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Marketri Expands Fractional CMO Leadership with the Addition of Amanda Zarle

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Marketri has appointed Amanda Zarle as a new Fractional Chief Marketing Officer (CMO), bringing 30 years of experience in strategic marketing, brand strategy, and go-to-market execution. She will guide high-impact marketing strategies to drive revenue growth for Marketri’s B2B clients.

PHILADELPHIA, March 26, 2025 /PRNewswire-PRWeb/ — Marketri, a leading provider of fractional marketing services for B2B companies, is pleased to announce the addition of Amanda Zarle as a Fractional Chief Marketing Officer (CMO). In this key role, Zarle will leverage her extensive background in marketing, strategy, and go-to-market execution to help Marketri’s clients accelerate revenue growth and enhance their competitive position.

“What sets Marketri apart is our ability to deploy cohesive, experienced teams with a proven track record. Clients aren’t just hiring individual talent—they’re gaining a turnkey marketing department that integrates seamlessly with their business.” — Amanda Zarle, Fractional CMO, Marketri

“As more companies realize the importance of fractional marketing leadership, we are able to build our team of experts who can make an impact right away,” said Deb Andrews, founder and CEO of Marketri. ” Amanda’s impressive background in strategic marketing and deep expertise across multiple industries make her an outstanding addition to our team.”

Zarle brings 30 years of experience delivering data-driven marketing solutions for organizations spanning healthcare, financial services, technology, and consumer products. Her diverse background includes leadership roles in brand strategy, product marketing, research, and full-funnel execution. She has previously served as Chief Strategy Officer for a creative agency and advised Fortune 500 clients as a management consultant, equipping her to address complex marketing challenges from every angle. She has an economics degree from the University of Pennsylvania and an MBA in finance from Northwestern University’s Kellogg School of Management.

“I’m thrilled to join Marketri and collaborate with this exceptional team that’s redefining B2B marketing,” said Zarle. “What sets Marketri apart isn’t just our fractional CMO expertise, but our ability to deploy cohesive, experienced marketing teams that have a proven track record of success together. Clients aren’t simply hiring individual fractional talent – they’re gaining access to a turnkey marketing department that can seamlessly integrate with their business. I look forward to drawing on my experiences to help our clients achieve sustainable growth.”

With Zarle’s addition, Marketri continues to expand its team of experienced marketing leaders, solidifying its commitment to providing businesses with the strategic leadership needed to accelerate growth in an evolving market.

For more information, visit www.marketri.com.

About Marketri

Founded in 2004, Marketri is a B2B strategic marketing firm that specializes in fractional marketing leadership and consulting. The company leverages a cost-effective fractional resourcing model and modern marketing approaches to drive revenue for growth-oriented businesses seeking a world-class marketing function.

Marketri’s Fractional CMOs and Fractional CGOs integrate seamlessly into client organizations, providing the leadership and execution needed to drive measurable impact. The company applies its deep industry-specific expertise to serve clients in financial services, technology, SaaS, professional services, engineering services, and manufacturing. Marketri has been recognized as a top advertising and marketing agency by Clutch in 2021 and 2022 and was named one of America’s fastest-growing companies by Inc. 5000 in 2023.

Media Contact

Pilar Lewis, Marketri, 1 4044019755, plewis@marketri.com, https://marketri.com/

View original content to download multimedia:https://www.prweb.com/releases/marketri-expands-fractional-cmo-leadership-with-the-addition-of-amanda-zarle-302410224.html

SOURCE Marketri

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Prowler Closes $12.5 million Seed Financing To Drive The Future of Open Cloud Security

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Decibel leads $6.5 million seed-extension, enabling Prowler to bring comprehensive multi-cloud support to market

SAN FRANCISCO, April 2, 2025 /PRNewswire-PRWeb/ — Prowler, a leader in open cloud security, today announced an additional $6.5 million investment in its seed round, taking its total seed financing to $12.5 million, led by Decibel VC. The company will use the funds to advance product innovation, redefining cloud security to be more open, adaptable and community-focused. SNR and IrregEx joined the round, as well as a handful of prominent angel investors.

Cloud security is a top priority in modern infrastructure as rising breaches and evolving threats are making these environments increasingly complex. In fact, 83% of organizations see cloud security as a major concern – and one they are likely to solve with open source security measures as 95% of IT leaders consider open-source tools essential for robust infrastructure protection. This is why Prowler has grown so rapidly, becoming a trusted solution for security teams worldwide by providing powerful, open-source tools to help organizations secure their cloud environments more effectively.

Toni de la Fuente, founder and CEO of Prowler, said:
“This funding is a significant milestone for Prowler and the open cloud security movement. We are committed to ushering in the open cloud security paradigm that will make safeguarding the digital future a reality. As cloud environments become more complex, organizations need flexible solutions that evolve with the threat landscape and without vendor lock-in. With this investment, we will continue to push the boundaries of what’s possible in cloud security, making it more accessible, adaptable and community-focused for everyone.”

Alongside this funding announcement, Prowler recently unveiled its most comprehensive release yet, Prowler 5 at AWS re:Invent, allowing users to perform unified security assessments across multiple cloud platforms seamlessly and continuously. Since then, the company has continued to build on this momentum with the release of Prowler 5.4, further expanding capabilities and reinforcing the ability to rapidly deliver cutting-edge security innovations. Additionally, Prowler will host the inaugural Open Cloud Security Conference virtually on Tuesday, April 8, bringing together industry practitioners and open source leaders to discuss the future of cloud security.

Jon Sakoda, Partner at Decibel VC, said:
“Prowler is at the forefront of open cloud security, setting the standard for transparency and programmability in an increasingly complex landscape. Our investment shows our confidence in the team’s vision and ability to lead our industry towards a community-driven autonomous defense that is powered by advancements in AI. As threats continue to evolve, Prowler is uniquely positioned and we’re excited to support their journey.”
With this latest funding, Prowler is poised to accelerate growth, further expanding its platform capabilities and reinforcing its position as a leader in open cloud security.
About Prowler
Incorporated in 2023, Prowler has evolved from a command-line auditing tool into a comprehensive multi-cloud security platform trusted by organizations worldwide. As an open-source project with more than 10 million downloads, 10,000 GitHub Stars and 300 active contributors, Prowler is dedicated to providing accessible and powerful security solutions that help organizations safeguard their cloud environments across AWS, Azure, GCP, and Kubernetes. Trusted by teams at AWS, Salesforce, Tesla, Okta and Redhat, Prowler is the de facto open cloud security standard. With a global team spread across Spain, the US, and the UK, Prowler continues to innovate and respond to the evolving needs of the cloud security community. Learn more at http://www.prowler.com.

Media Contact

Collyn Burke, Kickstand Communications, 512-934-1292, prowler@meetkickstand.com, https://prowler.com/

View original content to download multimedia:https://www.prweb.com/releases/prowler-closes-12-5-million-seed-financing-to-drive-the-future-of-open-cloud-security-302418052.html

SOURCE Kickstand Communications

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Northwind Climate Secures $1 Million in Pre-Seed Funding to Deliver Proprietary Business Intelligence for the Climate Economy

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BOSTON, April 2, 2025 /PRNewswire/ — Northwind Climate, a data platform and SaaS tool provider for the climate economy, announced the successful closure of its $1.05 million pre-seed funding round. The round included investments from climate leader Tom Steyer, former Massachusetts Governor Deval Patrick and Alexander Hoffmann of Susty Ventures, among others. The new funds will accelerate the company’s development of data and AI tools to help companies maximize their return on climate tech and sustainability investments.

While many companies are under pressure to show a better rate of return on their climate tech and sustainability investments, current internal and external solutions to this problem remain costly and inefficient. To address this need, Northwind Climate’s data platform and SaaS tools deliver proprietary, cost-effective and scalable consumer data, lead generation tools and predictive models, helping companies move products from early adoption to mass market, build brand loyalty, find new consumers and generate new revenue.

“For companies in many industries, the investments they’ve made in sustainability and climate are untapped corporate assets that, if used effectively, can deliver new customers, new market opportunities and new revenue,” said Doug Rubin, founder and CEO of Northwind Climate. “To help companies maximize these investments, Northwind Climate provides users with data and tools to target untapped markets, boost brand loyalty and bolster their bottom line. We are thrilled to have the support of such esteemed investors who share our vision for democratized business intelligence that empowers companies to scale sustainability solutions quicker and more profitably.”

“As costs drop and technology improves, the last frontier in the climate crisis remains successful communications and targeting strategies that help scale and earn long-term value,” said Tom Steyer, co-executive chair of Galvanize Climate Solutions. “Northwind Climate is an exciting platform that can provide businesses with the tools they need to leverage their work across consumer demographics, expand markets and ultimately accelerate the climate solutions we so critically need.”

“In both existing and new markets, businesses need solid commercial intelligence and deeper consumer insights to operate effectively in the area of sustainability,” said former Massachusetts Governor Deval Patrick, member of the Northwind Climate Board of Advisors. “Northwind Climate serves that need.”

With a deep background in political campaigns and commercial marketing, the Northwind Climate team has spent decades using data analytics to forge successful communications for corporations like Coca-Cola, Uber and Disney, for presidential and gubernatorial campaigns, and for trade and industry organizations. The team includes former climate officials from the Obama White House, federal and state government; senior climate technology and investment executives; as well as experienced climate communication and policy experts. They work closely with nationally recognized pollster partners and data analytics experts to bring actionable insights to users through their data platform and SaaS tools.

Northwind Climate launched its first suite of products in late 2024, catering to corporate, nonprofit and trade group clients. Northwind Climate’s proprietary data platform provides continually updated research alongside data-backed communications insights that enable companies to better market their climate actions and products, increase revenue and strengthen their brand. For more information, visit www.northwindclimate.com.

About Northwind Climate
A data platform and SaaS tool provider for the climate economy, Northwind Climate provides continually updated research alongside data-backed communications insights that enable companies to better market their climate actions and products, increase revenue and strengthen their brand. We analyze diverse segments of the American population to understand how they can be motivated to adopt sustainable behaviors or products. Backed by our own cutting-edge research and proprietary modeling, Northwind Climate streamlines the market research process and delivers public opinion data and predictive models in a cost-effective and scalable way. For more information, visit northwindclimate.com.

Business Contact
info@northwindclimate.com 

Media Contact
Chris Allieri
chris@mulberryandastor.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/northwind-climate-secures-1-million-in-pre-seed-funding-to-deliver-proprietary-business-intelligence-for-the-climate-economy-302417616.html

SOURCE Northwind Climate

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TradingBlock Launches New Learning Hub for Market and Options Education

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Comprehensive library helps self-directed traders keep pace with changing market conditions

CHICAGO, April 2, 2025 /PRNewswire/ — Online broker TradingBlock today launched the TradingBlock Learning Hub, a growing library of educational resources for engaged investors and options-curious traders who want to learn how to use options effectively.

Built by industry veterans who simplify complex options strategies and concepts into easy-to-understand lessons for individual traders, TradingBlock Learning Hub uses videos, articles, and virtual trading to teach everything from basic options terms to advanced calculators. Traders can also learn how to apply strategies for price speculation, income generation, and portfolio risk management.

“For self-directed investors and traders, learning never stops as market conditions and needs are always evolving,” said TradingBlock President and CEO Jere Wickert. “Our Learning Hub features content based on how you prefer to learn, whether through video, articles, or practical application using our virtual trading platform. We’re continually adding fresh, authoritative content that breaks down complex topics to help you feel less overwhelmed and more confident in your decision-making.”

Available resources include:

A growing library of more than 60 videos covering basic market to advanced trading strategies.An in-depth blog with thorough articles on the risks and rewards of various trading strategies, insights into options analytics, and tools for calculating theoretical outcomes.Virtual Trading via a fully-featured version of our live trading dashboard and a virtual trading account so you can test new ideas before placing real money at risk.TradingBlock TV, a YouTube channel with long and short-form versions of our video content covering everything from investing basics to advanced options strategies.An Option Greeks Guide that teaches how delta, gamma, theta, rho, and vega impact your options trades.Option Calculators that allow traders to see how options trading strategies perform over different timelines and market conditions, helping them make more informed decisions.

“Most options education is fragmented, unorganized, and often written by those without firsthand experience in derivatives,” said TradingBlock Vice President of Market Strategy Mike Martin. “We take a holistic approach to options education to help traders keep pace with ever-changing market conditions.”

The launch of TradingBlock Learning Hub follows the recent release of TradingBlock’s fully customizable trading dashboard and mobile app, which deliver professional-grade trading tools to retail investors. The platform allows traders of all levels to tailor their trading experience as their needs change or become more sophisticated over time.

TradingBlock Learning Hub is available at https://tradingblock.com/learn.

About TradingBlock
TradingBlock is a FINRA-member broker-dealer and comprehensive trading technology platform and brokerage solutions provider launched in 2003 and headquartered in Chicago. Made for the way you trade, TradingBlock offers highly customizable trading tools across three lines of business serving sophisticated individual traders, small institutions, hedge funds and asset managers, and independent RIA firms. When it comes to building, implementing, and supporting custom trading technology, TradingBlock provides customers with a top-tier brokerage team that can meet their unique and evolving demands, through a platform that seamlessly integrates options trading. TradingBlock is a member of FINRASIPC and NFA. For more information, visit tradingblock.com.

Media Contact
Brandon Blackwell
Haven Tower
bblackwell@haventower.com
424-317-4868

View original content:https://www.prnewswire.com/news-releases/tradingblock-launches-new-learning-hub-for-market-and-options-education-302414074.html

SOURCE TradingBlock

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