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Anti-PR Strategist at JOTO PR Reveals Playbook for Startups to Stand Out in Crowded Funding Arena

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With intense competition and high failure rates, startups can no longer rely on technology alone to stand out. Credibility and industry expertise are now key differentiators. At Localogy 25, Karla Jo Helms will unveil Anti-PR strategies that help startups control their narrative, build influence, and secure long-term success in a shifting market.

TAMPA BAY, Fla., March 18, 2025 /PRNewswire-PRWeb/ — With more than 3.5 million ventures, the U.S. leads the world in startup activity, but in a crowded market, the competition is fierce: 20% of new businesses fail within the first year. (1-2) This makes securing funding particularly challenging, and technological advancement alone no longer provides an edge. According to a recent report by Gartner, enterprise buyers consider trustworthiness and industry knowledge the biggest differentiators. (3) “Startups can’t afford to rely on hype—credibility is the new currency. Investors, customers, and partners are looking for value,” explains Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. “The companies that survive—the ones that change the world—aren’t just the best innovators, they’re the ones who control their own narrative and build undeniable influence.”

“Success in 2025 requires more than just brand awareness—it demands differentiation, resilience, and a proactive approach to reputation management” — Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™

To dive deep into these issues, Helms will present at Localogy 25 (L25) on Sunday, March 23rd, at Ohio State University in Columbus, Ohio. Her session, “Anti-PR: The New Playbook for Controlling Your Narrative and Winning Market Domination,” will provide actionable insights for entrepreneurs navigating today’s competitive landscape.

The Key Challenges Holding Tech Startups Back in 2025

Tech Talent War: The growing demand for specialized technology roles has intensified the talent war, with startups struggling against Big Tech corporations that offer higher salaries, and robust benefits. Deloitte’s 2025 technology industry outlook highlights that tech providers face the “build-or-buy” dilemma as developer talent remains scarce. (4) While some companies may turn to acquisitions to secure specialized expertise, startups often lack the resources to do the same.Partnership Pitfalls: Tech partnerships offer startups a pathway to accelerated growth, providing access to industry expertise, expanded customer bases, and enhanced product capabilities. However, as competition intensifies, enterprises are becoming more selective, carefully evaluating startups. As industry experts warn, developing products around short-lived trends can lead to major setbacks. Without well-defined collaboration agreements, startups risk having their ideas absorbed, rebranded, or sidelined by bigger players. (5)Risk Management Blind Spots: Startups often overlook risk management in their early stages, focusing on speed over security. But in 2025, enterprise buyers are demanding proof of compliance, regulatory readiness, and operational resilience. Without a solid risk mitigation strategy, startups risk losing deals and damaging their credibility.

The Anti-PR Advantage: How Startups Can Win in 2025
In this evolving landscape, startups need more than traditional PR to succeed. JOTO PR’s Anti-PR approach offers strategies rooted in transparency and credibility, helping companies navigate scrutiny, stand out from competitors, and establish themselves as reliable, long-term players in their industries. “The reality is this—whether you choose to play the PR game or not, you’re already in it. The only question is: are you in control or is someone else pulling the strings?” emphasizes Helms.

At L25, Helms will break down five key strategies to help businesses take charge of their narrative and gain consistent third-party credibility:

1. How traditional PR lost its way—and how to turn it to your advantage.
2. Why media isn’t about truth—it’s about control (and how to take it back).
3. The Anti-PR method—making your company impossible to ignore.
4. How disruptors build influence without waiting for permission.
5. Real-world success stories of companies turning PR battles into market dominance.

Beyond messaging, Anti-PR helps startups navigate risk and protect their long-term interests. Whether it’s securing value-driven partnerships that align with company goals or tailoring crisis communication to different audiences, Anti-PR ensures that startups maintain trust even in times of uncertainty. “Success in 2025 requires more than just brand awareness—it demands differentiation, resilience, and a proactive approach to reputation management,” concludes Helms.

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References:
1. Mohammadi.L, Naiyer. (2024). Overview of Startups Developing Artificial Intelligence for the Energy Sector. Applied Sciences. 14. 8294. 10.3390/app14188294.
2. Howarth, Josh. “What Percentage of Startups Fail? 80+ Statistics (2022).” Exploding Topics, 3 Nov. 2023, explodingtopics.com/blog/startup-failure-stats.
3. Zimmerhans, Sabine. “3 Trends Startup CEOs Should Know about in 2025 | Gartner.” Gartner, 2025, gartner.com/en/articles/2025-trends-for-startup-ceos.
4. Fineberg, Steve, et al. “2025 Technology Industry Outlook.” Deloitte Insights, Deloitte, 10 Feb. 2025, deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/technology-industry-outlook.html.
5. Bradbury, Rosie. “3 Charts: The US Has More Startups than VCs Can Support.” PitchBook, 15 Apr. 2024, pitchbook.com/news/articles/venture-capital-trends-charts-q1-2024.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE JOTO PR™

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HarperCollins is proud to announce the publication of ALL IN – Memoirs of the Freshworks Founder – by Girish Mathrubootham with Pankaj Mishra

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Published by Harper Business

Hardback | Memoir | 280 pp | INR 799
Available wherever books are sold | Releasing on 15 April 2025

NEW DELHI, March 29, 2025 /PRNewswire/ — HarperCollins Publishers India announces the publication of ALL IN – Memoirs of the Freshworks Founder – by Girish Mathrubootham with Pankaj Mishra.  

ABOUT THE BOOK

When my turn came, I tossed aside the script. I stepped on to the stage, not as a polished founder, but as a storyteller. ‘I’m thirty-six years old,’ I began, letting the silence settle. ‘I have two kids and just one wife.’ Laughter rippled through the room, breaking the tension. I continued, drawing them into my world. ‘In my previous job, I drove a Honda Civic. Life was comfortable, predictable. Then I launched a start-up. Now I drive a Ford Figo hatchback.’

In 2010, Girish Mathrubootham left a cushy, well-paying job and founded Freshworks (then Freshdesk) to create a better way to service customers. What began as a single product focused on customer service is now a company that operates in thirteen global locations to deliver a comprehensive suite of products to more than 70,000 clients worldwide.

In All In, Girish tells us the incredible story of his life: from growing up in Trichy, the temple town of Tamil Nadu, to finding refuge in rebellion as a troubled teenager and eventually arriving in Chennai after his engineering degree. For Girish, then with limited resources and money, Chennai wasn’t about success-it was about surviving. But not only did he survive, he also created one of the fastest-growing product companies in the world.

Candid and forthright, in this book, Girish unveils a rare dimension of himself, opening up about his early entrepreneurial failures, the challenges of being a software engineer in the US and the learnings he took from mentors like Kumar Vembu at Zoho. For all dreamers and aspiring entrepreneurs, All In is a window to a new world of achievements.

“This book is my attempt to tell the truth—not just about the wins, but also the doubts, heartbreaks, and breakthroughs that shaped me,” says Girish Mathrubootham. “If it gives even one underdog the courage to dream big, to break the mold, or to lead with empathy, that’s more than enough.”

Pankaj Mishra says, “Great stories tell themselves—you just have to make them visible. Girish’s story is one of those. He allowed me to question, challenge, and shape it with honesty. All In is our attempt to add something real to India’s entrepreneurial literature—raw, moving, and honest. It’s also a quiet tribute to the early team members and families who carry the weight of these journeys, often without recognition.”

Sachin Sharma, Publisher, HarperCollins, says, “Every founder’s story is special, but some stories are more special than others. All In is that story. From the quaint temple town of Trichy to Chennai and eventually taking Freshworks to NASDAQ, the journey of Girish Mathrubootham can be described in just one word, ‘incredible’. For all dreamers and doers, I would strongly recommend this book.”

ABOUT THE AUTHORS

GIRISH MATHRUBOOTHAM is the founder and executive chairman of Freshworks, the first Indian SaaS company to be listed on the Nasdaq. A champion of founders and product builders, Girish has invested in over sixty start-ups, co-founded Together Fund, India’s first operator-led venture capital firm founded to empower India’s SaaS entrepreneurs, and played a key role in shaping India’s SaaS ecosystem through SaaSBoomi. Beyond tech, he has founded FC Madras, a grassroots football club nurturing young talent in Chennai.

PANKAJ MISHRA, journalist an co-founder of FactorDaily, has spent over two decades telling stories that create deep, personal connections. His podcast, Outliers, evolved into his bestselling book, Against the Grain. Whether it is print, digital or audio communication, or even a random conversation on a train journey, Mishra believes ‘even one is an audience’, cherishing every reader and listener along the way.

ABOUT HARPER COLLINS PUBLISHERS INDIA

HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 3,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, The Erasmus Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award, and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover, Nosy Crow, and Quarto. HarperCollins India is India’s most awarded publisher with seven Publisher of the Year Awards (2015, 2016, 2018, two in 2021, 2022, and 2024). HarperCollins India is a subsidiary of HarperCollins Publishers.

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Eoptolink Launches its Gen2 1.6T OSFP and OSFP-RHS Transceiver Family at OFC 2025

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SAN FRANCISCO, March 29, 2025 /PRNewswire/ — Eoptolink Technology Inc., Ltd. (SZSE: 300502), a leading innovator and provider of advanced optical transceiver solutions, will be demonstrating its second generation of fully retimed 1.6T OSFP transceivers operating during OFC 2025.

The second generation of fully retimed 1.6T OSFP and OSFP-RHS transceivers use a 3nm DSP and support enhanced monitoring capabilities for 1.6T and per 200G channel basis. Offering modules based on 3nm DSP will reduce the overall module power consumption by around 20%. Enhanced VDM functionality will enable the reporting of pre and post FEC bit error rates as well as symbol error distributions.

The second generation 1.6T OSFP offering includes:

EOLO-13T-5H-xDxx,    2DR4 OSFP with 2 MPO-12 connectorsEOLO-16T-02-xxx,       2FR4 OSFP with 2 duplex LC connectors

Both Silicon Photonics and EML variants are available for the above types.

“3nm DSPs will accelerate the adoption of 1.6T transceivers”, explains Sean Davies, VP Sales, Eoptolink Technology Inc., Ltd. “More and more 200G SerDes based Ethernet platforms are becoming available thus expanding the addressable market. The reduced power consumption and enabling of advanced monitoring features are welcomed by Ethernet equipment vendors and hyperscalers. We are very pleased to be able to offer OSFP and OSFP-RHS variants.”

We will be showing live demonstrations of a 1.6T, 800G, LPO, LRO and MCF optical transceiver solutions, at the Eoptolink booth #2943 at OFC 2025, San Francisco, CA. You are welcome to come and visit us.

About Eoptolink

Eoptolink Technology Inc., Ltd. (SZSE: 300502) is a leading innovator and provider of advanced optical transceiver solutions for data center, enterprise and telecom networks. Eoptolink is dedicated to research, develop, manufacture and markets a diverse portfolio of high-performance optical transceivers for AI/ML Cluster, Cloud Data Center, 4G/5G wireless, Transport & Datacom and FTTX applications all over the world.

Contact Us

USA:            3191 Laurelview Court, Fremont, CA 94538
Thailand:     390/21 Moo 2, Khao Khan Song, Sriracha, Chonburi 20110
China(HQ):  No.510 Wulian Avenue, Chengdu 610200
E-mail:         sales@eoptolink.com 

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SOURCE Eoptolink Technology Inc., Ltd.

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Eoptolink Launches 1.6T OSFP 2VR4 Transceivers Using 200G VCSELs

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SAN FRANCISCO, March 29, 2025 /PRNewswire/ — Eoptolink Technology Inc., Ltd. (SZSE: 300502), a leading innovator and provider of advanced optical transceiver solutions, is demonstrating its 1.6T multimode transceiver operating at 212Gb/s per lambda during OFC 2025.

Vertical Cavity Surface Emitting Lasers (VCSELs) operating at 850nm are the dominant optical laser technology for less than 100m transmission distance of short reach connectivity. At OFC 2025 in San Francisco, Eoptolink is launching its 1.6T OSFP 2VR4 optical transceiver.

VCSEL lasers operating at 106Gb/s are incorporated in many of today’s short reach links built with 400G SR4 and 800G SR8 optical transceivers. The next evolutionary step is to increase the data-rate in these connections to 212 Gb/s.

The 1.6T OSP 2VR4 transceiver has two optical MPO-12 interfaces each operating at 800G using optical four lanes at 212Gb/s. The transceiver offers a suitable method to migrate legacy multimode installations to newer switch platforms.

“Eoptolink continues to lead the way as an optical transceiver innovator and we are excited to get early access to this 200G VCSEL technology”, explains Dirk Lutz, Distinguished Engineer, Eoptolink Technology Inc., Ltd. “Eoptolink has an excellent execution track record, which is one of the key reasons why companies choose to partner with Eoptolink to explore the cutting-edge technologies.”

We will be showing live demonstrations of a 1.6T, 800G, LPO, LRO and MCF optical transceiver solutions, at the Eoptolink booth #2943 at OFC 2025, San Francisco, CA and welcome to visit us.

About Eoptolink

Eoptolink Technology Inc., Ltd. (SZSE: 300502) is a leading innovator and provider of advanced optical transceiver solutions for data center, enterprise and telecom networks. Eoptolink is dedicated to research, develop, manufacture and markets a diverse portfolio of high-performance optical transceivers for AI/ML Cluster, Cloud Data Center, 4G/5G wireless, Transport & Datacom and FTTX applications all over the world.

Contact Us

USA:           3191 Laurelview Court, Fremont, CA 94538
Thailand:     390/21 Moo 2, Khao Khan Song, Sriracha, Chonburi 20110
China(HQ):  No.510 Wulian Avenue, Chengdu 610200
E-mail:         sales@eoptolink.com 

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SOURCE Eoptolink Technology Inc., Ltd.

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