BEIJING, March 18, 2025 /PRNewswire/ — On Mar. 14, iQIYI, China’s leading online entertainment platform, convened the country’s most comprehensive gathering of mini and short drama professionals at its inaugural Glittering Night ceremony in Suzhou, Jiangsu province, where industry leaders collectively endorsed the sector’s critical transition from quantity-driven output to premium content creation.

The dual-format occasion combined executive forums addressing content standardization with evening celebrations honoring premium productions like short- and mini-drama of the year, and revealed new strategic programs to elevate production values through 2025. With over 70 distinguished actors and more than 400 creators in attendance, the event presented 34 competitive honors while charting industry-wide quality benchmarks.

During his remarks at the forum, iQIYI Founder and CEO Yu GONG reiterated that iQIYI will continue to enhance the aesthetics and value of mini and short drama content, making full use of artificial intelligence and virtual production technology to improve the quality of short-form content produced. “Building a content ecosystem consisting of both long and short-form content is iQIYI’s firm development strategy. No matter the length, we hope that viewers will be able to find content they like on iQIYI,” Gong stated.

Strategic ecosystem development for premium productions

As part of its integrated long-form and short-form content strategy, iQIYI has structured its mini/short drama ecosystem through two standardized formats: the vertical-screen “Mini-Drama Theater” (1-5 minutes/episode) and the horizontal “Short-Drama Theater” (5-20 minutes/episode).

Previously, the industry norm heavily favored spending large budgets on advertising and marketing rather than quality content. However, the transition to high-quality content production is essential for the industry’s advancement. With its massive user base, expert production capabilities, mature membership model, and friendly revenue-sharing rules, iQIYI is well positioned to raise the standard for development of the mini and short drama industry under a clear strategy of creating a content ecosystem that includes both long and short-form.

iQIYI Senior Vice President Haitao YANG detailed the platform’s strategy for making premium short-form content by establishing an open content ecosystem and encouraging more creators to work together to create a diverse range of mini and short dramas through various models of cooperation. iQIYI has also further refined user segmentation through the different positioning of the iQIYI main app and iQIYI Lite app.

The strategic framework has already manifested in iQIYI’s latest production pipeline, with the forum serving as a launchpad for 47 new titles. The upcoming mini drama lineup spans multiple genres such as fantasy, costume, and comedy, incorporating youthful, internet culture-infused content. The short drama lineup includes sequels to popular IP series such as “Original Sin” and “A Ming Dynasty Mystery” among numerous other premium titles.

Additionally, iQIYI announced a new plan for cooperation based on its existing “Thousand Mini-Dramas Initiative” and “Hundred Short-Dramas Initiative.” The new project — the “Hundred Hong Kong Mini-Dramas Initiative” — is jointly launched by iQIYI and two partners, and will solicit IP adaptations and productions from upstream partners to recreate the craze for classic Hong Kong films.

Moreover, with the rollout of greater high-quality content, iQIYI aims to boost traffic of premium mini and short dramas through efficient content marketing, opening up greater commercialization opportunities and improving advertising monetization.

Honors to recognize premium content and creators

At the Glittering Night 2025 ceremony in the evening, several dramas, stars, and creative teams were recognized for their exceptional works. In the short drama category, 30 dramas and 42 actors and creators received 16 different honors, with dramas including “First Marriage” and “Blind Woman” receiving outstanding short drama, “Original Sin” receiving most popular short drama, and “The Great Nobody” receiving short drama of the year. Actors including Muchen LI, Jiayi WU, and Zhixin FAN received short drama star of the year.

In the mini drama category, 12 dramas and 47 actors and creators received 18 different honors, with dramas including “Deng Feng Tai” (translates as “Ascending the Phoenix Platform”) and “Palace of Schemes” receiving outstanding mini drama, and “The Emperor’s Dominance” receiving mini drama of the year. Actors including Yizhen XU and Xi ZHONG received mini drama star of the year.

CONTACT: iQIYI Press, press@qiyi.com

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– Provision of 12-layer HBM4 samples, a new DRAM product with ultra-high performance for AI, to major customers comes earlier than scheduled

– Mass production of products with best-in-class bandwidth and capacity to start in 2H 2025 following certification process

– Enhancement of position as front-runner in AI ecosystem follows years of efforts to overcome technological limitations

SEOUL, South Korea, March 18, 2025 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it has shipped the samples of 12-layer HBM4, a new ultra-high performance DRAM for AI, to major customers for the first time in the world.

The samples were delivered ahead of schedule based on SK hynix’s technological edge and production experience that have led the HBM market, and the company is to start the certification process for the customers. SK hynix aims to complete preparations for mass production of 12-layer HBM4 products within the second half of the year, strengthening its position in the next-generation AI memory market.

The 12-layer HBM4 provided as samples this time feature the industry’s best capacity and speed which are essential for AI memory products.

The product has implemented bandwidth1 capable of processing more than 2TB (terabytes) of data per second for the first time. This translates to processing data equivalent to more than 400 full-HD movies (5GB each) in a second, which is more than 60 percent faster than the previous generation, HBM3E.

*Bandwidth1: In HBM products, bandwidth refers to the total data capacity that one HBM package can process per second.

SK hynix also adopted the Advanced MR-MUF process to achieve the capacity of 36GB, which is the highest among 12-layer HBM products. The process, of which competitiveness has been proved through a successful production of the previous generation, helps prevent chip warpage, while maximizing product stability by improving heat dissipation.

Following its achievement as the industry’s first provider to mass produce HBM3 in 2022, and 8- and 12-high HBM3E in 2024, SK hynix has been leading the AI memory market by developing and supplying HBM products in a timely manner.

“We have enhanced our position as a front-runner in the AI ecosystem following years of consistent efforts to overcome technological challenges in accordance with customer demands,” said Justin Kim, President & Head of AI Infra at SK hynix. “We are now ready to smoothly proceed with the performance certification and preparatory works for mass production, taking advantage of the experience we have built as the industry’s largest HBM provider.”

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

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IPOH, Malaysia, March 19, 2025 /PRNewswire/ — TotalEnergies ENEOS and Imerys successfully deployed a 1 megawatt-peak (MWp) solar rooftop photovoltaic (PV) system at Imerys’ calcium carbonate production facility in Ipoh, Malaysia. This is Imerys’ first onsite solar project in Southeast Asia, and follows a similar project deployed in Wuhu, China in December 2024.

With nearly 1,800 solar modules installed, the system is set to generate an estimated 1,400 megawatt-hours (MWh) of renewable electricity annually, reducing the annual CO2 emissions by approximately 790 tons. This is equivalent to planting over 11,850 trees.

Guillaume Delacroix, Senior Vice President, Imerys Performance Minerals EMEA and APAC said: “Imerys aims to reduce its Scope 1 and 2 emissions by 42% in absolute terms by 2030 (from a 2021 baseline), in line with the 1.5°C trajectory. The solar project at Ipoh is one of similar Power Purchasing Agreements at our specialty mineral production sites around the world, and a concrete example of what Imerys is doing to achieve this ambitious goal”.

Prasanna Karandikar, Industrial Director, Imerys Performance Minerals APAC added, “The partnership with TotalEnergies ENEOS has enabled us to reduce our energy costs without any upfront investment or operational risks, allowing us to maintain our focus on our core business in Malaysia. Imerys intends to step up the energy transition of its specialty minerals business in the Asia Pacific region with similar projects at other sites, including its Wuhu talc and calcium carbonate operations deployed in 2024. Switching to sustainable energy sources such as solar power not only enables us to lower our own carbon footprint, it allows us to offer customers products with an improved eco-profile. At the end of the day, it’s a win-win situation for our entire value chain!”

Alexandru Buzatu, Director of TotalEnergies ENEOS Renewables Distributed Generation Asia Pacific commented: “We are proud to partner with Imerys on their first onsite solar project in Southeast Asia, supporting their decarbonization journey. This partnership underscores our commitment to providing cost efficient and sustainable energy solutions to our customers. We look forward to a fruitful collaboration with Imerys, paving the way for future initiatives.”

Under the 25-years Power Purchasing Agreement (PPA), there is no upfront investment required by Imerys, bringing about significant cost savings for the client. TotalEnergies ENEOS fully funded, installed, and will operate and maintain the solar system, while Imerys will purchase the electricity produced for the duration of the PPA.

The deployment of the solar system in Malaysia further highlights Imerys’ commitment to improve energy efficiency and increase use of renewable electricity at its sites globally.

Located northeast of Kuala Lumpur, and operated by Imerys Minerals Malaysia Sdn. Bhd., the Ipoh calcium carbonate mine and its adjacent processing facilities constitute Imerys’ largest operation in Southeast Asia. The site produces ground calcium carbonate, sold to diverse markets throughout Asia Pacific. Flagship products include Imerys’ FilmLink® brand, an important ingredient in breathable medical gowns and hygiene products, as well as its ImerTouch™ GCC slurry for the latex glove market. As such, the site played a major role in supplying the region with critical ingredients during the recent Covid crisis. Other well-known ranges produced at Ipoh include the highly versatile ImerCarb® brand which is used in a variety of applications such as plastics, rubber, paints and adhesives.

To learn more about TotalEnergies ENEOS tailored solar solutions, check out the free brochure, or contact directly for more information.

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About TotalEnergies ENEOS Renewables Distributed Generation Asia Pte. Ltd.

The company is a 50/50 joint venture between TotalEnergies and ENEOS to develop onsite B2B solar distributed generation across Asia. It is headquartered in Singapore with a plan to develop 2 GW of decentralized solar capacity over the next five years. https://solar.totalenergies.asia

TotalEnergies and renewables electricity

As part of its ambition to get to net zero by 2050, TotalEnergies is building a world class cost-competitive portfolio combining renewables (solar, onshore and offshore wind) and flexible assets (CCGT, storage) to deliver clean firm power to its customers. By the end of 2024, TotalEnergies’ gross renewable electricity generation installed capacity reached over 24 GW. TotalEnergies will continue to expand this business to reach 35 GW in 2025 and more than 100 TWh of net electricity production by 2030. https://renewables.totalenergies.com/en

ENEOS Corporation and renewables electricity

ENEOS Group operates solar power plants in Japan and is also participating in renewable energy projects in the United States, Australia, Vietnam and Taiwan region. Furthermore, ENEOS is actively engaged in power generation projects using biomass, hydroelectric power, wind power, etc. This joint venture is ENEOS’ first overseas renewable energy project using distributed power sources. 

About TotalEnergies

TotalEnergies is a global integrated energy company that produces and markets energies: oil and biofuels, natural gas and green gases, renewables and electricity. Our more than 100,000 employees are committed to provide as many people as possible with energy that is more reliable, more affordable and more sustainable. Active in about 120 countries, TotalEnergies places sustainability at the heart of its strategy, its projects and its operations.

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About ENEOS Corporation

ENEOS Group has developed businesses in the energy and nonferrous metals segments, from upstream to downstream. The Group’s envisioned goals for 2040 are: becoming one of the most prominent and internationally competitive energy and materials company groups in Asia, creating value by transforming our current business structure, and contributing to the development of a low-carbon, recycling-oriented society with the pursuit of carbon-neutral status in its own CO2 emissions. ENEOS Corporation, one of the principal operating companies in the Group, is contributing to achievement of the Group’s envisioned goals through a broad range of energy businesses. 

About Imerys

Imerys is the world’s leading supplier of mineral-based specialty solutions for the industry with €3.8 billion in revenue and 13,700 employees in 54 countries in 2023. The Group offers high value-added and functional solutions to a wide range of industries and fast-growing markets such as solutions for the energy transition and sustainable construction, as well as natural solutions for consumer goods. Imerys draws on its understanding of applications, technological knowledge, and expertise in material science to deliver solutions which contribute essential properties to customers’ products and their performance. As part of its commitment to responsible development, Imerys promotes environmentally friendly products and processes in addition to supporting its customers in their decarbonization efforts.

Imerys is listed on Euronext Paris (France) with the ticker symbol NK.PA.

TotalEnergies ENEOS Contacts
Media Relations: contact.solar.asia@totalenergies.com

Imerys Contacts:
Media Relations: Rebecca Vicente, Communications Manager (rebecca.vicente@imerys.com) 

Cautionary Note TotalEnergies

The terms “TotalEnergies”, “TotalEnergies company” or “Company” in this document are used to designate TotalEnergies SE and the consolidated entities that are directly or indirectly controlled by TotalEnergies SE. Likewise, the words “we”, “us” and “our” may also be used to refer to these entities or to their employees. The entities in which TotalEnergies SE directly or indirectly owns a shareholding are separate legal entities. This document may contain forward-looking information and statements that are based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TotalEnergies SE nor any of its subsidiaries assumes any obligation to update publicly any forward-looking information or statement, objectives or trends contained in this document whether as a result of new information, future events or otherwise. Information concerning risk factors, that may affect TotalEnergies’ financial results or activities is provided in the most recent Registration Document, the French-language version of which is filed by TotalEnergies SE with the French securities regulator Autorité des Marchés Financiers (AMF), and in the Form 20-F filed with the United States Securities and Exchange Commission (SEC).

Cautionary Note ENEOS Corporation

The terms “ENEOS”, “ENEOS Group” in this document are used to designate ENEOS Corporation and the consolidated entities that are directly or indirectly controlled by ENEOS Corporation. This document contains certain forward-looking statements. Actual results may differ materially from those reflected in any forward-looking statement due to various factors, which include, but are not limited to, the following: (1) macroeconomic conditions and changes in the competitive environment in the energy, resources, and materials industries; (2) the impact of COVID-19 on economic activity; (3) changes in laws and regulations; and (4) risks related to litigation and other legal proceedings.

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SOURCE TotalEnergies Renewables Distributed Generation