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Rocket Travel by Agoda Shares Revealing New Report and Showcases Solution to Transform Hotel Distribution

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A new report by Rocket Travel by Agoda and Skift highlights critical challenges in wholesale distribution, including rate integrity and lack of control, with Rocket Travel by Agoda’s innovative solution providing a clear path forward for hoteliers to regain control and increase revenue.

SINGAPORE, Nov. 21, 2024 /PRNewswire/ — Data-driven insights, advanced technologies, and strategic partnerships are critical puzzle pieces for today’s hotel chains as they struggle to navigate increasingly complex wholesale distribution channels, according to a new report co-developed by Skift and Rocket Travel by Agoda – the strategic partnerships arm of digital travel platform Agoda.

Titled The Wholesale Hotel Playbook: How Technology and Data are Redefining Distribution, the report details the critical challenges posed by complicated and opaque wholesale distribution channels, including issues with aligning rates across channels caused by a lack of visibility and control for hotels over room pricing across multiple channels, and inflated sales costs due to discounts and incentives given to middlemen such as wholesalers or metasearch engines. It highlights the growing need for improved transparency, control, and the adoption of data-driven strategies to tackle these issues. 

“Hotels are leaving money on the table by relying on opaque and outdated traditional wholesale distribution channels. Based on analyzing the performance of our partners and test bookings, we at Rocket Travel by Agoda estimate that hotels could be losing 10 percent or more in revenue due to a lack of control of their wholesale rate distribution,” said Damien Pfirsch, Head of Rocket Travel by Agoda. “This report shows how hotel chains can regain control, reduce rate leakage, and unlock significant revenue growth by harnessing data-driven insights and adopting the right technologies.”

The report addresses three distinct and unique areas where Rocket Travel by Agoda’s solution helps hoteliers regain control and increase revenue. First, it ensures rate integrity by offering transparency and detailed insights into rate distribution and partner performance. Second, it provides enhanced control, allowing hotel chains to selectively manage partnerships with defined terms and conditions. Finally, its data-driven insights empower hotels to align revenue management strategies with operational goals, boosting revenue opportunities.

Rocket Travel by Agoda’s platform has demonstrated its efficacy through notable improvements in key metrics for partner hotels. For instance, a partner chain achieved a rate parity score improvement from 40% to 76% over an eight month period, confirming the platform’s effectiveness in aligning rates across channels. In another case, a hotel chain previously relied heavily on a few major, long-standing partners for bookings. This reliance restricted its market reach and revenue potential. However, by incorporating new partners, the hotel chain significantly boosted total booking revenue, with the revenue share from new partners increasing from 16% in the first quarter to 49% by the fourth quarter.

Focusing on how hotels can effectively overcome these challenges, the report puts forth actionable recommendations that underscore the pivotal role of data, technologies, and partnerships:

Adopt a Data-Driven Approach: Compiling key data insights from OTAs, wholesalers, and other business-to-business channels allows hoteliers to track key metrics like booking volumes and conversion rates. This empowers hoteliers with insights to develop targeted and revenue-optimized strategies. Invest in Advanced Technologies: Implementing specialized and scalable technology solutions that offer rate parity monitoring and correction services, for instance, will provide hoteliers with greater transparency and control over their wholesale business. Establish Strategic Partnerships: Cultivating strong relationships with key partners who align with hoteliers’ brand ethos and customer segments that the chain wants to target, can not only extend their market reach but also facilitate the negotiation of more favorable partnership terms and distribution.

Drawing on Rocket Travel by Agoda’s experience in pioneering an innovative wholesale distribution platform, the report addresses the gaps and critical needs for hoteliers to optimize their systems. The full report can be downloaded here.

About Rocket Travel by Agoda  

Rocket Travel by Agoda is the strategic partnerships arm of Agoda, part of Booking Holdings (NASDAQ: BKNG). Rocket Travel by Agoda partners with global brands to bring their customers rewarding and engaging travel experiences that deliver value, maximize rewards, and build customer loyalty for partners’ brands. Learn more at rockettravel.com.   

About Agoda    

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.

Headquartered in Singapore, Agoda is part of Booking Holdings (NASDAQ: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier.

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Cangzhou Hosts Premiere Chinese Cultural Showcase

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The Fifth China (Cangzhou) Fine Traditional Chinese Culture Network Film Festival Excellent Films Promotion Evening Celebrates Cinematic Excellence

CANGZHOU, China, Nov. 21, 2024 /PRNewswire/ — A news report from xinhuanet:

The Fifth China (Cangzhou) Fine Traditional Chinese Culture Network Film Festival Excellent Films Promotion Evening was held at Cangzhou Stadium on the evening of November 18. The event highlighted 52 outstanding film and television productions, offering insights into the creative processes behind each work. The evening was not only a showcase of cinematic excellence but also marked the launch of a new initiative: the roll-out of the first batch of dedicated film sets and locations specifically designed for the production of online films and series.

The festival, centered on the preservation and promotion of China’s traditional culture, has become a significant cultural institution in Cangzhou. Since its initiation on June 20, 2024, it has amassed an impressive array of 3,136 works, including 80 streaming movies, 2,989 short films, 53 digital shorts, and The Lion City Impressions Series, a collection of 14 films that together offer a vivid portrayal of the vibrant city of Cangzhou. The collection not only highlights the diversity but also the enhanced quality of submissions compared to previous years.

Traditional culture is akin to a pearl in the sea, with online films and TV shows acting as the vessels that navigate these valuable traditions into the future. Culture only becomes impactful when it is deeply rooted and gains momentum. The films and TV shows selected for this initiative are deeply entrenched in real life, engaging viewers and fostering the creative evolution and innovative growth of China’s traditional culture. This strategic approach not only highlights cultural significance but also positions Cangzhou as an emerging economic powerhouse.

The rising tides of the Bohai Sea have shaped a vast and dramatic landscape, while the convergence of nine rivers fosters a fertile land of prosperity. The masterfully crafted Grand Canal has nourished this ancient city, enriching it with a deep cultural heritage. During the promotional event, several sites were designated as the first batch of film locations – Nanchuan Old Street, Cangzhou Garden Expo Park, the China Grand Canal Intangible Cultural Heritage Exhibition Hall, Cangzhou Dahua Industrial Heritage Cultural Area, Nandagang Migratory Bird Habitat, Cangzhou Iron Lion and the Ancient City Ruins Park, Wuqiao Acrobatics World, Xianxian Danqiao, Ancient Government Office of Hejian, MengCun Bajiquan International Training Center, and Huanghua Port Industrial Tourism Scenic Area.

Cangzhou, a city with a cultural lineage that stretches back thousands of years, is rich in historical significance. In recent years, the city has succeeded in transforming its vast cultural resources into high-quality business ventures, converting cultural ‘soft power’ into robust ‘hard support’ for economic growth. Since its launch in 2018, the China (Cangzhou) Fine Traditional Chinese Culture Network Film Festival has continually enhanced its offerings and embraced cutting-edge formats. It has earned accolades and widespread acclaim from industry experts and the public alike, significantly boosting its visibility, influence, and appeal as a premier cultural brand.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/cangzhou-hosts-premiere-chinese-cultural-showcase-302312713.html

SOURCE xinhuanet

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Gravity Announces Global Launch of Idle Mobile RPG “Poring Rush”

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– Various types of Porings emerge at different levels. Enjoy the Fun of Creating Custom Poring Combinations to Enhance Combat

– “Poring Rush” is available for download and play in global markets, excluding Korea, Japan, China, Vietnam, Netherlands, Belgium, Russia, Iran, and Cuba.

SEOUL, South Korea, Nov. 21, 2024 /CNW/ — Gravity, a global gaming company, officially launched the idle mobile RPG “Poring Rush” on November 21 across global markets.

The mobile RPG can be accessed in multiple regions through the Google Play Store and Apple App Store, except in Korea, Japan, China, Vietnam, Netherlands, Belgium, Russia, Iran, and Cuba. The game supports ten languages, including Korean, English, Simplified and Traditional Chinese, Thai, Indonesian, and Portuguese.

As the title suggests, “Poring Rush” is an adventure game featuring a variety of Porings. Players can create their own cute Poring combinations to enhance attributes like HP, attack, and defense, which can then be used in battle. Higher-tier Porings become more accessible as summoning levels increase, while frequent summons improve the chances of obtaining Porings with powerful skills.

Character customization, inspired by the signature charm of Ragnarok IP characters, includes various costumes and mounts for personalization. As summoning levels increase, the probability of summoning higher-tier Porings grows, and the more summons performed, the greater the chance to obtain Porings with powerful skills.

The official launch version introduces engaging content such as research labs, ruins, farms, altars, and the Magic Castle. In the ruins, players can explore stages with mounts to collect valuable resources. In the farm, they can grow and harvest different crops, earning rewards based on their level. Shrines grant skill effects like increased attack damage based on progression, while the Magic Castle offers a match-3 mini-puzzle game to earn essential resources.

To celebrate the official launch, a variety of exciting in-game events will take place. The ongoing 7-day mission event provides special item rewards for completing daily tasks, with a cute cat mount awarded for finishing all missions. Additional rewards are available during the first launch week, based on the number of skill books used, with exclusive bonuses granted upon completing all missions. Time-limited rewards are also distributed through push notifications during this period. Additionally, the official “Poring Rush” Discord community hosts events such as a sign-up celebration, friend invitation contests, and a creator contest, offering generous rewards for participants.

Kenneth Noh, Head of Gravity’s Global Mobile Business Team, commented, “Poring Rush embraces the cute and familiar charm of Porings, iconic characters from Ragnarok Monsters.” “This game will appeal not only to Ragnarok fans but to anyone who enjoys unique and fun combat with Porings,” he added. “To celebrate the global launch, in-game and community events are being held with plenty of exciting rewards, and we invite everyone to join in!”

For more details on the global launch of Poring Rush, visit the official website at https://poringrush.gnjoy.com.

[Gravity official website] http://www.gravity.co.kr
[Poring Rush website] https://poringrush.gnjoy.com
[Poring Rush Facebook webpage] https://www.facebook.com/PoringRush/
[Poring Rush Discord community] https://discord.gg/JPMBGvxK3c

Contacts
Gravity Co., Ltd.
Kwon Kuk Moon, Gravity Global Mobile Business Unit
moon@gravity.co.kr

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SOURCE Gravity Co., Ltd.

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Hisense Announced the Best Smart Home Offers with the “UNLOCK FOR BLACK FRIDAY” Campaign

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QINGDAO, China, Nov. 21, 2024 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, is doubling down on automating your life from better to smarter this Black Friday with its “Unlock for Black Friday” campaign. As technology seamlessly integrates into daily lives, Hisense’s AI-powered appliances offer personalized comfort and convenience. Get ready to embrace the future of home living! Stay ahead of the curve and equip your home, Hisense has it all, and at an unbeatable price!

Optimize your comfort with Hisense Air-conditioner Energy Pro X, driven by AI Smart Eye and TMS Control System technology. Effortlessly detecting your position, it optimizes temperature, humidity, air flow direction, and speed, ensuring customized comfort in every corner of your home. The HI-NANO feature sterilizes germs and bacteria by releasing double ion groups, removing airborne contaminants. Enjoy a friendly environment with high energy efficiency, awarded a top EU energy efficiency rating of A+++.

Experience the smart connected life with the Hisense Refrigerator BCD-522W, serving as the control center to your smart home and featuring a 21-inch TFT bult-in screen for unified control. The Food Inventory feature intelligently manages food storage and expiration reminders, with AI-tech to suggest ideal recipes. Within the large liter-capacity, Triple Temp Zone technology regulates temperature and humidity across all three sections, preventing food odor mixing. The My Fresh Choice feature in the lower right compartment enables conversion from a fridge to freezer with an -18°C~+5°C temperature setting. Synch a smartphone to the fridge touchscreen to copy shopping lists or mirror to play favorite games. As your kitchen companion, an intelligent voice assistant offers hands-free control of home appliances.

Save to sit-back and relax with Hisense Series 7S Washer & Dryer for laundry day with its 6.86-inch TFT touchscreen and seamless integration with ConnectLife app. Features like AI Super Wash automatically matches the perfect washing cycle for your laundry by weighing and sensing what you put in. AI Super Dry cleverly picks the correct drying cycle for each load. With Smart Link, simply pair the dryer with your washing machine, and once your clothes are finished washing, the perfect drying cycle will be already programmed.

Don’t miss the chance to elevate your kitchen with other great campaign deals, including the spacious Hisense Slide-In Electric Range HFE3501CPS with large 5.8 cu. ft. capacity and sleek built-in design; the Hisense 16-place Free Standing Dish Washer HS693C90BXAU featuring versatile wash programs and quiet operation; the Hisense ChefMate Microwave HMAS4211DSV with a generous 42-liter capacity and Smart Inverter Technology; or the Hisense Wine Cabinet JC230W with Dual Temp Zone for the wine connoisseur!

About Hisense

Hisense is a leading global home appliance and consumer electronics brand. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and H1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hisense-announced-the-best-smart-home-offers-with-the-unlock-for-black-friday-campaign-302312542.html

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