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Log Management Market to Grow by USD 2.79 Billion (2024-2028), IT Sector Demand Fuels Revenue Growth, Report Explores AI-Driven Market Transformation – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global log management market  size is estimated to grow by USD 2.79 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  14.27%  during the forecast period. Growing demand from it sector is driving market growth, with a trend towards integration of latest technologies into log management. However, high deployment cost  poses a challenge. Key market players include Alert Logic Inc., Amazon.com Inc., AT and T Inc., Cisco Systems Inc., Datadog Inc., Graylog, Intel Corp., International Business Machines Corp., LogicMonitor Inc., LogRhythm Inc., McAfee LLC, Open Text Corporation, New Relic Inc., Paessler AG, Rapid7 Inc., Sematext Group Inc., SolarWinds Corp., Splunk Inc., Veriato Inc., and Zoho Corp. Pvt. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2017 – 2021

Segment Covered

Component (Solution and Services), Deployment (On-premises and Cloud-based), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Alert Logic Inc., Amazon.com Inc., AT and T Inc., Cisco Systems Inc., Datadog Inc., Graylog, Intel Corp., International Business Machines Corp., LogicMonitor Inc., LogRhythm Inc., McAfee LLC, Open Text Corporation, New Relic Inc., Paessler AG, Rapid7 Inc., Sematext Group Inc., SolarWinds Corp., Splunk Inc., Veriato Inc., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

The Log Management Market is experiencing significant growth due to increasing cyberattacks and the need for Business Intelligence. Cloud-based log management is a major trend, allowing SMEs and large enterprises in various industries like Healthcare, Manufacturing, and Energy & Utilities, to manage machine data from IT infrastructure, including perimeter devices, Windows event logs, endpoint logs, application logs, proxy logs, and IoT logs. Predictive analytics, AI, and ML are integrated for threat intelligence and user behavior analytics. Cybersecurity concerns drive the market, with stringent security compliances and advance persistence threats requiring strong security controls. Hybrid Information Management, including SaaS programs and strategic agreements, offers cross-platform compatibility and user-friendly interfaces. Automation, orchestration, and professional services ensure efficient resource management and system performance. The market includes revenue pockets in emerging economies and open-source solutions. Import export analysis and standard log formats cater to domestic and localised needs. Sumo Logic and Microsoft products lead the market, with collaborations and training & education programs enhancing offerings. 

Businesses are generating vast amounts of log data due to the proliferation of IT and emerging technologies like IoT. This machine data grows 50 times faster than traditional business data, according to Logic Monitor. By applying Machine Learning (ML) to log analysis, more data can be utilized to create algorithms, as more logs are collected in a log analysis tool. These log intelligence algorithms identify patterns, saving time by reducing the need to manually sift through logs. The use of log intelligence, or automated and AI-powered log analysis, is increasingly popular among businesses seeking to efficiently manage and gain insights from their log data. 

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Market Challenges

The Log Management Market is facing several challenges in today’s business landscape. Cyberattacks pose a significant threat, requiring advanced security controls and threat intelligence to mitigate risks. Businesses seek to extract valuable insights from machine data through business intelligence and predictive analytics, fueled by AI and ML. Cloud-based log management is on the rise, but hybrid information management and cross-platform compatibility are essential. SMEs grapple with resource management and affordability, while IT infrastructure and system performance issues demand attention. Security risks, including perimeter device logs, Windows event logs, endpoint logs, application logs, proxy logs, and IoT logs, require stringent security compliances and continuous monitoring. The market is witnessing strategic agreements, collaborations, and modernization through automation and orchestration. The market caters to various industries, including energy and utilities, healthcare, manufacturing, and more, addressing security vulnerabilities and malicious activities. Log data, audit records, and event-logs are crucial components of log management programs, with revenue pockets in professional services, managed services, consulting, training, and support. The market serves consumers, Microsoft products, and emerging economies, adhering to standard log formats and import export analysis. The future holds advance persistence threats, open-source solutions, and domestic and localized offerings.The log management market presents a significant investment for organizations seeking to implement log management solutions. The total cost of deployment includes software licensing fees, system design and customization expenses, implementation costs, employee training, and ongoing maintenance. Hiring IT staff for implementation adds to the expense, while existing staff require training on the new cybersecurity solutions. On-premises solutions necessitate in-house IT administration for management and control, leading to increased implementation costs. Moreover, log management solutions come with hidden costs, such as the expense of acquiring the necessary knowledge and expertise to effectively use the software.

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Segment Overview 

This log management market report extensively covers market segmentation by

Component 1.1 Solution1.2 ServicesDeployment 2.1 On-premises2.2 Cloud-basedGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Solution-  The log management market is segmented into services and solutions based on components. The solution sector is expected to lead the market due to increasing demand from businesses for security, productivity enhancement, and cost-effective management solutions. Log management solutions help manage application logs, security logs, and system logs, enabling recognition of various events such as alerts, errors, audit failures, and success events. By collecting, organizing, and storing log data from multiple sources in a centralized location, these solutions offer a single access point for crucial network and application data. This benefits is driving the growth of the solution segment in the global log management market.

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Research Analysis

The log management market is a growing segment in the IT industry, driven by the increasing importance of managing and analyzing log data for various purposes. Log data, including audit records, audit trails, event-logs, and machine data, is generated by IT infrastructure components and systems as they operate. This data is essential for business intelligence, identifying technical problems, resource management, system performance, and security. Cyberattacks have heightened the demand for log management solutions, as they provide valuable information for threat intelligence and incident response. Cloud-based log management is a popular deployment model, offering scalability and flexibility. Predictive analytics, AI, and ML are increasingly being used to gain insights from log data and improve security and performance. Log management solutions cater to enterprises of all sizes and industry verticals, providing services to help manage and analyze log data effectively. These solutions enable organizations to gain valuable insights, improve security, optimize IT operations, and ensure regulatory compliance.

Market Research Overview

The Log Management Market is experiencing significant growth due to the increasing number of cyberattacks and the need for Business Intelligence. Cloud-based log management solutions are gaining popularity, offering Predictive Analytics, AI, and ML capabilities for Threat Intelligence. IT infrastructure, including SMEs, requires effective Log Analysis to mitigate Security Risk and improve System Performance. Hybrid Information Management, SaaS programs, and Automation are key trends, with User-friendly interfaces and Cross-platform compatibility essential. Energy and utilities, Healthcare, Manufacturing, and other Industry Verticals face unique Log Management challenges. Machine data, including Event logs, Audit records, and Audit trails, provide valuable Security controls and insights into Network logs, Security vulnerabilities, Malicious activities, and Stringent security compliances. Log Management Market revenue pockets include Professional services, Managed services, Consulting, Training and education, Support and maintenance, and Cloud or On-premises deployment. The Market is driven by Cybersecurity concerns, Awareness and education, User behavior analytics, Machine learning integration, Cloud adoption, IoT proliferation, and the need for Automation and Orchestration. Key areas of focus include the Australian Signals Directorate’s cybercrime reports, Consumers, Microsoft products, Strategic agreements, and Collaborations. Log Management Market components include Perimeter device logs, Windows event logs, Endpoint logs, Application logs, Proxy logs, IoT logs, and Component Deployment. The Market caters to Large Enterprises and caters to various Enterprise Sizes and Industry Verticals. Log Management Market growth is influenced by Cyber threats, Artificial intelligence, Analytical advantages, Modernization, Emerging economies, Open-source, Standard log format, Import export analysis, Domestic and localised requirements, and Revenue pockets.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentSolutionServicesDeploymentOn-premisesCloud-basedGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

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4 hours ago

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January 12, 2025

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NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

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SOURCE Lexmark

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Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

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January 12, 2025

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Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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5 hours ago

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January 12, 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

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