Data also reveals the impact of content on purchasing decisions, with 69% of those surveyed placing importance on product videos, unboxings and user reviews before purchasing a holiday gift on the platform

BALTIMORE, Nov. 22, 2024 /PRNewswire/ — With the season’s biggest shopping holiday around the corner, marketing agency MGH today revealed the results of a new survey highlighting TikTok’s influence on holiday gift idea generation. The survey found that more than half (55%) of survey respondents stated they have already found ideas for holiday gifts this year while scrolling on the popular platform, and 39% have purposefully searched TikTok for holiday gift ideas. 

TikTok users are looking for gift ideas in many different categories. Those who have already found or searched TikTok for holiday gifts this year were looking for food and beverage gifts (45%), personalized gifts (42%), technology gadgets (41%), beauty and skincare products (39%); clothing and accessories (39%); DIY gifts (38%); home decor and lifestyle items (36%); and experiences (36%). Additionally, 33% of respondents were seeking toys and games for children.

Not only will these survey respondents search for gifts on TikTok, but they will often purchase items directly on the platform. In fact, 47% percent of respondents have purchased items for themselves on the TikTok Shop, and 37% have purchased items for others on the TikTok Shop.

When it comes to the influence of content on TikTok, videos of unboxings, user experiences and reviews greatly impact purchasing decisions. Overall, 69% of respondents found these videos important when deciding whether to purchase an item.

“With more than 170 million users in the U.S. and expectations that TikTok sales will rise tenfold this year to $17.5 billion, this survey demonstrates the undeniable influence TikTok will have on holiday gift idea generation and purchasing decisions this season,” commented Ryan Goff, EVP, Chief Marketing Officer and Social Media Marketing Director at MGH. “Content creators and businesses alike should take note of the opportunity the platform presents, and the impact that compelling content and reviews have on purchasing decisions as we dive head first into the competitive holiday season.”

Results were collected on Nov. 13, 2024 and are based on 1,142 U.S. adults ages 18+ who watch TikTok videos. The survey was conducted via the SurveyMonkey Audience Panel by MGH, a full-service marketing agency specializing in TikTok and social media marketing. The survey results have a +/- 2.959% margin of error.

To read more about the survey results, visit our blog.

About MGH
Based in Hunt Valley, Md., MGH is an integrated marketing and communications agency offering advertising, social media marketing, public relations, media planning/buying, creative design and production, website design and development, market research, and influencer marketing. The agency works across a variety of industries, including food and beverage, CPG, tourism, education, home services, healthcare, and more.

Visit our website for more information on MGH and its marketing services.

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SOURCE MGH

FORT WORTH, Texas, Nov. 22, 2024 /PRNewswire/ — ESHA, Inc (“ESHA”) provide certain revenue cycle management services to healthcare providers, including Aamir Zuberi, M.D. P.A., Acton Medical Clinic, Adil M Choudhary, M.D., P.A., Apex Wound Care, Benecia Williams, D.O., Farrukh Bhatti, Dr. Lan Le, Hanane Chichane, MD PA, ID Experts, PLLC, iMedicine & Primary Care Associates PLLC, Imran Patel, Johnna Jones, D.O., FACOS PA, Khalid Bazir, M.D., Lung & Sleep Specialists of North Texas, Medical Associates of North Texas, Meria Aulds, M.D., P.A., North Texas Lung & Sleep Clinic PA, The Lung Consultants LLC, Trinity Heritage, PLLC, Valor Interventional Pain LLC, Hayden Smith, Omar Selod, Austen Watkins, Gastroenterology Center PA, TCIDA Pharmacy, Texas Center Infectious Disease Association, and Premier Gastroenterology of Texas (collectively “the Facilities”).  ESHA recently identified and addressed a security incident that may have involved personal information and/or protected health information of the current, former or prospective residents and/or staff members of the Facilities.  ESHA began providing notice on November 15, 2024 to all individuals potentially impacted by this incident.  This notice describes the incident, outlines measures that ESHA has taken in response, and advises potentially impacted individuals on steps that they may take to further protect their information.  This notice constitutes substituted services for those clients whom ESHA does not have sufficient contact information to make individual notice as required under applicable law. 

On July 19, 2024, ESHA became aware of a data security incident, including ransomware, which impacted its server infrastructure and took its systems offline.  ESHA immediately undertook efforts to restore its servers and undertook additional affirmative steps to safeguard the security of data maintained on its systems.  ESHA also simultaneously retained a forensic investigation firm to determine the nature of the security compromise and identify any individuals whose information may have been compromised.

The forensic investigation determined that access to ESHA’s systems occurred on approximately July 13, 2024 through July 17, 2024.  The investigation also identified certain files that may have been accessed or acquired in connection with the incident.  In continuing its thorough investigation, ESHA undertook a comprehensive manual review process to review these files and identify the specific individuals with personal information and/or protected health information contained therein.  This comprehensive manual review process concluded on or about September 16, 2024.

As stated above, following the data security incident, ESHA immediately undertook all efforts to restore its servers, and also undertook additional affirmative steps to safeguard the security of data maintained on its systems.  ESHA retained a forensic investigation firm to thoroughly investigate the incident and are providing notification to all individuals whose personal and/or protected health information may have been accessed and/or acquired in connection with the incident in an abundance of caution.  ESHA has obtained confirmation to the best of its ability that the information is no longer in possession of the third party(ies) associated with this incident, and it is entirely possible that any specific personal and/or protected health information was not compromised as a result of the incident.  Nonetheless, ESHA has also offered to the impacted individuals access to complimentary credit monitoring. Please be advised that we are continuing to work closely with leading security experts to identify and implement measures to further strengthen the security of ESHA’s systems to help prevent this from happening in the future. 

Individuals who have received a notification or who believe that they may have potentially been impacted by this incident are invited to contact 888-458-5630 between the hours of 9:00am to 9:00pm EST, Monday through Friday.  ESHA and the Facilities understand the importance of protecting the protected health information and personal information maintained on its systems and deeply regrets any concern that this may have caused the potentially impacted individuals.   

View original content:https://www.prnewswire.com/news-releases/legal-notice-regarding-esha-data-security-incident-302313317.html

SOURCE ESHA, Inc.

Building on their shared mission to give people control of their digital lives, Project Liberty, Frequency Network Foundation, and WeAre8 are transforming social media through the Frequency blockchain, empowering people with ownership, transparency, and the freedom to engage in a healthier, fairer digital world

WASHINGTON, Nov. 22, 2024 /PRNewswire/ — Project Liberty, Frequency Network Foundation, and WeAre8, a transformational social media platform, today announced a collaboration that will accelerate their innovative, people-first digital solutions, delivering a more transparent and economically beneficial social media experience. Project Liberty, Frequency Network Foundation and WeAre8 have built digital experiences that prioritizes individual empowerment, economic fairness, and genuine digital interactions, breaking away from Big Tech’s profit-driven algorithms – and together are embarking on the next phase of this revolution.

This collaboration marks a major milestone toward putting control of our digital experiences back into the hands of the people. WeAre8 plans to integrate with the Frequency blockchain, which will allow users to benefit from increased financial value and regain control of their digital identity. This revolutionary internet infrastructure was developed by the Frequency Network Foundation and Project Liberty. 

“WeAre8 is living proof that a digital world free from Big Tech’s addictive algorithms can be amazing,” said Frank McCourt, Founder of Project Liberty. “By placing power back in the hands of people, individuals can control their own experiences and benefit financially from their interactions with content. Project Liberty is honored to join forces with WeAre8 as we usher in a new digital era of people’s platforms powered by a people’s internet.”

“This collaboration with Project Liberty marks a pivotal moment for a reimagined digital world that serves the people and supports the planet,” said Zoe Kalar, Founder and Chief Executive Officer of WeAre8. “We have transformed social media by eliminating toxic content, removed algorithms so people can reach all their followers with every post, and built a transformational economic model where the ad revenues are shared with people. Project Liberty brings all our citizens another layer of independence, protection and freedom and we are excited about what our partnership means for people when we are all truly free from big tech control.”

A transformational feature of WeAre8 is its commitment to redistributing wealth back into the hands of people through its business model: 60% of its ad revenue is returned directly to citizens (users), charities, creators, and planet-impact projects. Unlike traditional platforms that force advertising into people’s feeds and encourage endless scrolling,  WeAre8 separates the ads from the feeds, enabling people to discover and even link off-platform from feed posts, while giving them choice on when they watch ads. And people are happy to watch them when they are valued. Every ad dollar is shared with people for every completed ad view, empowering them to direct these funds toward community initiatives, charitable causes, mobile bills, subscriptions or their personal needs.

For more information about WeAre8, visit here. For more information about Project Liberty, visit here. For more information about Frequency, visit here.

ABOUT PROJECT LIBERTY

Project Liberty is leading the movement to give people back control of their lives in the digital age by ensuring they have a voice, choice, and stake in a better internet. Started in 2019 and publicly launched in 2021 by civic entrepreneur Frank McCourt and supported by a $500-million commitment, Project Liberty includes the work of the Project Liberty Institute—a 501(c)(3) with an international partner network that includes Georgetown University, Stanford University, ETH in Zurich, and other leading academic institutions and civic organizations—and a technological team that is focused on developing the next generation of digital infrastructure. Project Liberty’s activities include the release of the Decentralized Social Networking Protocol (DSNP), which is stewarded by the Institute and available as a public utility to serve as the bedrock of a more equitable web and support a new era of innovation that empowers people over platforms and serves the common good.

ABOUT WEARE8

“The People’s Platform”

WeAre8, founded by tech entrepreneur Zoe Kalar, is a transformational social media platform designed to provide a healthier digital home for humanity. People are protected from toxic content, your followers actually see your posts (no controlling algorithms), and everyone benefits because the money made from advertisers on WeAre8 is shared with people, communities, charities, and planet-saving projects. It’s more than just a platform—it’s a movement towards economic liberation that shifts the power of big tech back into the hands of the people. To learn more, visit www.WeAre8.com.

ABOUT FREQUENCY

Frequency is a blockchain that powers the people’s internet through the Decentralized Social Networking Protocol (DSNP). It provides the infrastructure for creating self-sovereign digital identities, public social graphs, and decentralized content sharing, advancing data privacy and user control. Brands, developers, and platforms can use Frequency to integrate scalable, interoperable social features without the need for deep expertise in blockchain. This implementation of DSNP is aligned with Project Liberty’s mission to give people control over their digital lives while fostering innovation in decentralized technology.

For more information, please contact:
press@projectliberty.io 

Logo – https://mma.prnewswire.com/media/2413215/5043273/Project_Liberty__Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/project-liberty-weare8-and-frequency-network-foundation-partner-to-ignite-a-people-first-social-media-revolution-302314174.html