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New Survey Shows TikTok Has Major Influence on Holiday Gift Ideas, With 55% Stating They Have Already Found Ideas on the Platform This Season

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Data also reveals the impact of content on purchasing decisions, with 69% of those surveyed placing importance on product videos, unboxings and user reviews before purchasing a holiday gift on the platform

BALTIMORE, Nov. 22, 2024 /PRNewswire/ — With the season’s biggest shopping holiday around the corner, marketing agency MGH today revealed the results of a new survey highlighting TikTok’s influence on holiday gift idea generation. The survey found that more than half (55%) of survey respondents stated they have already found ideas for holiday gifts this year while scrolling on the popular platform, and 39% have purposefully searched TikTok for holiday gift ideas. 

TikTok users are looking for gift ideas in many different categories. Those who have already found or searched TikTok for holiday gifts this year were looking for food and beverage gifts (45%), personalized gifts (42%), technology gadgets (41%), beauty and skincare products (39%); clothing and accessories (39%); DIY gifts (38%); home decor and lifestyle items (36%); and experiences (36%). Additionally, 33% of respondents were seeking toys and games for children.

Not only will these survey respondents search for gifts on TikTok, but they will often purchase items directly on the platform. In fact, 47% percent of respondents have purchased items for themselves on the TikTok Shop, and 37% have purchased items for others on the TikTok Shop.

When it comes to the influence of content on TikTok, videos of unboxings, user experiences and reviews greatly impact purchasing decisions. Overall, 69% of respondents found these videos important when deciding whether to purchase an item.

“With more than 170 million users in the U.S. and expectations that TikTok sales will rise tenfold this year to $17.5 billion, this survey demonstrates the undeniable influence TikTok will have on holiday gift idea generation and purchasing decisions this season,” commented Ryan Goff, EVP, Chief Marketing Officer and Social Media Marketing Director at MGH. “Content creators and businesses alike should take note of the opportunity the platform presents, and the impact that compelling content and reviews have on purchasing decisions as we dive head first into the competitive holiday season.”

Results were collected on Nov. 13, 2024 and are based on 1,142 U.S. adults ages 18+ who watch TikTok videos. The survey was conducted via the SurveyMonkey Audience Panel by MGH, a full-service marketing agency specializing in TikTok and social media marketing. The survey results have a +/- 2.959% margin of error.

To read more about the survey results, visit our blog.

About MGH
Based in Hunt Valley, Md., MGH is an integrated marketing and communications agency offering advertising, social media marketing, public relations, media planning/buying, creative design and production, website design and development, market research, and influencer marketing. The agency works across a variety of industries, including food and beverage, CPG, tourism, education, home services, healthcare, and more.

Visit our website for more information on MGH and its marketing services.

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SOURCE MGH

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RapidTranslate.org Centralizes Language Resources and Expands Certified Translation Services Globally

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SAN FRANCISCO, Nov. 22, 2024 /PRNewswire/ — RapidTranslate.org announces the strategic integration of three leading language resource platforms into its comprehensive translation services ecosystem. The company has partnered with Languages Without Limits (www.languageswithoutlimits.co.uk), Workshop on Immigrant Languages (www.workshoponimmigrantlanguages.org), and Arctic Languages (www.arcticlanguages.com) to enhance its educational and research offerings while maintaining these platforms’ valuable existing resources.

This integration coincides with RapidTranslate.org’s significant expansion into the European market, where the company now provides certified translations in over 60 languages across Germany, France, Spain, Italy, and the United Kingdom. This dual focus on educational resources and certified translations reinforces RapidTranslate.org’s position as a trusted global language services provider.

Key Highlights of RapidTranslate.org’s Offerings:

Comprehensive Language Support: Enhanced educational and research resources through the integration of three respected language platforms, serving educators, researchers, and language enthusiasts worldwide.

Certified Translations: Professional translation services for official and legal documents, backed by a 100% USCIS acceptance guarantee.

Global Reach: Expanded European presence supporting individuals, families, businesses, and professionals across key markets.

A Leader in Certified Translations

RapidTranslate.org delivers professional translations for immigration documentation, legal submissions, business contracts, and academic records. Every document is processed by experienced human translators to ensure linguistic and cultural accuracy. Services include:

24-Hour Turnaround: Express service for up to three pages within one business daySecure Processing: Enterprise-grade security protocols for document handlingWorldwide Acceptance: Certified translations recognized by government agencies, academic institutions, and businesses globally

“By creating a centralized hub for both language resources and certified translation services, we’re meeting the evolving needs of our increasingly connected world,” says CEO and founder of RapidTranslate.org. “Our expansion into Europe represents our commitment to providing accessible, professional language services to a global audience.”

Supporting a Multilingual World

RapidTranslate.org continues to advance its mission of fostering global communication through its combination of advanced technology and professional human expertise. With over 350,000 successfully translated documents and a growing repository of language learning resources, RapidTranslate.org remains dedicated to quality, security, and accessibility in language services.

About RapidTranslate.org

Founded in 2020, RapidTranslate.org has grown from a specialized translation service to a comprehensive language solutions provider. The company serves clients ranging from individual immigrants to Fortune 500 companies, maintaining the highest standards of accuracy and security in document translation while advancing language education and research.

Connect with RapidTranslate.org: Website: www.rapidtranslate.org

View original content:https://www.prnewswire.com/news-releases/rapidtranslateorg-centralizes-language-resources-and-expands-certified-translation-services-globally-302314613.html

SOURCE Rapid Translate

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Roland DGA’s DG DIMENSE Technology Wins Inspire Award for Best Wallcoverings/Wall Treatment at Boutique Design New York (BDNY) Trade Fair and Conference

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Coveted Awards Recognize the Most Innovative and Exciting Exhibitors at Important Boutique Hotel Design Event.

IRVINE, Calif., Nov. 22, 2024 /PRNewswire/ — Roland DGA’s DG DIMENSE technology was honored with an NKBA Manhattan Inspire Award for “Best Wallcoverings/Wall Treatment” at Boutique Design New York (BDNY) 2024, the leading trade fair and conference for boutique hotel design, which took place November 10-11 in New York City’s Jacob K. Javits Convention Center. Produced by the NKBA-Manhattan Chapter and sponsored by aspire design and home magazine, the Inspire awards recognize the most innovative and exciting exhibitors at this important event, with a focus on all the categories beyond kitchen and bath that inspire designers to do their best work. The winners were selected by NKBA Programs Co-chair Diana Mosher and a panel of esteemed judges based on a variety of criteria, including functional, sustainable, and aesthetic considerations.

DG DIMENSE, a Roland DG Group company, offers revolutionary digital printing technology that allows users to produce one-of-a-kind textured wallcoverings, wall art, and other interior design elements, as well as eye-catching signage, displays, packaging, and more. Centered around the advanced Dimensor S (which Roland DGA demonstrated at BDNY 2024), this patented solution combines a specialized inket printer, proprietary media, and specially formulated water-based inks to create 3D textured prints and full-color graphics in a single, seamless process. This sustainable, eco-friendly process is made possible by the unique interaction of the ink and media when heated to create a controllable raised surface. The printed images and graphics can foam up to 1.5 mm in height and 1.58 m in width, creating stunning visual and tactile effects.

“We are thrilled about receiving this prestigious award,” said Roland DGA’s Business Development and Co-Creation Manager, Kitt Jones. “DG DIMENSE represents the evolution of surface art, giving users the ability to design non-repeatable texture by controlling and manipulating the surface structure rather than laying ink, thus minimizing cost, reducing print times, and adding a new and exciting dimension to traditional printing.”

To learn more about BDNY and the NKBA Manhattan Inspire Awards, or to view a complete list of winners, visit https://aspiremetro.com/winners-nkba-manhattan-inspire-awards-bdny. For more information on DG DIMENSE and the Dimensor S texture printer, visit https://www.rolanddga.com/products/printers/dimensor-s-printer.

About Roland DG Americas

Roland DGA serves North and South America as the marketing, sales, distribution, and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, interior design, personalization, and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. To learn more about Roland DGA or Roland DGA’s complete product line, visit https://www.rolanddga.com.

About BDNY

The Boutique Design New York (BDNY) is the leading trade fair and conference for boutique hotel design. A curated and creative event, BDNY brings designers, architects, purchasing agents, hoteliers, owners, and developers together with inventive manufacturers of interior design elements for hospitality. It’s a celebration of not only the latest design trends, but also the visionaries and creators shaping the future of hospitality. To learn more about BDNY, visit https://bdny.com.

Media Contact

Marc Malkin, Roland DGA Corporation, 800-542-2307,mmalkin@rolanddga.com, https://www.rolanddga.com

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SOURCE Roland DGA Corporation

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NASA Leadership to Visit, Strengthen Cooperation with Mexico

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WASHINGTON, Nov. 22, 2024 /PRNewswire/ — NASA Deputy Administrator Pam Melroy and Nicola Fox, associate administrator for NASA’s Science Mission Directorate, will travel to Mexico City on Sunday, Nov. 24, for a multi-day trip to build on previous engagements and advance scientific and technological collaboration between the United States and Mexico.

This visit will focus on fostering partnerships in astronomy and astrophysics research, as well as highlighting opportunities for economic, educational, and science, technology, engineering, and math collaborations between the two nations.

Melroy’s trip will include high-level meetings with senior Mexican government officials, including the secretariat-designate for Science, Technology, Humanities, and Innovation. Melroy and Fox also will meet with leaders from academia, industry, and scientific institutions. These discussions will emphasize expanding cooperation in space science, with particular focus on Mexico’s growing astronomy programs.

This visit builds on Melroy’s trip to Mexico City earlier this year and reflects NASA’s commitment to advancing international cooperation in space and science for the benefit of all.

For more information about NASA’s international partnerships, visit:

https://www.nasa.gov/oiir

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-leadership-to-visit-strengthen-cooperation-with-mexico-302314627.html

SOURCE NASA

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