Technology
Advanced Ceramics Market in Europe to Grow by USD 442.6 Million from 2025-2029, Driven by Use in Medical Implants and AI-Driven Market Transformation – Technavio
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NEW YORK, Jan. 13, 2025 /PRNewswire/ — Report with the AI impact on market trends – The advanced ceramics market in europe size is estimated to grow by USD 442.6 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 3.7% during the forecast period. Use of advanced ceramics in medical implants and devices is driving market growth, with a trend towards high customization requirement for end-use application. However, high cost compared with metals and alloys poses a challenge. Key market players include 3M Co., BCE Special Ceramics GmbH, Blasch Precision Ceramics Inc., CeramTec GmbH, COI Ceramics Inc., Compagnie de Saint-Gobain SA, CoorsTek Inc., Corning Inc., Dyson Technical Ceramics Ltd., Elan Technology Inc., Kyocera Corp., McDanel Advanced Ceramic Technologies LLC, Momentive Performance Materials Inc., Morgan Advanced Materials Plc, Nishimura Advanced Ceramics Co. Ltd., OC Oerlikon Corp. AG, Ortech Advanced Ceramics, Paul Rauschert GmbH and Co. KG, Superior Technical Ceramics, and Vesuvius Plc, Murata Manufacturing Co Ltd, AGC Inc.
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Advanced Ceramics Market In Europe Scope
Report Coverage
Details
Base year
2024
Historic period
–
Forecast period
2025-2029
Growth momentum & CAGR
Accelerate at a CAGR of 3.7%
Market growth 2025-2029
USD 442.6 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
3.5
Regional analysis
Europe
Performing market contribution
Europe at 100%
Key countries
Germany, Italy, UK, France, and Rest of Europe
Key companies profiled
3M Co., BCE Special Ceramics GmbH, Blasch Precision Ceramics Inc., CeramTec GmbH, COI Ceramics Inc., Compagnie de Saint-Gobain SA, CoorsTek Inc., Corning Inc., Dyson Technical Ceramics Ltd., Elan Technology Inc., Kyocera Corp., McDanel Advanced Ceramic Technologies LLC, Momentive Performance Materials Inc., Morgan Advanced Materials Plc, Nishimura Advanced Ceramics Co. Ltd., OC Oerlikon Corp. AG, Ortech Advanced Ceramics, Paul Rauschert GmbH and Co. KG, Superior Technical Ceramics, Vesuvius Plc, Murata Manufacturing Co Ltd, AGC Inc.
Market Driver
Advanced ceramics are innovative materials gaining significant attention in various industries due to their unique properties. These include high temperature resistance, chemical stability, and non-toxicity. Trends in energy costs drive the use of advanced ceramics in energy and power applications such as piezoelectric ceramics in renewable energy systems and high-temperature ceramics in gas turbines. Space exploration and lightweight materials are also key areas, with advanced ceramics used in engine parts, heat shields, and insulation. The electronics sector benefits from advanced ceramics in dielectric resonators, capacitor ceramics, and high-voltage semiconductor parts. Technical ceramics find applications in medical devices like dental implants, pacemakers, and bioceramics. Sustainability is a major focus, with advanced ceramics used in carbon monoxide filters, ceramic matrials in 3D printing, and nanoceramic particles in catalysts. Innovation continues in the form of nanocomposites, piezoceramics, and high-tech ceramics for use in EVs, electronics, and military applications. Environmental rules push the use of advanced ceramics in ceramic filters and ceramic matrials in furnace tubes. The future of advanced ceramics lies in technological advancements, including improvements in efficiency, speeds, and biocompatibility.
Advanced ceramics are in high demand among Original Equipment Manufacturers (OEMs) in certain industries due to their unique properties. However, producing customized technical ceramics components for OEMs can be costly and time-consuming. Instead of mass-producing simple shapes, market players focus on manufacturing technical ceramics according to the specific requirements of OEMs. This customized production involves additional efforts during the molding and formulation stages. For instance, technical ceramics disc brakes are not commonly used in mid-range cars due to the lower demand for high-performance brakes and the higher cost associated with these brakes.
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Market Challenges
Advanced ceramics market is experiencing significant growth due to their unique properties, including high temperature resistance, chemical stability, and non-toxicity. However, energy costs are a challenge for the production of advanced ceramics, particularly those used in space exploration and high-tech ceramics. Lightweight materials, such as titanate and alumina, are in demand for use in EVs and the electronics sector. Magnetic properties are crucial for applications in electrical equipment and military aviation. Technical ceramics, including dielectric resonators and piezoceramics, are essential in wireless communication and medical devices. Sustainability is a key consideration, with nanocomposites and 3D printing offering innovative solutions. Regulations on environmental rules and biocompatibility are driving demand for advanced ceramics in medical devices, such as dental implants, pacemakers, and joint implantation. The automotive industry is also adopting advanced ceramics for engine parts and wear parts. Overall, technological advancements and the need for efficiency and speeds are driving the growth of the advanced ceramics market.The advanced ceramics market is witnessing intense competition in various end-user industries, including defense, power and energy, aerospace, medical, and electronics. This competition arises from the expansion of the chemical industry and Europe’s consistent economic growth. In this cutthroat business environment, commercial factors play a crucial role in decision-making. The primary commercial considerations are capital cost and operating cost. Technical ceramics enhance aircraft design and efficiency but can increase production expenses. For instance, silicon carbide costs USD36 per kg, nickel alloy USD6.1 per kg, and lead USD1 per kg. As a professional, these commercial aspects significantly influence my analysis of the advanced ceramics market.
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Segment Overview
This advanced ceramics market in Europe report extensively covers market segmentation by
Material 1.1 Alumina ceramics1.2 Zirconia1.3 Aluminum titanate ceramic1.4 Silicon carbide ceramic1.5 OthersGeography 2.1 EuropeApplicationProductEnd use
1.1 Alumina ceramics- Alumina, or aluminum oxide, is a widely used ceramic material known for its electrical and mechanical properties. With purity levels ranging from 85% to 99.9%, alumina ceramics can be tailored to meet specific end-user requirements. Processing methods such as slip casting, extrusion, and injection molding allow for various shapes and sizes. Alumina ceramics are used extensively in the electronics industry for substrates, resistor cores, and heavy-duty forming tools. In textile engineering, they serve as heat sinks and protection tubes. For wear protection and ballistics, they are used in tiles and seal and regulator discs for water taps and valves. Alumina ceramics are also used in capacitors, insulators, resistors, sealing refractory parts, furnace and thermocouple protection tubes, wear pads, laboratory equipment, foundry shapes, cutting tools and abrasive powders, ballistic armors, and bio-ceramic parts for dental and orthopedic surgeries. The European alumina ceramics market is expected to grow due to increasing demand from the automotive sector for metal fabricated components. Alumina ceramics offer excellent abrasion, chemical, and high-temperature resistance, making them ideal for applications requiring strong wear resistance and low electric loss.
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Research Analysis
The advanced ceramics market is experiencing significant growth due to the increasing demand for high-performance materials in various industries. Ceramic industry trends include the development of new manufacturing processes, such as nanotechnology and 3D printing, which reduce production costs and improve distribution channels. High-performance ceramics are being used in a wide range of applications, including thermal conductivity in electronics, ceramic composites in aerospace, and optical properties in telecommunications. The rise of electric vehicles is driving demand for lightweight and durable ceramic components. Ceramic engineering and design are also crucial for creating innovative solutions in fields like biomedical engineering and biomedical materials. Ceramic properties, such as corrosion resistance and abrasion resistance, make them ideal for harsh environments. Ceramic recycling and the use of green alternatives are essential for sustainability. Ceramic synthesis, characterization, and standards are crucial for ensuring quality and consistency in the production of ceramic materials. Bioceramics and bioactive ceramics are revolutionizing biomedical science and technology by providing biocompatible implants and devices for knee surgeries, orthopedic implants, and medical implants. Ceramic coatings offer protection against wear and tear, while ceramic membranes are used for filtration and separation processes. Ceramic science continues to evolve, with ongoing research in tissue engineering, biomedical applications, and ceramic technology.
Market Research Overview
Advanced ceramics are a type of inorganic, non-metallic materials with unique properties, including high temperature resistance, chemical stability, and excellent mechanical strength. They find applications in various industries due to their superior performance and functionality. Energy costs are a significant factor driving the advanced ceramics market, with their use in energy and power applications such as piezoelectric ceramics in renewable energy systems, and high-temperature ceramics in gas turbines and engine parts. Space exploration is another key sector for advanced ceramics, with their use in lightweight materials for spacecraft and high-temperature resistance for engine components. The electronics sector is a major consumer of advanced ceramics, with their use in dielectric resonators, capacitor ceramics, and high-voltage semiconductor parts. The magnetic properties of ferrite and other ceramics are also crucial in the electronics industry. Technical ceramics, including alumina, zirconia, silicon carbide, and titanate, are used in various industries, including automotive, aerospace, medical, and industrial, due to their high strength, chemical resistance, and other desirable properties. Advanced ceramics are also used in environmental applications, such as ceramic filters for air and water purification, and in the production of nanoceramic particles for use in catalysts and other applications. In the medical field, advanced ceramics are used in dental implants, pacemakers, and bioceramics for joint implantation and other medical devices. The use of nanotechnology in advanced ceramics has led to the development of innovative materials with improved properties, such as nanocomposites and 3D printed ceramics. Technological advancements in advanced ceramics continue to drive innovation, with applications in areas such as energy storage, wireless communication, and high-tech ceramics for use in electronics and other industries. The growing demand for sustainable materials and environmental rules is also driving the development of advanced ceramics with improved efficiency, lower carbon footprint, and reduced greenhouse gas emissions. Advanced ceramics are used in various industries, including the automotive sector for engine parts, bearings, and cutting tools, and in the aerospace industry for armor and high-tech ceramics for engine components. They are also used in the production of fine ceramics for consumer appliances and in the manufacturing of ceramic matri for circuit carriers and furnace tubes. The use of advanced ceramics in the electrical equipment industry is increasing due to their excellent electrical properties, including high dielectric constant, high permittivity, and high thermal conductivity. They are used in the production of ceramic filters, piezoelectric ceramics, and other electrical components. The military aviation industry uses advanced ceramics for their high-temperature resistance, chemical resistance, and other desirable properties. They are used in the production of armor, engine parts, and other high-performance components. Advanced ceramics are also used in the production of photovoltaic systems, wind turbines, and other renewable energy systems, due to their excellent thermal properties and high efficiency. They are also used in the production of high-tech ceramics for use in general aviation and commercial aviation. In summary, advanced ceramics are a versatile and essential class of materials with a wide range of applications in various industries, including energy and power, space exploration, electronics, medical, automotive, aerospace, and environmental applications. Their unique properties, including high temperature resistance, chemical stability, and excellent mechanical strength, make them an ideal choice for demanding applications where traditional materials fall short. The continued development of advanced ceramics through technological innovations and the integration of nanotechnology is expected to drive their growth and expand their applications in the future.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
MaterialAlumina CeramicsZirconiaAluminum Titanate CeramicSilicon Carbide CeramicOthersGeographyEurope
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download multimedia:https://www.prnewswire.com/news-releases/advanced-ceramics-market-in-europe-to-grow-by-usd-442-6-million-from-2025-2029–driven-by-use-in-medical-implants-and-ai-driven-market-transformation—technavio-302347984.html
SOURCE Technavio
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Automotive and Transportation Connector Market to Grow by USD 4.34 Billion from 2025-2029, Driven by European Demand and AI-Powered Market Evolution – Technavio
Published
23 minutes agoon
January 14, 2025By
NEW YORK, Jan. 14, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global automotive and transportation connector market size is estimated to grow by USD 4.34 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 5.8% during the forecast period. Rising demand in european region is driving market growth, with a trend towards increasing electronic components in automobiles. However, lack of durability poses a challenge. Key market players include Amphenol Corp., Aptiv Plc, Aviation Industry Corp. Of China Co. Ltd., BorgWarner Inc., Eaton Corp plc, Furukawa Electric Co. Ltd., HIROSE ELECTRIC Co. Ltd., Hu Lane Associate Inc., J.S.T. Mfg. Co. Ltd., Japan Aviation Electronics Industry Ltd., Koch Industries Inc., Korea Electric Terminal Co. Ltd., Kyocera Corp., Lear Corp., Leoni AG, Lumberg Holding GmbH and Co. KG, Luxshare Precision Industry Co. Ltd., Rosenberger Hochfrequenztechnik GmbH and Co. KG, Samtec Inc., Sumitomo Corp., TE Connectivity Ltd., and Yazaki Corp..
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Automotive And Transportation Connector Market Scope
Report Coverage
Details
Base year
2024
Historic period
2019 – 2023
Forecast period
2025-2029
Growth momentum & CAGR
Accelerate at a CAGR of 5.8%
Market growth 2025-2029
USD 4337.3 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
4.6
Regional analysis
APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution
APAC at 42%
Key countries
US, China, Japan, South Korea, and Canada
Key companies profiled
Amphenol Corp., Aptiv Plc, Aviation Industry Corp. Of China Co. Ltd., BorgWarner Inc., Eaton Corp plc, Furukawa Electric Co. Ltd., HIROSE ELECTRIC Co. Ltd., Hu Lane Associate Inc., J.S.T. Mfg. Co. Ltd., Japan Aviation Electronics Industry Ltd., Koch Industries Inc., Korea Electric Terminal Co. Ltd., Kyocera Corp., Lear Corp., Leoni AG, Lumberg Holding GmbH and Co. KG, Luxshare Precision Industry Co. Ltd., Rosenberger Hochfrequenztechnik GmbH and Co. KG, Samtec Inc., Sumitomo Corp., TE Connectivity Ltd., and Yazaki Corp.
The Automotive and Transportation Connector market is experiencing significant growth due to trends in safety features and environmental concerns. With the increasing demand for electric vehicles, there is a rising need for connectors that can withstand temperature fluctuations and wear and tear. Adaptive front lighting, park assistance, and adaptive cruise control are becoming standard safety and security features. Technological advancements like IMSE technology, fiber optics, and machine learning are enhancing the driving experience. Keyless entry, lane departure warning, and anti-theft alarm systems are essential electronic components for passenger cars and commercial vehicles. Vehicle manufacturers are focusing on power distribution, data transfer, and vehicle security. Wi-Fi networks, memory interfaces, and data storage interfaces are essential for connectivity and electrification. The market for automotive connectors includes in-mold connectors, wire-to-board, and board-to-board connectors. The future of the market lies in the electrification of vehicles, self-driving technology, and advanced security features. Air pollution and carbon emissions are driving the need for environmentally friendly mobility solutions.
Advanced safety and security systems, including ADAS, lane departure warning, anti-theft alarm systems, adaptive cruise control, braking systems, and autonomous driving systems, are integral to modern vehicles. These systems rely on numerous electronic components, which in turn use connectors to distribute power effectively. Vendors are focusing on creating superior connector technology that can endure extreme temperatures, wear, tear, and dust at affordable prices. These connectors ensure reliable power distribution to safety components, enhancing vehicle safety.
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• The Automotive and Transportation Connector market is experiencing significant growth due to the increasing demand for safety features in vehicles. This includes adaptive front lighting, lane departure warning, and advanced security features like anti-theft alarm systems and airbags. However, challenges such as temperature fluctuations, wear and tear, and environmental concerns like air pollution, are driving the need for connectors that can withstand harsh conditions and support electric vehicles and their electronic components. Technological advancements like adaptive cruise control, keyless entry, and connectivity through Wi-Fi networks and data transfer interfaces are also influencing the market. Vehicle manufacturers are focusing on vehicle electrification, vehicle security, and design flexibility to meet consumer demands for environmentally friendly mobility and enhanced driving experiences. The use of fiber optics, IMSE technology, and memory interfaces in automotive connectors is becoming increasingly common to support power distribution, navigation & instrumentation, and data storage. The market for automotive connectors is expected to continue growing as technological advancements in electric control units, machine learning, and self-driving vehicles drive the need for more sophisticated and reliable connectors.
• The automotive and transportation connector market plays a crucial role in the functioning of modern vehicles. With approximately 1500 connection points in a typical light vehicle, around 50%-60% of which are used for power distribution, these connectors are essential for the proper operation of various systems. In harsh environments, connectors face challenges such as extreme temperatures (-40-degree C to 155-degree C), vibration, oxidation, and frictional corrosion. A connector failure can lead to malfunctions or failures of critical components like brakes, fire systems, or airbags, posing serious safety risks. To ensure connector stability, manufacturers implement rigorous testing procedures, evaluating their performance under specified application conditions.
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This automotive and transportation connector market report extensively covers market segmentation by
Application 1.1 Comfort convenience and entertainment1.2 Safety and security1.3 Body wiring1.4 Powertrain1.5 Navigation and InstrumentationGeography 2.1 APAC2.2 North America2.3 Europe2.4 South America2.5 Middle East and Africa
1.1 Comfort convenience and entertainment- The comfort, convenience, and entertainment segment holds the largest market share in the global automotive and transportation connector market in 2024. This segment is projected to experience the fastest growth rate during the forecast period. The increasing demand for user-friendly vehicle cabins offering extra comfort, convenience, and entertainment is driving this segment’s growth. New-generation vehicles with luxury cabins and advanced features require newer automotive and transportation connectors. Additionally, advancements in air conditioning systems, cameras, and radars due to technological progression will positively impact the market’s expansion. Key players in the industry are manufacturing connectors and making acquisitions to cater to the evolving vehicle features. Innovations in advanced vehicle cabins and consumers’ growing preference for comfort and convenience are expected to boost the growth of the comfort, convenience, and entertainment segment in the global automotive and transportation connector market during the forecast period.
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The Automotive and Transportation Connector Market is experiencing significant growth due to the increasing demand for advanced technology in vehicles. Automotive connectors play a crucial role in enabling convenience, safety, and connectivity in modern vehicles. They facilitate electric vehicle charging, high-speed data transfer, and vehicle communication networks. The market is driven by the rise of electric vehicles and the trend towards smart mobility and autonomous driving systems. Connectors for electric vehicles are a key focus area, with innovation and advancements in materials, design, and reliability being prioritized to meet the unique demands of EV charging. The connector market also caters to the needs of next-generation vehicles, including those with digital cockpits, infotainment systems, and vehicle performance optimization features. Connector solutions are essential for vehicle safety systems, electronic control units, and vehicle connectivity. With the future of transportation leaning towards green and connected solutions, the connector market is expected to continue its growth trajectory. Additionally, the increasing focus on automotive cybersecurity is driving the development of advanced connector technologies to ensure reliable and secure vehicle communication networks.
The Automotive and Transportation Connector market is experiencing significant growth due to the increasing demand for safety features and environmental concerns in the transportation industry. Electric vehicles, adaptive front lighting, park assistance, and adaptive cruise control are some technological advancements driving market growth. Materials, such as fiber optics, are used to ensure connectivity and data transfer in various applications, including power distribution and vehicle weight reduction. Safety and security are top priorities, leading to the integration of advanced security features, anti-theft alarm systems, and keyless entry. Commercial vehicles and passenger cars alike benefit from these advancements, with lane departure warning systems, air pollution control, and data storage interfaces becoming increasingly common. Electrification of vehicles, including hybrid automobiles and self-driving vehicles, is a major trend, requiring various electronic components, such as memory, microspace connectors, and printed circuit boards. Wi-Fi networks and machine learning technologies are also being integrated to enhance the driving experience and improve vehicle performance. Temperature fluctuations, wear and tear, and dirt can affect connector performance, leading to the development of innovative solutions, such as IMSE technology, to ensure reliable operation. The market is expected to continue growing as technological advancements and environmental concerns shape the future of transportation.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
ApplicationComfort Convenience And EntertainmentSafety And SecurityBody WiringPowertrainNavigation And InstrumentationGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download multimedia:https://www.prnewswire.com/news-releases/automotive-and-transportation-connector-market-to-grow-by-usd-4-34-billion-from-2025-2029–driven-by-european-demand-and-ai-powered-market-evolution—technavio-302349033.html
SOURCE Technavio
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Human-I-T Offers Free Laptops and Hotspots to California Wildfire Victims
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January 14, 2025By
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LOS ANGELES, Jan. 14, 2025 /PRNewswire/ — Human-I-T, the nation’s leading digital equity nonprofit, announced today that it will provide free laptops and hotspots with three months of free internet service to residents affected by the recent Los Angeles wildfires. The initiative aims to help displaced individuals and families reconnect with essential resources and loved ones during this critical time.
“As a native Angeleno, seeing the devastation in my hometown compelled Human-I-T to act,” said Gabe Middleton, Co-Founder and CEO of Human-I-T. “Countless residents had to leave their homes with nothing. Some were fortunate to grab a cell phone, but a cell phone alone is not enough to confidently access life-saving resources while under duress.”
The donated devices and internet access will enable displaced residents to reconnect with family and friends, access emergency resources like the Red Cross, and find assistance for temporary shelter, water, electricity, and education for school-aged children. Many which are only accessible via the internet.
“At Human-I-T, we have supported communities through crises before, including the COVID-19 pandemic,” Middleton added. “We’ve learned how to respond swiftly and effectively to provide the tools people need to navigate emergencies. Connectivity is critical—not just during a disaster, but always. Our mission has always been to ensure everyone has access to the digital tools they need, and when disaster strikes, Human-I-T wants everyone to know we will be there to help.”
Residents affected by the wildfires can visit human-i-t.org/fire to fill out a simple form and receive information on where to pick up their free device and hotspot.
Human-I-T is committed to supporting communities in need during times of crisis and working to shrink the digital divide and ensure equitable access to technology for all.
View original content to download multimedia:https://www.prnewswire.com/news-releases/human-i-t-offers-free-laptops-and-hotspots-to-california-wildfire-victims-302351069.html
SOURCE Human-I-T
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Patrick Merfert Joins Alcatraz AI as Vice President of Marketing to Reinforce Market Strategy Efforts Amidst Projected 2025 Industry Growth
Published
23 minutes agoon
January 14, 2025By
Former IDEMIA and Prove Identity executive will lead the company’s marketing efforts to shape and execute the company’s overall marketing strategy, with a key focus on product marketing and demand generation
CUPERTINO, Calif., Jan. 14, 2025 /PRNewswire-PRWeb/ — Alcatraz AI, a global provider of frictionless, AI-powered biometric access control solutions revolutionizing security through facial authentication, announced today the appointment of Patrick Merfert as the company’s next Vice President (VP) of Marketing. With over 15 years of experience as a technology startup marketing leader, venture capital investor, and strategy consultant, Merfert contributes a vast wealth of identity and security-based technology marketing knowledge to Alcatraz AI’s leadership team as the company positions itself at the forefront of the rapidly growing market. His expertise in digital identity and its transcension towards a digital-first approach aligns with Alcatraz AI’s commitment to delivering secure, frictionless, and privacy-preserving biometric authentication solutions.
Merfert is a growth and execution-focused technology startup marketing leader who has operated across the full lifecycle of VC-funded startups, helping tech companies go-to-market, differentiate, and accelerate revenues. Having worked across several startups from pre-revenue to pre-IPO, Merfert has garnered years of experience in demand generation, product marketing, and brand identity which allow him to thrive in dynamic environments and strategize effective marketing approaches.
Merfert holds both an MBA and BBA from Northwestern University’s Kellogg School of Management and University of Michigan’s Ross School of Business, respectively. As an undergraduate, Merfert gained early exposure to technology startups, which ignited a passion for working in tight-knit, dynamic environments. Pre-MBA, he spent his early career working as a venture capital associate, serving as an investor and advisor to early-stage healthcare and technology startups. During his time as a management consultant, Merfert played key roles in executive-level strategy and operational engagements for Fortune 500 companies across various industries and contributed to business development pursuits. Merfert later took on a marketing leadership role at Airside, where he was introduced to the identity and security space and experienced the power of digital identity authentication and access control first-hand.
Merfert joins Alcatraz AI most recently from Prove Identity, where he served as Vice President of Product Marketing. There, he led the product marketing team in positioning the global product portfolio, launching new products, enabling sales, and helping scale the company’s annual recurring revenue beyond $100M and a $1B+ valuation. He also played a pivotal role in developing the go-to-market framework to drive scalability and refining company and product messaging, earning the company multiple analyst awards.
At Alcatraz AI, Merfert will direct and oversee the company’s marketing team, designing, implementing, and monitoring effective marketing strategies that align with the company’s business goals and drive overall revenue growth, market awareness, and competitive differentiation. Merfert will be an integral in promoting product adoption, enhancing brand presence, and ensuring the company’s product offerings are both innovative and aligned with market demands.
“The access control market is growing at a rapid pace, and Alcatraz AI is adapting to this growth by expanding our leadership team with strategic hires,” said Tina D’Agostin, CEO of Alcatraz AI. “We are thrilled to welcome Patrick as our new VP of Marketing. His impressive background in technology startups and deep industry marketing experience will be a driving force in helping us achieve our goal to further scale in the growing security space and continue to expand our roster of large enterprise customers.”
“I’m energized to be joining Alcatraz AI’s dynamic leadership team. I look forward to shaping the marketing strategy, and leading a cross-functional team to drive growth as the company rides the wave of rapid market expansion,” said Merfert. “It’s an exciting opportunity to operate at the intersection of artificial intelligence and the identity and security market. I’m eager to shape a world-class marketing team that will maintain a strong emphasis on customers and end-users, to ensure Alcatraz AI’s market-leading products continue delivering convenient, secure, and privacy-preserving access control experiences.”
About Alcatraz AI
Alcatraz AI is the most secure, private, and frictionless biometric solution for access control in the physical world. With its patented technology, Alcatraz AI’s facial authentication and intelligent tailgating detection platform work natively with all access control systems to transform the security experience. As the pioneer of Facial-Authentication-as-a-Service (FAaaS), Alcatraz AI has made biometric access available to all enterprises, ensuring the safety of more than one million employees at Fortune 500 companies. Trusted by Data Centers, Life Sciences, Financial Institutions, Higher Education, Airports, Stadiums and Arenas, Telecom, and Critical Infrastructure entities, Alcatraz AI sets the global standard for access control credentialing. For more information, please visit www.alcatraz.ai and follow @alcatrazai on X and Alcatraz on LinkedIn.
Media Contact
Linda Ebrahimian, Alcatraz AI, 1 8186368787, Linda@alcatraz.ai, Alcatraz AI
View original content:https://www.prweb.com/releases/patrick-merfert-joins-alcatraz-ai-as-vice-president-of-marketing-to-reinforce-market-strategy-efforts-amidst-projected-2025-industry-growth-302350199.html
SOURCE Alcatraz AI
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