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Playtika’s Bingo Blitz announces partnership with Meals on Wheels America to fight senior loneliness and social isolation

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HERZLIYA, Israel, June 21, 2022 /PRNewswire/ — Bingo Blitz® – the Playtika® studio behind the world’s #1 free-to-play social Bingo game[1]  – has today announced a partnership with Meals on Wheels America, the leading charity dedicated to fighting senior hunger and isolation. The partnership will be focused specifically on the issue of loneliness as a critical health and social issue in elderly populations, a cause chosen directly by Bingo Blitz players.

Starting today, Bingo Blitz will feature dedicated content, developed in partnership with Meals on Wheels, allowing players to make an impact through gameplay. The in-game event is part of the chef feature, where players collect ingredients by playing Bingo and use them to make a wide range of dishes in the app’s virtual kitchen. The game will also engage with its fans across social media and community platforms to highlight the important issue of loneliness amongst the aging population in the US.

Bingo Blitz will dedicate a total of $300,000 to the partnership with Meals on Wheels throughout 2022. A financial contribution of $200,000 will be donated directly to Meals on Wheels, and another $100,000 will be dedicated to promoting the partnership through local activations. As part of these local activations, some Bingo Blitz players will get the chance to join the game’s employees in cooking and delivering meals to Meals on Wheels clients. The global community of players will also have the opportunity to write letters and to choose gifts for seniors living in isolation.

“We know that often, isolation – especially among older Americans who are homebound – is a hidden issue,” said Kristine Templin, Chief Development Officer. “But loneliness is dire to seniors’ health, and we need everyone to take meaningful action to address this growing issue. That’s why we’re so grateful to Bingo Blitz for their commitment to fighting senior isolation and hunger alongside us.”

Tough times

Loneliness as a social and public health problem has gained attention in recent years. The ongoing COVID-19 epidemic, and the need for social distancing, has left many older adults increasingly isolated at a time they can no longer rely on friends and family to keep them company and to provide them with basic necessities. In many communities, Meals on Wheels has stepped in to play a critical role in bridging this gap.

The story of Ollie, 83, is illustrative. Prior to the pandemic, she relied on her local church to provide her with community and social activities. Once the pandemic began, she began to feel isolated and alone – a feeling which only grew worse as friends and family were no longer able to safely bring groceries or to drive her to appointments.  Regular check-ins from Meals on Wheels volunteers have proven to be crucial in supporting her mental and physical well-being.  Ollie, who worked as a cook for three decades, said that: “These folks are just so friendly, and the food is good too!” She continued, “I’ve lived through an awful lot in my life, but I don’t think I’ve ever experienced something that has hurt so many people all over the world.”

Making a difference

For Bingo Blitz, whose team developed engaging in-game content and challenges focused entirely on Meals on Wheels, the partnership is representative of the game’s overall commitment to the fight against senior loneliness and to build communities through play. Lior Itzhak, General Manager of Bingo Blitz, comments:

“Everyone at Bingo Blitz is immensely proud to be officially partnering with Meals on Wheels America…we have always seen it as part of our mission to bring people together from all around the world to nurture a community spirit across borders. Unfortunately, there are too many people who need Meals on Wheels services. But there are also many people who have a strong desire to give back and offer help, however they can. We believe that our industry can “change the game of giving,” playing a key role in encouraging that spirit of generosity and helping to build awareness of this important social cause through gaming.

About Meals on Wheels America
Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with an estimated two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time.

Learn more at mealsonwheelsamerica.org.

About Bingo Blitz

Bingo Blitz® is the #1 free-to-play bingo game1, with over 1 million active players per day on social networks and mobile platforms forming a large community of players from all over the world. At Bingo Blitz, we care about our players and are driven by a commitment to provide them with the highest quality product and user experience. Through exciting narratives, innovative features, and mega prizes, our mission is to reinvent the way people play Bingo. Our unique social platform and content make it fun and easy for millions of people to play and connect with each other worldwide.

About Playtika
Playtika® Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has offices worldwide and employs over 4,000 employees.

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[1] According to App Annie, Bingo Blitz is the world’s most popular free-to-play Bingo game by worldwide downloads from Jan – Dec 2021 across iOS and Google Play.

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SOURCE Playtika

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LG Display Succeeds in Developing World’s First Stretchable Display that Expands by 50 Percent

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SEOUL, South Korea , Nov. 9, 2024 /PRNewswire/ — LG Display, the world’s leading innovator of display technologies, announced today its unveiling of the world’s first Stretchable display capable of expanding up to 50%, the highest rate of elongation in the industry. At LG Science Park in Seoul on Nov. 8, the company demonstrated the panel at a meeting of more than 100 South Korean industry, academia, and research stakeholders involved in a Stretchable display national project.

Stretchable displays are seen as the ultimate free-form screen technology because they can be freely transformed into any shape, including by stretching, folding, and twisting.

The new prototype features a 12-inch screen that stretches up to 18 inches, while simultaneously delivering a high resolution of 100ppi (pixels per inch) and full red, green, and blue (RGB) color.

Compared to the first Stretchable display prototype unveiled in 2022, the new panel’s maximum elongation rate has more than doubled from 20% to 50%. This enhanced stretchability enables various display design possibilities, raising the technology’s potential competitiveness when commercialized.

By applying a number of new technologies, such as improving the properties of a special silicon material substrate used in contact lenses and developing a new wiring design structure, LG Display improved the panel’s stretchability and flexibility, exceeding the original national project’s target of 20% elongation.

In addition, by using a micro-LED light source of up to 40μm (micrometers), the new prototype’s strengthened durability means it can be repeatedly stretched over 10,000 times, maintaining clear image quality even in extreme environments such as exposure to low or high temperatures and external shocks.

Stretchable displays are not only thin and lightweight but also capable of adhering to irregularly curved surfaces like clothing and skin. They are expected to be widely applied in various industries, from fashion and wearables to mobility.

The company showcased numerous concepts for the application of Stretchable displays, including an automotive panel that stretches out into a convex shape and can be operated by hand as well as a wearable display attached to firefighters’ uniforms that provides real-time information.

LG Display was selected as the lead company for the national project to develop Stretchable displays in 2020 and since then has been conducting joint R&D with 19 domestic industry and research institutes. It is one of the major tasks of a wider project to develop core technologies for next-generation displays promoted by South Korea’s Ministry of Trade, Industry and Energy (MOTIE) along with the Korea Planning & Evaluation Institute of Industrial Technology.

By successfully completing the project, LG Display has not only secured core technologies that can lead the next-generation display market but also contributed to localizing materials, components, and equipment as well as building an R&D infrastructure.

“We will continue to build a sustainable future display ecosystem through close cooperation between South Korean industry, academia, and research stakeholders,” said Soo-young Yoon, CTO and Executive Vice President of LG Display.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world’s leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

Media Contact:
Joo Yeon Jennifer Ha, Manager, Communication Team
Email: hjy05@lgdisplay.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-display-succeeds-in-developing-worlds-first-stretchable-display-that-expands-by-50-percent-302300599.html

SOURCE LG Display

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Stay Better in China: Tell the Beautiful China to the World

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NANCHANG, China, Nov. 9, 2024 /PRNewswire/ — A report from Jiangxi International Communication Center (JXICC): Komurcu Busra, an international student from Nanchang University, talks about her life in China. She felt the simplicity of Chinese countryside and pure beauty of nature here. She wants to tell the beautiful China to the world.

https://www.youtube.com/watch?v=vQGbRJc4ncc

View original content to download multimedia:https://www.prnewswire.com/news-releases/stay-better-in-china-tell-the-beautiful-china-to-the-world-302277393.html

SOURCE Jiangxi International Communication Center(JXICC)

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Stay Better in China: Bring the Practice to My Country

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NANCHANG, China, Nov. 10, 2024 /PRNewswire/ — A report from Jiangxi International Communication Center(JXICC): Mifa, a Malagasy student from Jiangxi University of Finance and Economics, talks about her life in China. She was amazed by the rapid development of China’s countryside development, and hoped to bring the practice to her country.

https://www.youtube.com/watch?v=NwBGfYRuvfQ&t=6s

Video – https://www.youtube.com/watch?v=NwBGfYRuvfQ

View original content:https://www.prnewswire.co.uk/news-releases/stay-better-in-china-bring-the-practice-to-my-country-302277524.html

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