Technology

OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

Published

6 days ago

March 25, 2025

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a Year When the Industry Average Was Only 32%

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Dominate Global Media Network Ranking

NEW YORK, March 25, 2025 /CNW/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best total new business record (wins minus losses, including retentions) among global media management groups in 2024.

As reported in the recently published Global Media Agency New Business Barometer Full Year 2024 – an analysis of the global media agency marketplace from independent research company COMvergence – OMG was awarded approximately $7.7 billion in client billings – including $4.6 million in retained business – in 2024, outperforming its nearest competitor by more than $1 billion.

Notably, OMG also had the best retention rate, successfully defending 74% of its billings in review – in a year when the industry’s average retention rate was only 32% – while concurrently expanding its client roster with net new wins like Amazon, Gap Inc., Goldman Sachs, HanesBrands, Michelin, Priceline, and Tim Hortons.

Looking at 2024 total new business against 2023 billings reveals a projected 2024 YoY growth rate of 10.5%1 – the highest among all global media groups – as well as an overall retention rate of 96% across all OMG clients.

The COMvergence results affirm the findings of a 2024 analysis from leading research and advisory firm Forrester in which OMG was named a “Leader”. Earning the highest score among the 12 global media management groups evaluated in The Forrester Wave™: Media Management Services, Q4 2024, OMG received 5/5 scores in eight categories, including Innovation, Martech and Adtech Implementation and Media Responsibility. As reported in the evaluation, Omnicom clients noted the agency’s transparent business practices, trustworthy relationships, and strength of Omni – the open operating system that supports all Omnicom agencies – technology for media and business intelligence.

The Omni advantage was evident in OMG’s win/loss share as the group leveraged its Omni-powered Agency as a Platform model that enables a flexible ecosystem of talent, capabilities, and technology across all OMG agencies to win 24% of the $39 billion in business in 2024, while its share of losses was only 8%.

Commenting on the group’s 2024 performance, OMG CEO Florian Adamski said “The only thing more challenging than winning a new client over a months-long pitch is re-winning the clients you have – every single day. In 2024, our 28,000 people around the world met both of those challenges, optimizing our Agency as a Platform model to deliver innovative media solutions that drive business growth and build enduring relationships – between brands and consumers, and between brands and their media agency partner – in an increasingly more complex and dynamic marketplace.”

Beyond topping the global ranking, OMG was also #1 in North America, EMEA and LATAM, and in the largest advertising market (the US); and in Argentina, Bulgaria, Czechia, France, Germany, Ireland, New Zealand, Peru, Portugal, Singapore, Slovakia, Sweden Switzerland, and Turkey.

PHD and OMD Again Dominate the Global Agency Network Rankings
OMG’s best-in-class total new business ranking was fueled by powerful performances from its agency networks– PHD and OMD claiming the #1 an d #3 spots on the global network ranking.

PHD’s secured its best-in-class ranking with $3.8b in total new business earned by successfully defending the $2.2b Volkswagen Group business as well as Sainsbury’s , HP and the majority of its Unilever business – a performance that translated to an astonishing 83% retention rate, topping all other networks by a significant margin. Incremental wins included Priceline and David Yurman and an expanded relationship with QSR giant Restaurant Brand’s International – for which it supports Burger King, Popeye’s, and Tim Horton – with the addition of the Firehouse Subs franchise in the US and the Tim Horton’s Canada business.

Joining PHD at the top of the global ranking with wins that included Gap Inc., MSC Cruises, AliExpress and Michelin, OMD was also the #1 agency network in North America for net new business (wins minus losses, excluding retentions).

A Strong Start to 2025
The COMvergence ranking caps a first quarter that has seen OMG and its agencies leading the industry on multiple fronts, starting at CES where the group announced a series of first-mover partnerships with Amazon, Google, Roku and TikTok that unlock consumer insights to supercharge search investment and outcomes.

Less than 30 days into the new year the trade press reported that the $550 Volkswagen China business had been awarded to PHD China. This was followed by Warner Bros Discovery naming Hearts & Science media agency of record for APAC.

Earlier this month, PHD and OMD each earned Agency of the Year titles from the leading US advertising trade publications, with Adweek naming PHD its Global Media Agency of the Year for the second consecutive year; and AdAge naming OMD USA its Media Agency of the Year.

About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 28,000 people serving the world’s leading brands in OMG agencies around the globe.

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1 COMvergence Global & Regional Billings Rankings Projected 2024

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SOURCE Omnicom Media Group

Technology

Belwood Investments Accepts Cash Offer on Iconic 24844 Malibu Road

Published

4 minutes ago

March 31, 2025

NEWPORT BEACH, Calif., March 31, 2025 /PRNewswire/ — Belwood Investments, the fractional luxury real estate investing app, today announced it accepted an offer on 24844 Malibu Road, one of the few private homes in the United States designed by renowned Japanese architect Tadao Ando, less than a week after the property was listed for sale.

“Nearly 500 people invested in this iconic Malibu property through Belwood Investments, and its sale marks a major milestone in our efforts to make luxury real estate investments accessible to everyone,” said Steven “Bo” Belmont, the founder and CEO of Belwood Investments. “In accepting this strong offer, we’re bringing our investors a payday 14 months earlier than expected.”

Purchased for over $57 million in 2021, 24844 Malibu Road was significantly altered and damaged by its previous owner. Belwood Investments raised over $6.4 million from investors, who contributed amounts ranging from $1,000 to $1 million, to buy the home for $21 million in September and begin restoring it to its former glory.

The property features Ando’s signature trademark design of “smooth-as-silk” concrete throughout. Constructed of around 1,200 tons of concrete, 200 tons of steel reinforcement, and 12 massive pylons driven more than 60 feet into the sand, the home is a resilient structure on southern California’s coastline.

After Belwood Investments secured the home’s original builder, Marmol Radziner, received approved plans and permits from the city, completed electrical work and began construction, the property received significant interest from potential buyers.

“Selling now means the buyer can put their own creative finishes on this architectural gem, while we return funds to our investors in less than six months, allowing them to invest in more properties,” said Belmont. “Our top priority is delivering strong returns to investors as quickly as possible, and this is a win for all.”

Belwood Investments offers fractional real estate investments through its mobile app, providing anyone the opportunity to invest in short-term luxury home flips starting with $1,000, even if they have no experience with real estate or renovations. There are six additional properties currently open to investment in Belwood Investments’ app, with additional offerings planned soon.

The non-contingent cash offer on 24844 Malibu Road was made by Andrew Mazella Ventures LLC, a developer based in Montana. Celebrity real estate consultant Dylan Eckardt and agents Amanda Lynn of Nest Seekers and Jason Oppenheim of Oppenheim Group negotiated the deal. Other agents involved included Mauricio Umansky, Jean-Baptiste Rugiero and Mehdi Maamri of The Agency.

The sale will close on May 1, 2025. Belwood Investments is in the process of calculating investor returns, which are projected to be around 20%, and will release details of the deal and final tally of construction expenses soon.

About Belwood Investments
Belwood Investments empowers anyone to build a luxury real estate portfolio through fractional investments. Belwood’s proven B52 Method, developed by founder Steven “Bo” Belmont, identifies lucrative luxury properties to flip and offers everyday investors the chance to collectively contribute up to 20% of the total project cost. Start investing with as little as $1,000 via the Belwood Investor App, available on the Apple App Store and Google Play. Visit www.belwoodinvestments.com for more information.

Media Contact
Anna Rice
617-872-0731
392622@email4pr.com

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SOURCE Belwood Investments

Technology

InventHelp Inventor Develops Improved Cell Phone Screen Protector (TLS-790)

Published

4 minutes ago

March 31, 2025

PITTSBURGH, March 31, 2025 /PRNewswire/ — “I thought there should be a way to offer a clearer view of your phone screen, especially for individuals who are farsighted and also diminish the need to constantly search for your reading glasses,” said an inventor, from Ruskin, Fla., “so I invented the READ – EZ. My modified screen protector design could eliminate the need for separate reading glasses when using a cell phone.”

The patent-pending invention provides an improved design for a cell phone screen protector. In doing so, it offers a convenient way to enhance or magnify the user’s view of the text/screen. As a result, it eliminates the need for reading glasses when viewing the phone. It also would help protect the screen against scratches and damage. The invention features a two-in-one design that is easy to apply and use so it is ideal for cell phone owners who are farsighted and those who use reading glasses. Additionally, it is producible in design variations.

The original design was submitted to the Tallahassee sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-TLS-790, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

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SOURCE InventHelp

Technology

IDenta Corp Reports Remarkable Results in 2024 Annual Report

Published

4 minutes ago

March 31, 2025

HOLLYWOOD, Fla., March 31, 2025 /PRNewswire/ — IDenta Corp. (OTCQB: IDTA) is a worldwide leader in the development of Field Detection and Home Diagnostic Testing Kits for Narcotics, Explosives and Unique Forensic Products in Homeland Security and Consumer Markets. IDenta Corp reports today remarkable results in 2024, marked by significant growth and increased profitability. The annual report published today shows impressive results, driven by strong customer satisfaction and operational efficiency improvements. This success is a testament to IDenta Corp’s dedication to providing high-quality products and expanding its market reach.

“The positive results outlined in our 2024 annual report demonstrate the continued success of IDenta Corp.,” said Amichai Glattstein, CEO. “Our commitment to customer satisfaction, coupled with our strategic expansion into new markets via new distributors, has fueled impressive revenue growth and a dramatic increase in net profit, setting a strong foundation for continued success in the coming year.”

The company’s proactive marketing efforts and the addition of new distributors in previously untapped territories directly contributed to a substantial revenue increase compared to the previous year. This expansion broadened IDenta Corp’s market presence and opened new opportunities for growth. Furthermore, the company’s commitment to operational efficiency resulted in a dramatic rise in net profit.

Key Highlights from the 2024 Annual Report include:

A substantial increase in revenues for 2024 which was $1,455,488 compared to revenues of $1,051,590 in 2023.Gross profit increased to $778,402 in 2024 compared to gross profit of $509,114 in 2023.Operating profit increased impressively to $305,805 in 2024 compared to ($1,499) in 2023.A dramatic rise in net profit in 2024 which was $258,343 compared to net profit of $14,644 in 2023.Cash and cash equivalents increased to $414,314 for 2024 compared to $264,294 for 2023.

IDenta Corp’s success in 2024 is a direct result of a strategic focus on customer satisfaction, operational excellence, and market expansion. The company’s commitment to these key areas positions it for continued success in the future.

About IDenta Corp.

IDenta Corp. is a global leader in the development and supply of Field Detection and Home Diagnostics Testing Kits for Drugs & Explosives and Unique Forensic Products in the Homeland Security and Consumer Markets. IDenta develops, manufactures and distributes revolutionary products for both the professional Law and Retail markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world. For more information, please visit at www.identa-corp.com and www.touch-know.com or follow us on social media.

Safe Harbor Statement

Certain of the statements contained herein may be, within the meaning of the federal securities laws, “forward-looking statements” that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management’s expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

Company Contact Information:
Public Relations
Tel: (240) 545-6646
E: pr@identa-corp.com

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SOURCE IDenta Corp