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Mission GraHAQ 3.0: Amazon India Expands Flagship Consumer Awareness Campaign with Aim to Reach 50 million Customers Across India

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Mission GraHAQ 3.0 scales up ongoing consumer awareness efforts to pan-India levelAims to reach 50 million (5 crore) consumers across India Campaign will run from November 2024 through February 2025

NEW DELHI, Dec. 13, 2024 /PRNewswire/ — Reinforcing its commitment to consumer awareness and safety, Amazon India launched the third phase of Mission GraHAQ, its flagship consumer awareness initiative, at SMBhav Summit 2024, Amazon’s annual SMB Summit. This campaign aims to reach over 50 million customers, with a focus on Tier II and III cities, over the three-month period from December 2024 to February 2025. This phase of Mission GraHAQ introduces the GraHAQ Chakra, a series of murals across 30 cities on chai stalls, auto-rickshaws, and public walls, bringing consumer education directly into communities. Additionally, Amazon will leverage social media to amplify key messages across semi-urban and rural regions in multiple regional languages

Through this effort, Amazon seeks to engage directly with consumers at the grassroots level, reinforcing trust and choice in India’s rapidly expanding e-commerce sector. Mission GraHAQ builds on the Department of Consumer Affairs’ Jago Grahak Jago initiative, supporting the government’s efforts to empower Indian citizens as informed online shoppers. The campaign will cover topics such as grievance redressal, duties of online shoppers, safe payment methods, and the importance of product information.

This year, the campaign has partnered with organizations such as Internet and Mobile Association of India, Indian Institute of Public Administration, Consumer Voice, India SME Forum, Consumer Education and Research Centre, CyberPeace Foundation and the Bengal Chamber of Commerce and Industry to expand the reach and impact of the campaign.

Unveiling the first ever Mission GraHAQ logo, Hon’ble Union Minister Shri Pralhad Joshi, Ministry of Consumer Affairs, Food and Public Distribution and Ministry of New and Renewable Energy congratulated Amazon India and campaign partners on the launch of the third edition of the campaign.

He said, “Ecommerce is no longer limited to metros; it has expanded beyond these hubs, reaching Tier 2 and Tier 3 cities and even penetrating rural regions. Under the visionary leadership of Prime Minister Shri Narendra Modi ji, the government has undertaken several initiatives to foster a trusted and secure e-commerce environment. The Consumer Protection Act of 2019 has been enacted to address unfair contracts, enforce stricter regulations, and enhance consumer protection in e-commerce. I am happy to share that National Consumer Helpline serve as an integrated grievances rehearsal mechanism, bringing all the stakeholders together on a single platform. We have three tiers to address the consumer complaints at the district, state and national level.”

“Amazon is also working with the Department of the Consumer Affairs to further strengthen the grievance and redressal mechanism. Additionally, Jago Grahak Jago campaign led by the Department of Consumer Affairs, educates the consumers about the fraud and the common issues, while the Jagriti Mascot empowers the citizen with the knowledge about their rights,” Hon’ble Minister added.

With a pan-India approach, Mission GraHAQ will emphasize outreach in Tier II and III cities, including semi-urban and rural areas, with multilingual content to ensure broad accessibility.

Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, said, “At Amazon, we believe that customer trust is the bedrock and the future of e-commerce in India. The sector’s growth will be driven by confident, empowered online shoppers, and we are honored to contribute to this national priority, which aligns closely with the government’s vision. Through Mission GraHAQ, we’re broadening our commitment across India, with a particular focus on tier 2 and tier 3 cities. Our goal is to ensure that every customer, regardless of location, is well-informed about their rights and responsibilities in the digital marketplace. This initiative reflects our dedication to fostering a safe, transparent, and trustworthy e-commerce ecosystem that benefits all of India.”

Launched in 2022, Mission GraHAQ focused on educating consumers on their rights and responsibilities through street plays across over 100 cities, engaging over 16 million people, particularly in Tier II and III areas. In 2023, the campaign expanded to India’s Northeastern states, reaching an additional 15 million people through regional radio shows in partnership with All India Radio, further extending the initiative’s reach and impact.

 

About Amazon India

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Media Contact:
Bidya Sapam; bidsapam@amazon.com 

Photo – https://mma.prnewswire.com/media/2579821/Amazon_Smbhav_Summit_2024.jpg

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Govee Announces New Lighting Technology for Elevated Living Experiences at CES 2025

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LAS VEGAS, Jan. 5, 2025 /PRNewswire/ — Govee, a global leader in smart ambient lighting innovation, is launching its new AI-powered Gaming Pixel Light, Mini Panel Lights, and the Table Lamp 2 Pro x Sound by JBL at Govee’s CES 2025 experience at Venetian Expo booth 51916. Govee is revolutionizing how lighting enhances daily life, creating personalized, immersive experiences that elevate every moment. “Bring Color to Daily Life” is a new concept that aims to bring vibrant ambient lighting to every corner of the home, fostering connections with users on both practical and emotional levels, and making everyday moments brighter and more enjoyable.

Creative Lighting For Personalized Space: Gaming Pixel Light, Mini Panel Lights and Table Lamp 2 Pro x Sound by JBL

Govee’s Gaming Pixel Light delivers a richer pixel art experience with more precise, vibrant displays, empowering users to unlock their creativity through enhanced AI Lighting bot technology and DIY personalized features. There is a wide array of pixel content, from real-time weather updates and time displays to NBA schedules and Bitcoin information.The retro electronic speaker combines pixel art with 8-bit music, creating a vibrant and immersive visual experience. With its easy installation—suitable for both hanging and tabletop setup- this pixel light seamlessly combines functionality with fun, elevating every gaming session.

The new Govee Mini Panel Lights redefine playfulness and customization with its compact design and unparalleled versatility. Experience enhanced vibrancy with RGBIC colors brought to life through a curved transparent lampshade and 15 lamp beads, delivering a stunning three-dimensional effect that transforms any room. The advanced built-in MCU chip in the product takes the guesswork out of creating stunning designs. Once the panel lights are assembled, the app intelligently recognizes the layout, eliminating the need for users to manually check each panel—offering a seamless and effortless setup experience. Enjoy ultimate customization freedom with push-type connections supporting up to 120 panels and over 50 lighting effects, unlocking limitless possibilities for creative expression and transforming your space into a personalized masterpiece.

The Govee Table Lamp 2 Pro x Sound by JBL elevates home entertainment with a pioneering combination of audio and visuals brought to life by Govee’s industry-leading RGBICWW lighting technology and JBL’s expertise in powerful, high-quality sound. Enjoy the next level immersive audio-visual experience with real-time light and sound synchronization, harmonizing dynamic visual effects to the beats of your favorite music. The Table Lamp 2 Pro  x Sound by JBL features an expanded curved lighting surface with an ultra-high density array of 210 independently-controlled LED beads, delivering a vibrant spectrum of colors, warm-to-cool white light. The portable and rechargeable lamp offers flexibility to enjoy the ultimate light and sound experience anywhere in your home.

Bring Color to Daily Life with Govee’s New Ambient Lighting Innovations 

Lighting is essential to daily life, shaping everything from productivity to personal expression. Besides white lighting for daily living, colored lighting is important for setting vibes and moods, making at-home entertainment more enjoyable. In 2025, Govee continues to lead the way in smart ambient lighting with advanced technologies such as RGBICWW and LuminBlend™, seamlessly integrating warm white and dynamic colored lighting. These innovations enable users to create tailored lighting environments for productivity, relaxation, or entertainment. Govee will showcase a wide range of new products to enhance every home at this year’s event:

Indoor Lighting:  Govee Uplighter Floor Lamp, Strip Light with Skyline Kit, Ceiling Light Pro and dining lamps for curated atmospheres.Outdoor Lighting: Outdoor Lamp Post Lights, Govee Outdoor UpDown Wall Light, Outdoor Pathway Lights 2 and more, provides flexible, stylish, and captivating lighting for exterior spaces.Personalized Light Show: Govee Dreamview allows users to effortlessly customize light shows to suit their moods and preferences.

Industry Leading AI Lighting and Matter Integration

Govee is revolutionizing lighting experiences with the Govee AI Lighting Bot, an advanced AI-powered system that enables users to create highly personalized lighting effects. Featuring a self-trained large-scale model with 12 billion parameters and an innovative color-tuning algorithm, it delivers exceptional accuracy and dynamic AI lighting effects, perfect for both linear and surface lighting. With a user-friendly interface and the ability to quickly generate and customizable AI lighting effects in just one second, the AI Lighting Bot offers unparalleled creative flexibility. Supporting over 200 Govee products, it seamlessly integrates with Govee’s AI Dreamview, empowering users to easily apply AI-generated effects and tailor their lighting to fit any mood or style.

A growing number of Govee products now support the Matter standard, enabling effortless integration with major smart home systems like Google Assistant and Alexa. This enhanced compatibility simplifies smart lighting, making it more accessible, efficient, and enjoyable for everyday use.

CES Showcase and Product Availability

CES attendees will be the first to explore the latest from Govee at Venetian Expo, Booth No.51916, including how elevated smart ambient lighting enhances everyday living through creativity, connection, and more.

Featured products like the Govee Gaming Pixel Light and Govee Table Lamp 2 Pro x Sound by JBL will be available in late Q2 2025. Govee Mini Panel Lights are currently available on the Govee website and Amazon, retailing for $99.99. For more details about the brand, please visit govee.com.

About Govee

Govee has been revolutionizing the smart living experience since 2017, with innovative, efficient, and hassle-free ambient lighting solutions for the entire home. From living spaces and gaming setups to outdoor areas and beyond, Govee smart lighting is not just visually stunning, but transforms everyday moments into personalized and engaging lighting experiences. Embracing the idea that “Lights Can Be Fun,” Govee is committed to bringing vibrant ambient lighting to every corner of the home, to fostering connections with users on both practical and emotional levels, and to making everyday moments brighter and more enjoyable.

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SOURCE Govee Moments Limited

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“Rock a New Era”: Roborock Revolutionises Smart Home Cleaning at CES 2025 with robotic arm equipped Saros Z70

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LAS VEGAS, Jan. 6, 2025 /PRNewswire/ — Roborock, a global leader in home robotics engineered to simplify daily life, unveils the Saros Z70, the world’s first mass-produced* robot vacuum cleaner equipped with an OmniGrip intelligent and foldable robotic arm, setting the stage for next-generation robotic home assistance. The brand also announces a new range of intelligent home cleaning devices, including wet-dry vacuum cleaners and washing machines, further cementing Roborock at the forefront of smart home cleaning technology.

Announcing its latest innovation at CES 2025 under the theme “Rock a New Era”, the company invites consumers and industry observers to discover a new world of intelligent smart home cleaning, led by its new flagship Saros robotic vacuum series. At the forefront of this series is the Roborock Saros Z70, showcasing the company’s most advanced product innovations.

Through the Saros series, Roborock highlights its legacy of creating reliable cleaning solutions while envisioning a future of home cleaning powered by next-generation smart technology.

Saros: Flagship Home Robotics Powered by AI-enabled Intelligence

The Saros flagship series features three models: Roborock Saros Z70, Roborock Saros 10, and Roborock Saros 10R. Each model combines intelligent AI-powered features with state-of-the-art robotics hardware, delivering Roborock’s latest cleaning technologies to consumers.

The Roborock Saros Z70 is a cutting-edge robotic vacuum cleaner, expected to be available in the market during the first half of 2025. The model features an OmniGrip, the first-of-its-kind mass-produced* foldable robotic arm with five-axis, designed to deploy itself for cleaning previously obstructed areas and handling small items such as socks, small towels, tissue papers, and sandals under 300g**. Equipped with advanced navigation, vacuuming, and mopping capabilities, the AI-powered Roborock Saros Z70 is set to add a new dimension to automated cleaning by transforming traditional robot vacuums into innovative robotic home assistants.

The Roborock Saros 10 features Roborock’s first RetractSense™ Navigation System, enhancing its reliable LDS navigation technology by allowing the module to retract inwards to pass under low-clearance areas while maintaining an exceptional 100-degree wide field of view**. This innovation gives the Saros 10 an ultra-slim 7.98 cm form factor. Beyond navigation, the Roborock Saros 10 integrates the latest VibraRise® 4.0 mopping module and Roborock’s most advanced cleaning technologies, making it a reliable and trustworthy flagship cleaning partner.

The Roborock Saros 10R takes robotic vacuum intelligence to the next level with its next-generation StarSight™ Autonomous System 2.0. Instead of relying on a traditional Laser Distance Sensor (LDS) tower module for navigation, this system incorporates dual-light 3D Time-of-Flight (ToF) technology and an RGB camera powered by AI. The result is an unparalleled 3D mapping of the environment and obstacle detection, all while achieving an ultra-slim 7.98 cm form factor and integrating cutting-edge cleaning technologies.

A World of Intelligent Home Cleaning: Roborock F25 Series & Zeo-Cycle™ Drying Technology

In addition to robotic vacuum cleaners, Roborock is launching the new F25 Series, a range of handheld wet-dry vacuum cleaners. These models stand out with innovative features such as a full 180° FlatReach Deep Cleaning**, enabling effortless cleaning of dirt and stains under low furniture. They also boast a tangle-free and streak-free roller**, equipped with dual scrapers that effectively untangle hair and minimise streaks.

Expanding further into smart home cleaning solutions, Roborock is unveiling three all-in-one intelligent washer-dryers: the Roborock Zeo One, Zeo Lite, and Zeo Mini. These models are powered by Zeo-Cycle™ drying technology, which leverages zeolite’s exceptional water vapor absorption capability to protect delicate fabrics without using extreme heat. Operating at a moderate temperature of approximately 50°C**, this innovative drying system efficiently captures moisture while ensuring optimal fabric care.

Product Availability in Australia

The Australian availability for the latest Roborock product range at CES will be announced soon.

About Roborock

Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. With a steadfast dedication to becoming a global leading smart appliance player, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across 170+ countries.  Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. For more information, visit https://au.roborock.com/.

*Roborock was the first in the robotic vacuum industry to mass-produce this technology, launching it in January 2025.

**Based on internal testing carried out by the manufacturer. Actual results may vary due to environmental factors and software updates.

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SOURCE Roborock

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LG INTRODUCES 2025 OLED EVO LINEUP WITH VIBRANT BRIGHTNESS AND AI-POWERED PERSONALIZATION

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LG’s New OLED evo Exemplifies Visual Perfection With Striking Brilliance and
Unrivaled Blacks, Along With AI Personalization for a Tailored User Experience

LAS VEGAS, Jan. 5, 2025 /PRNewswire/ — LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5, and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen21 at its core, the latest OLED evo models present unparalleled OLED picture quality with impeccable blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, the LG OLED evo offers a customized experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience.

The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology, which enhances light control architecture and light-boosting algorithms to achieve brightness three times higher2 than conventional OLED models. This significant boost in brightness brings fine details into focus across different brightness levels, resulting in a more vibrant and lifelike viewing experience.

LG OLED evo refines every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vibrant and accurate colors. These advanced OLED displays have received UL Solutions’ “Perfect Black”, “Perfect Color” verification and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast rapid brightness and color temperature stabilization, earning TÜV Rheinland’s “Quick Stability with Image Quality” certification.3 This ensures users experience exceptional picture quality immediately upon powering on the TV. 

New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode® with Ambient Light Compensation4 – an advanced version of Filmmaker Mode developed in collaboration with the creative community. This feature accurately detects the lighting conditions of the viewing environment and automatically adjusts the picture settings to maintain the filmmaker’s original intent, delivering a truly cinematic experience in various lighting conditions.

Elevating its reputation as the ultimate choice for gamers, the latest LG OLED evo TVs boast several features tailored to gaming, including the industry’s first 4K 165Hz5 Variable Refresh Rate (VRR), certified by NVIDIA® G-SYNC® and AMD FreeSync Premium. The OLED evo models enhance gaming with tear-free, stutter-free gameplay, minimal input lag and up to 165 frames per second. The OLED evo TVs are the first to receive ClearMR 10000 certification by VESA, ensuring flawless motion and seamless experiences even during fast-paced action sequences.

Powered by the advanced Alpha 11 AI Processor Gen2, the 2025 OLED evo models provide enhanced picture and sound quality. Deep learning algorithms meticulously analyze and refine low-resolution and low-quality images, enhancing them to a higher definition with pixel-level precision for natural and sharper visuals. Additionally, Dynamic Tone Mapping Professional offers expert-level control over HDR10 content for professional creators, allowing precise customization and fine-tuning of images for accurate color and detail representation in all viewing environments.

Complementing the impressive visuals, AI Sound Pro delivers rich, immersive audio with virtual 11.1.2 channels of surround sound, adjusting the tonal balance and clarity for an immersive, tailored listening experience. Designed with personalization in mind, LG’s newest OLED TVs boast AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard tailors audio and visual modes for each user, ensuring a truly customized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-centric TVs on the market.

The user experience is further elevated with a personalized journey that begins the moment the TV is powered on, courtesy of the AI Remote. AI Welcome greets users by name and provides tailored recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles, and delivering content suggestions that match personal tastes. Finding content on LG’s newest OLED evo TVs has never been easier, with AI Search7 leveraging a Large Language Model (LLM) to understand conversational context and uncover subtle user intentions. Access to Microsoft Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues. For an even smoother and more engaging experience, the AI Chatbot proactively identifies potential user challenges and offers timely, effective solutions. What’s more, the Generative Image Gallery8 allows users to create custom backgrounds using voice commands, adding a personal and creative touch to the viewing experience.

OLED evo’s user-friendly webOS interface provides a personalized and streamlined experience to access content and settings more easily. The new home screen is faster, more convenient and increasingly personalized with enhanced UI and categories. Additionally, webOS now supports multi-platform integration with the Home Hub, seamlessly connecting with multi ecosystems, ThinQ and Google Home, for control of various IoT devices. By bringing together these versatile ecosystems and broadening cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through a single, intuitive interface on their LG’s latest smart TVs. Extending benefits beyond the initial purchase, the webOS Re:New program allows LG Smart TV owners enjoy the most up-to-date TV experience for the next five years.

LG has presented the first-ever OLED TV capable of transferring audio and video wirelessly, transforming the home entertainment experience with unmatched audiovisual performance. As the world’s first true wireless OLED TV, the latest M5 series delivers wireless audio and video transmission at up to 144Hz6 without latency or loss in picture and sound quality. Certified by NVIDIA G-SYNC®, this wireless OLED TV ensures a tear-free, stutter-free gaming experience, even during fast-paced action at 4K 144Hz. Building on this innovation, LG has extended its advanced wireless audiovisual technology to QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers.

LG’s OLED evo models have been recognized for their customer value and performance improvement, earning multiple awards including the CES 2025 Best of Innovation Award (for 83G5 models) and the Honoree title (83M5 model) in the Video Display category.

Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit the website and LG Global YouTube channel.

1 Equipped on G5 and M5 series
2 Applies to 65/55/77/83-inch G5/M5 models, compared to the same sizes of conventional OLED models (B5 series) with a 10% window
3 65-inch M5/G5/C5 series model has received this certification
4 This feature works on models equipped with a light sensor
5 4K 165Hz VRR is available on 55/65/77/83-inch G-series models.
6 Available in US and Korean market at the initial launch.
7 Available in US,,UK and Korean markets at the initial launch.
8 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $68 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompass how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. For more information, visit www.LG.com.

Media Contacts:

LG Electronics USA

LG Electronics USA

Chris De Maria

Christin Rodriguez

christopher.demaria@lge.com 

christin.rodriguez@lge.com

LG-One

LGHEUS@LG-One.com

 

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SOURCE LG Electronics USA

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