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Gift Card Market to Grow by USD 1.1 Billion (2024-2028), Driven by E-Commerce Growth and AI Redefining the Market Landscape – Technavio

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NEW YORK, Jan. 6, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global gift card market size is estimated to grow by USD 1.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 14.46% during the forecast period. Growth of e-commerce sector is driving market growth, with a trend towards rise of open-loop gift cards. However, additional loss of money in using gift cards poses a challenge. Key market players include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc..

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Gift Card Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.46%

Market growth 2024-2028

USD 1100 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.01

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, Australia, Japan, UK, and Germany

Key companies profiled

Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.

Market Driver

Gift cards have become a popular trend in both physical and digital retail spaces. Prepaid cards loaded with a specific amount of money are widely used for various payments at stores, websites, restaurants, and even for experiences like travel and OTT platforms. Consumers love the convenience of gifting without the hassle of carrying cash or tangible gifts. Businesses, retailers or brands, other businesses, and corporate clients use gift cards as rewards & incentives for customer loyalty, employee engagement, and B2B sales. Digital gifting options have gained popularity among younger generations, especially Millennials and Gen Z, who prefer cashless transactions and e-commerce activities. Impacting factors include loyalty programs, customer behavior, internet penetration, and the Demonetization and Digital India initiatives. Market participants include FinTechs, PayTechs, and mobile wallets, offering digital platforms for gifting, making the process more practical, customizable, and environmentally friendly. Strategic alliances between retailers, travel companies, and content platforms like SonyLiv, Zee5, MakeMyTrip, Yatra, Cleartrip, Thomas Cook, Ola, Starbucks, Domino’s, Chaayos, and E-Commerce Market have further boosted the trend. Gift cards serve as a marketing tool for brand owners, offering tax-advantage cards, e-gifting, M-commerce, and E-commerce options. 

An increasing trend among vendors is the launch of open-loop gift cards instead of closed-loop ones. Open-loop cards, which are not limited to a specific business and are branded with payment card processors like Visa, MasterCard, and American Express, offer greater flexibility for customers. With acceptance almost everywhere, these cards have gained popularity. InComm Payments, a leading UK-based company, introduced Vanilla Go, a global open-loop gift card brand, several years ago. Continuous innovation in this segment is driving growth for vendors. 

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 Market Challenges

Gift cards have become a popular payment method for consumers during special occasions like birthdays, holidays, and other celebrations. Prepaid cards, offering an amount of money for payment at various stores, websites, restaurants, and retail establishments, have gained traction among businesses and individuals alike. For the giver, convenience is a key factor, as digital gifting options allow for instant delivery. However, challenges persist. Consumers prefer tangible gifts, and younger generations, including Millennials and Gen Z, increasingly opt for cashless transactions. Retailers and brands, other businesses, and corporate clients use gift cards as rewards & incentives, employee engagement tools, and marketing strategies. Impacting factors include loyalty programs, customer behavior, internet penetration, and the growing popularity of mobile wallets and digital platforms. In the retail sectors, travel companies, OTT platforms like SonyLiv and Zee5, and food chains such as MakeMyTrip, Yatra, Cleartrip, Ola, Starbucks, Domino’s, and Chaayos, have embraced gift cards as a strategic alliance to boost sales, cash flow, and customer loyalty. Digital services, including e-commerce marketplaces and spa services, have also seen in demand for digital gifting options. The challenges for market participants include tax-advantage cards, e-gifting, M commerce, and e-commerce, as well as the need for strategic alliances and the integration of digital cards, virtual cards, and mobile gift cards into their offerings. The impact of demetization, the Demonetization initiative, and FinTechs and PayTechs on the payment methods and customer journeys in physical retail spaces and online retail spaces continues to shape the gift card market.Gift cards offer an additional spending opportunity beyond the initial credit. However, they come with certain challenges. For instance, some cards have expiration dates, requiring users to utilize them within a specified timeframe. With busy schedules, this may result in unused funds or even the loss of the card. Additionally, gift cards are available in various denominations, leading to leftover balances after purchases. These unused amounts cannot be refunded or transferred, resulting in wasted funds. To mitigate these issues, consider digital gift cards or setting reminders for expiration dates.

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Segment Overview 

This gift card market report extensively covers market segmentation by

Type 1.1 E-gifts cards1.2 Physical gift cardsDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 E-gifts cards- E-gift cards have become a popular and convenient gifting solution in the retail sector, offering enhanced versatility and flexibility over traditional physical cards. These digital cards are instantly delivered via email, eliminating logistical barriers and serving as a suitable last-minute gifting option for consumers with busy lifestyles. The growth of e-gift cards is driven by the increasing digitalization of the retail industry and the convenience they offer to both senders and receivers. In the corporate sector, e-gift cards have gained traction as a preferred gifting option for employees, clients, and stakeholders, reducing the effort required to select personalized gifts. Vendors benefit from e-gift cards as they eliminate printing costs and can be easily integrated with their core products and services, increasing operational efficiencies. The launch of full-service gift card malls, such as TheGiftCardShop.com by InComm Payments, further simplifies the process of sending e-gifts. These factors are expected to fuel the growth of the e-gift card segment in the market during the forecast period.

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Research Analysis

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These plastic or digital cards allow the recipient to use a specific amount of money for payment at various stores, websites, restaurants, and businesses. The convenience of gift cards makes them a popular choice for consumers, especially younger generations, who prefer e-gifting, M commerce, and e-commerce. Consumer behavior trends show an increasing preference for gift cards as they offer flexibility and convenience. Retail outlets, restaurants, and businesses use gift cards as a marketing tool to boost sales and customer loyalty. Strategic alliances between brands and card issuers further expand the reach of gift cards. Digital and virtual cards add to the convenience, allowing instant delivery and easy redemption. Mobile gift cards offer contactless payment options, making them a preferred choice during the pandemic. With the rise of e-commerce and m-commerce, gift cards have become an essential component of the retail landscape.

Market Research Overview

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These cards allow the giver to load an amount of money onto a card, which can be used for payment at various stores, websites, restaurants, and businesses. The recipient enjoys the convenience of making cashless transactions for their purchases, especially during special occasions like birthdays, holidays, or other celebratory events. Digital gifting options have become increasingly popular among consumers, especially younger generations such as Millennials and Gen Z. With the rise of mobile wallets and digital platforms, consumers can now send digital gift cards to their loved ones online. This trend is impacting various retail sectors, including travel companies, OTT platforms like SonyLiv and Zee5, food chains such as Starbucks, Domino’s, and Chaayos, and e-commerce marketplaces. Factors like loyalty programs, customer behavior, and internet penetration are driving the growth of the gift card market. Brands and retailers use gift cards as a marketing tool to boost sales, customer engagement, and cash flow. Other businesses, including corporates and individual users, also use gift cards for B2B sales, employee engagement, and tax-advantage cards. The convenience, customizability, and practicality of gift cards make them a preferred choice for consumers. Moreover, the growing trend of e-gifting, M commerce, and strategic alliances between digital services and physical retail spaces are further expanding the market’s reach. The impact of the Digital India initiative and demonetization on e-commerce activities have also contributed to the growth of the gift card market. FinTechs and PayTechs have entered the market, offering innovative payment methods and customer journeys, making it a dynamic and exciting space to watch.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeE-gifts CardsPhysical Gift CardsDistribution ChannelOfflineOnlineGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Financial Crime Compliance Expert Tracy Angulo Joins Treliant as Managing Director for Financial Crimes and Fraud Solutions

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January 8, 2025

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WASHINGTON, Jan. 8, 2025 /PRNewswire/ — Treliant, an essential consulting partner to the global financial services industry, has named Tracy Angulo as Managing Director with the firm’s Financial Crimes and Fraud Solutions team. Her appointment reflects Treliant’s commitment to helping financial institutions, fintechs, and cryptocurrency businesses prevent money laundering and terrorist financing, establish risk resilience in their programs and preserve operational efficiency.

Tracy has over 20 years’ experience in financial crime compliance, most recently as a Director at Guidehouse Inc. There, she served in critical roles guiding clients in building and enhancing their Bank Secrecy Act/Anti-Money Laundering (BSA/AML) obligations. She has also served as the Acting Global KYC/Customer Onboarding Director for a top cryptocurrency exchange, the Acting Deputy BSA/AML Officer for a U.S. based fintech, and Acting Manager of the financial intelligence unit for a large trust company and broker-dealer. Tracy also was a Principal Attorney Investigator with the Financial Industry Regulatory Authority (FINRA) where she led complex financial crime investigations into AML violations, securities fraud, Ponzi schemes, insider trading, market manipulation, and fraudulent securities offerings.

“Our clients are under relentless pressure to stay ahead of evolving financial crimes, with bad actors continuously targeting financial institutions, fintechs, and digital asset companies,” said John Arvanitis, Senior Managing Director, Financial Crimes and Fraud Solutions. “Tracy’s unmatched expertise—combining frontline experience, advisory insight, and a regulator’s precision—equips our clients to tackle threats head-on and protect their enterprises with confidence.”

“Our industry is at a turning point, with financial crimes growing in scale and sophistication, putting businesses and their reputations at greater risk,” said Tracy. “My focus is on helping our clients build resilient, future-ready programs that not only meet regulatory expectations but also instill trust and confidence in their stakeholders. By leveraging deep industry knowledge and a proactive approach, we can equip organizations to stay ahead of threats and succeed in an increasingly complex landscape.”

About Treliant

Treliant is an essential consulting firm serving banks, fintechs, mortgage originators, and servicers, and other companies providing financial services globally. We are led by practitioners from the industry and the regulatory community who bring deep domain knowledge to help our clients drive business change and address the most pressing compliance, regulatory, and operational challenges.

We provide data-driven, technology-enabled consulting, implementation, staffing, and managed services solutions to the financial crimes, regulatory compliance, risk, credit, and capital markets functions of our clients.

Founded in 2005, Treliant is headquartered in Washington, DC, with offices across the United States, Europe, and Asia. To learn more visit www.treliant.com.

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Duda Among the 100 Best Startups and Tech Companies to Work For in the U.S.

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January 8, 2025

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The web building platform for digital agencies, SaaS platforms, and web professionals was recognized by Built In’s 2025 Best Places to Work Awards.

BOULDER, Colo., Jan. 8, 2025 /PRNewswire/ — Built In today announced that Duda, the leading white label website building platform for agencies and web professionals serving small and medium-sized businesses (SMBs), was honored in its 2025 Best Places To Work Awards. Duda earned a place on the following lists:

100 Best U.S. Companies to Work For in 2025100 Best U.S. Midsize Companies to Work For in 2025100 Best Places to Work in Colorado in 2025100 Best Midsize Places to Work in Colorado in 2025

The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors both remote-first employers as well as companies in large tech markets across the U.S.

“We’re thrilled to be named one of the best places to work in the U.S. by Built In,” says Itai Sadan, co-founder and CEO of Duda. “By promoting company values such as openness, care and growth, and providing employees with opportunities to work on cutting-edge innovation, including AI for digital web presence generation, we cultivate a strong work culture and environment where employees feel constantly challenged, inspired, and able to grow their careers.”

Built In determines the winners of Best Places to Work based on an algorithm, using company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings. 

As a global company with teams in the U.S., Israel, Canada, UK, Brazil, and the Philippines, Duda strives to provide an encouraging, collaborative, and fulfilling culture for all team members. Employees thrive in a hybrid environment that combines remote and on-site work and promotes connection, teamwork, and personal growth. “At Duda, our team members are empowered to make a meaningful impact by working closely with customers, solving complex challenges, and driving innovation. This meaningful work, coupled with our commitment to career development, enables our people to excel while maintaining a healthy work-life balance and overall wellbeing,” says Steven Carroll, VP of People & Talent at Duda.

“Being recognized as a Best Place to Work is a testament to these companies’ commitment to building a workplace where individuals and innovation thrive,” says Built In CEO and Founder, Maria Christopoulos Katris. “At Built In, we understand that great companies are powered by great teams, and this achievement showcases their dedication to fostering a culture of growth, inclusivity, and excellence. Congratulations on this well-deserved honor.”

About Duda   
Duda is a leading white label web building platform for digital agencies, SaaS platforms, and web professionals offering web design services to SMBs. From its industry-leading AI Assistant to advanced API-driven automation workflows, Duda offers web professionals a comprehensive suite of tools to build pixel-perfect, feature-rich websites efficiently and at scale–all on a flexible platform that can be fully customized to match their go-to-market strategy and ideal customer experience. As the top platform for Core Web Vitals, a critical metric for SEO performance, Duda makes it easy for web professionals to deliver a superior digital presence and outstanding performance to their customers under their own brand. More than 20,000 organizations have trusted Duda to build 1 million active websites. For more information, visit www.duda.co.

About Built In   
Built In is the “always on” recruiting platform that reaches the tech professionals that other leading recruiting platforms don’t. Designed to help companies hire expert tech talent, Built In continuously drives brand awareness with content. Monthly, millions of the industry’s most in-demand global tech professionals visit our site to stay ahead of tech trends and news, learn skills to accelerate their careers, find the right job opportunities and get hired. Thousands of companies, from fast-growing startups to the largest enterprises rely on Built In. By putting their stories in front of our uniquely engaged audience, we help them hire otherwise hard-to-reach technical and expert talent. www.builtin.com

About Built In’s Best Places to Work   
Built In’s annual Best Places to Work program honors companies with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle and Washington DC. Best Places to Work is distinct because its algorithm selects tech companies that build their offerings specifically around what tech professionals value in a workplace. https://employers.builtin.com/best-places-to-work

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AIMA Unveils Game-Changing 2025 eBike Lineup at CES: Better Performance, More Freedom

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January 8, 2025

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LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — AIMA Technology Group (https://www.aimatech.com/), a global leader in sustainable mobility, is proud to unveil its groundbreaking 2025 eBike lineup at CES 2025. This launch represents a pivotal step in the evolution of sustainable transportation, with a collection designed to redefine performance, style, and freedom for riders worldwide.

AIMA’s New Brand Proposition: “Better Performance, More Freedom”

AIMA’s 2025 strategy is defined by its new brand proposition: “Better Performance, More Freedom.” This philosophy underscores the company’s commitment to delivering innovative products, empowering riders, and fostering stronger dealer partnerships.

Better Performance: Engineered for advanced functionality, exceptional durability, and effortless usability, AIMA’s eBikes ensure every ride exceeds expectations.More Freedom: Riders enjoy seamless exploration and sustainable living, while dealers benefit from unparalleled growth opportunities.

AIMA’s Vision for 2025

AIMA’s 2025 roadmap focuses on four strategic pillars to elevate the eMobility experience:

Continuing dealer-focusing strategy and expanding the Dealer Network: Partnering with independent bike shops to bring premium eBikes closer to communities.Strengthening Product Competitiveness: Leading the sub $2,000 eBike category with innovative, affordable offerings.Enhancing Customer Engagement: Creating interactive experiences such as demo rides and Ebike educational material.Unveiling New Models: Launching diverse eBikes for urban commuters and off-road adventurers alike.

The Lexus of eBikes 

AIMA has earned the title “The Lexus of E-Bikes” for its premium design and unmatched performance. Clint Hough of Trick Ebikes in California praises AIMA’s seamless blend of manufacturing expertise, stringent quality control, and forward-thinking innovation.

2025 Product Highlights

AIMA’s 2025 lineup introduces eight new models and three upgraded designs, each tailored to meet diverse rider needs:

Key West: Sleek and ergonomic, perfect for city commuters.Venice: A Rizoma collaboration featuring futuristic aesthetics and practicality.Manhattan: A folding eBike designed for seamless urban mobility.Rocky: A rugged eMTB for outdoor enthusiasts.Also a new key model to be unveiled on January 8 at the CES: Built with unmatched durability and power, this all-terrain eBike lives up to the slogan “Built Like a Tank.”

Angela Zheng, CEO of AIMA E-Bike, shared, “Our 2025 eBike lineup blends performance, functionality, and commuter elegance. These eBikes are designed for everyone—from urban commuters to weekend adventurers—highlighting our commitment to innovation, quality, and sustainability. Collaborations with pioneers like Rizoma, Bafang, and Rob Janoff have ensured that every model offers a unique, premium experience.”

Pioneering collaborations:

Rizoma: Known for precision engineering and premium materials, Rizoma brought innovative Italian design concepts to the Venice eBike.Bafang: A leader in e-mobility electrical system, Bafang’s motors power AIMA’s eBikes with unmatched efficiency and reliability.Rob Janoff: The iconic designer behind the Apple logo crafted AIMA’s modern and sleek brand identity, reinforcing its premium image.

Innovative Features

AIMA’s eBikes deliver an unparalleled riding experience with cutting-edge advancements:

Enhanced Battery Technology: Lightweight, long-range batteries provide greater freedom for exploration.High-Performance Motors: Powered by AIMA’s trusted partner, Bafang, these efficient and reliable motors ensure smooth and effortless rides, even on challenging terrains.Safety First: Equipped with hydraulic disc brakes and intelligent torque sensors, AIMA eBikes offer superior control and stability.Ergonomic Design: Rider-centric designs prioritize comfort and accessibility for an exceptional experience.

Shaping the Future of Electric Mobility 

From the rugged versatility of the Rocky to the sleek sophistication of the Manhattan, AIMA’s 2025 eBike lineup reflects a commitment to creating a greener, connected future. Every model empowers riders to explore confidently and sustainably. In 2025, NBDA recognizes AIMA as the “Best IBD Partner” as its dealer-first approach is a game-changer for independent bike shops, fostering trust and expertise in communities.

Visit AIMA at CES 2025 

Join AIMA at Booth 10947 in the North Hall of the Las Vegas Convention Center to experience the 2025 lineup firsthand. Discover why AIMA sets the gold standard in eMobility and paves the way for sustainable transportation.

Special Invitation: January 8 Product Launch Event Don’t miss AIMA’s exclusive product launch event on January 8, 2025, at 11:00 AM. Be among the first to witness the unveiling of our latest groundbreaking eBike model and explore the future of sustainable mobility.

About AIMA E-Bike

AIMA E-Bike leads the industry in sustainable electric mobility, delivering high-quality eBikes tailored to riders seeking style, performance, and reliability. Through continuous innovation and collaboration, AIMA is transforming the way people move, making mobility greener, smarter, and more connected.

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