Technology

How Google’s Chrome Sale Could Impact Marketers: Anti-PR Strategies to Protect Brands

Published

1 month ago

December 3, 2024

The potential sale of Google Chrome marks a critical turning point for marketers and brands in general. This disruption calls for a shift from reliance on traditional search dominance to a focus on authentic, trust-based communication. Anti-PR offers the strategic edge needed to navigate this new era—reshaping perceptions, engaging audiences, and reinforcing credibility.

TAMPA BAY, Fla. , Dec. 3, 2024 /PRNewswire-PRWeb/ — Google’s Chrome, which holds a 65% share of the global browser market, may soon be up for sale due to a DOJ antitrust ruling. (1) With the number one engine processing over 90% of global searches, this potential breakup threatens to unravel the tightly integrated system marketers rely on for SEO, SEM, and data-driven insights. (2) As the digital ecosystem faces a seismic shift, brands must embrace disruption and adapt strategies. “The days of relying solely on Google are over,” stresses Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. “With the digital landscape fragmenting, companies must prioritize authenticity and trust; that’s what Anti-PR stands for.”

“Google’s potential breakup threatens the digital marketing landscape, forcing brands to rethink SEO, SEM, and content strategies. ‘The days of relying solely on Google are over,’ says Karla Jo Helms, emphasizing the need for authenticity and trust in a fragmented digital ecosystem.”

Impact on Marketers & Brands
As SEM continues to account for roughly 14% of total media spend, many brands depend heavily on Google’s ecosystem to drive traffic and lead. (3) A staggering 61% of marketers say generating traffic is their number one challenge, and nearly half of businesses credit organic search as their best source of ROI (4).

Google’s dominance in search engine marketing and its powerful role through Chrome has made it an essential tool for achieving success. That’s why its potential breakup disrupts the status quo, leaving many questioning if they need to revisit their strategies.

This adds to an already uncertain context: a recent survey suggests that marketing budgets dropped by 15% in 2024, and 24% of CMOs stated at the beginning of the year that their allocations were insufficient to execute their strategies. (5) With budgets tightening and a growing reliance on SEM for revenue generation, marketers need to find ways to do more with less.
“These ongoing changes force marketers to rethink everything—from paid search to content strategy. It’s not just about adapting to Google’s updates but preparing for a wider disruption,” Helms explains.

Search Engine Volume Projected to Drop by 25%
Regardless of what happens to Chrome, Gartner’s forecast of a 25% drop in search engine volume by 2026 signals a pivotal shift for digital marketing. (6) As organic and paid search continue to be vital channels for generating awareness and demand, this decline will force companies to update their entire approach.

“The importance of diversification in both advertising and communication strategies cannot be overstated,” Helms emphasizes. “With new competitors emerging and the growing emphasis on content quality, marketers will need to sharpen their approaches to ensure their content remains visible and relevant.”

Building Brand Reputation Through Anti-PR
The potential separation of Chrome from Google presents a unique challenge for marketers but also offers a valuable opportunity for those willing to learn how to control their narrative in an evolving media landscape. In this context, Anti-PR equips brands with the tools to reshape perceptions and maintain trust

Unlike traditional PR, which may crumble under such pressure, Anti-PR focuses on changing existing perceptions by addressing misconceptions with clear, data-driven stories. This helps brands not just survive but thrive through authenticity and disruption.

This approach doesn’t just complement marketing efforts—it supercharges them. By focusing on credibility and strategic storytelling, Anti-PR enhances marketing in ways that traditional approaches can’t match.

Anti-PR serves as the driving force behind your marketing campaign by:

Lowering Cost per Lead: Informed and engaged consumers are easier to convert. Anti-PR builds trust and awareness, reducing the time and resources needed to turn prospects into customers.Increasing Marketing ROI: Anti-PR penetrates the market with compelling stories and genuine value, amplifying your reach and impact.Augmenting Brand Value: Anti-PR fosters deep connections with audiences, enhancing your brand’s reputation and overall market value.Reshaping Public Perception: Anti-PR addresses misconceptions and positions your brand as a thought leader.Building Long-Term Engagement: Anti-PR doesn’t rely on short-term campaigns; it builds lasting relationships through active communication and a crisis management approach.Creating a Resilient Brand Reputation: In times of crisis or change —like the potential breakup of Google Chrome— Anti-PR provides stability.

In a post-Google-dominated ecosystem, where the rules are rewritten, JOTO PR’s Anti-PR approach emphasis on authenticity becomes more crucial than ever. “By integrating these strategies into your marketing efforts, you transform your brand’s presence. It’s not just about selling products—it’s about creating trust, loyalty, and a lasting impact,” concludes Helms.

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References:
1.    Rijo, Luís. “Chrome Remains the Dominant Web Browser, Holding a Market Share of 65.158%.” PPC Land, 18 July 2024, ppc.land/chrome-remains-the-dominant-web-browser-holding-a-market-share-of-65-158/. Accessed 29 Nov. 2024.
2.    Rana, Uday. “Google May Have to Sell Chrome. Why the Impact Could Be “Seismic.”” Global News, 21 Nov. 2024, globalnews.ca/news/10882021/google-chrome-sale-impact/. Accessed 29 Nov. 2024.
3.    Adams, Peter. “Why Google’s Potential Chrome Sell-off Could Sow Fresh Marketing Disruption.” Marketing Dive, 22 Nov. 2024, http://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/.
4.    Marino, Susie . “165 Powerful Digital Marketing Statistics for 2023.” WordStream, 2023, http://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics.
5.    Gartner. “Marketing Budgets 2023: A Comprehensive Guide for CMOs.” Gartner, 2023, http://www.gartner.com/en/marketing/topics/marketing-budget.
6.    Gartner. “Gartner Predicts Search Engine Volume Will Drop 25% by 2026, due to AI Chatbots and Other Virtual Agents.” Gartner, 14 Feb. 2024, http://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
jotopr.com

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE JOTO PR™; JOTO PR™

Technology

KNEX Technology CTO Gustavo Gonzalez Elected 2025 President-Elect of OATUG

Published

2 hours ago

January 11, 2025

Gustavo Gonzalez, KNEX Technology’s CTO, has been elected 2025 President-Elect of OATUG, emphasizing his dedication to Oracle innovation, collaboration, and leadership, including Ascend 2025’s strategic initiatives.

IRVINE, Calif., Jan. 10, 2025 /PRNewswire-PRWeb/ — KNEX Technology, a leading Oracle Cloud solutions provider, is proud to announce that its Chief Technology Officer, Gustavo Gonzalez, has been elected as the 2025 President-Elect of the Oracle Applications & Technology Users Group (OATUG). This esteemed appointment highlights Gonzalez’s longstanding commitment to advancing innovation and collaboration within the Oracle community.

OATUG has played a pivotal role in my professional growth, and it is a privilege to contribute to this community which has enriched my career. As President-Elect, I look forward to collaborating with my peers to strengthen the Oracle user community and further its impact on businesses worldwide.

In his new role, Gonzalez will work closely with the OATUG leadership team throughout 2025, preparing to serve as OATUG President in 2026. He will focus on empowering Oracle professionals worldwide by fostering knowledge-sharing, community engagement, and professional development. OATUG, a globally recognized organization, supports its members in overcoming challenges, enhancing the value of Oracle solutions, and driving organizational success.

“OATUG has played a pivotal role in my professional growth, and it is a privilege to contribute to this community which has enriched my career,” said Gustavo Gonzalez. “As President-Elect, I look forward to collaborating with my peers to strengthen the Oracle user community and further its impact on businesses worldwide.”

Gonzalez’s election underscores his dedication to giving back to the Oracle ecosystem. A key focus of his role will include shaping OATUG’s strategic initiatives, such as the annual Ascend Conference, which unites Oracle users, thought leaders, and technology innovators for unparalleled learning and networking opportunities.

The upcoming Ascend 2025 Conference, scheduled for June 8–11 in Orlando, Florida, promises to build on the success of the 2024 event, which attracted more than 1,800 attendees. With early bird registration now open, Gonzalez aims to ensure the conference continues to deliver transformative insights and experiences for the Oracle community.

About OATUG

The Oracle Applications & Technology Users Group (OATUG) is the premier global organization for Oracle users, providing year-round education, networking, and advocacy. OATUG empowers its members to unlock the full potential of Oracle solutions, fostering innovation and collaboration across industries.

About KNEX Technology

KNEX Technology is a trusted leader in Oracle Cloud solutions, delivering cutting-edge products and services to help businesses achieve their objectives. Through its innovative approach and customer-focused strategies, KNEX enables organizations to navigate the complexities of today’s technology landscape. For more information, visit www.knextech.com.

Media Contact

Husna Gyasi, KNEX Technology, 1 (949) 232-0786, husna.ghayaisi@knextech.com, https://knextech.com/

Twitter, LinkedIn

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SOURCE KNEX Technology

Technology

Dr. Gerard van Belle Appointed Director of Science at Lowell Observatory, Charting a Bold Future for Research

Published

3 hours ago

January 11, 2025

Dr. van Belle to guide scientific exploration and foster innovation in the next era of astronomical research

FLAGSTAFF, Ariz., Jan. 10, 2025 /PRNewswire/ — Lowell Observatory is pleased to announce the appointment of Dr. Gerard van Belle as the new Director of Science. Van Belle, who has been an astronomer at the observatory since 2011, has been serving as the interim Director of Science.

In his new role, van Belle will lead a diverse team of astronomers and planetary scientists. He will spearhead the observatory’s new Science Vision, which focuses on advancing research capabilities and implementing cutting-edge technological improvements supporting Lowell’s leadership in astronomical research.

Under his leadership, the science department will continue to advance Lowell Observatory’s mission to pursue the study of astronomy, including the study of our solar system and its evolution, and to conduct pure research in astrophysical phenomena.

Van Belle’s own research focuses on fundamental stellar parameters, including the sizes, shapes, masses, distances, and temperatures of various types of stars. He is also renowned for his expertise in optical and near-infrared astronomical interferometry.

He earned his bachelor’s degree in physics from Whitman College in 1990, followed by a master’s degree from The Johns Hopkins University in 1993, and a Ph.D. in physics from the University of Wyoming in 1996.

Throughout his career, van Belle has been instrumental in the development and commissioning of major optical interferometers worldwide, including the Palomar Testbed Interferometer, the Keck Interferometer, and the Very Large Telescope Interferometer. His pioneering work in stellar surface imaging earned him the inaugural Edward Stone Award for Outstanding Research Publication at NASA’s Jet Propulsion Laboratory in 2002.

In 2011, van Belle joined Lowell Observatory’s science staff, where he applied high-resolution astronomical techniques to detect nearby exoplanets and map stellar surfaces. He served as the Director of the Navy Precision Optical Interferometer (NPOI) in Flagstaff, Arizona, from 2017 to 2018, and subsequently as its Chief Scientist until 2022.

Notably, van Belle was among the astronomers who voted against the definition of ‘planet’ advanced during the 2006 International Astronomical Union (IAU) conference in Prague, which relegated Pluto to being a ‘dwarf planet’ (which according to the IAU resolution is not a planet).

His extensive experience and dedication to advancing astronomical research make him a valuable leader for Lowell Observatory’s scientific endeavors.

“I am honored to take on this role at such a pivotal time for Lowell Observatory,” said van Belle. “Our Science Vision will guide us in exploring new frontiers in astronomy while strengthening our commitment to public engagement and education.”

Executive Director Dr. Amanda Bosh expressed her confidence in van Belle’s leadership: “Gerard’s extensive experience and dedication to our mission make him the ideal person to lead our scientific endeavors. I look forward to working closely with him as we embark on this exciting new chapter for Lowell Observatory.”

For more information about Lowell Observatory’s research and public programs, visit lowell.edu.

About Lowell Observatory
Founded in 1894, Lowell Observatory in Flagstaff, Arizona, is a renowned nonprofit research institution. It is the site of historic and groundbreaking discoveries, including the first evidence of the expanding universe and the discovery of Pluto. Today, Lowell’s astronomers utilize global ground-based and space telescopes, along with NASA spacecraft, for diverse astronomical and planetary science research. The observatory hosts more than 100,000 visitors annually for educational tours, presentations, and telescope viewing through a suite of world-class public telescopes.

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SOURCE Lowell Observatory

Technology

ALTICE USA IS ABANDONING LOCAL SPORTS FANS AND IS KEEPING MSG NETWORKS AND ITS KNICKS, RANGERS, ISLANDERS AND DEVILS COVERAGE OFF THE AIR

Published

4 hours ago

January 10, 2025

NEW YORK, Jan. 10, 2025 /PRNewswire/ — MSG Networks released the following statement about their dispute with Altice USA:

“Altice USA has pulled their last proposal and walked away from negotiations to bring MSG Networks back to its Optimum subscribers. They also just dropped WPIX Channel 11 in New York and other local stations around the country. If you have been waiting, like we have, for them to do right by their customers – don’t wait any longer. Now is the time to switch to Verizon Fios who has a special offer for Optimum subscribers. Meanwhile, Optimum has been charging their over 1 million customers for local sports programming they have not been receiving and EVERY subscriber should be credited at least $10 a month.

Verizon Fios is ready to take your business. If you are not in Verizon Fios area, you can get games through these other providers DirecTV, DirecTV Stream, Fubo and The Gotham Sports App. For more options on how to switch providers, visit www.keepMSG.com.”

About MSG Networks

MSG Networks, a pioneer in sports media, owns and operates two award-winning regional sports and entertainment networks (MSG and MSG Sportsnet) and MSG+, a direct-to-consumer and authenticated streaming offering (included in the Gotham Sports App), that serve the nation’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania. The networks feature a wide range of compelling sports content, including exclusive live local games and other programming of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils and Buffalo Sabres, as well as significant coverage of the New York Giants and Buffalo Bills. This content, in addition to a diverse array of other sporting events and critically acclaimed original programming, has established MSG Networks as the gold standard in regional sports. MSG Networks is part of the Sphere Entertainment Co. (NYSE: SPHR).

Contact:

Dan Schoenberg (dan.schoenberg@msg.com)

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SOURCE Sphere Entertainment Co.