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H/L AGENCY REBRANDS AND EXPANDS INSIGHTS 360 AND ANALYTICS PLATFORMS

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Names David Morrissey as Vice President of Brand Strategy

OAKLAND, Calif., April 26, 2023 /PRNewswire/ — H/L today announces a rebrand, an expansion of its unique Insights 360 and Data Analytics + Engineering practices, and appoints David Morrissey as vice president of brand strategy. Aligning the brand with its core values, services, and philosophy and decades of success with leading companies including McDonalds, Toyota and other newcomers, the agency is widely known for its creative prowess and robust media department.

On the heels of achieving record revenues over the past two years, H/L unveils a new visual identity, a simplified brand name (from “H&L Partners” to “H/L”), more contemporary brand values, and an updated positioning under Make Momentum.™ This is in line with the company’s credo and philosophy to Make Momentum. for clients’ businesses, empower the diverse and driven team of H/Lers, and invigorate the communities where H/L operates.

“We take great pride in our ability to grow client relationships that span decades’ worth of positive impact,” said Trey Curtola, Chairman of H/L. CEO Andrea Alfano adds, “The sum of our parts—our people, creativity, localized media capabilities, analytics and insights offerings, and the work we do to give back in our communities, adds up to something much bigger—we Make Momentum.”

The unique Insights 360 practice studies industry trends, consumer behaviors, and evolving product preferences to help H/L’s clients predict what’s next and grow their businesses more sustainably. Combined with H/L’s distinctive Data Analytics + Engineering platform, the offerings help clients expand consumer usage and loyalty, drive impactful media behaviors, all while maximizing profitability. The Data Analytics + Engineering practice further blends data from consumer insights, media, creative performance, and sales metrics to show a holistic and customized view into clients’ customers, marketing campaigns, and business KPIs. This automation enables much quicker data analysis, and supports live web-based dashboards and direct data integrations with clients’ data science teams.  

“It’s like working with family, there is an incredibly high level of trust that has been established over the years. H/L understands every aspect of the franchise business and the fact that profitability is the holy grail,” says Angel Veliz, president, South Florida Co-op Business Unit, McDonald’s. “They keep our business objectives top of mind and they go to great lengths to understand how the consumer feels about our brand and how we need to evolve.”

“Our relationship with H/L goes back to the 1980s, which says it all,” explains Dave Johnston, president, Northern California Toyota Dealers Advertising Association. “The foundation is solid with a top-notch team, strong creative, great analytics and an uncanny ability to localize in-market so the message resonates within the community, H/L is second to none.”

The appointment of David Morrissey is timed perfectly with the H/L brand relaunch. Morrissey will oversee the Insights 360 practice, expand the agency’s brand strategy offering, and partner with VP, Executive Creative Director, Dallas Baker, to further amplify H/L’s award-winning creative product. Morrissey brings nearly 20 years of marketing and branding expertise to the H/L team. Prior to joining H/L he held senior-level positions with MRM//McCann, Ogilvy & Mather, Leo Burnett, and San Francisco creative boutique, Camp + King.

About H/L
Since 1985, H/L has been fiercely independent and making Momentum. The company’s strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve its communities.  Learn more at www.HL.Agency.

CONTACT:  
Nicole Conley
Tanis Communications
nicole.conley@taniscomm.com

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SOURCE H/L

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TTA and O-RAN ALLIANCE Signed Agreement to Cooperate on Standardization of Open RAN Technology

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WASHINGTON and BONN, Germany, Nov. 25, 2024 /PRNewswire/ — TTA and O-RAN ALLIANCE have officially announced the signing of a Cooperation Agreement (CA) that enables the adoption of O-RAN ALLIANCE specifications to TTA standards.

The agreement establishes a collaborative process through which individual O-RAN specifications will be selected and adopted by TTA, strengthening the framework for Open RAN development and deployment in the Republic of Korea. By enabling O-RAN ALLIANCE specifications to be adopted as TTA standards, the agreement provides the basis for accelerated progress in mobile network innovation and supports the creation of a more competitive and diverse telecommunications ecosystem.

This agreement aligns with the shared vision of TTA and the O-RAN ALLIANCE to drive the industry towards the development of more intelligent, open, and virtualized mobile networks that comply with global standards. Both organizations are committed to fostering a robust framework that facilitates the adoption of Open RAN technology, ensuring that mobile networks meet evolving technical and architectural requirements in the future.

“TTA and O-RAN ALLIANCE share a commitment to the advancement of Open RAN and recognize the important role it plays in fostering an ecosystem of trusted vendors capable of delivering cost-effective, high-performance mobile network platforms.” said Seung-Hyun Son, President of TTA. “The Cooperation Agreement we have signed will combine the expertise and influence of both organizations to ensure interoperability in the open RAN market and the deployment of systems based on integrated, standards-based technologies.”

“O-RAN ALLIANCE specifications set the global foundation for open, intelligent, virtualized and interoperable Radio Access Networks, building on common RAN standards,” said Abdurazak Mudesir, Chair of the Board of O-RAN ALLIANCE and Group CTO, Deutsche Telekom. “O-RAN ALLIANCE welcomes TTA’s transposition of O-RAN specifications to TTA standards. As with other national SDO’s, this MoU ensures technical alignment and supports mutual efforts to enable truly open RAN ecosystem.”

About TTA

The Telecommunications Technology Association (TTA) is a leading organization in the Republic of Korea dedicated to develop ICT standardization and provide testing and certification services. It plays a key role in setting and promoting high-quality ICT standards that enable the development and adoption of innovative communication technologies, ICT convergence, security, software, broadcasting, radio/wireless communications, 5G/B5G, etc. TTA’s extensive range of services includes testing and certification for software and network systems, ensuring that they meet global industry standards. By supporting international cooperation and developing specialized training programs, TTA contributes to the growth and competitiveness of Korea’s digital and telecommunications industries.

For more information, visit www.tta.or.kr

About O-RAN ALLIANCE

The O-RAN ALLIANCE is a worldwide community of more than 300 mobile operators, vendors, and research & academic institutions operating in the Radio Access Network (RAN) industry. As the RAN is an essential part of any mobile network, the O-RAN ALLIANCE’s mission is to re-shape the industry towards more intelligent, open, virtualized and fully interoperable mobile networks. The new O-RAN specifications enable a more competitive and vibrant RAN supplier ecosystem with faster innovation to improve user experience. O-RAN based mobile networks at the same time improve the efficiency of RAN deployments as well as operations by the mobile operators. To achieve this, the O-RAN ALLIANCE publishes new RAN specifications, releases open software for the RAN, and supports its members in integration and testing of their implementations.

For more information, please visit www.o-ran.org.

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SOURCE O-RAN Alliance

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The vegetable greenhouse at the foot of the Turpan Flame Mountain ushered in a new era of electrification

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TURPAN, China, Nov. 25, 2024 /PRNewswire/ — On November 20, in the 10,000-mu vegetable greenhouse base in Sanbao Township, under Huoshan Mountain, Turpan City, Xinjiang, there was a busy and warm scene. Power supply personnel are shuttling between greenhouses, helping growers to debug electric heaters and other electrical equipment to ensure a stable supply of vegetables this winter. Despite the cold wind, the greenhouses are full of greenery, and growers are busy planting fruits and vegetables such as peppers and bok choy in preparation for the upcoming harvest season.

In recent years, with the in-depth promotion of smart greenhouse technology, the electrification of greenhouses has become a common trend in Turpan. Growers have adopted modern equipment such as electric roller shutters, electric heating equipment, temperature and humidity control devices, which not only improve production efficiency, but also greatly improve the quality of fruits and vegetables.

In view of the concentrated area of greenhouse planting, the State Grid Turfan Power Supply Company carried out a survey on electricity demand in advance and vigorously implemented the upgrading and transformation project of the rural power grid. By upgrading transformers and rural power lines in a timely manner, the power supply company has effectively improved the stability and reliability of power supply. At the same time, the company also regularly carries out door-to-door services to help growers check the hidden dangers of electricity, ensure the stable operation of greenhouse equipment, and protect the growers’ “money bags”.

Turpan City has 24,000 greenhouses, and the planting area of fruits and vegetables reaches 36,000 mu, forming 15 relatively concentrated development areas. In November this year, the planting of off-season fruits and vegetables in winter has been in full swing, and it is expected that they will be available from January to April next year. These products are mainly shipped to Urumqi and other medium-sized cities, becoming a veritable “vegetable basket” in Xinjiang.

Electrification not only brings about productivity gains, but also significant environmental benefits. Traditional coal-fired heating methods not only pollute the environment, but also have potential safety hazards. Electric heating equipment is not only environmentally friendly, but also easy to control, which can accurately adjust the temperature in the greenhouse and provide the best growing environment for fruit and vegetable growth.

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SOURCE State Grid Turfan Power Supply Company

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Special Envoy of Indonesia, Hashim Djojohadikusumo Attracts EUR 1.2 Billion of Green Financing in Electricity Sector at COP29

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BAKU, Azerbaijan, Nov. 25, 2024 /PRNewswire/ — The Government of Indonesia, represented by the Special Envoy of the President of the Republic of Indonesia, Hashim Djojohadikusumo, has attracted EUR 1.2 billion in green financing for the power sector from Kreditanstalt für Wiederaufbau (KfW). This agreement was finalized during the 29th Conference of the Parties (COP29) in Baku, Azerbaijan, on Wednesday (11/13). The funding will be allocated to the development of various green power infrastructures, supporting the nation’s sustainable energy transition.

The partnership was formalized by the signing of a Memorandum of Understanding (MoU) between PT PLN (Persero) and KfW. This partnership focuses on developing clean energy projects, specifically Pumped Storage Hydropower Plants and transmission network to connect green power plants.

Hashim Djojohadikusumo emphasized that the government of Indonesia is committed to reducing carbon emissions through energy transition by fostering collaborations at the global level, the shift towards renewable energy is expected to support energy self-sufficiency and drive national economic growth. He affirmed, “We have developed a new strategy over the next five years to achieve a minimum of 8% sustainable economic growth.”

He underscored that the development of clean energy sources is crucial for enhancing Indonesia’s industrial competitiveness. Over the next 15 years, the country targets a 75 percent increase in renewable energy generation capacity, contributing to the planned addition of 100 gigawatts (GW) of electricity capacity. “As a major nation, we are committed to fulfilling our responsibility to protect the future of our environment. We deeply appreciate the established international cooperation, which is a testament of our collective efforts in achieving the Net Zero Emissions (NZE) target,”

Darmawan Prasodjo, President Director of PT PLN (Persero) (“PLN”), expressed the corporation’s firm support towards the government’s initiatives in advancing energy transition. Various collaborations and initiatives have been implemented by PLN to ensure the success of sustainable electricity projects.

He noted that KfW’s involvement in PLN’s green projects is expected to drive more international partners to collaborate, cultivating a synergy of sustainable strategic, technical, and investment collaboration to accelerate global climate action. “This collaboration signifies PLN’s proactive steps in expanding international partnerships to enhance national energy self-sufficiency in line with global climate actions.”

Jürgen Kern, Sustainability Officer of KfW Group, explained that KfW’s support for Indonesia demonstrates Germany’s commitment to international cooperation for green transformation. Furthermore, Jürgen highlighted that PLN is at the center of Indonesia’s energy transition, underscoring the company’s unwavering support to greening the energy sector, while maintaining reliable energy access.

“Therefore, we believe that Indonesia and Germany can continue to strengthen partnership in the energy sector, moreover, in clean energy projects, like renewable energy and transmission. Achieving the NZE target requires robust collaboration and partnership,” he concluded.

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SOURCE PT PLN (Persero)

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