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Mars Announces Partnerships Supporting Regenerative Agriculture Transition Across its European Pet Food Supply Chain

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Mars, Incorporated, is focused on scaling climate-smart agriculture in its value chain which will help to deliver more than one million acres of regenerative agriculture practices by 2030 across the globe. Multiple partnerships across Europe will help transition 20,900 hectares (almost twice the size of Paris) of wheat and maize crops to regenerative agriculture practices by 2028. In Europe, Mars Petcare is working with agribusiness companies and solutions providers, including Cargill, Agreena, ADM, Biospheres, Horta and Soil Capital.

LONDON, Dec. 6, 2024 /PRNewswire/ — Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world’s most-loved brands, has announced major collaborations to scale regenerative agriculture practices across its pet nutrition business in Europe.

Multiyear collaborations have begun with suppliers including Cargill and ADM, and technical experts Biospheres, Horta, Agreena and Soil Capital in Europe. Through these partnerships, farmers in Poland, Hungary, and the UK will receive financial incentives and expert advisory services to support adoption of regenerative agriculture practices, including crop rotation, minimal tillage, and cover crops. The programmes will support farmers to invest in new methods, and offer training, to build knowledge and confidence while reducing barriers to adopting regenerative agriculture practices.

The implementation of regenerative practices aims to deliver benefits such as increased yields, lower greenhouse gas (GHG) emissions through reduction and carbon sequestration, improved water quality, enhanced soil health and improved biodiversity. Adoption of regenerative agriculture across the Mars supply chain contributes to scope 3 carbon reductions as part of the Mars Net Zero Roadmap.

“At Mars, we know businesses like ours play a key role in securing a sustainable future for pet food. Healthy soil is the backbone of a resilient food system. Through these partnerships, we’re extremely proud to be playing our part in driving regenerative agriculture practices across Europe, restoring soil health, cutting carbon and building a stronger and more sustainable supply chain for farmers and future generations of pets and pet parents” said Deri Watkins, Regional President, Mars Pet Nutrition Europe.

Mars will track the impact of the various projects through robust measurement, reporting, and verification systems to ensure transparency, focusing on enhancing soil health and reducing GHG emissions.  Through multi-year collaborations, Mars will work with partners to implement regenerative agriculture in the UK, Hungary, and Poland — promoting ecosystem resilience, supporting local economies, and securing a sustainable pet food supply for the future.

Our Partners:

•  Cargill: Through this partnership with Cargill RegenConnect®, farmers across Poland will receive payments for carbon sequestered after adopting regenerative practices, like cover cropping and reduced tillage. The program aims to improve soil health on more than 4,600 hectares in Poland from 2024 to 2026. Through the RegenConnect® program farmers can access on-the-spot agronomic support on crop rotation patterns, cover crop selection and usage of appropriate machinery.

•  Horta: This partnership with Horta aims to provide support to farmers by helping them make informed decisions about irrigation and the appropriate amount of fertilizer to use. Additionally, farmers are encouraged to implement cover crops and reduce or eliminate tilling as part of the program’s incentives. This partnership will support regenerative agriculture practices across more than 3,600 hectares of wheat and maize crops in Hungary.

•  Soil Capital: This partnership with Soil Capital aims to support and finance the regenerative agriculture transition for wheat farmers across the UK. The programme aims to improve soil health, soil carbon sequestration, and reduced erosion across more than 3,200 hectares between 2024 and 2028.

•  Biospheres and Agreena: This 3-year partnership with Biospheres and Agreena is intended to support the expansion of regenerative agriculture in Hungary through a grower-centric programme. The partnership aims to deliver an improvement in soil health, soil carbon sequestration, and reduced erosion while also providing an economic incentive for farmers to adopt regenerative practices. The partnership will cover up to 5,500 hectares of wheat crops in Hungary between 2024 and 2026.

•  ADM: This partnership with ADM is a 5-year (2023-2028) regenerative agriculture program in Poland, focusing on soil health improvement, carbon sequestration, and erosion reduction. Through this partnership, farmers across Poland will receive financial incentives for implementing regenerative agriculture practices. It will support the transition of 4,000 hectares of wheat crops in Poland over 5 years to 2028.

We are excited to be on this long-term regenerative agriculture journey with our partners, working together to expand the hectares of farmland across Europe that embrace regenerative agriculture practices. This effort contributes to Mars’ work to scale climate-smart agriculture in its value chain, which will help to deliver more than one million acres of regenerative agriculture practices across the globe by 2030. Recently, Mars, Incorporated released the  2023 Mars Sustainable in a Generation Report, announcing record 8% GHG emissions reduction, which doubled Mars’ total GHG reduction across our full value chain and delivered our single largest GHG reduction against a 2015 baseline. With almost 60% of the company’s value chain GHG footprint coming from agricultural ingredients, Mars is scaling up climate-smart agriculture initiatives to drive continued decarbonisation.

To learn more, click here.

About Mars, Incorporated

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’s®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube. 

About ADM

ADM unlocks the power of nature to enrich the quality of life. We’re an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We’re a premier human and animal nutrition provider, offering one of the industry’s broadest portfolios of ingredients and solutions from nature. We’re a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We’re a cutting-edge innovator, guiding the way to a future of new consumer and industrial solutions. And we’re a leader in sustainability, scaling across entire value chains to help decarbonize the multiple industries we serve. Around the globe, our innovation and expertise are meeting critical needs while nourishing quality of life and supporting a healthier planet. Learn more at www.adm.com.

About Biospheres Group

Biospheres is a French company and an international leader in the development and large-scale deployment of ecosystem regeneration practices. It uses a method that simplifies and secures the agro-ecological transition, with both strategic support for its key account partners (territories, agri-food, cosmetics, consumer goods) and operational work on the ground with farmers in various sectors (fruit and vegetables, grapes, cereals, arboriculture, etc.). Since 2013, Biospheres has developed projects in 18 countries and has teams on the ground in France, Spain and Eastern Europe. Biospheresgroup.com

About Horta

At Horta, we assist farmers and companies in rejuvenating soil health and achieving sustainable agricultural production. Specializing in regenerative agriculture, digital farming, and emission reduction, we support the agri-food supply chain in transforming these goals into measurable outcomes. Our projects focus on reducing greenhouse gas emissions and optimizing production processes. With our expertise and advanced Decision Support Systems (DSS), businesses can implement regenerative practices, reduce their carbon footprint, and enhance production quality and efficiency. Managing over 130,000 plots across Italy and internationally, Horta is a trusted partner for adopting sustainable and efficient practices aligned with global development goals.

About Soil Capital

Soil Capital is a certified B Corp with a mission to support farmers in their transition to regenerative and sustainable agriculture. Operating in France, Belgium, and the UK, the business has developed an innovative programme that connects companies seeking to enhance the resilience of their supply chains with farmers who are compensated for their vital contributions to soil health, climate change mitigation, and food security preservation.

About Cargill

Cargill is committed to providing food, ingredients, agricultural solutions, and industrial products to nourish the world in a safe, responsible, and sustainable way. Sitting at the heart of the supply chain, we partner with farmers and customers to source, make and deliver products that are vital for living. Our 160,000 team members innovate with purpose, providing customers with life’s essentials so businesses can grow, communities prosper, and consumers live well. With 159 years of experience as a family company, we look ahead while remaining true to our values. We put people first. We reach higher. We do the right thing—today and for generations to come. For more information, visit Cargill.com and our News Center.

About Agreena

Agreena is a Danish climate solutions pioneer, supporting farmers’ transition to regenerative agriculture. Bridging the worlds of finance, technology, and agriculture, Agreena is developing a range of financial solutions for those delivering a more sustainable food and farming system. Agreena is working with thousands of farmers across 4.5 million hectares of arable farmland in 20 European markets – giving them access to carbon finance to accelerate the global shift to regenerative agriculture. AgreenaCarbon is Europe’s leading soil carbon programme. Through a network of farmers, businesses and experts, Agreena shares knowledge and resources to secure the future of agriculture. Its advanced digital Measurement, Reporting, and Verification (dMRV) capabilities measure tangible impact from the ground up, supporting farmers, companies, and governments on the road to net zero. Visit: www.agreena.com

 

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L’Oréal Hong Kong Wins Prestigious Gold Award at the Hong Kong Awards for Environmental Excellence

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January 13, 2025

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Company Recognised for Outstanding Sustainability Achievements in the “Shops and Retailers” Sector

HONG KONG, Jan. 13, 2025 /PRNewswire/ — L’Oréal Hong Kong received the Gold Award in the “Shops and Retailers” sector at the annual Hong Kong Awards for Environmental Excellence (HKAEE). This esteemed award, organised by the Hong Kong Environmental Campaign Committee in collaboration with the Environment and Ecology Bureau and major chambers of commerce, highlights the company’s exceptional achievements in sustainability under its “L’Oréal For the Future” commitment.

As the beauty market leader in Hong Kong, L’Oréal has been accelerating sustainable transformation across its entire value chain, from product innovation, sourcing, transportation to retail and consumption.

Eva Yu, President and Managing Director of L’Oréal Hong Kong, expressed her gratitude for the recognition, “We are deeply honoured to receive the Gold Award at the Hong Kong Awards for Environmental Excellence. This is a testament to our unwavering commitment to sustainability. As the market leader, it is our responsibility to not only provide the best in beauty, but also lead in meaningful actions to protect the environment and contribute to the community we serve.”

The assessment of HKAEE award covered stringent criteria from green leadership, sustainability programs and performance, to partnerships. L’Oréal Hong Kong was recognised for the following sustainability achievements in the past year:

Green Office: L’Oréal Hong Kong’s office is LEED Platinum certified, uses 100% renewable energy, and has been reducing energy consumption year on year with different energy efficiency features.

Green Operations: All local packaging of L’Oréal products is plastic-free and all disposals from warehouse are recycled. The company also aims to minimise CO2 emissions in transportation by using sea and rail shipment as well as electric vehicle in local transport.

Green Retail: 100% of new stores under L’Oréal Hong Kong are eco-designed. The stores use sustainably sourced and certified materials, as well as reusable and recyclable materials.

Green Consumption: Through joint efforts by L’Oréal Hong Kong’s 17 brands, and its partnership with Watsons stores across the city, over 600,000 empty beauty bottles have already been collected from consumers for recycling. To further reduce packaging waste, the company is introducing more refillable beauty products to the Hong Kong market. Refillable products use less packaging, thus providing more sustainable options for environmentally conscious consumers.

L’Oréal Hong Kong continues to lead the beauty industry in sustainability efforts, proving that environmental responsibility and business success can go hand in hand.

For high-res photos, please see it here.

About L’Oréal

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom

About L’Oréal For the Future

“L’Oréal For the Future” is L’Oréal’s global sustainability programme that outlines the company’s vision and commitments for 2030. The initiative focuses on transforming L’Oréal’s operations to respect planetary boundaries by addressing key environmental challenges. Commitments include achieving 100% renewable energy for all operated sites by 2025, ensuring that by 2030 all water used in industrial processes will be recycled and reused, and that 100% of biobased ingredients for formulas and packaging materials will be traceable and sourced sustainably, with none linked to deforestation. L’Oréal also aims to reduce greenhouse gas emissions across all scopes by 50% per finished product by 2030.

For more information on “L’Oréal For the Future,” please visit: www.loreal.com/en/commitments-and-responsibilities/for-the-planet/    

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SOURCE L’Oréal Hong Kong

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Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

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January 13, 2025

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SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

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SOURCE Pollo AI

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SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

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January 13, 2025

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SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

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SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

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