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Spartan Launches Global Unbreakable Pass and Digital NFT

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Pass Includes Access to More Than 450 Epic Events and a Unique Spartan 300 Memorial Opportunity

BOSTON, Sept. 28, 2022 /PRNewswire/ — Spartan, the global extreme wellness and fitness brand with a 10+ million strong community, today launched the Unbreakable Global Pass, a digital non-fungible token (NFT) that grants access to more than 450 of the world’s most epic trails, obstacle course races, fitness challenges, and cultural experiences in more than 45 countries around the globe. The Unbreakable Pass is the company’s first truly global offering and is part of its mission to change 100 million lives by giving people around the world tools and equipment to train hard, eat healthy, and develop habits that lead to a life of constant progress.

The Unbreakable Pass immortalizes the modern-day warriors who fight every day to live extraordinary lives.

“The 300 legendary Spartan warriors who fought in the Battle of Thermopylae were focused on the here and now, and no monument was ever erected to their incredible cause,” said Spartan founder and CEO Joe De Sena. “At Spartan, we are focused on the here and now, but we are also establishing our legacy and carrying it forward into the future. The Unbreakable Pass pays tribute to the brave Spartan 300 soldiers and immortalizes the modern-day warriors who fight every day to live extraordinary lives.”

Spartan is issuing 15,000 Unbreakable Passes which are 100 percent sellable and transferable, and include access to unique benefits such as:

Spartan 300 Memorial: Original Unbreakable Pass holders will have their name live on forever through a first-of-its-kind statue that has been approved in Ancient Sparta on behalf of Spartan, paying homage to the Spartan 300. This 35-foot statue will have 15,000 stones circling around it in support of the statue, and each will have the names of the initial 15,000 pass holders. Joe De Sena, the founder and CEO of Spartan, plans to have his ashes buried under his stone at the site, and invites all Super Rare Unbreakable Pass holders to do the same.Super Rares: Of the 15,000 NFT passes, there will be 300 Super Rares, which will give the pass holder a guaranteed nine years of global pass access. The Super Rare pass holders will be chosen at random, and have access to additional perks not available to other holders, including the option to have their ashes spread over the Spartan 300 Memorial after they pass on.Annual Unbreakable Event: Unbreakable Pass holders will have the opportunity to attend this annual 3-day event where they will meet the founder of Spartan, attend live training sessions with some of the world’s most elite athletes, celebrate the unbreakable Spartan community and feast together daily.

The Unbreakable Pass will provide access for up to nine years to all of Spartan’s global events, guaranteeing the holder three years of global access up front, with the opportunity of two additional 3-year periods. In order to qualify for each additional 3-year period, the holder will need to attend all three Unbreakable Events in the previous three years.

The membership program includes access to every brand in the Spartan portfolio, including: Spartan Races (including championships), Tough Mudders (including World’s Toughest Mudder), Spartan Combat, Spartan Trail, DEKA, La Ruta mountain bike race in Costa Rica, HIGHLANDER adventure hiking, M20 paddleboard races, the Patagonia Run trail race, Peak Races (Woodsplitter, Bloodroot Ultra, Mount Sparta, Death Race, Camp Spartan, Snow Devil Snowshoe), Hurricane Heats and Agoges.

Unbreakable Pass holders will also have exclusive access to Unbreakable Merch drops and other VIP treatment and loyalty rewards. For more information about the Unbreakable Pass, visit here.

About Spartan

Spartan is the global extreme wellness and fitness brand with a 10+ million strong community. The company began hosting obstacle course race events in 2010 and has since grown into 45 countries, expanding far beyond its roots to become the world leader in endurance and action sports, and creating a new category of “Tough Fitness.” Spartan creates transformational experiences, training products and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. The Spartan family of endurance brands includes Spartan Races, Tough Mudder, Spartan Combat, Spartan Trail, DEKA, La Ruta, HIGHLANDER, M20, Patagonia Run, Peak Races, Hurricane Heats and Agoges.

For more information visit: www.spartan.com

Media Contact:
Emily Escovar
emily.escovar@spartan.com

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SOURCE Spartan

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Ctrl Alt and Dubai Land Department Go Live with Tokenized Real Estate, Forecasts $16B Market by 2033

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DUBAI, UAE, May 25, 2025 /PRNewswire/ — Leading tokenization infrastructure platform, Ctrl Alt has been announced as the tokenization partner for Dubai Land Department’s (DLD) pioneering Real Estate Tokenization Project. Launched today, the initiative in collaboration with the Virtual Assets Regulatory Authority (VARA), the Dubai Future Foundation and PRYPCO, marks a monumental step for asset tokenization and the future of property investment in the Emirate.

As the designated tokenization provider for the project, Ctrl Alt brings deep expertise in financial engineering and digital asset infrastructure. The DLD and Ctrl Alt have worked closely together on the development of a secure and compliant tokenization framework, focusing on structuring, minting and placing real estate title deed tokens on-chain. The XRP Ledger (XRPL), a decentralized layer 1 blockchain renowned for its decade-long reliability and stability in tokenizing and exchanging digital and real-world assets, has been selected as the blockchain of choice for the project. Additionally, Ctrl Alt has integrated directly with the DLD to synchronize both digital and traditional real estate ledgers, ensuring coordination between the on-chain and the conventional property registration system. This enables a fully integrated and transparent tokenization process that aligns with local regulations and enhances investor confidence.

The project has been developed under the Real Estate Evolution Space Initiative (REES) and marks the first time in the Middle East that a government real estate registration authority has implemented a public blockchain-based tokenization of property title deeds. With this move, the DLD is leading the charge toward a more accessible, transparent and efficient real estate market, enabling fractional ownership, broadening investor participation and enhancing operational efficiency.

By leveraging native tokenization, ownership of real estate has been fractionalized, allowing multiple investors to co-own a single property. This is achieved through the PRYPCO Mint real estate platform, which is now live and allows investors to participate with a starting minimum investment of AED 2,000. EID holders are able to participate at mint.prypco.com.

The initiative is projected to contribute to the growth of an AED 60 billion ($16 billion) tokenized real estate market by 2033, equivalent to 7% of Dubai’s total property transactions.

Matt Ong, CEO and Founder, Ctrl Alt said, “We’ve been working closely with the DLD on this project for some time, and we’re delighted to be taking this major step together to bring real estate investment to a wider audience. As experts in the space, we are proud to create the tokenization infrastructure that enables DLD’s partners to offer fractional real estate to investors. Dubai’s leadership in embracing next-generation financial technologies is truly world-class and this project is a powerful signal of what’s to come. We’re thrilled to launch this pilot and continue building with DLD in the months ahead.”

This strategic initiative aligns with the objectives of Dubai’s Real Estate Sector Strategy 2033 and the broader Dubai Economic Agenda (D33), both of which prioritize the adoption of digital solutions to boost economic competitiveness, attract global investment and modernize key sectors.

About Ctrl Alt

Ctrl Alt is a leading tokenization infrastructure platform, combining blockchain technology with expert financial engineering to deliver tailored, compliant solutions in the alternative assets space. As of May 1, 2025, Ctrl Alt has tokenized over $295 million in assets, spanning real estate, private credit, funds, litigation finance and more.

For further information, visit www.ctrl-alt.co or contact info@ctrl-alt.co.

Ctrl Alt Solutions DMCC is licensed by the Dubai Virtual Assets Regulatory Authority (reference: VL/25/05/002) as a Broker-Dealer and as an Issuer. Our principal office is located at Level No 12, Uptown Tower, Dubai.

 

Virtual Assets may lose their value in full or in part, and are subject to extreme volatility.
Investors in Virtual Assets can lose all their money and do not benefit from any form of
financial protection.

Media contact:

Lawrence Chiu
press@ctrl-alt.co 

Logo – https://mma.prnewswire.com/media/2695623/Ctrl_Alt_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/ctrl-alt-and-dubai-land-department-go-live-with-tokenized-real-estate-forecasts-16b-market-by-2033-302464841.html

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Mindray Debuts Next-Generation BeneVision V Series Patient Monitoring System at Euroanaesthesia 2025

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SHENZHEN, China, May 25, 2025 /PRNewswire/ — Mindray (SZSE: 300760), a leading global developer of healthcare technologies, launched its BeneVision V Series patient monitoring solution at Euroanaesthesia 2025 in Lisbon. Powered by a robust new hardware platform, this advanced system provides industry-first innovations in ultrasound-integrated hemodynamic assessment and cable-lite patient monitoring workflow, redefining the bedside monitor as a dynamic hub of precision medicine.

Ralph Zhao, General Manager of Sales & Marketing, Mindray Patient Monitoring & Life Support, shared: “Our new patient monitoring system future-proofs standards of care to help clinicians see patient status as a whole, making better use of multi-modal data from different devices for actionable insights.”

The increasing utilisation of point-of-care ultrasound in the ICU has transformed patient assessment and management. The new BeneVision V Series connects with ultrasound systems, including the TE Air handheld ultrasound, to systemically integrate imaging data for more insightful decision-making support. This bedside innovation enables clinicians to get clearer ultrasound images on screen, so they can visualise, analyse and document ultrasound findings both in real-time and through historical trends. The upgraded HemoSight™ tool aligns ultrasound-derived parameters with vital signs for synchronised evaluation, generating a more comprehensive hemodynamic profile for timely decision-making.

The MRV PodTM is another innovative breakthrough that enhances vital signs monitoring in critical care, improving patient mobility and optimising clinical workflows. This industry-first, full-parameter, cable-lite solution transmits vital signs data wirelessly to the BeneVision V Series monitor. This frees patients from bedside cables, allowing unimpeded mobility while streamlining workflow and cable management for nurses. Combined with the widely recognised BeneVision N1 transport monitor, the new solution supports continuous monitoring during patient transport for efficient, integrated care.

In addition, the top-of-the-line VMAX features a 4K UHD capacitive screen in an ultra-slim design. Its 360-degree visible alarm lights ensure critical alerts can be seen from any angle, minimising missed alarms and enhancing safety. The responsive touchscreen interface allows for smooth navigation and easy customisation. Clinicians can personalize displays with a simple drag-and-drop, and adjust waveform amplitude using pinch-to-zoom gestures.

“Through our continued collaborations with hospitals and academic institutions, we strive to empower clinicians to provide more personalised and focused care, enhancing patient attention. We anticipate further collaborative outcomes that will lead to improved data analysis and applications for more efficient workflows,” added Zhao.

For more about Mindray, please visit https://www.mindray.com

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mindray-debuts-next-generation-benevision-v-series-patient-monitoring-system-at-euroanaesthesia-2025-302462843.html

SOURCE Mindray

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Global Influencer Stars Shine at the 2025 WIBA Awards in Cannes

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Panda Boi, Zarina Yeva, Whitney Uland, Patricia Bright, Abi Marquez,  among WIBA Awards 2025 title holders

CANNES, France, May 25, 2025 /PRNewswire/ — The seventh annual WIBA Awards—celebrating social media personalities dedicated to making a global impact—were held on May 23, 2025, at the iconic Hôtel Martinez during the Cannes Film Festival. The prestigious event brought together hundreds of leading content creators behind the year’s most viral moments. Guests enjoyed an elegant evening featuring a cocktail reception, a Gala Dinner, and a dazzling Awards ceremony, highlighted by a special performance from Panjabi MC.

The event awarded international celebrities and extraordinary personalities such as Whitney Uland, Zarina Yeva, Patricia Bright, Abi Marquez, Jessica de Oliveira, Jasmin Gassmann, Jodok Vuille, Aurélie, Whitney Uland, Misha Miller and others. The 2025 Grand Prix WIBA title was awarded to Panda Boi, an Italy-based YouTuber with over 71 million followers on social media.

WIBA Awards were overseen by the World Influencers Association (WIBA) based in Monaco. It was the first and the only international award honoring the work of social media personalities across multiple categories.

WIBA Awards title holders are the top world influencers, such as Lena Situations, Coco Rocha, Maye Musk, Richard Orlinski, Khaby Lame, Nusret Gökçe, Nikkie Tutorials, Gianluca Vacchi, Foodgod, Kat Graham, Kelly Rutherford, Ellen Von Unwerth and others.

WIBA Awards event highlighted the most followed social causes, empowered diverse influencers’ voices, encouraged collaboration, and fostered a sense of a global community of peers. The typical instant reach of a WIBA Awards ballroom was over 200 million impressions.

As an official sponsor and partner of the event, KIKO Milano curated a glamorous backstage experience for top influencers and WIBA 2025 titleholders, also delighting guests with exclusive gifts.

WIBA 2025 Titleholders  

Panda Boi : Grand Prix
Jasmin Gassmann : Influential Actress in social media
Mara Lafontan : Motivational Lifestyle Influencer
Jodok Vuille : Music Art Influencer
Zarina Yeva : Fashion Socialite
Aurelie : Travel Influencer
Tony Czech : Sports Entertainment
Taha Shah Badussha : Influential Actor in social media
Virginia Varinelli : Fashion Business Influencer
Argy : Contemporary Art Influencer
Georgi Sandev : Influential Celebrity Makeup Artist
Jennifer Yepez : Influential Celebrity Hair Stylist
Edouard Siney : Best Talents’ Agent
Misha Miller : Trendsetter Influencer
Jessica De Oliveira : Fashion Entertainment Influencer
Patricia Bright : Video Most Successful Britain’s Social Media Personality
Ozodbek Khurramov : Leading Middle Asia Influencer
NUTSA : Singer Influencer
Whitney Uland : Influential Talent’s Coach
Maren Tschinkel : Influential Health & Wellness Model
Leane Marts : Beauty Influencer
Karolina Agata Sankiewicz : Glamourous Sport Influencer
Shintaro Kambara & Kenta Kambara : Young Visionary Designers Award
LIONFIELD : Entertainment Influencers
Bilonda Alice Mukendi : Multi Platform Influencer
Abi Marquez : Food Influencer
Charlie Griffon : Best Pet Influencer
Sean Sudarshan Rajan founder @thebillionairesclub : Influential Luxury Society

GETTY IMAGES PHOTOS:
https://dam.gettyimages.com/selects/wiba-awards-gala-ceremony-2025

Contact: contact@wiba.global  

View original content to download multimedia:https://www.prnewswire.com/news-releases/global-influencer-stars-shine-at-the-2025-wiba-awards-in-cannes-302464835.html

SOURCE WIBA Awards

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