ROUND ROCK, Texas, Jan. 6, 2025 /PRNewswire/ — Alienware is reintroducing the iconic Area-51 back into the family, reanimated in desktop and laptop forms. Deep lore underpins Area-51, dating back to 1998. While the design, technology and gameplay have evolved significantly from iteration to iteration, one fact has remained the same: Area-51 represents the best that Alienware offers.

Reclaiming its position at the apex of our portfolio, the new Area-51 Desktop and Area-51 Laptops debut an arsenal of cutting-edge features to power the next generation of AAA gameplay. Powered by NVIDIA® Blackwell, GeForce RTX™ 50 Series GPUs multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, unleash creativity with NVIDIA Studio and support the latest NVIDIA NIM microservices—optimized AI models for language, speech, vision, content generation and more—that let enthusiasts and developers build AI assistants, productivity plug-ins and content creation workflows with peak performance.

[Also announced today is a brand-new flagship Alienware 27 4K QD-OLED display which you can learn more about here]

ALIENWARE AREA-51 DESKTOP
Area-51 Desktop makes a bold entrance to retake the throne as Alienware’s flagship gaming PC. With this edition, we are returning to our roots with a machine that caters to the desires of PC gaming enthusiasts and longtime Alienware fans who have a deep appreciation for technology and a can-do attitude for manually customizing their build to their needs. It is an icon that honors the wishes of all gamers seeking unyielding performance and the ability to make serious upgrades for years to come.

We devoted years to carefully planning and developing this platform, guided each step of the way by learnings gathered from the gaming community. This feedback helped shape the direction of this platform, influencing all aspects from product design to technology implementation to airflow patterns.

DECLASSIFIED VIDEO

As our full-size 80L tower, it stands tall as our marquee platform designed for gamers seeking elite performance and standard components in a scalable design.

Elite Performance: With available headroom for more than 600W of dedicated graphics power and up to 280W of dedicated processing power, Area-51 supports the highest performance components up to an NVIDIA GeForce RTX 5090 GPU and Intel® Core™ Ultra 9 285K CPU, allowing games to run and sustain at their limits.Standard Components: Industry standard components allow the most critical parts to be easily replaced and serviced, including the motherboard, power supply, CPU, GPU, RAM, storage, fans and more.Scalable Design: At 80L, this full-size tower is designed to comfortably support and exceed the size requirements of today’s largest components, prepare for future upgrades, and create the ideal thermal solution.

Positive Pressure Design
With every Alienware product launch, the chief charter for our engineers is to maximize gaming performance while maintaining low temperatures and noise. The thermal architecture and airflow decisions are a critical piece of that puzzle. 

We looked at various airflow models to determine the most effective thermal design and then sculpted the overall desktop blueprint around this solution.

After countless tests, we implemented an all-new positive pressure airflow system with three different fan sizes that all point inward toward the chassis to pull in cool air from the environment. Gaskets inside the chassis create a seal to prevent leakage and build positive pressure that expels heated air out the back with a pressurized passive exhaust. That’s right – there are no exhaust fans. This approach reduces air recirculation to maximize overall flowrate.

Here’s how it works… Dual 140mm fans direct cool ambient air upward toward the GPU fans ensuring maximum graphics performance. Larger dual 180mm fans push air laterally toward the GPU, CPU and memory from the front of the chassis. Lastly, dual or triple 120mm fans are included for liquid cooling configurations to pull in additional air from the top. This creates a greater internal air pressure compared to the outside and forces heated air to expel through the rear of the chassis.

By combining these larger fan sizes and advanced liquid cooling configurations, the positive pressure design moves 25% more air through the chassis, helping Area-51 run up to 13% cooler and 45% quieter during graphics intensive tasks[i].

All these advancements translate to real performance improvements to the tune of 50% more processing power[ii], making Area-51 ready to meet the demands of today and anticipate the needs of the future.

Upgradeability, Maintenance and Materials
Upgradeability is an integral part of the Area-51 customer experience. QR codes found inside the chassis guide customers to instructional videos on how to complete updates, repairs and modifications of key components. This includes guides on how to change the RAM, GPU, SSD, power supply and conduct basic maintenance like cleaning filters and fans. The motherboard is also replaceable with the purchase of an optional AlienFX motherboard harness that is required when installing third-party aftermarket motherboards.

Gamers can stop dust in its tracks and keep the system performing at its best for longer with three removable, cleanable filters on the front, top and bottom air intakes. The filters ensure unrestricted airflow and minimize dust accumulating on internal components such as fans.

The spacious full-tower design allows easy access to the inside of the desktop with plenty of room for your hands to maneuver around. A knob on the back of the desktop unlocks the dual side doors so you can easily access the interior components. Once open, gamers will find a spacious interior behind the tempered glass panel along with neatly organized cable routing behind the solid side panel. A handle recess on the back of the machine and the front loop allows for easy lifting – though we recommend grabbing a friend to help.

Top-Shelf Performance Features
At the heart of the experience is the selection of high-performance components. Here’s our quick overview of additional components that complete the Area-51 Desktop experience:

Dual channel RAM configurations up to 64GB DDR5 XMP (2x 32GB) at 6400 MT/s.Up to 8TB of Storage via 4TB NVMe M.2 PCIe Gen4 SSD (boot) + 4TB NVMe M.2 PCIe Gen4 SSD (storage).Armed with either 360mm Liquid Cooling (LC) or 240mm LC, while enabling a DIY upgradeability path to 420mm LC.Powered by a 1500W Platinum Rated ATX12VO Power Supply (PSU) or an 850W Gold Rated ATX12VO PSU.Seven customizable AlienFX lighting zones with over 16.7 million colors and six different lighting effects, all managed in the Alienware Command Center (AWCC).Optional Alienware Elite Care customer support, offering 24/7 customer support, accidental damage coverage, onsite repairs and more. [scroll down to learn more]Built with recycled materials including 85% post-consumer recycled plastic and power supply units with 50% recycled steel and recycled copper[iii].

Pricing and Availability

Availability: First available later in Q1 with select configurations. Additional graphics options and configurations will arrive later including the entry configuration.Launch Configuration Price: ~$4,499 (w/ NVIDIA GeForce RTX 5080 GPU)Entry Configuration Price: Coming Soon

Alienware Area-51 Desktop Press Kit

ALIENWARE AREA-51 LAPTOPS
The mobile cavalry has landed with the introduction of Area-51 laptops. These 18-inch and 16-inch laptops have an acute focus on power, performance and innovative engineering in a new otherworldly design language. Like its desktop counterpart, Area-51 laptops are an expression of maximum performance that cater to gamers seeking the preeminent gaming experience.

Armed to the nines with next-gen high-performance technology and enveloped in our brand-new industrial design, Area-51 symbolizes the next act for Alienware.

Elite Performance: Area-51 unleashes 280W of combined power across an NVIDIA GeForce RTX 50 Series Laptop GPU and an Intel® Core™ Ultra CPU – delivering exceptional performance.Robust Thermals: A new intricate thermal architecture enables Area-51 to move up to 35% more air through the system while being 15% quieter[iv].Sophisticated Design: Area-51 laptop design exudes a mysterious identity that invokes curiosity while elevating comfort and functionality.

New Design Language Inspired by Extraterrestrial Phenomena
The brand-new Area-51 laptops are designed to evoke a sense of mystery and transcendence that is distinctly alien. They represent the next step in our ever-evolving design journey and mark a new era for Alienware. Dubbed AW30, this new design language takes inspiration from extraterrestrial phenomena, including the Aurora Borealis, more commonly referred to as the Northern Lights.

This calls forward a more serene, ethereal and sophisticated experience that can adapt to your surroundings.

New Liquid Teal finish on the anodized aluminum gives the system a dark iridescent sheen that shifts colors when light is absorbed.Translucent thermal shelf located on the rear is illuminated by gradient, AlienFX lighting animations that imitate the unpredictable motions of the Aurora Borealis. In this spirit, lighting is now used on the surfaces as opposed to being a graphic element.New signature Aurora lighting effect serves as a boot up animation interacting with all AlienFX lighting zones and is accompanied by a new startup sound effect.Clear Gorilla Glass window on the underside of the laptop provides a view into the inner-workings of the machine, paying homage to a retro-futuristic design.[v]RGB fans cast an underglow through the clear window and up through the keyboard deck for added ambiance.[vi]Zero Hinge design delivers a cleaner, sleeker exterior that features fluid contours and clean lines.

Unmatched Performance
Area-51 supports the highest total power ceiling in a gaming laptop, pushing the limit by dedicating up to 175W of total graphics power (TGP) and up to a 105W thermal design profile (TDP) toward processors simultaneously. Powered by up to an NVIDIA GeForce RTX 5090 Laptop GPU and up to an Intel® Core™ Ultra 9 275HX CPU, this 280W in total package power (TPP) is the budget sum that you can use to drive your games, creation, hobbies and productivity apps.

Alienware engineers have upgraded our laptop design with a more advanced Cryo-tech™ thermal architecture to unlock newfound levels of performance, cooling and airflow. Managing airflow, fan speed, module design and thermal interface material are core parts of this approach. Compared to previous Alienware laptops, the new Area-51 laptops move up to 37% more air through the system while being 15% quieter[vii]. 

Today’s world empowers us to multitask at a level only previously imagined in fiction.  This requires high-speed memory to store calculations for the processor. To achieve that, Area-51 offers XMP (Extreme Memory Profile) memory at speeds of up to 7200 MT/s scaling higher than ever on an Alienware laptop. So, yes, you can do more, faster.

As the bedrock for all the data from Windows to your games to your most precious archives, Area-51 are the first Alienware laptops to support Gen 5 Solid State Drives (SSDs). This is the latest in storage technology and it delivers the most amount of data throughput per watt. That means the hardware alone gets you performance and efficiency in everything you do. When combined with Microsoft DirectStorage technology, now the GPU can directly access SSDs which makes games run even faster than ever before. Now configurable with up 12TB of Storage.[viii]

Area-51 includes technology advancements chosen to make your everyday life synonymous with high performance even when you’re not gaming, competing, or creating. You can find a detailed view of all the premium features offered by Area-51 in our press kit.

Pricing and Availability

Availability: First available later in Q1 with select configurations. Additional graphics options and configurations will arrive later including the entry configuration.Launch Configuration Price: ~$3,199 (w/ NVIDIA GeForce RTX 5080 GPU)Entry Configuration Price: ~$1,999

Alienware 16 and 18 Area-51 Laptop Press Kit

UPDATES TO THE ALIENWARE AURORA
Complimentary to Area-51 is our Alienware Aurora Desktop, a mid-sized tower for gamers keen on a compact yet high-performance gaming experience. The 2025 edition of Alienware Aurora ushers in a boost in gaming performance provided by the latest NVIDIA GeForce RTX 50 Series GPUs powered by NVIDIA Blackwell and Intel® Core™ Ultra 2 processors.

Pricing and Availability

Availability: First available later in Q1 with select configurations. Additional graphics options and configurations will arrive later including the entry configuration.Launch Configuration Price: Coming SoonEntry Configuration Price: Coming Soon

Alienware Aurora Desktop Press Kit

INTRODUCING ALIENWARE ELITE CARE
Elite Care is an all-new customer support program dedicated for Alienware customers to provide specialized gaming support.

Next Level Gaming Support: Our 24/7 gaming experts provide end-to-end assistance, from installation to optimizing settings for smooth gameplay.Support Essentials: Unlock 24/7 elite support, onsite repairs, international travel support, data back-up & parental control assistance, accidental damage service with no deductible, and for Alienware laptops, extended battery service included.[ix]SupportAssist: Built-in smart technology that predicts and resolves issues, removes viruses and malware and automatically boosts performance and network connectivity.

Alienware Elite Care Press Kit

[i] Based on internal analysis during September 2024 comparing the Alienware Area-51 desktop to the two previous Intel-based Alienware Aurora desktops. All configurations used NVIDIA GeForce RTX 4090 GPU and Intel® Core™ i9K-class processors with liquid cooling. Actual results may vary.
[ii] Based on internal analysis during September 2024 comparing the Alienware Area-51 desktop to the two previous Intel-based Alienware Aurora desktops. All configurations used NVIDIA GeForce RTX 4090 GPU and Intel® Core™ i9K-class processors with liquid cooling. Actual results may vary.
[iii] Percentage is based on plastic weight. Applicable to the front and inner frame, front bezel, rear left and right support trims. Based on internal analysis, November 2024.
[iv] Based on internal analysis on October 2024 comparing Alienware 16 Area-51 and Alienware x16 R2
[v] With NVIDIA GeForce RTX 5070 GPU configurations or better.
[vi] With NVIDIA GeForce RTX 5070 GPU configurations or better.
[vii] Based on internal analysis on October 2024 comparing Alienware 16 Area-51 and Alienware x16 R2
[viii] Available in participating countries.
[ix] Based on internal analysis, April 2024

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SOURCE Dell Technologies

ROG redefines the future of gaming with its powerful lineup of gaming laptops, desktops, and external graphics.

LAS VEGAS, Jan. 6, 2025 /PRNewswire/ — ASUS Republic of Gamers (ROG) unveiled its groundbreaking 2025 gaming technology lineup today at the Unlock the ROG Lab: For Those Who Dare virtual event for CES 2025. Channeling the innovative spirit of ROG Lab, this year’s products—including cutting-edge laptops, desktops, and external GPUs—are engineered to redefine gaming performance and help every player realize their full potential.

Headlining the range is the 2025 ROG Strix SCAR 16/18 series, featuring next-generation Intel® Core™ Ultra 9 275HX processors and up to NVIDIA RTX™ 5090 laptop GPUs for unrivaled power in both gaming and creative workflows. The ROG Strix G16/G18 models complement this by offering AMD Ryzen™ 9 or Intel® Core™ Ultra 9 HX processors, making them ideal for AAA gaming and content creation.

ROG also introduced the versatile Zephyrus G14/G16, ultrathin laptops combining portability with uncompromising performance, as well as the 2025 Flow Z13—a 2-in-1 gaming tablet powered by up to  AMD Ryzen AI MAX+ 395 and featuring a vibrant ROG Nebula Display. Completing the lineup is the ROG G700 desktop series, equipped with up to Intel® Core™ Ultra 9 285K or AMD Ryzen™ 7 9800X3D processors and up to NVIDIA RTX™ 5090 GPUs.

ROG’s previously revealed ROG Phone 9 series is also available for purchase starting January 7.

CES 2025 attendees can experience these innovations firsthand at The Venetian Expo, Meeting Room #3102, from January 6 to January 9, 2025.

ROG Strix SCAR 16/18: Unleashing Ultimate Power and Precision

The 2025 ROG Strix SCAR 16/18 is powered by the Intel® Core™ Ultra 9 275HX, paired with up to NVIDIA GeForce RTX™ 5090 laptop GPUs. Featuring a MUX Switch and NVIDIA Advanced Optimus, these laptops excel in AAA gaming, high-performance tasks, and multitasking. ROG’s Intelligent Cooling technology, with a custom vapor chamber, Tri-Fan design, and Conductonaut Extreme liquid metal, ensures low temperatures and noise levels, maintaining peak performance even in extended sessions.

The ROG Nebula HDR Display elevates visuals with its 2.5K mini-LED panel, 240Hz refresh rate, 16:10 aspect ratio, 2,000+ dimming zones, and 1200 nits peak brightness. 100% DCI-P3 color coverage and ACR technology enhance contrast and reduce reflections for immersive gameplay.

With up to 64GB DDR5-5600 RAM, a 2TB PCIe Gen4 SSD, and a futureproof upgrade design, the SCAR Series offers exceptional speed, storage, and flexibility. Customizable AniMe Vision and Aura RGB lighting add a personal aesthetic, making this laptop a powerhouse tailored for modern gamers.

ROG Strix G16/G18: Empowering Every Gamer

The ROG Strix G16/G18  redefine gaming and content creation with unmatched performance and cutting-edge design. Powered by AMD Ryzen™ 9 HX or Intel® Core™ Ultra 9 HX processors and paired with NVIDIA RTX™ 50 Series Laptop GPUs, these laptops deliver lightning-fast AAA gaming performance and seamless multitasking for resource-intensive applications. With up to 32GB of DDR5 5600MHz RAM, users can tackle demanding tasks with ease.

Advanced Tri-Fan Technology, a full-width heatsink, and full-surround vents ensure superior thermal management, keeping temperatures low during intense gaming sessions. Whether it’s marathon battles or creative workflows, the ROG Strix G16/G18 maintain peak performance without compromise.

The ROG Nebula Display features a stunning 2.5K resolution, ultra-responsive 240Hz refresh rate, and 3ms response time for smooth, vibrant gameplay. 100% DCI-P3 color coverage and Ambient Contrast Ratio (ACR) technology enhance every detail while reducing reflections for an immersive experience. A built-in 1080p FHD camera and dual Dolby Atmos-enabled speakers make streaming and recording effortless, with crisp visuals and high-quality audio for sharing your victories.

Dual PCIe Gen 4.0 SSD slots offer expansive storage, with Intel models supporting PCIe Gen 5 on both slots and AMD models on one. This future-ready design ensures easy upgrades to stay ahead of evolving gaming demands.

The AMD-powered Strix G614/814models feature ROG pixel-pattern aesthetics, a robust armor cap, and a sleek hinge design for durability and style. Meanwhile, the Intel-equipped G615/815 models showcase full-surround Aura RGB lighting, delivering a bold, customizable look that complements any gaming setup.

Customizable hotkeys provide quick access to essential commands, empowering gamers to stay in control during critical moments. Whether you’re leading your squad to glory or diving into creative projects, the ROG Strix G16/G18 are built to help you rise to the top.

Zephyrus G14/G16: Ultra-Portable Gaming at its Best

The ROG Zephyrus G14/G16 deliver portability and performance in a lightweight CNC-milled aluminum chassis. The G16 is powered by up to Intel® Core™ Ultra 9 285H and NVIDIA GeForce RTX™ 5090 laptop GPUs, while the G14 features up to AMD Ryzen AI 9 HX 370 and NVIDIA GeForce RTX™ 5080 laptop GPUs, ensuring seamless gaming and multitasking.

The G14’s ROG Nebula OLED Display offers 3K resolution, 120Hz refresh rate, and 0.2ms response time, while the G16’s 2.5K OLED Display boasts a 240Hz refresh rate with similar responsiveness. Both feature 100% DCI-P3 color coverage and NVIDIA G-SYNC® for smooth, tear-free visuals.

Advanced cooling with 2nd Gen Arc Flow Fans and vapor chamber or heat pipe systems keeps performance optimized during intense gaming. Weighing 3.46lbs (G14) and 4.30lbs (G16) with maximum thicknesses of 0.62″ and 0.58″, these ultrathin laptops offer exceptional portability. Stylish Platinum White and Eclipse Gray options with Slash Lighting add bold aesthetics.

The G14 integrates AI-powered tools like Microsoft Copilot for productivity and NVIDIA DLSS for optimized gaming. Both models include robust I/O options, such as DisplayPort 2.1 and USB-C with 100W power delivery, making the Zephyrus G14/G16 versatile and powerful companions for gamers and creators.

ROG Flow Z13: The Game-Changer in 2-in-1 Gaming

The 2025 ROG Flow Z13 is a versatile 2-in-1 gaming tablet that delivers portability and top-tier performance. Powered by AMD’s Ryzen AI Max+ 395, a cutting-edge chiplet-based design, it offers exceptional performance and power efficiency, perfect for its compact 13-inch form factor. With up to 128GB of unified memory, the Z13 ensures high-speed access for both CPU and GPU needs, boosting performance and responsiveness.

The Z13 features a 2.5K ROG Nebula 180Hz touchscreen with Pantone validation and 100% DCI-P3 color coverage, delivering stunningly accurate visuals. Built from durable CNC aluminum, it weighs slightly more than a standard tablet and includes a 170° kickstand for versatile use. A 70 Wh battery provides up to 10 hours of gaming or productivity on the go.

A revamped stainless steel vapor chamber and 2nd Gen Arc Flow Fans™ ensure quiet, efficient cooling even under heavy loads. The new ROG Command Center offers quick access to system functions, while an enhanced touchpad and keycaps make the Flow Z13 equally suited for work and play.

2025 ROG XG Mobile: More Than Graphics, Less to Carry

The 2025 ROG XG Mobile redefines portable gaming accessories with NVIDIA GeForce RTX™ 5090 laptop GPUs and cutting-edge Thunderbolt™ 5 connectivity. This compact external GPU delivers peak performance in a striking new design, making it the perfect companion for gamers on the go.

A redesigned vapor chamber reduces weight by 30% with a new copper build while maintaining top thermal performance through 50% thicker capillary structures. Combined with an inverted fan outlet, the XG Mobile manages heat efficiently while keeping noise levels low. Advanced active bridge rectifier MOSFETs make it ROG’s smallest and lightest external GPU yet, enhancing portability without compromising power.

Connectivity options include HDMI 2.1, DisplayPort 2.1, dual USB 3.2 Gen2 Type-A ports, and an SD card reader, all accessible via a single Thunderbolt 5 connection. Customizable operating modes and full Aura Sync support let users personalize RGB lighting through its semi-transparent case. With the 2025 ROG XG Mobile, gamers can enjoy flagship performance and portability, transforming portable gaming solutions.

ROG Phone 9 Series

The ROG Phone 9 series, including the ROG Phone 9 and ROG Phone 9 Pro, combines sleek, high-end design with the innovative AniMe Vision mini-LED auxiliary display. Powered by the Qualcomm® Snapdragon® 8 Elite Mobile Platform, these gaming phones deliver unparalleled performance, supported by ROG’s AI-driven gaming features and the advanced GameCool 9 cooling system.

The 3-nanometer Snapdragon 8 Elite Mobile Platform ensures ultrasmooth, lag-free gameplay, with Qualcomm Seamless enabling effortless syncing to Snapdragon X Elite-powered PCs. Enhanced components like the Oryon™ CPU, Adreno™ GPU, and AI-focused Hexagon NPU push performance to new heights, handling even the most demanding titles with ease.

Designed with a unique SoC-centered structure, the ROG Phone 9 series stays cool under pressure, especially when paired with the AeroActive Cooler X Pro clip-on cooler for enhanced heat dissipation. For a console-like experience, the ROG Tessen mobile controller transforms the phone into a professional-grade gaming device, offering exceptional comfort for extended sessions.

ROG G700 Series Desktops: Built for Performance and Flexibility

The 2025 ROG Strix G700 series desktops are built for gaming excellence, featuring AMD Ryzen 7 9800X3D or Intel® Core™ Ultra 9 285K processors and NVIDIA RTX™ 50 Series Desktop GPUs. With up to 64 GB of DDR5 RAM at 6000MHz and high-speed PCIe Gen 5 storage, the G700 ensures exceptional performance and responsiveness.

Designed for durability, the G700 offers both air- and water-cooling configurations, with a quad-fan system optimizing airflow. Tool-less access to the side and front panels simplifies upgrades, while standard-sized components extend the chassis’s lifespan and ease maintenance.

The sleek design features a seamless glass front panel with minimal gaps, accented by ROG’s signature “slash” design and customizable RGB lighting. Aura Sync support allows for a unified aesthetic with other ROG peripherals, while dust filters on the top and bottom panels maintain cleanliness for consistent performance.

With premium ROG-engineered components, the G700 series delivers top-tier gaming performance and flexibility in a sophisticated, durable design.

AVAILABILITY AND PRICING 

Gaming laptops are scheduled for release in Q1 2025, starting in February.

ROG Desktops will soon be available for Configure to Order on the ASUS Store, offering gamers the flexibility to customize their ideal setup. Additionally, multiple pre-built configurations will be available for purchase through major retailers Q1 2025. For more details, please contact your ASUS representative.

The ROG Phone 9 and ROG Phone 9 Pro are now available for purchase through Amazon and ASUS Online Store.

For specific release dates and availability, please reach out to your ASUS representative.

SPECIFICATIONS

2025 ROG Strix SCAR 16/18

2025 ROG Strix G16/G18 (Intel)

2025 ROG Strix G16/G18 (AMD)

2025 Zephyrus G16

2025 Zephyrus G14

2025 Flow Z13

NOTES TO EDITORS
ASUS USA Pressroom: https://www.asus.com/us/news/      
ASUS USA Facebook: https://www.facebook.com/asus.n.america/  
ASUS USA X (Twitter): https://twitter.com/ASUSUSA  

About ROG
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com.

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SOURCE ASUS Computer International

Indian MSMEs can now access A2A transfers, card, and wallet-based collections — all under one platform

MUMBAI, India, Jan. 7, 2025 /PRNewswire/ — BRISKPE, a PayU-backed cross-border payment platform, has introduced a game-changing solution designed specifically to meet the needs of micro, small, and medium enterprises (MSMEs). This unified platform integrates account-to-account (A2A) transfers, card collections powered by PayU and PayPal, providing exporters, service providers, marketplace sellers and freelancers with unparalleled convenience and efficiency in managing international transactions.

By combining A2A transfers with card- and wallet-based collections, BRISKPE offers MSMEs unparalleled flexibility to cater to diverse client preferences, broaden market reach, and accelerate growth. With this integration, businesses can tap into a global network of users and unlock new opportunities.

Sanjay Tripathy, Co-Founder and CEO of BRISKPE, encapsulates the company’s mission. “Our goal is to empower MSMEs by breaking down the financial and operational barriers that have held them back for too long. By simplifying cross-border payments and offering a variety of payment options, including A2A, card-based and wallet-based collections, we’re not just helping businesses save costs—we’re enabling them to address diverse client needs and focus on growth, innovation, and unlocking their full potential. We believe that with the right tools, Indian MSMEs can lead the charge in global trade, benefiting diverse communities and driving economic growth for all,” he says.

Seamless Payment Solutions

MSMEs play a pivotal role in propelling India toward its ambitious $2 trillion export target by 2030. However, they often face significant barriers in international trade, with payment challenges being a key obstacle. High forex fees eat into already thin margins, slow payment timelines disrupt cash flow, and regulatory hurdles add layers of complexity to an already demanding process. BRISKPE’s platform is designed to eliminate these pain points, offering a streamlined solution that ensures businesses can focus on growth and innovation, not red tape.

At the heart of the platform is its ability to cut costs without cutting corners. Unlike traditional payment methods, which often involve expensive SWIFT transfers and hidden charges, BRISKPE offers a flat 1% fee on transactions (inclusive of GST) for their A2A payments. Funds are credited within one day (for A2A), enabling businesses to maintain healthy cash flow and seize opportunities without delay. The platform supports local collections in six major currencies—USD, GBP, EUR, CAD, AUD, and SGD—eliminating the need for multiple bank accounts or intermediaries. It also supports SWIFT transfers in over 30 currencies and real-time payment tracking. Instant KYC approvals ensure a seamless onboarding process, while the all-in-one dashboard streamlines payment management. This isn’t just about savings—it’s about empowering businesses to reinvest in their growth and make the most of their hard-earned revenue. When every rupee counts, having a cost-efficient solution can be the difference between stagnation and expansion.

For their card and wallet transactions, BRISKPE ensures secure payments through robust gateways like PayU and PayPal, that employ advanced fraud detection technologies. The platform simplifies payment integration, saving time and reducing technical challenges.

Empowering Exporters

This bold vision is already translating into tangible benefits for businesses across industries. Whether it’s a textile exporter looking to expand into new markets, a tech startup managing international clients, or a small trader breaking into global e-commerce, BRISKPE is providing the foundation for growth. By addressing the challenges that have long plagued cross-border transactions, the platform wants to move beyond just being a payments solution—it wants to be a catalyst for economic progress. “As global markets become more competitive, Indian MSMEs need every advantage they can get. With BRISKPE, the world is just a payment away,” adds Tripathy.

About BRISKPE

BRISKPE is a pioneering cross-border payments platform, primarily designed to meet the unique requirements of Micro, Small, and Medium Enterprises (MSMEs). Established in 2023, its cutting-edge technology simplifies global payments, making them cost-efficient, faster, and hassle-free, while ensuring seamless access, robust tracking, and stringent compliance. BRISKPE is committed to providing MSMEs with a comprehensive solution that empowers these businesses to reduce costs, streamline global operations, and boost their global competitiveness.

Learn more at www.briskpe.com

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