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Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure

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Study Verifies Airport Advertising Boosts Mobile Engagement for Brands

NEW YORK, May 1, 2023 /PRNewswire/ — Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned Nielsen study provides insights into frequent and business travelers’ responses to airport advertising, and the behaviors they take after seeing an ad.

83% of Frequent Flyers notice airport advertising and 3-out-of-4 associate airport advertising with high-quality brands.

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands. More than 3-out-of-4 (79%) Frequent Flyers would like to try new products at the airport, 63% are interested in signing up for a travel rewards program, and nearly half (47%) find it appealing to take a photo at a branded selfie station.

This new research explores multiple audience segments, including how consumers engage with brands within the airport environment as well as the receptiveness of the elusive business decision maker.

Business Frequent Flyers are Back: 87% plan to take 3 or more business trips in the next 12 months.

A fundamental goal of the study was to understand the renewed wave of Business Frequent Flyers. It validated that elite business decision makers are not only flying, but they are tuned into airport advertising.

More than half (56%) of Business Frequent Flyers recalled ads after seeing them in the airport. Additionally, nearly half (49%) took action after noticing an ad at the airport. Actions included: visiting a brand’s website (47%), downloading an app (36%), and sharing with a colleague (26%).

“We have come a long way in the airport advertising sector and are now delivering brands increased engagement that drives results from the coveted audience segment of Frequent Flyers,” said Morten Gotterup, President, Clear Channel Outdoor, Airports Division. “Again and again airport advertising is translating dwell time into inspiring and innovative brand experiences that matter. This important research underscores the power of all the touchpoints throughout the airport that convert into media platforms from the moment a traveler walks into an airport, for the duration of their journey before departure, and then again at their destination. With a current surge in air travel demand and airlines already catering to travelers by adding more flights to their summer schedules, now is the time for brands to consider activating influential and impactful ad campaigns to reach coveted business and leisure travelers.”

Access the complete study to discover:

How Frequent Flyers respond to interactive advertising experiences.Why social media advertising components amplifies exposure and reach.What leading technology solutions Business Frequent Flyers are researching and investing in for their companies.How airport advertising influences future vacation planning and current tourism activities.

Download now!

The proprietary Nielsen Airports Study, conducted from October 12-31, 2022, consisted of 1758 online survey respondents and was conducted on behalf of Clear Channel Outdoor’s Airports Division.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 22 countries.

More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.

Follow & Like: LinkedIn, Twitter, Instagram, Facebook. Read our award-winning blog: http://blog.clearchanneloutdoor.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/nielsen-study-reaffirms-airport-advertising-is-highly-effective–drives-frequent-flyers-to-act-after-ad-exposure-301812187.html

SOURCE Clear Channel Outdoor

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AABE, FPL and Partners Hosted the Blacks in Energy Event and Generator Build Competition at Palm Beach Lakes Community High School

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Black Energy Awareness Month event in West Palm Beach.

WEST PALM BEACH, Fla., Nov. 23, 2024 /PRNewswire-PRWeb/ — In recognition of Black Energy Awareness Month, members of the American Association of Blacks in Energy (AABE), Florida Chapter, partnered with Florida Power & Light Company (FPL), and others, to host and conduct a Generator Build Competition at Palm Beach Lakes Community High School in West Palm Beach, Florida.

“It is such a joy and delight to witness the determination of these young and ambitious students who are focused-driven and eager to excel,” says Whitney Walker, Lead Community Relations Specialist with Next Era Energy/FPL.

During the event, high school students were provided with an overview of the energy industry and introduced to the field of engineering. The students met with and heard from engineers and senior managers in the industry, and took part in the generator build competition, where they learned the basics of generator theory and how electric voltage is created. Each member of the competition’s winning team received a $50 gift card.

“It is such a joy and delight to witness the determination of these young and ambitious students who are focused-driven and eager to excel,” says Whitney Walker, Lead Community Relations Specialist with Next Era Energy/FPL.

Other empowering speakers included: Dr. Michelle Saunders, Lead Project Manager – Distribution, Next Era Energy/FPL; Norman Riemer, SECME District Coordinator – Palm Beach County School District; Dion Watson, Director – Next Era Energy Resource Development – Next Era Energy/FPL; Oleg Andric, Department Chair & Professor, Electric Power Technology – Palm Beach State College, and Jasmine Govan, Community Relations Specialist, Next Era Energy/FPL.

This event was made possible by the generous support and involvement of the American Association of Blacks in Energy (AABE) – Florida Chapter, Florida Power & Light Company, NextEra Energy, Inc., the University of Florida – SECME of Palm Beach County School District, Palm Beach State College and Palm Beach Lakes Community High School.

About AABE

Established in 1977, the American Association of Blacks in Energy (AABE) is an association founded and dedicated to ensuring the input of African Americans and other minorities into the discussions and developments of energy policies regulations. The national membership includes more than 1,600 professionals representing every sector of the energy industry. There are 40 chapters located in states, metropolitan areas and college campuses around the country. AABE utilizes the expertise of their members to analyze energy policy and serve as a resource for community leaders, consumers, policymakers and regulators on the impact that these policies have on underrepresented communities.

The members of AABE are committed to building the pipeline of African Americans in leadership positions in the energy industry. Through scholarship programs, students who plan to major in science, mathematics, engineering and technology have the opportunity to receive scholarships on the local, regional and national level. The AABE members have the opportunity for professional development at chapter meetings, regional and national conferences. For more information about the association, visit www.aabe.org.

Media Contact

Bernadette Morris, Sonshine Communications, 1 3059488063 201, bmorris@sonshine.com

View original content to download multimedia:https://www.prweb.com/releases/aabe-fpl-and-partners-hosted-the-blacks-in-energy-event-and-generator-build-competition-at-palm-beach-lakes-community-high-school-302314611.html

SOURCE AABE

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Siemon Introduces Bundled Fiber Trunks for Faster, More Efficient Network Deployments

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The Siemon Company, a global leader in network infrastructure solutions, is proud to announce the launch of its new Bundled Fiber Trunks. Designed to streamline fiber optic network installations and reduce deployment time, Siemon Bundled Fiber Trunks offer a cost-effective and reliable option for a variety of projects.

WATERTOWN, Conn., Nov. 23, 2024 /PRNewswire-PRWeb/ — The Siemon Company, a global leader in network infrastructure solutions, is proud to announce the launch of its new Bundled Fiber Trunks. Designed to streamline fiber optic network installations and reduce deployment time, Siemon Bundled Fiber Trunks offer a cost-effective and reliable option for a variety of projects.

Siemon Bundled Fiber Trunks are a game-changer for network installations. By simplifying the process and reducing installation time, we’re empowering our customers to achieve their project goals more efficiently and effectively.

Siemon Bundled Fiber Trunks combine high-performance fiber cables into a single, easy-to-manage bundle, optimizing pathway fill and significantly accelerating installation. With up to a 50% faster deployment rate, this innovative solution helps businesses and organizations reduce project costs and time-to-market.

“Siemon Bundled Fiber Trunks are a game-changer for network installations,” said Tony Walker, Siemon Fiber Product Marketing Manager. “By simplifying the process and reducing installation time, we’re empowering our customers to achieve their project goals more efficiently and effectively.”

Key features of Siemon Bundled Fiber Trunks include:

Streamlined installation: Reduced pathway fill and faster deploymentExceptional performance: Equivalent to single-jacket fiberDurability: Robust construction for reliable performanceVersatility: Available in a wide range of configurations

For more information about Siemon Bundled Fiber Trunks and other Siemon products, please visit www.siemon.com.

About Siemon

Established in 1903, Siemon is an industry leader specializing in the design and manufacture of high-quality, high-performance IT infrastructure solutions and services for Data Centers, LANs, and Intelligent Buildings. Headquartered in Connecticut, USA, with global sales, technical, and logistics expertise spanning 150 countries, Siemon offers the most comprehensive suites of copper and optical fiber cabling systems, racks, cable management, and Intelligent Infrastructure Management solutions. With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of Industry Standards, underlining the company’s long-standing commitment to its customers and the industry. Through an ongoing commitment to waste and energy reduction, Siemon’s environmental sustainability benchmarks are unparalleled in the industry.

Contact Information

Brian Baum

brian_baum@siemon.com

Media Contact

Brian Baum, Siemon, 1 8609454200, brian_baum@siemon.com

View original content:https://www.prweb.com/releases/siemon-introduces-bundled-fiber-trunks-for-faster-more-efficient-network-deployments-302313831.html

SOURCE Siemon

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Oberon Securities Advises Keens Steakhouse in Sale Transaction

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Oberon Securities acted as exclusive advisor to Keens Steakhouse in the sale transaction.

NEW YORK, Nov. 23, 2024 /PRNewswire-PRWeb/ — Oberon Securities, a New York-based middle market investment banking firm, acted as exclusive advisor to Keens Steakhouse in the sale transaction announced yesterday.

With more than 70 senior bankers serving businesses across the country and around the world, Oberon is one of the fastest growing New York City based middle-market investment banking firms. Its clients benefit from the market credibility associated with the firm’s longstanding relationships with many of the nation’s largest and most prestigious institutional investors. Oberon’s approach has generated numerous long-term, multi-transaction client engagements and attracted investment bankers who have spent their careers working with middle-market companies.

Media Contact

Steven Alschuler, Oberon Securities, 1 917-647-2151, steve@alschulerpr.com, https://oberonsecurities.com/

View original content to download multimedia:https://www.prweb.com/releases/oberon-securities-advises-keens-steakhouse-in-sale-transaction-302314708.html

SOURCE Oberon Securities; Oberon Securities

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