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Ovative Group and Meta Reveal Breakthrough Omni Optimization Strategies to Maximize Marketing ROI

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MINNEAPOLIS, March 27, 2025 /PRNewswire/ — Ovative Group, a leading media and measurement firm, partnered with Meta to release a groundbreaking white paper, “Unlocking the Full Potential of Your Marketing Budget with Omni Optimization and Measurement.” The paper reveals how brands can unlock untapped revenue by shifting from e-commerce-only optimization to a holistic, omnichannel strategy.

Despite only 15% of retail sales occurring online between January and September 2024, 80% of brands continue optimizing media spend exclusively for e-commerce—leaving significant revenue on the table.

“Marketers who continue optimizing to digital-only KPIs are leaving significant revenue on the table. The shift to omni measurement isn’t just an option—it’s a necessity,” said Beth McKigney, SVP of Measurement at Ovative Group.

Ovative’s testing of Meta’s new Omnichannel Ads—which optimize for both online and offline conversions—showed a 39% to 53% increase in store sales compared to business-as-usual campaigns. However, some brands experienced a dip in e-commerce sales, highlighting the need for incrementality-based measurement to understand total omni impact.

Ovative’s EMRge™ technology enables this precise measurement through a triangulated approach combining in-market testing, MMM+, and bottom-up analytics—ensuring cross-functional trust in media’s impact.

Meta is also piloting Conversion Rules, a new tool allowing advertisers to balance online and offline conversions—helping omnichannel retailers minimize e-commerce declines while maximizing total revenue.

Key Takeaways:

85% of retail sales still happen offline, yet 80% of brands continue optimizing media spend for e-commerce only.Testing of Meta’s new Omnichannel Ads drove a 39% to 53% increase in store sales vs. standard campaigns—but also revealed e-commerce trade-offs, emphasizing the need for incrementality-based measurement.Ovative’s proprietary platform, EMRge™, enables brands to confidently measure total omni impact, combining in-market testing, MMM+, and bottom-up analytics.

This new approach empowers brands to confidently invest in strategies driving total business outcomes—not just digital metrics. The white paper also outlines how upcoming Meta product enhancements, including Conversion Rules, will further advance omnichannel results in 2025.

Learn how to unlock your marketing budget’s full potential by downloading the white paper.

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data—we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We raise the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.

Media Contact:
Jasmin Stevens
VP, Marketing
jasmin.stevens@ovative.com

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SOURCE Ovative Group

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Seemant Shukla Appointed as CEO of Quantum AMC

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MUMBAI, India, April 3, 2025 /PRNewswire/ — The Board of Directors of Quantum Asset Management Company Private Ltd. (Quantum AMC) have approved the appointment of Seemant Shukla as the Chief Executive Officer (CEO) of Quantum AMC effective April 1, 2025.  

Quantum AMC is a 100% subsidiary of the Sponsor, Quantum Advisors which, collectively, has an AUM of INR 21,281 crores as of March 31, 2025.

Seemant’s appointment as CEO of Quantum AMC will kickstart awareness and growth of Quantum AMC’s pioneering and unique approach to guiding investors for long-term returns with a suite of 14 mutual funds within a simple asset allocation framework.

Seemant is a BFSI veteran with over 24 years of diverse experience in banking, wealth, asset management and insurance with a strong track record in sales, business development, product, marketing, and P&L management. Prior to joining Quantum AMC, Seemant has worked with ICICI Group, Reliance General, Dhanlaxmi Bank, JM Financial and Edelweiss Financial Group.

Welcoming Seemant to the Quantum family, Ajit Dayal, Founder, Quantum Advisors, said, “True leadership in investing isn’t measured by short-term gains, but by the trust we build over time. Quantum AMC has always stood for integrity, discipline, and putting investors first—values that remain non-negotiable, no matter how the industry evolves. Seemant brings the clarity, conviction, and proven leadership needed to uphold these principles while driving Quantum AMC’s future. All of us at Quantum wish Seemant much success as he strengthens our legacy of Integrity and Competence at a time when millions of investors – scarred by the recent market decline and poor investment decisions – are looking to invest their savings in a suite of simple and sensible mutual funds to achieve their defined financial objectives.”

I V Subramaniam, MD, Quantum Advisors, said, “Seemant’s appointment comes at a defining moment for the mutual fund industry, as we witness a growing shift towards disciplined, long-term investing. With his deep industry expertise, strategic mindset, and digital-first approach, he is well-positioned to steer Quantum AMC towards greater operational agility and investor-centric innovation. His leadership will be instrumental in further strengthening our commitment to integrity, transparency, and investor-first principles.”

Expressing his enthusiasm, Seemant Shukla, newly appointed CEO of Quantum AMC, said, “Quantum has built a distinct reputation in the financial services industry with its value-driven approach, placing investor interests at the forefront through simplicity and transparency. I am excited to lead a team that truly embodies these principles, shaping a well-rounded, multi-channel, and investor-centric asset management company. With transparency and straightforward solutions at its core, Quantum is committed to empowering investors to achieve their financial goals and aspirations.”

About Quantum AMC

Quantum Mutual Fund was established in 2006 with the launch of its first fund. Quantum Mutual Fund nurtures a partnership culture with investors, business partners, and employees to spread the goodness of investing.

Quantum Mutual Fund is committed to providing simple Investment Solutions with simplicity, transparency, and integrity.

Investment options to convert savings to wealthSimple products that are easy to understandDependable standards of serviceSensible, risk-adjusted returns over the long term through a disciplined research and investment process

We now offer 14 simple and easy-to-understand products for achieving different financial goals. Our tried and tested research-oriented process gives a channel to receive risk-adjusted returns that outperform the market in the long term. Quantum’s continued relevance is a product of its reputation as trailblazer in the realm of mutual fund investing. With a solid track record and a commitment of providing progressive investment strategies.

Mutual Fund Investments are subject to market risks, read all scheme related documents carefully. 

Media Contact: 
Deepali Chavan 
deepalic@quantumamc.com 

 

View original content:https://www.prnewswire.com/in/news-releases/seemant-shukla-appointed-as-ceo-of-quantum-amc-302419669.html

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From data to actionable insights: How Treon and Skyler – leaders in reliability – are revolutionizing asset reliability

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TAMPERE, Finland, April 3, 2025 /PRNewswire/ — Treon and Skyler have announced a strategic partnership to transform asset reliability management. The collaboration combines Treon’s IoT-powered solutions with Skyler’s comprehensive reliability services and AI analytics for mechanical equipment, delivering full coverage across plants—from balance-of-plant systems to critical assets.

The partnership, covering over 50,000 assets across industries, offers an end-to-end solution for industrial asset monitoring. Customers gain expert support in reliability strategy development, hardware selection and deployment, and continuous insights from certified vibration analysts—helping teams identify and address equipment degradation well before a critical fault.

A Complete reliability solution

Treon Connect and Skyler’s joint solution gives customers the tools to improve equipment performance, maximise productivity, and deliver ROI in as little as three months.

This integrated approach includes:

Strategic reliability consulting – Identifying critical assets and processes to develop optimal monitoring approaches for both core and balance-of-plant equipment.Smart monitoring devices and AI platform – Deploying Treon IoT sensors, seamlessly integrated with Skyler’s advanced analytics platform to provide real-time condition monitoring and predictive insights for monitored equipment.Installation and ongoing support – Expert hardware installation and system integration, with continuous support from certified vibration analysts for accurate interpretation and actionable recommendations.Risk mitigation insurance – Providing insurance solutions to protect equipment and operations from potential failures.

“Our customers face two major challenges: an overwhelming amount of raw data and limited resources,” said Justin Hatfield, Board Member of Skyler. “This partnership turns data into actionable insights, helping businesses detect equipment degradation early and address it efficiently. While we manage the full reliability journey—from world-class hardware integration to expert analysis—customers can focus on what matters most: solving key operational issues.”

Joni Korppi, CEO of Treon, added: “By combining our industry-leading portfolio of IoT driven solutions with Skyler’s comprehensive reliability services, we’re creating exceptional value for our customers and ecosystem”

About Treon

Treon is a leading technology company with a mission to help businesses improve productivity, enhance operational visibility, and sustainability. Its platform, Treon Connect, boosts operational efficiency by utilizing data-driven automation to extend machine lifespan, monitor assets, increase productivity, and ensure safety across industries. Treon is trusted by global leaders to provide secure, customized products that integrate seamlessly into existing business solutions.

About Skyler

Skyler prevents downtime and high maintenance costs through IoT-driven reliability solutions. Specializing in maximizing the lifespan of rotating assets, Skyler leverages AI and machine learning, along with industry expertise, to prevent equipment failures. Skyler Rotate bridges the gap between raw data and actionable solutions. The company is backed by Energy Management Corporation, HECO Inc., and Northwest Electric—leaders in the electromechanical industry and members of the Electrical Apparatus Service Association (EASA).

Treon press inquiries
Samah Zain, Head of Growth
samah.zain@treon.fi
+358-505507331

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SOURCE Treon

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Attribution From JamLoop Launches, Providing Confidence in CTV Buying

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Advertisers and agencies gain full visibility into how CTV viewers are converting

WALNUT CREEK, Calif., April 3, 2025 /PRNewswire/ — JamLoop, the technology provider making CTV more accessible to advertisers and agencies, announced the launch of Attribution for clients using their demand-side platform to buy CTV. JamLoop developed the new capability in response to customers wanting to maximize exposure to their ads with full visibility into how viewers are converting to visitors, shoppers, and buyers.

Premium attribution for advertisers and agencies for CTV campaigns

The introduction of Attribution from JamLoop gives advertisers and agencies actionable insights that move their customers through the funnel to conversion faster. JamLoop’s Attribution was developed keeping ease, customization, and conversions in mind with elegant dashboards and always-on intuitive reporting, simplifying campaign analysis. Dynamic web event tracking gives advertisers and agencies the flexibility to track the KPIs that matter most to their businesses including Conversion Rate, Cost-Per-Acquisition, and ROAS.

“JamLoop’s Attribution made the entire process of creation, optimization, and measurement so easy, ultimately leading us get the most out of our ad spend,” said Lisa Lopuck, with Jacked Up Brands, a JamLoop customer. “With JamLoop’s ability to geo-target using custom segmentation and real-time reporting for optimization, we achieved 2.1 ROAS in just one month using the data from their attribution tool.”

“Many advertisers have not had the level of visibility into their campaigns that make them feel at ease with CTV buying, they have been limited by incomplete data or outdated data (not real-time data),” said Oksana Korsakova CMO at JamLoop. “We have always maintained high integrity in our solutions, so attribution was the next logical step in providing confidence and control when investing in CTV.”

JamLoop’s Attribution is a reporting and analytics tool that uses last-touch and multi-touch attribution modeling and customizable attribution windows to measure and report the influence of a CTV campaign on target users. Advertisers can leverage the insights from the Attribution dashboard to retarget or detarget specific audiences or buyers. The attribution reports also provide gain understanding into the frequency that users are engaging with ads and in what window of time they are converting post-view. Attribution from JamLoop also includes robust data mapping, easy set-up, ongoing support, and integration with common ecommerce platforms.

“The launch of our attribution reporting and analytics tool shows our continued commitment to bringing clarity and expanding demand for CTV,” said Leif Welch, CEO of JamLoop. “We believe that everyone should be advertising on CTV which should be a critical part of any media mix. Up until now, advertisers and agencies looked to TV for top of funnel metrics but now with attribution, our customers can focus on moving their buyers from awareness through to purchase more quickly with the transparency and actionable insights from our data.”

About JamLoop
JamLoop powers a demand-side platform for CTV campaigns that reaches highly targeted audiences across all major markets. Purpose built in 2017 by ad tech professionals with decades of experience and a desire to make TV accessible for all, JamLoop gives advertisers and agencies the reach, performance, and transparency to achieve their campaigns objectives. JamLoop is based in the US and now has over 300 direct relationships with streaming app providers.

View original content to download multimedia:https://www.prnewswire.com/news-releases/attribution-from-jamloop-launches-providing-confidence-in-ctv-buying-302419172.html

SOURCE JamLoop

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