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Enterprise Mobility Management (EMM) Market to grow by USD 75.37 Billion from 2024-2028, driven by BYOD adoption and AI impact on market trends – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global enterprise mobility management (EMM) market size is estimated to grow by USD 75.37 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  21.22%  during the forecast period. Rapid adoption of byod policy is driving market growth, with a trend towards increasing adoption of EMM solutions in BFSI sector. However, privacy and compliance associated with emm  poses a challenge. Key market players include Beijing NationSky Network Technology Co. Ltd., BlackBerry Ltd., Cisco Systems Inc., Citrix Systems Inc., Codeproof Technologies Inc., GoTo, International Business Machines Corp., Ivanti Software Inc., Matrix42 GmbH, Microsoft Corp., Mitsogo Inc., ProMobi Technologies Pvt. Ltd., Quest Software Inc., SAP SE, SIA CYONE, Snow Software, Sophos Ltd., SOTI Inc., VMware Inc., and Zoho Corp. Pvt. Ltd..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Enterprise Mobility Management (Emm) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2017 – 2021

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 21.22%

Market growth 2024-2028

USD 75368.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

18.16

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 45%

Key countries

China, US, Germany, UK, and Japan

Key companies profiled

Beijing NationSky Network Technology Co. Ltd., BlackBerry Ltd., Cisco Systems Inc., Citrix Systems Inc., Codeproof Technologies Inc., GoTo, International Business Machines Corp., Ivanti Software Inc., Matrix42 GmbH, Microsoft Corp., Mitsogo Inc., ProMobi Technologies Pvt. Ltd., Quest Software Inc., SAP SE, SIA CYONE, Snow Software, Sophos Ltd., SOTI Inc., VMware Inc., and Zoho Corp. Pvt. Ltd.

Market Driver

Enterprise mobility is a growing trend in business, enabling employees to work remotely using mobile devices such as laptops and tablets. Cloud-based Enterprise Mobility Management (EMM) solutions, including Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Content Management (MCM), and Mobile Security Management (MSM), are popular choices for IT administrators. These solutions provide security features like data wiping, encryption, and cybersecurity solutions to protect sensitive information from cyberattacks. Cloud-based EMM is a flexible and scalable option, offering affordability and operational efficiency. Market leaders like TRUCE Software, 3Eye Technologies, and TD SYNNEX are driving innovation in this space. Mobile security protocols, multifactor authentication, and AI-powered authentication are essential components of EMM. Large enterprises prioritize mobility for their mobile workforce, implementing BYOD programs and workflow automation. However, remote work practices introduce vulnerabilities, making security a top priority. EMM solutions manage corporate devices, ensuring business continuity and productivity. Cybersecurity professionals and developers focus on data encryption, digital signature, and cryptographic hash to protect critical data. Verticals like healthcare, life sciences, and supply chain management require security infrastructure to safeguard sensitive information. As the market evolves, research projects at universities like Université de Sherbrooke explore new technologies like 5G connectivity and VPN solutions to enhance enterprise mobility. Dealers and distributors play a crucial role in brand identity and customer acquisitions, while business clients prioritize customer experience and profitability. In summary, EMM solutions provide essential management controls and security protocols for enterprise mobility, enabling a flexible and productive remote workforce while ensuring business continuity and data security. 

In the BFSI sector, the shift towards digital services has led to an increased need for secure management of critical financial information. With the adoption of the Zero Trust model for cybersecurity, financial institutions are enhancing their security posture. EMM solutions have become essential for BFSI organizations to ensure the secure handling of sensitive data, particularly in the context of remote work and Bring Your Own Device (BYOD) policies. Compliance with security regulations is another key driver for the implementation of EMM solutions in the BFSI sector. By utilizing EMM tools, financial institutions can effectively manage and secure their mobile devices, applications, and data, safeguarding their business and maintaining customer trust. 

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 Market Challenges

•         Enterprise mobility management (EMM) is essential for businesses to securely manage their mobile devices, laptops, and connected devices in today’s remote work environment. Challenges include cloud-based EMM, Mobile Device Management (MDM), mobile device provisioning, Mobile Application Management (MAM), mobile security, and Mobile Content Management (MCM). IT administrators must ensure data wiping, encryption, and cybersecurity solutions protect sensitive information from cyberattacks. Cloud-based EMM, MDM, and MAM solutions offer flexibility for a mobile workforce, enabling BYOD programs and workforce productivity. However, they also present vulnerabilities and require security protocols, including multifactor authentication and AI-powered authentication. Market leaders like TRUCE Software, 3Eye Technologies, and TD SYNNEX provide enterprise systems and security solutions to manage corporate devices and ensure business continuity. As the workforce becomes more remote, managing corporate resources securely is crucial. Large enterprises face unique challenges, such as managing a remote security infrastructure, ensuring data management, and maintaining brand identity. Verticals like healthcare, life sciences, and supply chain management require specialized solutions, including 5G connectivity and healthcare machines. Cybersecurity professionals, developers, and IT teams must navigate the decision-making process to implement effective EMM solutions, considering components like cloud deployment, flexibility, scalability, affordability, and operational efficiency. Ultimately, EMM is essential for managing critical data, workflows, and mobile security protocols to protect against cyberattacks and maintain profitability.

•         In the global Enterprise Mobility Management (EMM) market, privacy and compliance are paramount. Organizations implementing EMM solutions to manage and secure their mobile ecosystems must handle sensitive information, including employee data, device information, and corporate data accessed through mobile devices. This data raises privacy concerns, as organizations must safeguard personal information and adhere to legal obligations. Jurisdictions like the European Union and California have data protection regulations such as GDPR and CCPA, while industries like healthcare are subject to sector-specific regulations like HIPAA. Navigating these privacy regulations and compliance requirements is essential for organizations to protect their data and maintain trust with their employees and customers.

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Segment Overview 

This enterprise mobility management (emm) market report extensively covers market segmentation by  

End-user 1.1 Large enterprises1.2 SMEsDeployment 2.1 On premise2.2 Cloud basedGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  Large enterprises, also known as corporations or big businesses, require unique solutions for Enterprise Mobility Management (EMM) due to their size and complexity. Scalability is a significant factor, as these organizations often manage a large fleet of mobile devices, including smartphones, tablets, and laptops. EMM solutions must handle a high volume of devices efficiently, ensuring seamless integration with existing IT infrastructure such as ERP and CRM systems. Advanced security features, including data encryption, secure network communication, device authentication, and secure containerization, are essential for large enterprises due to their vast amount of sensitive data and intellectual property. The growing adoption of EMM solutions in large enterprises, with their ability to manage, monitor, and secure a large number of devices while integrating with existing IT systems and providing advanced security features, will drive the growth of the global EMM market in the large enterprises segment.

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Research Analysis

Enterprise mobility management (EMM) refers to the use of technologies and practices to manage mobile devices, such as smartphones and laptops, in a business environment. Cloud-based EMM solutions enable IT administrators to manage and secure connected mobile devices from a centralized platform. Mobile device management (MDM) is a key component of EMM, allowing for mobile device provisioning, data wiping, and encryption. Mobile application management (MAM) is another aspect, focusing on securing and managing mobile applications that access sensitive information. With the increasing use of mobile devices in the enterprise, cybersecurity solutions are crucial to protect against potential security breaches and data loss. Research projects at institutions like Université de Sherbrooke explore the latest developments in EMM, including 5G connectivity and workflow automation. TD SYNNEX, a leading IT distributor, offers a range of enterprise systems and security solutions to help businesses implement effective EMM strategies. The flexible nature of EMM is particularly important for the mobile workforce and BYOD programs, enabling secure access to critical data and ensuring a security infrastructure.

Market Research Overview

Enterprise mobility management (EMM) refers to the use of technologies and practices to manage mobile devices, laptops, and connected mobile devices in a business context. This includes cloud-based EMM solutions such as Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Content Management (MCM), and Mobile Identity and Access Management (IAM). EMM enables IT administrators to ensure mobile security, manage mobile devices, and maintain business continuity for a flexible and productive mobile workforce. Key features of EMM include data wiping, encryption, cybersecurity solutions, and mobile security protocols. With the increasing use of 5G connectivity and the rise of cyberattacks, EMM is becoming essential for managing the security of sensitive information and corporate resources. EMM solutions can be deployed in various ways, including cloud deployment, which offers flexibility, scalability, and affordability. The market for EMM is growing rapidly, driven by the increasing use of mobile devices in the enterprise, the need for remote work practices, and the importance of managing critical data and business continuity. EMM solutions cater to various industries, including healthcare, life sciences, and supply chain management, and offer features like workflow automation, VPN solutions, and multifactor authentication. EMM solutions help IT teams make informed decisions, manage data, and ensure business clients have a positive customer experience. Market leaders in EMM include TRUCE Software, 3Eye Technologies, and TD SYNNEX, among others. EMM solutions offer various components, including security systems, mobile device provisioning, and mobile security protocols. The focus on cybersecurity is crucial, as vulnerabilities in mobile devices and applications can lead to significant data breaches and loss of critical information. EMM solutions also offer remote wiping capabilities, ensuring that sensitive data is protected even if a device is lost or stolen. In conclusion, EMM is a crucial aspect of managing a modern enterprise, enabling businesses to manage mobile devices, ensure security, and maintain productivity. With the increasing use of mobile devices and the need for remote work practices, EMM solutions are becoming essential for businesses of all sizes, from small businesses to large enterprises. The future of EMM lies in AI-powered authentication, remote security, and the integration of 5G connectivity and IoT devices.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSMEsDeploymentOn PremiseCloud BasedGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

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NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

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SOURCE Lexmark

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Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

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Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

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