Technology

Tagboard Launches Industry-Leading Cloud Production Studio at NAB, Delivering World’s Most Efficient Cloud Graphics Workflow

Published

2 years ago

April 10, 2023

Set to be unveiled at NAB Show in April, Tagboard’s latest software delivers the most comprehensive suite of tools ever for broadcast and in-venue production teams with Adobe and AWS integrations, dynamic graphics, and real-time analytics

SEATTLE, April 10, 2023 /PRNewswire-PRWeb/ — Tagboard, the world’s leading audience engagement and cloud production platform used by 500 sports and media partners, today announced a series of new product releases for its cloud production studio designed to create the single most efficient production workflow in the world. New features include:

First-of-its-kind integration with Adobe Photoshop featuring a drag-and-drop workflow that eliminates duplicative work to bring graphic designs to screens.Automated production workflows with APIs allowing producers to create dynamic content from any data source.Real-time production analytics powered by Amazon Web Services (AWS), providing audience engagement data across media properties.

With the new releases, Tagboard, a company known for its interactive broadcast graphics, has set its eyes on solving what it sees as the biggest hurdle for production and in-venue teams looking to deliver audience engagement: workflow efficiency.

“In an industry that works in milliseconds, there’s absolutely zero excuse for the inefficiencies of traditional workflows and outdated processes,” said Tagboard CEO Nathan J Peterson. “Not only are we turning today’s broadcast and in-venue screens into two-way communication devices that keep audiences engaged with partners across channels, but with these new releases, we’re drastically reducing the operating overhead for production teams to do so. The phrase ‘That’ll take too much time’ should never be spoken again.”

Tagboard, recently selected for NBA Launchpad – the NBA’s initiative to source, evaluate and pilot emerging technologies – has created a dominant media footprint with more than 500 media companies. Fox Sports, Sinclair Broadcasting Group, and Riot Games have all been early testers of the new feature-laden package that contains everything from new integrations with AWS and Adobe to graphic automation with real-time data sources, and industry-changing production analytics.

“We first partnered with Tagboard in 2018 and quickly found a teammate eager to help us increase interactivity & innovation within our productions,” said Mike Bucklin SVP of Digital, FOX Sports, “Tagboard already has the most versatility of any product we’ve utilized, but the features announced today will allow us to be far more efficient, bringing ideas to life much faster without sacrificing quality.”

First-of-its-kind integration with Adobe

With Tagboard’s first-of-its-kind integration with Adobe, producers are able to completely eliminate the duplicative work involved in bringing a graphic design to a screen. Tagboard’s graphics studio now automatically imports fully-layered files from one of the most popular design tools, Adobe Photoshop, to create a seamless handoff process from design teams to production teams – with no rebuild required.

“In most production environments, the process of building new graphics can involve multiple people handing off design files to one another and rebuilding them in separate platforms – essentially building the same thing multiple times. But today’s content demands can’t afford to be held back by yesterday’s processes,” said Peterson. “Our clients take great care in hiring the most creative teams in the industry, and with our new Adobe integration, their incredibly talented producers get to focus on bringing the world’s best stories to life instead of doing duplicative work that good technology should handle.”

Automated workflows that display dynamic content from any source

Building on Tagboard’s award-winning workflow that brings real-time social content into broadcasts in a matter of seconds is a new API engine that can automatically import and display dynamic content from any source, populating graphic templates with complex data in a few simple clicks. With the ability to import data with vastly different levels of complexity – from basic fields to complex coded integrations – enterprises are able to utilize new levels of graphic automation for real-time storytelling while minimizing the most tedious parts of graphic production.

“Production teams are now able to import and display highly complex data sets in graphic templates and instantly refresh their content while on-air – keeping content live and accurate with one simple click,” said Christine Chalk, a three-time Emmy-winning producer and SVP of Strategy at Tagboard. “We’ve seen side-by-side comparisons for time savings, and production teams are operating 90% faster while reducing the likelihood of human error. Combining this new capability with our award-winning user experience means we aren’t just curbing manual data entry, we’re able to unlock new creative program segments that haven’t been possible before.”

Real-time production analytics

Rounding out the release is Tagboard’s third headlining feature: Production Analytics. For years social media networks have had an advertising advantage with their ability to see the rich data associated with their viewers – every click, content view, and engagement – while traditional media had limited ability to understand and monetize their viewers.

With its latest release, Tagboard media and sports partners can see real-time engagement data across their key media properties. By better understanding viewer behavior and exactly when, where, and how fans are interacting with content producers can improve editorial decision-making and monetization.

A great example is Riot Games’ use of Tagboard Analytics to measure QR Code scans by its viewers. By measuring which specific calls-to-action and other factors generated the most scans, the team at Riot was able to optimize their content, while also helping sponsorship teams improve results and reporting on brand activations.

“We’ve seen immediate value in Tagboard’s data within our productions,” said Stefan Richardson, Executive Broadcast Producer at Riot Games. “By having QR codes as a part of our production system, we’ve used Tagboard’s analytics to drive better engagement – testing different approaches with graphics and calls-to-action. We’ve been able to successfully unlock a significant amount more scans and engagement from our viewers.”

Scaling with AWS

To successfully launch its new cloud production suite, Tagboard also worked with AWS. Using AWS’s latest serverless architecture, Tagboard is able to process real-time data and provide a fast, safe, and reliable graphic interface, while supporting the demand of millions of scans per second from fans of Tagboard’s 500+ major media and sports partners.

“As Tagboard’s adoption continues to grow across the media industry, we wanted to find the right cloud solutions to help us reliably scale,” said Sergey Lvov, VP of Engineering, Tagboard. “By leveraging AWS Serverless architecture we were able to develop our products an order of magnitude faster than it would take using a traditional approach, allowing us to focus on the code rather than infrastructure deployment.”

Tagboard’s new cloud production suite, powered by AWS, has created the fastest graphic build process in the industry – bringing complex graphics on-air in a matter of seconds. Production teams can now focus more on creating new, engaging content instead of wasting time on repetitive, mundane tasks.

“By using cloud production to eliminate the tedious tasks, our clients are able to scale their storytelling with new channels, new content, and alternative streams to create more personalized, more highly-engaged stories. Not only does this create more content production than we’ve ever seen before, but it also drives a flywheel of audience engagement that activates the sponsorships more deeply as well,” said Peterson. “We’ve taken an absurdly complicated workflow of the past and turned it into the most simple process in the industry. At Tagboard we believe every story deserves to be told, and we’ll continue to eliminate anything that gets in the way.”

About Tagboard

Tagboard is the world’s leading audience experience platform designed to help storytellers in news, sports, and entertainment increase engagement through real-time content and interactive storytelling. With Tagboard’s Emmy-nominated cloud production studio, media partners are able to create the most engaging content in the world with a fraction of the resources required by traditional production and graphics systems – with minimal upfront costs and little to no hardware required. Tagboard’s lightweight production platform drives audience engagement for over 500 of the world’s largest media brands. For more information, please visit www.tagboard.com

Pull Quote

“Not only are we turning today’s broadcast and in-venue screens into two-way communication devices that keep audiences engaged with partners across channels, – we’re drastically reducing the operating overhead for production teams to do so.” – Tagboard CEO Nathan J Peterson

Media Contact

David Henderson, Tagboard, 1 425-829-5971, david@storybound.co, www.Tagboard.com

SOURCE Tagboard

Technology

China Telecom Gulf Officially Launches in Saudi Arabia for Business

Published

7 minutes ago

November 23, 2024

HONG KONG, Nov. 23, 2024 /PRNewswire/ — On November 21, China Telecom Gulf was officially launched in Riyadh. This milestone marks a significant step in China Telecom’s efforts to provide deep services under the “Belt and Road Initiative” and to promote the building of a “China-Arab Community with a Shared Future.” It signifies another solid advancement on China Telecom’s path toward internationalization. Mr. Liu Guiqing, Executive Director and EVP of China Telecom Corporation, delivered an opening speech, along with Mr. Fawaz, Representative of Contact Office of Chinese Companies in the KSA, Deputy General Manager of Industrial and Commercial Bank of China Riyadh Branch. Over 100 guests and leaders from the Economic and Commercial Office of Embassy of the PRC of the KSA, Saudi Telecom Company(STC), Bank of China, Huawei, and others attended to witness this momentous occasion.

In his address, Mr. Liu Guiqing emphasized China Telecom’s commitment to openness, cooperation, and mutual benefit. He expressed the company’s willingness to share its experiences in cloud-network integration, cloud transformation, intelligent operations, and technological innovation. China Telecom aims to work closely with various levels of Saudi governments, enterprises, and partners to actively participate in the development of local digital infrastructure, drive the rapid advancement of next-generation information technologies, and establish a robust bridge for cooperation between China and Saudi Arabia in the field of information technology. Leveraging its extensive resources and global operational capabilities, China Telecom plans to bring its strengths in 5G, cloud computing, artificial intelligence, and other fields to provide innovative, high-quality communication products and services to Saudi enterprises, institutions, and consumers.

Mr. Fawaz extended his warm congratulations on the opening of China Telecom Gulf. He highlighted that as a leading global provider of communication services, China Telecom possesses abundant cloud-network resources and mature international service capabilities. The establishment of China Telecom Gulf is a significant step toward supporting the digital transformation of businesses in the region. He expressed confidence that through joint efforts, the company will seize opportunities in the digital era and contribute to Saudi Arabia’s socio-economic development and practical cooperation between China and Saudi Arabia in various fields.

China Telecom showcased its global resources, business capabilities, and its investments and partnerships in the Middle East and Africa. Key services introduced included eSurfing Cloud, computing power solutions, quantum technology, and customized 5G networks. Currently, China Telecom operates branches in 42 countries and regions worldwide, owns 53 international submarine cables, and manages 27 self-operated Internet Data Centers (IDCs). Its cloud-network integrated infrastructure and customer-centric digital service systems provide coverage across the globe.

During the event, China Telecom Gulf signed strategic cooperation agreements with Saudi Telecom Company (STC), Huawei Saudi Arabia, and Baud Telecom Company. The parties committed to deep collaboration, leveraging their respective strengths to provide optimized and convenient digital experiences to Saudi customers.

The establishment of China Telecom’s presence in Saudi Arabia marks a major milestone in the company’s entry into the Middle Eastern communications market, representing a key development in its global strategy. Moving forward, China Telecom Gulf will leverage China Telecom’s robust digital infrastructure and resource integration capabilities. We will collaborate closely with local Saudi enterprises, Chinese businesses expanding internationally, and global companies to strengthen cooperation and enhance exchanges. The company aims to contribute to the growth of Sino-Saudi and Middle Eastern industrial cooperation, continuously offering more smart solutions for the development of the Middle East’s digital economy, while striving to become a world-class provider of digital and intelligent technology services.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/china-telecom-gulf-officially-launches-in-saudi-arabia-for-business-302314739.html

SOURCE China Telecom Global

Technology

China set to narrow digital divide

Published

7 minutes ago

November 23, 2024

BEIJING, Nov. 23, 2024 /PRNewswire/ — A news report from chinadaily.com.cn：

Representatives discuss hot topics faced by countries in digitalization

China’s forward-looking vision on the future development of the internet offers a glimpse into how cooperation can narrow the digital divide across the world, at a time when an economic slowdown and impeded globalization have stunted growth worldwide, said government officials and industry experts on Friday.

They made the remarks at the 2024 World Internet Conference Wuzhen Summit that ended in Wuzhen, Zhejiang province on Friday.

They also sought more global cooperation to advance the development of the internet in less-developed economies and enhance digital competence for all.

Ren Xianliang, secretary-general of the WIC, said at a news conference, “More efforts should be made to help make the internet a new frontier for all parties to cooperate and continue to create more convergence of interests, growth points of cooperation and new highlights of win-win scenarios in cyberspace.”

“All parties around the world are expected to join hands to build a cyber world where human beings coexist, jointly create a digital future of win-win cooperation and make cyberspace better for all peoples of the world,” he said.

More than 1,800 representatives from governments, international organizations, industry associations, internet enterprises, universities and think tanks from over 130 countries and regions attended this year’s summit, addressing some of the hottest topics faced by countries in digitalization.

Teo Nie Ching, deputy minister of communications of Malaysia, said at the conference that digital transformation is not solely about technological advancement, but also a reflection of human values and actions.

“As technology progresses, we must uphold a core principle of people-centered and holistic development to ensure that technological applications truly serve the common good and promote share to the progress,” Teo said.

A United Nations report found that 2.6 billion individuals globally still lack internet access and a sharp digital divide can also be observed among economies, among industries and between urban and rural areas.

Although many less technologically advanced regions, such as Africa, possess a strong willingness to build an inclusive and equitable digital world, the rapid advancement of technologies often poses a huge challenge to developing countries — how to actively participate and keep pace with this growth, said Nii Narku Quaynor, chairman of Ghana Dot Com.

Against this backdrop, reinforcing open access to internet channels, digital content and technologies can greatly benefit emerging economies in the digital world, he said.

Eyeing a higher-level of inclusiveness, connectivity and cooperation in the internet sector, a statement on global digital cooperation was released by a sub-forum of the WIC.

The statement highlighted the importance of advancing international cooperation on data exchange, enhancing cross-border data connectivity, and narrowing gaps in data circulation, as well as more initiatives to build an open and mutually beneficial international framework for data collaboration.

Intensified efforts should also be made to deepen international exchanges on technology standards, ethical guidelines and legal frameworks, advancing a widely accepted global AI governance system, said the statement.

It also called for human-centered and ethically sound approaches to cutting-edge technologies such as AI, encouraging safe, reliable, fair and transparent research and development as well as applications of AI.

At the opening ceremony of WIC, Chinese Vice-Premier Ding Xuexiang also stressed the need for the international community to jointly deal with problems such as the digital divide and a grave cybersecurity situation to build a better digital future.

The digital divide continues to widen, and the situation of cybersecurity has become more severe, Ding said, adding that the international community is in greater need than ever of jointly advancing a community with a shared future in cyberspace.

China has been sharing the opportunities of modernization with countries around the world and injecting strong impetus into global modernization, Ding said.

View original content to download multimedia:https://www.prnewswire.com/news-releases/china-set-to-narrow-digital-divide-302314740.html

SOURCE chinadaily.com.cn

Technology

PASHA Holding forges global connections at COP29

Published

2 hours ago

November 23, 2024

BAKU, Azerbaijan, Nov. 23, 2024 /PRNewswire/ — PASHA Holding, a leading Azerbaijani company, successfully participated at COP29, reaffirming its dedication to climate action. As an Impact Partner at the event, PASHA Holding actively engaged in meaningful discussions, collaborated with global stakeholders, and shared its vision for a sustainable future.

The holding’s presence included a tailored booth in the Green Zone, alongside multiple thought-provoking sessions led by PASHA Holding companies, including PASHA Bank, Kapital Bank, PASHA Insurance, PASHA Life, AgroDairy, and PASHA Real Estate. These sessions addressed critical issues such as climate finance, sustainable agriculture, and the role of private sector leadership in fostering inclusive green transitions.

Through its participation, PASHA Holding leveraged the opportunity to exchange ideas, build relationships with regional and global peers, and learn from diverse experiences in tackling climate challenges. By engaging with stakeholders from government, international organizations, and the private sector, PASHA Holding enhanced its capacity to drive sustainable development initiatives in Azerbaijan and beyond.

Aytaj Mukhtazada, Head of PR and Communications at PASHA Holding, remarked:

“COP29 has been an extraordinary platform for us to amplify our sustainability vision and forge valuable connections. The insights gained and partnerships established here will enable us to align our strategies with global climate objectives while addressing the unique needs of our region. This experience underscores the importance of collaboration in creating impactful, long-term solutions to the challenges we all face.”

Key elements of PASHA Holding’s sustainability strategy include minimizing the environmental impact of its own operations, investing in projects that support the transition to net zero, and investing in technological innovation to address the challenges presented by climate change. In the near future, the group plans to conduct comprehensive diagnostics and gap analysis across its subsidiaries to set specific goals to decrease our carbon footprint, including supply chain, support the customers in their transition journeys and increase investments in green initiatives. Additionally, PASHA is committed to empowering its stakeholders through education and collaboration, ensuring that sustainability is embedded across the wider economy. These plans include supporting the development of a sustainable SME landscape in the country, aiding farmers in their green transition, and supporting innovation for developing decarbonization solutions.