turbine gearboxes. Motor technology and drive trains also utilize rack and pinion systems for efficient power transmission. IoT and condition monitoring systems enhance the performance and reliability of rack and pinion applications. Industrial gear manufacturers like ZHY Gear produce high-quality rack and pinion systems for diverse industries.

Market Research Overview

The Industrial Rack and Pinion Market encompasses various industries and applications, including machine tools, actuators, process industries, material handling, stairlifts, offices, and more. Rack and pinion systems provide rotary and linear motion solutions, essential in industries that require precise and efficient power transmission. These systems are integral to machine tools for accurate positioning and movement. In material handling, they power conveyor belts and other automated systems. Actuators, such as those used in process industries, rely on rack and pinion for precise control and zero backlash. The market also caters to IoT and condition monitoring systems, enhancing industrial gear efficiency and performance. ZHY Gear, a leading manufacturer, offers rack and pinion solutions for diverse applications, from wind turbine gearboxes to motor technology and drive trains. Construction equipment, power plants, oilfields, and various other industries benefit from the reliability of rack and pinion systems.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductMachine ToolsLinear Actuation And GuidewaysMaterial HandlingTypeAlloy SteelCarbon SteelStainless SteelAluminum AlloyPlasticGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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