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AEROSOLES CELEBRATES 35 YEAR ANNIVERSARY

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NEW YORK, Oct. 3, 2022 /PRNewswire/ — Aerosoles, the leading global footwear brand known for its superior comfort, innovative technology and on-trend fashion is celebrating its 35th anniversary. Originally launched in 1987 by businessman, Jules Schneider, this New York City-based company has navigated several sales and acquisitions throughout the years but continues to be focused on what made the brand so successful from the beginning, and that is keeping innovation and comfort at the forefront.

Aerosoles was created in 1987 during a New York City transit strike when women were forced to walk to work in sneakers with their office heels in tow. It was in that moment that Schneider realized that women should not have to sacrifice style for comfort. He saw the opportunity to create a shoe that was both comfortable and fashionable, intended for the woman who is constantly on her feet. Aerosoles was born with elevated and on-trend styles that offered comfort once only found in casual shoes. It was truly a revolutionary concept for the footwear industry and made them pioneers of that space.

In 1987, the brand created its original slogan “they’re not just shoes, they’re Aerosoles” – and for the past three decades, they have continued to stay true to their word by delivering premium comfort, style and quality to its customers without the premium price. The notion of comfort is integrated into every element of the brand’s footwear design. From their innovative Diamond Flex Sole originally created in 1989 and patented in 2003, to their pillow soft insoles and Stitch N’ Turn production technique developed in 1990, Aerosoles has demonstrated decades of commitment to perfecting the science of comfort. In addition to the many popular trend-right styles that the brand offers each season, the signature footwear designs that the brand debuted in 1987 like ballet slippers, flats and loafers remain the top-selling core styles decades later.

The brand has crafted some noteworthy partnerships and activations throughout the years. In 2018, Aerosoles collaborated with American retail businesswoman and television personality, Martha Stewart on a line of footwear. Stewart, a fan of the brand who was often seen wearing styles on red carpets was a natural choice for a brand ambassadorship. The collection kicked off with a series of equestrian rainboots, inspired by Stewart’s passion for horseback riding. This successful launch was followed by a complete collection of wardrobe staples like casual and dress flats, heeled sandals, mules, slides, and espadrille wedges that debuted in spring 2019. Following this successful launch, the brand collaborated with iconic British lifestyle label Laura Ashley in 2021 to feature the brand’s signature floral prints on Aerosoles’ bestselling styles. The capsule collection included curated looks, from summer sandals to transitional clogs and boots blended with nostalgic prints from Laura Ashley’s archives.

Since its inception, the brand has adapted to the everchanging retail landscape to serve the needs of their target consumer. In 2019, the brand opened up a “Fit Shop” pop-up shop in bustling Grand Central Terminal where consumers were able to try on the bestselling styles to find their perfect fit. Consumers were offered free shipping so they could walk away with their purchases hands-free. This is also the same year the brand launched Aerosoles.com, their e-commerce site after seeing the shift in consumer shopping habits.

Recently acquired in 2022 by American Exchange Group, an industry leader in accessories design and manufacturing, the focus is now set on expansion into new product categories and international growth. The brand recently announced that they were introducing a new kids footwear collection in fall 2022. To add to the already successful slipper licensing partnership, the brand is expanding with new partners into men’s and ladies flip flops, men’s socks, slippers and roller skates for men, women and youth into their product assortment beginning summer 2023 with their new licensing partners. The brand has plans to showcase a new cold weather capsule collection for Holiday 2022 that includes women’s scarves and hats to successfully tap into gift giving season. This expansion aligns with the brand’s strategy to consistently deliver trend right and comfortable designs to a wide range of consumers.

As the brand moves into 2023, consumers can look forward to even more design updates, expansion into new product categories, exciting marketing and social media campaigns, and a website refresh.

“In an industry where brands come and go, we are proud to celebrate this important milestone. Aerosoles has cemented its position as the authority in comfort and style for the past three decades and will continue to remain a mainstay in the footwear segment” says Alen Mamrout, CEO of American Exchange Group. 

The brand will be celebrating this important milestone during the month of October. Head to www.aerosoles.com to learn more.

About Aerosoles

Aerosoles is a leading global footwear company delivering high quality products with both fashion and performance to customers in over 40 countries around the world.

About American Exchange Group

American Exchange Group is an industry leader in accessories design and manufacturing. By facilitating distribution to major retailers globally for our proprietary brands, custom private label brands and exclusive licensed brands, including footwear, tech wearables, watches, jewelry, handbags and fashion accessories, American Exchange Group raises the bar by disrupting status quo pricing while staying at the forefront of trends.

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SOURCE American Exchange Group

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Hyperproof Launches Powerful Trust Management Solution to Help Enterprises Build Customer Trust at Scale

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Hyperproof adds comprehensive trust center and AI-driven security automation functionality for modern enterprises

BELLEVUE, Wash., April 28, 2025 /PRNewswire/ — Hyperproof, the modern enterprise governance, risk, and compliance platform, announced the launch of a new trust management offering designed to help enterprises proactively build and maintain trust with customers, partners, and prospects. This powerful new solution, powered by HyperComply, enables organizations to centralize compliance data, automate security questionnaire workflows with AI, and publish accurate, branded trust centers, all with greater efficiency and scalability.

This offering was borne out of a common business challenge: today’s enterprises face mounting pressure to prove they are trustworthy. Customers and partners routinely request evidence of security and compliance practices, and many companies are inundated with hundreds or even thousands of security questionnaires every year. Traditional approaches — including static trust centers and manual questionnaire responses — are no longer sufficient. They lack real-time data, strain resources, and can slow down business.

Hyperproof is redefining trust management.

By seamlessly connecting Hyperproof’s compliance operations platform with HyperComply’s AI-powered automation tools, organizations can:

Respond to security questionnaires 71% fasterAutofill questionnaire answers with 92% accuracy using machine learningDeflect up to 75% of questionnaires, accelerating deal cycles and reducing overhead

Amar Chahal, CEO at HyperComply, says: “By combining Hyperproof’s robust compliance operations platform with HyperComply’s AI-powered automation, we’re helping our customers drastically reduce the time spent on repetitive security tasks so they can focus on what really matters: growing their business and expanding into new markets with confidence.”

Available Now

Hyperproof’s powerful trust management offering is available today for all companies looking to improve security questionnaire response time, build customized trust centers, eliminate questionnaire version conflicts, and support business growth with a scalable, modern approach to security assurance.

To learn more, visit www.hyperproof.io or meet us at booth #S-1761 at the RSA Conference in San Francisco on Apr 28-30.

Media Contact:

Erin Nelson
Sr. SEO & Content Marketing Manager, Hyperproof
erin@hyperproof.io

About Hyperproof

Hyperproof is a risk and compliance management platform that empowers IT, security, and compliance teams to automate and scale their workflows without the burden of jumping between multiple legacy platforms and spreadsheets. The Hyperproof platform enables teams to get complete visibility into their organizational risks, streamline the audit process, and reduce their ever-growing compliance workloads. Hyperproof is trusted by leading organizations like Veeva Systems, Fortinet, Appian, Outreach, and Thales.

About HyperComply

HyperComply is the leading platform used by GRC and revenue teams to build and scale customer trust by automating security questionnaires and powering public trust pages. The world’s most innovative teams from scale-ups to the Fortune 500 use HyperComply to eliminate the manual effort required to meet their customer’s security and compliance requirements.

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SOURCE Hyperproof

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New RedThread Research Report Helps L&D Teams Maximize Frontline Impact with Limited Resources

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New report introduces a practical framework to help organizations target frontline development for core business functions, performance, and future readiness.

WOODSIDE, Calif., April 28, 2025 /PRNewswire/ — RedThread Research today announced the availability of Developing Frontline Workers: Focus Where It Counts, a new report offering practical guidance for Learning & Development (L&D) teams looking to make smarter, more impactful decisions about frontline development.

L&D teams are stretched thin. To drive real business outcomes, they need to focus on what matters most.

The report introduces a practical, three-part framework to help organizations prioritize frontline development across three essential domains: core business functions (“license to operate”), current performance, and future readiness. Researchers Dani Johnson and Heather Gilmartin Adams found that most organizations over-invest in license-to-operate development while underinvesting in development that improves performance and builds longer-term skills — resulting in missed opportunities for both business and workforce growth.

The research, conducted through 4 months of qualitative research, a literary review of over 35 academic and business articles and reports, in-depth interviews with 22 L&D and HR leaders, and a research roundtable of 17 firms, centers on a key insight: frontline development tends to be out of balance. Many organizations over-index on “license to operate” efforts, leaving too few resources for development that improves current performance and future-readiness—two areas that are critical to long-term success.

“We know investing in frontline workers is good for business — that they are essential to the business — but that recognition hasn’t always led to focused, effective investment,” said Dani Johnson, Co-founder and Principal Analyst at RedThread Research. “L&D teams are stretched thin. To drive real business outcomes, they need to focus on what matters most.”

To guide those decisions, the report offers a practical framework. The research identifies three essential domains of frontline development: license to operate, current performance, and future readiness.

License to operate includes the foundational training needed to keep the business running—such as safety, regulatory compliance, and basic job proficiency. It’s non-negotiable and must be done well, but many organizations stop here.

Current performance focuses on solving critical business problems and improving near-term outcomes. It includes targeted development and support that helps frontline workers do their jobs more effectively right now.

Future readiness is about preparing workers for what’s next—developing skills that align with upcoming technology changes, strategic shifts, or evolving customer needs.

The report also outlines a clear goal and top priorities for L&D leaders in each domain, including questions to ask, options to consider, and data to examine.

“Our research shows that focused action is the key,” said Heather Gilmartin Adams, Senior Analyst and co-author. “We found that the most effective L&D leaders aren’t trying to cover everything. They’re making smart, strategic choices—and putting energy where it counts.”

With practical guidance, clear examples, and targeted reflection questions, Developing Frontline Workers: Focus Where It Counts equips L&D and HR leaders to prioritize with confidence. Rather than trying to do everything, leaders will walk away with a structure for what matters most in each domain, and a framework for putting limited resources to their highest and best use. 

Developing Frontline Workers: Focus Where It Counts is available exclusively to RedThread members. Explore the full report  — and RedThread’s full research library at www.redthreadresearch.com.

About RedThread Research

At RedThread Research, we get it.

Sure, we’re experts in performance, people analytics, learning, and D&I – and we’re well-versed in the technologies that support them. But we’re also truth-seekers and storytellers in an industry often short on substance, and too full of #!%. Our mission (indeed, our very reason for existing) is to cut through the noise, and amplify what’s good. We look for the connections (or red threads) between people, data, and ideas – even among seemingly unrelated concepts. The result is high-quality, unbiased, transformative foresight that helps you build a stronger business.

To learn more, visit http://www.redthreadresearch.com  

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SOURCE RedThread Research

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GetYourGuide Elevates Experiences with New Tools, Previews Shows & Events

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The #1 experience app releases suite of features to help experience operators “step into the spotlight” with a global audience

NEW YORK and BERLIN, April 28, 2025 /PRNewswire/ — GetYourGuide, a leading marketplace for discovering and booking unforgettable travel experiences, is introducing a comprehensive suite of new tools and capabilities, like AI Content Insights and Seat Selection, designed to help experience operators unlock new growth, reach new audiences, and stand out. These experience operators, which include iconic attractions and passionate solo entrepreneurs, now include organizers of live events that cater to travelers who want to engage with a destination’s cultural offerings.

This product release, which marks the beginning of GetYourGuide’s business expansion to offer Shows & Events, benefits customers who can now choose seats directly in the app for select venues. Shows & Events, or Live Events, represent a multi-billion dollar market opportunity. Recent research demonstrates that 25% of travelers will attend an event while on vacation, with the event itself being the driver.1 Currently in an early preview, the feature is initially available with MGM Resorts’ shows in Las Vegas including Cirque du Soleil, enhancing the convenience for travelers to book local entertainment via GetYourGuide.

Under the theme “Step into the Spotlight,” GetYourGuide’s release comes as experiences are taking center stage against the backdrop of the broader travel industry. The total experience category is projected to surpass $1.8 trillion2 by the end of the year. Additionally, experiences and the trend towards online booking remain among the fastest-growing segments within global travel. Growth in experiences is still expected, despite economic and political shifts continuing to impact financial markets. For example, according to a new study by MMGY,3 US travelers appear resilient with 83% still intending to travel this year, though they may make trade-offs around duration and destination.

“Today’s enhancements are all about giving our operators the tools they need to really shine. With technology on their side, they get more control and insights, helping them create unique, high-quality offerings that stand out in a competitive market,” says Tao Tao, COO & Co-Founder at GetYourGuide. “On top of that, in today’s digital world, shared live experiences are more valuable than ever. With Shows & Events, we’re excited to build a more cross-category experience marketplace that provides a top-tier booking flow and opens new doors for customers and partners alike.”

“Our upgrades to Review Management and Provider Rating aren’t just about collecting feedback — they’re about making it actionable,” says Amber Cartwright, Vice President of User Experience. “Research shows that reviews are the new word-of-mouth, with 91% of travelers trusting them as much as personal recommendations. These features reflect our commitment to creating a platform where travelers can book with confidence and operators can continuously improve based on authentic customer insights.”

At a glance, highlights of the Unlocked Spring Release 2025 include:

Shows & Events: Starting with MGM Resorts’ shows in Las Vegas including Cirque du Soleil, customers will soon be able to select specific seats directly through the app in select destinations. This new feature creates additional opportunities for existing experience operators while opening the GetYourGuide platform to event providers looking to expand their digital reach to new audiences.AI Content Insights: This new AI-powered feature now automatically identifies inconsistencies within listings, from conflicting meeting points to missing inclusions, delivering actionable recommendations that help operators enhance content accuracy. These improvements streamline the listing process and significantly boost traveler confidence and trust in the booking experience.Review Management & Provider Rating: AI-powered summaries scan hundreds of reviews, instantly revealing patterns that would typically require hours of manual analysis. Powerful insights enable operators to refine and differentiate their offerings based on real customer feedback. The new Provider Rating feature allows new activities to immediately benefit from the established reputation of existing offerings from the same provider, building credibility from day one.Advanced Cutoffs: With this new tool, experience operators now wield unprecedented control over their booking windows. The zero-minute cutoff capability allows last-second reservations until an experience begins, capturing spontaneous travelers and potentially driving booking increases of several percentage points.Pickup Planner: All from one central dashboard, this new tool enables operators to generate professional driver itineraries with a single click—transforming complex logistics into a competitive advantage. In addition, operators can leverage sophisticated, easy to use technology to instantly identify pickups requiring immediate attention, implement real-time updates with automatic customer notifications, organize bookings geographically with detailed participant information.

Press Contact
press@getyourguide.com

About GetYourGuide
GetYourGuide is a global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 12,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences through its Originals by GetYourGuide offering. Since being founded, the GetYourGuide platform has sold more than 200 million tickets from 35,000 supply partners who leverage GetYourGuide’s easy-to-use platform to grow their businesses. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.

1 Arival
2 Euromonitor
3 MMGY Travel Intelligence

 

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SOURCE GetYourGuide

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