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Transforming Enterprise Cybersecurity: Trend Micro Unleashes Trend Vision One™ Platform with Next-Gen XDR and AI Capabilities

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Groundbreaking platform revolutionizes cyber resilience with early detection and rapid response

DALLAS, June 15, 2023 /PRNewswire/ — Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity, has unveiled the next generation of cybersecurity platform, setting a new standard for strengthening security posture and threat defense. The new Trend Vision One™ platform release marks a significant leap forward in enterprise cybersecurity, encompassing robust attack surface risk management, cross-layer protection across hybrid environments, and next generation XDR, now amplified by powerful generative AI technology.

The new Trend Vision One™ platform release marks a significant leap forward in enterprise cybersecurity.

Unparalleled XDR delivering the broadest coverage across security layers and superior support for hybrid IT environments

The platform’s advanced extended detection and response (XDR) capabilities include the broadest set of native security sensors to deliver the most comprehensive and cross-domain threat protection. By consolidating data across internal and third-party sources, utilizing advanced AI and machine learning analytics, and correlated detection models, the platform brings the next generation of XDR to market.

“Trend offers us full security coverage as the first vendor on the market offering extended detection and response (XDR) across email, network, server, cloud, and IoT,” said Matthieu Vanoost, Security Manager, Decathlon. “Trend proved itself to be a strategic partner that could meet Decathlon’s needs. “Centralization and automation are at the heart of Decathlon’s cybersecurity strategy, and this is why we partnered with Trend to ensure a streamlined security approach through our digital expansion.”

With unmatched visibility and insights into events, enterprises achieve more proactive defense, earlier detection, and faster incident response through capabilities including:

Cross-layer, hybrid environment support: Trend Vision One protects every layer of an organization’s diverse IT infrastructure including endpoints, servers, email, cloud services, networks, 5G, and OT (operational technology). Trend has the unique advantage of being able to leverage its breadth and depth of capabilities across cloud security, network security, and email and endpoint security natively in the platform. The platform also supports hybrid environments; empowering organizations to protect their assets across all environments — cloud, hybrid, or on-premises — without compromising security or the ability to extend to XDR.
 Third-Party Ecosystem Integrations: Trend Vision One has tripled its integration ecosystem across third-party and partner networks over the last 12 months. Community-driven integration efforts enable enterprises to leverage integration to propel security organizations forward with consolidated visibility and analysis and streamlined workflow automation and orchestration.

Global Threat Intelligence: Underpinning the platform, is the company’s leading global threat intelligence. With 16 research centers around the world; hundreds of threat researchers; and the Trend Micro™ Zero Day Initiative™ – the number one bug bounty program in the world — global and local intelligence feed the platform to help customers stay one-step ahead of adversaries. Trend intelligence unlocks deep breach activity and vulnerability intelligence with real-time threat insights, threat actor profiling, and end-to-end visibility into campaigns to rapidly understand and thwart attack attempts.

Expert Managed Services: Delivered together with the platform, Trend brings greater simplicity and support to security operations with the broadest vendor-delivered managed detection and response (MDR) service on the market, augmenting internal teams with advanced threat detection, proactive threat hunting, rapid incident response, expert guidance, and continuous 24/7 monitoring and support.

By consolidating data across internal and third-party sources and utilizing advanced AI, machine learning analytics and correlated detection models, the platform brings the next generation of XDR to market defending against the full range of adversarial tactics and techniques, including extortion, DDoS, ransomware and more.

To learn more about Trend Vision One XDR capabilities, visit: 
https://www.trendmicro.com/en_us/research/23/f/fight-cyber-extortion.html

Platform Supercharged by Generative AI   

Trend brings transformative generative AI capabilities into its platform with the introduction of Companion, an AI-powered cybersecurity assistant. Companion amplifies security operations, boosts productivity and efficiency, and accelerates threat detection, response, and cyber risk management for analysts of all skill levels. This marks the initial phase of a multi-quarter rollout of AI and LLM capabilities embedded within Trend Vision One.

Enhanced Accessibility and Efficiency: Companion empowers new analysts to contribute more quickly while enabling senior analysts to swiftly comprehend complex scenarios, facilitating better-informed decisions. This helps organizations and security leaders bridge the skills gap and manage their operations more effectively.

Improved Hunting with Speed, Confidence, and Accuracy: Transforming plain-language search queries into formal search syntax, Companion enables rapid generation and execution of queries, unveiling relevant information for proactive threat response actions and minimizing adversarial movement.

Accelerated Workflows and Reduced Friction: Gain plain-language explanations of cross-layer event alerts, attacker scripts, and command lines, access deep analysis and contextual AI-driven mitigation recommendations, and automate email, help-desk ticketing, and incident reporting, streamlining processes and enhancing efficiency.

Amplified Impact via Platform Power: With cross-layer native sensors, market-leading threat intelligence, and robust integration capabilities, Companion extends its reach throughout the customer environment, guiding and prioritizing top risks, threats, and vulnerabilities, including newly discovered zero days, with precision. By working in harmony with Trend Vision One, Companion eliminates the risks associated with task-switching and alert fatigue.

Trend’s generative AI and LLM capabilities prioritize security and compliance in line with the requirements of this emerging technology. Stringent measures are in place to ensure visibility into how each model handles corporate data. Furthermore, additional controls and isolation mechanisms are implemented to prevent the mixing of Trend LLM with instances and training data from other vendors.

“Delivering on the promise of XDR requires replacing complexity with simplicity, replacing bundles of products with integrated platforms,” said Frank Dickson, Group Vice President, Security & Trust, IDC. “Trend’s approach offers tangible benefits for security professionals by tightly integrating its products through greater consolidation, resulting in increased productivity and effectiveness of security professionals. And its support for hybrid environments means that for those in the real world that still have on-premises IT environment as well as cloud deployments that they will realize the benefits of XDR whenever they are.”

To learn more about Trend Vision One AI capabilities, visit:
https://www.trendmicro.com/en_us/research/23/f/companion-ai-assistant-trend-vision-one.html

Proactive Attack Surface Risk Management (ASRM) Grounded in Zero Trust Principles

Trend Vision One empowers organizations to build resilient cyber programs and proactively manage risk, thwarting potential events and breaches with cutting-edge attack surface risk management. Leveraging continuous attack surface discovery and real-time risk assessment, businesses can swiftly identify and remediate critical risk, including vulnerabilities and exposures, based on likelihood and impact of attack.

The core components of Trend Vision One™ – Attack Surface Risk Management (ASRM) include:

Cyber Asset Attack Surface Management (CAASM): ASRM maximizes existing investments and security infrastructure by leveraging data sources already deployed in the environment to provide deep visibility and insight into an organization’s cyber asset landscape, ensuring proactive monitoring, risk assessment, and vulnerability management to prioritize and safeguard critical assets.
 External Attack Surface Management (EASM): Risk management cannot be effective in silos. EASM is integrated into the broader ASRM solution to enable defenders to gain a comprehensive outside-in view of the digital estate to identify potential threats and proactively mitigate risk originating from outside the network perimeter.

Cyber Risk Quantification (CRQ): Security leaders can confidently communicate cyber risks, security posture, and resilience planning to the board, executive management, and compliance teams with proprietary and transparent cyber risk quantification reporting. Real-time, contextualized risk data ingests high-fidelity attack data, vulnerability and exposure insights, and security configuration and control status to quantify and benchmark performance, improve situational awareness, and prioritize critical actions.

With continuous internal and internet-facing asset discovery, real-time visibility, and assessment Trend Vision One accelerates the journey towards “never trust, always verify” zero trust architectures — a highly desired but challenging-to-implement security framework.

For the first time, organizations can now manage granular security controls, policy enforcement and policy decision points from a single platform to monitor, manage, and automatically execute dynamic data-driven security controls based on ASRM insights and integrated attack path management to reduce complexity and orchestrate least privilege access with little manual effort.

With a clear path toward operationalizing zero trust, organizations can more effectively minimize their attack surface, slow attackers down, and protect against malicious and non-malicious insider threats, ensuring compliance and data protection.

To learn more about Trend Vision One ASRM capabilities, visit: https://www.trendmicro.com/en_us/research/23/f/attack-surface-management.html

Empowering Partner Delivered Security Services

Trend’s partner ecosystem is an extremely important part of the global business strategy. This was underscored by CEO of Hitachi Systems, Anuj Gupta, who shared,

“Hitachi Systems and Trend have a strong partnership and we are thrilled to be chosen to participate in their Partner Program for MSSPs,” said Anuj Gupta, CEO of Hitachi Systems. “Trend’s technology capabilities make it seamless to service our customers with their leading cybersecurity platform. We’re able to efficiently run our operations, improve security outcomes and deliver valuable security services. This is a big leap forward for managed security service providers like us to deliver modern security operations services.”

Trend Vision One positions Trend and its MSSP partners to provide the most powerful solution on the market, addressing critical industry needs including:

Ability for MSSP partners to deliver a wide range of cyber services, including ASRM and XDR use casesExtremely broad set of integrations into the IT environmentStrong multi-customer management functionalityReduction in MTTR (mean time to respond, repair, resolve, recover) across the board

To learn more about Trend Vision One, visit: https://www.trendmicro.com/en_us/business/products/one-platform.html

Forward Looking Statements
Certain statements included in this press release that are not historical facts are forward-looking statements. Forward-looking statements are sometimes accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, any statements concerning the efficacy, market reception, or customer adoption of the Trend Vision One platform or Companion AI product or technology, or the regulatory and market environment affecting AI generally. These statements are based on our current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.

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SOURCE Trend Micro Incorporated

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PlayersTV Acquires Cloud Media Center, Integrates Sports-AI Ad Technology to Surpass 1B Monthly Impressions

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First-ever athlete and fan-owned network boasts 2,200 Fan Owners and 70+ superstar athlete investors and partners by the likes of Chris Paul, Travis Kelce, Dwayne Wade, Chiney Ogwumike, Kyrie Irving, Damian Lillard, Natasha Cloud, Alysha Clark, Carmelo Anthony, and many more

LOS ANGELES, Dec. 20, 2024 /PRNewswire/ — PlayersTV, the first athlete and fan-owned media company, today announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distribution company. This strategic year-end move boosts PlayersTV’s reach to a total of 500 million monthly ad impressions, solidifying its position as a trailblazer in athlete-driven lifestyle entertainment while broadening its ability to connect with advertiser and inventory networks.

PlayersTV empowers athletes to control their narratives while giving brands access to engagement opportunities with an expansive global audience. It is known for its groundbreaking athlete-fan ownership model, supported by more than 70 high-profile athlete investors and partners across the NFL, NBA, WNBA, and MLB, and a community of more than 2,200 Fan Owners (shareholders in the company). The network features high-profile athletes, including Travis Kelce, Chris Paul, Damian Lillard, Dwyane Wade, Chiney Ogwumike, Carmelo Anthony, Allen Iverson, Natasha Cloud, Kyrie Irving, Ken Griffey, Jr., Vernon Davis, Austin Ekeler, DeAndre Jordan, CJ McCollum, AJ Andrews, Angel McCoughtry, Alysha Clark, and more.

PlayersTV currently reaches more than 300 million households via OTT and CTV via DirecTV, YouTube TV, Sling TV, Amazon Fire TV, and Philo. Its proprietary ad network called Players360 generates an additional 500 million monthly ad impressions. Through the acquisition of Cloud Media Center, PlayersTV now owns technologies responsible for more than 1 billion combined monthly ad impressions.

“This is a transformative moment for PlayersTV and the future of sports media,” said Deron Guidrey, co-founder of PlayersTV. “The acquisition of Cloud Media Center catapults us into a new era of innovation, expanding our reach to an astounding 500 million monthly ad impressions. With cutting-edge AI technology now at the core of our operations, we are setting the gold standard for athlete-driven media, revolutionizing how athletes connect with fans and how brands engage with audiences worldwide. This is more than an acquisition, it’s a declaration of our vision to lead the global sports media industry.”

PlayersTV Co-founder Collin Castellaw added, “This acquisition is a monumental step forward for our organization. By integrating Cloud Media Center’s AI-driven tech we’re significantly expanding our reach while revolutionizing how athletes and sports content is created, distributed and consumed. This is an exciting time for our company and the future of athlete media and sports media.”

Cloud Media Center’s innovative platform brings state-of-the-art AI technology to PlayersTV, enabling more precise audience targeting, dynamic content distribution, and scalable adtech. With this acquisition, PlayersTV is poised to deliver highly personalized and impactful content experiences, meeting the growing demand for athlete-centered stories and authentic fan connections.

About PlayersTV
PlayersTV is the first-ever athlete-owned media network and content provider. As the premier athlete lifestyle content destination, PlayersTV empowers athletes to own their stories while engaging fans with authentic and meaningful connections, bridging the worlds of sports, lifestyle, and entertainment. PlayersTV’s 24/7 channel can be found on DirecTV, YouTube TV, Sling TV, Amazon Fire TV, and Philo. See more at https://playerstv.com/.

About Cloud Media Center
Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers. The result maximizes collaboration — unleashing next-level ad campaign synergies. CMC’s next-gen platform and best-in-class dashboards — built by next-generation premier developers — provide AI-based microtargeting on the frontend, and real-time, easy-to-understand analytics on the back end. Content producers, advertisers, and publishers will have all the tools and data needed to optimize campaigns — and do it with speed and granular accuracy. Visit the CMC website at https://cloudmc.us/.

View original content to download multimedia:https://www.prnewswire.com/news-releases/playerstv-acquires-cloud-media-center-integrates-sports-ai-ad-technology-to-surpass-1b-monthly-impressions-302337699.html

SOURCE PlayersTV

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JD Martin Expands Representation of Dialight into North and South Carolina

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JD Martin is awarded new territory beginning December 1st, 2024.

CHARLOTTE, N.C., Dec. 20, 2024 /PRNewswire/ — JD Martin is proud to announce the expansion of its partnership with Dialight, the global leader in industrial LED lighting technology, into North and South Carolina. This growth strengthens JD Martin’s commitment to delivering industry-leading lighting solutions across the Southeast.

JD Martin has been a trusted partner for Dialight in multiple territories, and this latest expansion enables the company to extend its reach, bringing Dialight’s innovative and energy-efficient LED lighting products to distributors, contractors, and end users in these rapidly growing markets.

“We are excited to expand our partnership with Dialight into the Carolinas,” said Lance Holmes, JD Martin RVP of the Carolinas and Virginia. “Dialight’s unmatched LED lighting solutions align perfectly with the needs of our customers in these regions who are prioritizing safety, energy efficiency, and operational reliability. We look forward to continuing to drive value and growth for our partners.”

Dialight’s industrial and hazardous location lighting solutions are renowned for their durability, sustainability, and performance in even the most challenging environments. By combining JD Martin’s proven market expertise with Dialight’s cutting-edge technology, businesses across the Carolinas will benefit from exceptional service and product availability.

To learn more about Dialight’s industrial LED lighting products, visit www.dialight.com.

About JD Martin
JD Martin is a premier electrical manufacturer representative agency, serving 17 states with an extensive portfolio of solutions, including lighting, wire, cable, and EV infrastructure products. With a strong focus on customer service and expertise, JD Martin partners with industry leaders to deliver innovative electrical solutions to distributors, contractors, and end users.

View original content to download multimedia:https://www.prnewswire.com/news-releases/jd-martin-expands-representation-of-dialight-into-north-and-south-carolina-302337510.html

SOURCE JD Martin Co.

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NASA Welcomes Liechtenstein as Newest Artemis Accords Signatory

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WASHINGTON, Dec. 20, 2024 /PRNewswire/ — Liechtenstein signed the Artemis Accords Friday during a ceremony hosted by NASA Deputy Administrator Pam Melroy at the agency’s headquarters in Washington, becoming the 52nd nation to commit to the responsible exploration of space for all humanity.

“Today, as Liechtenstein signs the Artemis Accords, we take another step forward together, united by the promise of international cooperation and discovery,” said Melroy. “Liechtenstein’s commitment strengthens our vision, where space is explored with peace, transparency, and sustainability as guiding principles. With each new signatory, the Artemis Accords community adds fresh energy and capabilities to ensure the benefits of space reach the entire world.”

Director of Liechtenstein’s Office for Communications Rainer Schnepfleitner signed the Artemis Accords on behalf of Liechtenstein. The Ambassador of the Principality of Liechtenstein to the United States Georg Sparber and U.S. Ambassador to the Swiss Confederation and the Principality of Liechtenstein Scott Miller also participated in the event. 

“With its participation in the Artemis Accords, Liechtenstein looks forward to advancing space exploration among a strong group of like-minded countries committed to the peaceful use of space for the benefit of all humanity,” Sparber said.

The United States, led by NASA and the U.S. Department of State, and seven other initial signatory nations established the Artemis Accords in 2020, identifying a set of principles promoting the beneficial use of space for humanity. Since then, signatories have expanded to represent a quarter of the world’s countries, with 19 countries signing in 2024.

In addition to an increase in numbers, the Artemis Accords signatories, representing every region of the world, continued to build consensus this year and make significant progress in implementing the accords principles.

NASA co-chaired the Artemis Accords Principals’ Meeting in October, which brought together 42 nations and furthered discussions on the safe and responsible use of space. They agreed on recommendations for non-interference, interoperability, release of scientific data, long-term sustainability guidelines, and registration of space objects to advance implementation.

The Artemis Accords are grounded in the Outer Space Treaty and other agreements including the Registration Convention, the Rescue and Return Agreement, as well as best practices for responsible behavior that NASA and its partners have supported, including the public release of scientific data. 

Learn more about the Artemis Accords at:

https://www.nasa.gov/artemis-accords/

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-welcomes-liechtenstein-as-newest-artemis-accords-signatory-302337718.html

SOURCE NASA

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