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Hydrogen Generation Market to grow by USD 49.7 Billion from 2024-2028, driven by fertilizer demand and AI-driven market transformation – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global hydrogen generation market  size is estimated to grow by USD 49.7 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 5.52%  during the forecast period. Growing demand for fertilizers is driving market growth, with a trend towards reduction in fuel cell prices. However, changes in government policies and regulations  poses a challenge. Key market players include Air Liquide SA, Air Products and Chemicals Inc., Claind Srl, Cummins Inc., FuelCell Energy Inc., Green Hydrogen Systems, Hiringa Energy Ltd., Hyster Yale Materials Handling Inc., ITM Power PLC, Iwatani Corp., Linde Plc, Mahler AGS GmbH, McPhy Energy SA, Messer SE and Co. KGaA, Mitsubishi Chemical Group Corp., Nel ASA, Parker Hannifin Corp., Resonac Holdings Corp., Teledyne Technologies Inc., and Xebec Adsorption Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Delivery Mode (Merchant and Captive), Application (Chemical industry, Refinery industry, Metal processing industry, and Others), and Geography (APAC, Europe, North America, Middle East and Africa, and South America)

Region Covered

APAC, Europe, North America, Middle East and Africa, and South America

Key companies profiled

Air Liquide SA, Air Products and Chemicals Inc., Claind Srl, Cummins Inc., FuelCell Energy Inc., Green Hydrogen Systems, Hiringa Energy Ltd., Hyster Yale Materials Handling Inc., ITM Power PLC, Iwatani Corp., Linde Plc, Mahler AGS GmbH, McPhy Energy SA, Messer SE and Co. KGaA, Mitsubishi Chemical Group Corp., Nel ASA, Parker Hannifin Corp., Resonac Holdings Corp., Teledyne Technologies Inc., and Xebec Adsorption Inc.

Key Market Trends Fueling Growth

The Hydrogen Generation Market is experiencing significant growth due to increasing focus on reducing Greenhouse Gas (GHG) emissions, particularly Carbon Dioxide (CO2) from Electricity production and Heavy Industry. Infrared radiation technology is a trending solution for GHG reduction in hydrogen production. Prominent companies like Air Liquide are leading the way with Coal Gasification and Electrolysis. The Biorefinery sector is also adopting hydrogen for Ammonia and Methanol production. Despite inflation, the Industrial sector’s energy consumption drives the market. Green Hydrogen Policy initiatives are boosting demand. Technological advancements in renewable sources like wind and solar power are making hydrogen production cost-effective. Key players like Air Liquide, Siemens Energy, and Linde are making contracts and acquisitions to expand their market share. Hydrogen energy storage and heat production are gaining traction. Vendor analysis reveals that renewable energy sources are replacing fossil fuels in hydrogen production. Renewable hydrogen is set to replace hydrodesulphurization, hydroCracking, reforming, and petroleum in refineries. The shift to netzero emissions is driving the adoption of hydrogen in refineries, oil refining, and fuel cell applications. Pilot projects like SoHyCal in Fresno, California, and Hygenco Green hydrogen stations are paving the way for a hydrogen-powered future. Accurate market research, including qualitative and quantitative, is essential for businesses to stay informed about this dynamic market. The market’s future depends on continued technological advancements, renewable sources, and government policies. 

The cost reduction in fuel cell technology, primarily due to decreased platinum loading on anodes, larger bipolar plate formation and welding costs, and modified gas diffusion layers, as reported by Original Equipment Manufacturers (OEMs), has led to a decline in the production costs of fuel cell systems. This cost decrease is anticipated to boost the adoption of fuel cells in various sectors, increasing the demand for hydrogen gas and consequently driving the growth of the global hydrogen generation market. 

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Market Challenges

•         The Hydrogen Generation Market is experiencing significant growth due to increasing demand for clean energy and decarbonization efforts. However, challenges persist, such as high GHG emissions from traditional production methods using fossil fuels like coal gasification and petroleum refining. Infrared radiation and greenhouse gas emissions contribute to air pollution, making renewable sources like electrolysis a more attractive option. Heavy industry and long-distance transport sectors are major consumers, driving demand for hydrogen in power generation and heat production. Prominent companies like Air Liquide are leading the way with green hydrogen production through electrolysis using renewable energy. Electricity production from biorefineries and hydrogen energy storage are technological advancements reducing reliance on fossil fuels. However, inflation and energy consumption concerns may impact market growth. Vendor analysis, contracts, and acquisitions are crucial for accurate market research. Renewable hydrogen production from sources like wind and solar power is becoming more common, reducing the carbon footprint and moving towards net-zero emissions. Pilot projects, such as SoHyCal in Fresno, California, and Hygenco Green’s hydrogen stations, showcase the potential of hydrogenpowered vehicles and fuel cells. The industrial sector, including refineries, is adopting hydrogen for processes like hydrodesulphurization, hydroCracking, reforming, and ammonia and methanol production. Despite challenges, the market remains qualitative and quantitative, with renewable energy as a key driver.

•         The hydrogen and fuel cell industry is currently in a development stage, with no industry-specific regulations in place for hydrogen infrastructure products and fuel cell systems in Canada, the EU, the US, and other jurisdictions, except for electricity production. New technologies are emerging for hydrogen’s use in storing renewable electricity. As of now, there are no regulations for fuel cell vehicles. However, with anticipated market growth, the hydrogen generation market may face government regulations in its operating markets.

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Segment Overview 

This hydrogen generation market report extensively covers market segmentation by

Delivery Mode1.1 Merchant1.2 CaptiveApplication 2.1 Chemical industry2.2 Refinery industry2.3 Metal processing industry2.4 OthersGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South America

1.1 Merchant-  The merchant delivery mode in the hydrogen generation market involves supplying hydrogen from production facilities to customer sites through tankers or storage containers. Contract agreements for this service last between three to seven years, making it suitable for customers with fluctuating demand or insufficient volume for captive production. Hydrogen can be transported over long distances at a lower cost due to the merchant delivery mode. The hydrogen is transferred from holding tanks into double-skinned tankers with capacities ranging from 10-20 metric tons. The operating pressure of these insulated tankers varies depending on the type of gas being transported. The growing demand for small quantities of hydrogen and the cost-effective nature of merchant delivery are expected to fuel the market’s growth in the forecast period.

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Research Analysis

The Hydrogen Generation Market is witnessing significant growth due to the increasing focus on reducing Greenhouse Gas (GHG) emissions, particularly Carbon Dioxide (CO2), in various sectors. Hydrogen produced from renewable sources, such as wind and solar, is gaining popularity as it emits only water vapor during combustion. The market is driven by the need for cleaner electricity production, heavy industry, long-distance transport, and the shift towards net-zero emissions. Technological advancements in hydrogen production through electrolysis, biorefinery, coal gasification, and petroleum refining processes like hydrodesulphurization, hydroCracking, reforming, and petroleum refining are key factors driving market growth. However, inflation and energy consumption are challenges that need to be addressed. The industrial sector, particularly oil refining, is a prominent consumer of hydrogen, but the market is also expanding to other sectors due to government policies promoting Green Hydrogen. Air pollution from fossil fuels and crude oil quality concerns are also driving demand for hydrogen as a cleaner alternative.

Market Research Overview

The Hydrogen Generation Market is experiencing significant growth due to the increasing demand for clean energy and the need to reduce Greenhouse Gas (GHG) emissions, particularly in sectors such as heavy industry, long-distance transport, and power generation. Hydrogen can be produced through various methods, including electrolysis using renewable energy sources and coal gasification with Carbon Capture, Utilization, and Storage (CCUS) technology. Infrared radiation is used in some hydrogen production processes to improve efficiency. Electricity production from fossil fuels contributes to GHG emissions, making hydrogen an attractive alternative. Biorefineries are also exploring hydrogen production as a byproduct of their processes. The market is influenced by inflation, energy consumption trends, and government policies promoting Green Hydrogen. Technological advancements in hydrogen production through electrolysis, hydro desulphurization, hydroCracking, reforming, and petroleum refining are driving market growth. Renowned publishers provide qualitative and quantitative research on this market, including vendor analysis, contracts, acquisitions, and hydrogen energy storage. Renewable hydrogen is gaining popularity due to its net-zero emissions, and pilot projects like the SoHyCal facility in Fresno, California, and Hygenco Green’s hydrogen stations are leading the way. The industrial sector, including ammonia and methanol production, is also adopting hydrogen to reduce its carbon footprint. Despite these advancements, challenges such as crude oil quality and refinery projects’ carbon footprint remain.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Delivery ModeMerchantCaptiveApplicationChemical IndustryRefinery IndustryMetal Processing IndustryOthersGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

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NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

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SOURCE Lexmark

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Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

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Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

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SOURCE Blue Owl Capital

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