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Charge Up, Malaysia! Anker Powers The Second Tallest Building In The World With An Immersive AR Campaign

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KUALA LUMPUR, Malaysia, March 25, 2025 /PRNewswire/ — Anker Innovations, a global leader in mobile charging and consumer electronics, is redefining the boundaries of innovation with its latest campaign, Charge Up, SEA!, Anker brings an innovative cyber charging experience to the iconic Merdeka 118 Tower. This electrifying fusion of augmented reality (AR) and computer-generated imagery (CGI) will energize Southeast Asia, allowing users to interact with cutting-edge technology and explore the future of charging, reinforcing Anker’s leadership in global innovation.

“At Anker, our mission is to ignite possibilities through ultimate innovation,” said Leon Wu, General Manager of Southeast Asia at Anker Innovations. “We’ve not only created products that lead the industry in performance but also ones that fundamentally changes the way people engage with power. This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asia consumers.”

Revolutionizing Charging with Anker

At the core of Charge Up, SEA! is Anker’s most advanced charging lineup to date, the Anker Prime Series. This revolutionary series redefines multi-device fast charging, offering a powerful, intelligent, and interactive solution that transforms what was once a passive task into an engaging experience. Designed with extensive user insights, the Anker Prime Series is engineered to be the ultimate power source for today’s fast-paced, tech-driven world, empowering users with speed, efficiency, and innovation.

This innovation powers Charge Up, SEA!, an AR-driven journey that brings Anker’s cutting-edge technology to life by “charging” iconic landmarks across Southeast Asia. The visual narrative of the campaign showcases Anker Prime chargers energizing these landmarks, reflecting the brand’s commitment to efficient and intelligent charging solutions. Through advanced AR technology, Anker’s innovations seamlessly integrate into the cityscapes, reinforcing its position as the leader in next-generation charging while reshaping how users experience power in an increasingly connected world.

Lights Up the City’s landmark with Ultimate Innovation

Starting February 27, “Charge Up, SEA!” will light up five countries—Singapore, Malaysia, the Philippines, Indonesia, and Vietnam—through immersive digital storytelling and interactive experiences. In Singapore and Malaysia, users will have the exclusive opportunity to experience Anker’s AR world in person at key landmarks, while all five countries will engage with high-quality CGI videos that bring Anker Prime to life. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker’s leadership in global innovation.

At the Merdeka 118 tower, the second tallest building in the world, located in Kuala Lumpur, Malaysia. Visitors can scan a QR code to enter a cyber-inspired world crafted by Anker. This immersive AR experience brings Anker’s cutting-edge charging solutions to life, with the Anker Prime 250W GaN Desktop Charger serving as the central point where the physical and virtual worlds converge. Known for its compact yet powerful design, the charger supports multiple devices simultaneously, embodying Anker’s innovation in high-performance charging. To enhance the experience, participants are encouraged to share the AR reel on Facebook or Instagram using the hashtags #AnkerChargeUpMalaysia and #ThePrimeOfCharging. A chance to win an Anker Desktop Charging Station (worth RM699) will be offered, with three lucky winners selected.

In this digital realm, both the Anker 25,000mAh 165W Power Bank and the Anker 140W Charger engage users through interactive emojis, mirroring those featured in the products themselves. The Anker 25,000mAh 165W Power Bank offers a large capacity with retractable cables, multiple ports, and real-time data via its TFT display. Meanwhile, the Anker 140W Charger, with its digital display, provides real-time power output and temperature monitoring. These playful, emoji-driven interactions create a unique emotional connection while showcasing the smart, high-performance features of Anker’s charging technology. Together, these products enhance the immersive experience, offering users a glimpse into the future of connected, intelligent charging solutions.

For those eager to experience these products, here are the details on pricing and availability: The Anker Prime 250W GaN Desktop Charger is priced at RM699, while the Anker 25,000mAh 165W Power Bank is priced at RM449. The Anker140W Charger with display will be available for RM349, and the Anker Zolo 30W Charger is priced at RM39. All four products will be available online from March 25, 2025, and in stores from April 15, 2025.

Engaging with the dynamic world, consumers will witness how Anker’s advanced charging technology seamlessly integrates into this digital universe, providing a truly futuristic experience and a glimpse into the future of connected, intelligent charging.

Powering the Future with Limitless Possibilities

As a global pioneer in charging technologies, Anker consistently integrates user feedback and cutting-edge research to drive its innovation. With its innovations, Anker offers a glimpse into the future of sustainable, efficient power that is both portable and powerful—ideal for the modern, always-connected consumer.

As Anker expands its presence in Southeast Asia, the Charge Up, SEA! campaign reaffirms its commitment to pioneering innovation and user-centered design. By merging cutting-edge digital experiences with state-of-the-art charging technology, Anker is not just powering devices—it’s reshaping how consumers connect with the future.

Anker invites consumers across Southeast Asia to experience the next generation of charging—where every city, every device, and every moment is powered by limitless possibilities.

About Anker

Anker is the world’s #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker at anker.com.

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SOURCE Anker Innovations

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2025 Taipei Cycle Show: CHC Drives Innovation in Sustainability and Common Protocol for Green Transportation

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SANTA BARBARA, California, March 30, 2025 /PRNewswire/ — The 2025 Taipei Cycle Show highlighted Taiwan’s advancements in sustainable cycling under the theme “Green Forward,” aligning with global environmental goals and the push for carbon reduction. This effort supports the Bicycling Alliance for Sustainability (BAS) and the Cycling & Health Tech Industry R&D Center (CHC), which is committed to achieving net-zero emissions.

The Taiwanese government actively encourages green transformation in the bicycle industry, BAS has been established to focus on achieving the Taiwan government’s goal of net-zero transformation by 2050. CHC, as the secretariat of BAS, is dedicated to promoting the development of sustainable practices.

At the show, BAS hosted the ESG Global Initiative Forum, showcasing the industry’s environmental, social, and governance efforts. This included BAS’s development of a Net-Zero Carbon Emission Roadmap, organizing 12 meetings of carbon-reduction case studies in 2024, and working on Product Category Rules (PCR) to refine carbon footprint assessments. These efforts encourage collaboration between local and international stakeholders, exchanging actionable solutions and ideas, and promoting sustainable development.

Besides environmental awareness, there’s a new wave of digital transformation in the cycling industry. In 2024, CHC launched the Cycling Common Protocol Alliance with the Taiwan Bicycle Association (TBA) to create a platform for industry-wide cooperation. The alliance aims to strengthen the relevant agreements and standards within the electric-assisted bicycle sector, including electric bicycles, handcycles, and electric tricycles. It focuses on communication, connectors, power, and sensors, driving innovation and collaboration.

At the show, CHC unveiled two sample bikes, the E-Trekking and E-MTB, showcasing the progress of the Cycling Common Protocol Alliance. The E-Trekking features IoT, radar, and cloud platform technology developed by CHC, enabling real-time uploading of component information to the cloud and displaying component data and riding stats. The E-MTB emphasizes indoor interactive riding scenarios, and service system connections, and integrates a composite control system for shifting, assistance, suspension, and seat height adjustments. The alliance also established four task forces to enhance the collaboration.

By focusing on sustainability and common protocol, Taiwan’s bicycle industry is paving its way for a greener future. With CHC playing a key role in promoting green practices and e-bike standards, the industry is driving environmental responsibility and innovation. As a result, Taiwan is setting the stage for sustainable transportation solutions and shifting towards greener and smarter mobility.

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SOURCE Cycling & Health Tech Industry R&D Center

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Protection gaps expected to worsen across all lines of insurance business through 2030, finds Bain & Company

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Uncertainty around long-term earnings sustainability, emerging risks, and affordability / access present new challenges for insurersAI-driven industry improvements could allow revenue growth of 10-15%, operating expense savings of up to 30%, and reductions in P&C claims leakage of 30-50%

BOSTON, March 31, 2025 /PRNewswire/ — Protection gaps are expected to worsen across all lines of the insurance business through 2030 as insurers worldwide contend with rate-driven growth that is unsustainable, according to new research released today by Bain & Company.

Bain’s report, Bridging the Protection Gap: Affordability, Access, and Risk Prevention, shows the challenges facing the insurance industry in matching price-to-risk profitably. This is in part due to changing risks such as the rise in natural disasters and cyberattacks, unaffordable property premiums, and the declining relevance of life insurance— especially among younger generations. Only one-quarter to one-third of the damage from natural disasters will be covered by insurance by 2030; for mortality, it could be less than half, Bain found.

“Bolstered by unsustainable tailwinds, insurance companies find themselves at an inflection point,” said Sean O’Neill, head of Bain’s global Insurance practice. “Over the past couple of years, we’ve seen rate increases in the property and casualty sector and interest-rate–driven annuity sales in the life sector. While capital and balance sheets remain reasonably strong, several challenges have emerged, and profitability has come under pressure for many lines of the insurance business. Insurers will need to be proactive and act now if they wish to navigate these impacts.”

Investors are skeptical of many insurers’ future earnings growth potential

Investors are skeptical about US insurers’ prospects for future growth but are more bullish on life insurers in emerging markets, Bain’s report shows. Valuations of US life players include negative “white space” from long-term earnings growth, suggesting either declining profitability or hidden losses yet to emerge from today’s in-force blocks. P&C insurers face the same problem, albeit on a smaller scale, due to concerns around the sustainability of recent price increases alongside potentially increasing claims. 

Threat of emerging cyber risks spur demand for coverage

Another challenge facing insurers worldwide is the threat of rapidly increasing cyber risks in a much more digitally enabled and data-rich world. Costs from global ransomware damage are expected to climb to more than $250 billion within the next six years, and actions by individual carriers will not be sufficient to address future risks, Bain warns.

“Throughout the insurance sector, risk prevention is an increasingly critical component of strategy,” said Andrew Schwedel, partner in Bain’s Insurance practice. “Risks for catastrophic cyber events will need to be shared, and public-private partnerships will need to expand to promote prevention. Risk-sharing will also likely require additional capacity from excess and surplus carriers, reinsurers, and alternative capital providers.”

Rise of AI, rapid proliferation of unstructured data reshaping insurance landscape

Despite several challenges, insurers are also facing a rich set of opportunities, including recent technology advancements. The rapid proliferation of unstructured data and the rise of AI are reshaping the industry landscape, Bain found. Harnessing data presents insurers with a unique opportunity to enhance affordability and access. Bain anticipates that AI-driven industry improvements will allow insurers to realize a 10%–15% revenue uplift, up to 30% operating expense savings, and a 30%–50% reduction in P&C leakage (losses due to errors, inefficiencies, or fraud in claims handling).

Other topics covered in the report include how the growth of the climate solutions market is expected to impact insurance risk models, why the rise of electric and autonomous vehicles will transform the dynamics of risk and liability, and how to deal with the growing retirement income gap.

Media contacts
To arrange an interview or for any questions, please contact:
Dan Pinkney (Boston) — Email: dan.pinkney@bain.com
Gary Duncan (London) — Email: gary.duncan@bain.com
Ann Lee (Singapore) — Email: ann.lee@bain.com

About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

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SOURCE Bain & Company

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Delta Unveils Vari°ROW: A Breakthrough in All-in-One Micro Data Center Technology

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BANGKOK, March 31, 2025 /PRNewswire/ — Delta Electronics (Thailand) Public Company Limited, a global leader in power management and IoT-based smart green solutions announced the launch of Vari°ROW, a next-generation modular micro data center designed to redefine how digital infrastructure is deployed in space-constrained environments and edge locations. By integrating IT, power, and cooling into a single plug-and-play system, Vari°ROW delivers unmatched performance, energy efficiency, and scalability for today’s most demanding industries.

Mr. Sakda Sae-Ueng, Datacenter Platform Head –SEA Oceania said

“Vari°ROW is a direct response to the evolving needs of modern enterprises. As businesses move closer to their users and operate within tighter spaces, they require solutions that are efficient, secure, and scalable. With Vari°ROW, we’re not just offering a product, we’re delivering a smarter, greener way to power digital growth.” 

As digital transformation accelerates across Southeast Asia and globally, organizations are increasingly challenged to deploy IT infrastructure in non-traditional locations such as branch offices, retail outlets, clinics, and telecom sites. According to IDC, over 50% of new enterprise IT infrastructure is expected to be deployed at the edge by 2025. Meanwhile, data centers currently account for 1–4% of global carbon emissions, with growing scrutiny from regulators and sustainability-focused stakeholders. These shifts are fueling demand for compact, energy-efficient alternatives that support near-user computing and net-zero ambitions.

Vari°ROW is built on a prefabricated architecture that integrates compute, storage, networking, UPS, PDU, and precision cooling (5–20 kW) into a single enclosure. Unlike traditional setups with separate, space-intensive components, this unified design enhances cooling containment efficiency by up to 20%, reducing cold air loss and lowering operating costs.

The system is purpose-built for industries such as telecommunications, banking, healthcare, education, manufacturing, and SMEs—sectors where uptime is critical, and space is at a premium. Its all-in-one footprint allows deployment in locations where conventional data centers are impractical, enabling organizations to extend digital infrastructure quickly and securely.

Vari°ROW supports IT loads from 5–20 kW and can scale up to eight interconnected racks. Key features include integrated UPS (Delta RT Series), fire suppression (Novec 1230), DX air-cooled systems (up to 40 kW), emergency ventilation, and environmental lighting. Real-time monitoring is managed via Delta’s DCIM software, with alerts delivered by app, email, or SMS.

Aligned with Delta’s sustainability goals, Vari°ROW is engineered to reduce energy usage by 20–30%, achieving Power Usage Effectiveness (PUE) as low as 1.6. Its compact, prefabricated design also helps reduce land use and energy waste, supporting customers’ net-zero strategies.

Following strong regional interest, the first live deployment will launch in the Philippines this April. Early adopters especially in telecom and finance have cited the solution’s fast deployment, small footprint, and operational efficiency as key benefits.

Delta reinforces its commitment to a smarter and greener digital future with the launch of Vari°ROW empowering organizations to scale efficiently while advancing their sustainability goals. As a member of RE100 and with a target to achieve net-zero carbon emissions by 2050, Delta continues to lead the way in delivering low-carbon, high-performance infrastructure that aligns with global climate objectives.

About Delta Electronics (Thailand) Public Company Limited

Founded in 1988, Delta Electronics (Thailand) PCL. is a producer of power and thermal management products and solutions. The company is a subsidiary of Delta Electronics, Inc. with the mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” which reflects the company’s strong belief in sustainable development especially with issues related to the environment.

As an energy-saving solutions provider with core competencies in power electronics and innovative research and development, Delta’s business categories include Power Electronics, Automation, Infrastructure and Mobility. The company’s global presence is supported by its sales offices in key regions around the world; manufacturing facilities in India, Slovakia and Thailand; and several R&D centers located in Thailand, India, Germany and other countries.

Delta continues to earn numerous recognitions for its achievements in the region and domestically. Some awards won include the prestigious ASEAN Business Award, Stock Exchange of Thailand’s Best Company Performance Award and the coveted Prime Minister’s Best Industry Award.

For detailed information about Delta Thailand, please visit: www.DeltaThailand.com 

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SOURCE Delta Electronics

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