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HAVAS’ MEANINGFUL BRANDS™ LAUNCHES SPECIAL REPORT ON THE B2B BRAND BOOM

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The network’s final report of the year discusses how the sector is embracing the power of brand, community, storytelling, and more to accelerate growth.

NEW YORK, Nov. 20, 2024 /PRNewswire/ – Havas has unveiled its latest Meaningful Brands™ Special Report, “Decoding B2B’s Brand Boom,” exploring how brand reputation has become a critical growth driver in B2B sectors, the shift toward an integrated “always-on” marketing approach, and the impact of brand on financial performance and customer engagement in today’s evolving digital landscape.

Since 2009, Havas’ Meaningful Brands™ study has provided insights into people’s evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space. In this inaugural Meaningful Brands™ B2B Special Report, Havas explores the inter-relationships between B2B brands and B2B professionals across 12 sectors and 95+ brands. The quantitative survey conducted in the US, UK and France with 1.7K B2B professionals is complemented by a series of interviews with B2B marketers across industries.

In 2024, the US spend on B2B advertising is estimated to hit $37.68 billion, with some estimates reaching as high as $70 billion by 2026. According to the 2023 Global B2B Marketing Benchmark report from LinkedIn and the Ipsos Global Trends 2023 report, six out of ten B2B leaders say their budgets have increased in the past year, and two out of three expect their budgets to rise in the next 12 months.

The B2B sector presents a wellspring of opportunities for brands and marketers—especially as B2B products, services, and the customer purchase journey supercharged by new technologies and innovation continues to evolve.  Havas’ report shows that with 86% B2B professional feeling equipped for the changes and transformations their industry is facing over the next 5-10 years, new implications and fresh opportunities are at stake for B2B marketers.

“The biggest takeaway of our study is that brand is actually more meaningful in B2B than in the consumer space,” says Mark Sinnock, Global Chief Strategy, Data and Innovation Officer at Havas Creative Network. “Our B2C research has consistently told us an inconvenient truth: that people wouldn’t care if 75% of B2C brands disappeared. Attachment to brands is low, making it challenging to cut through. However, our B2B research shows that the inverse is true in this space: B2B professionals would care if 81% B2B brands disappeared. Put simply, building a strong brand is critical to building a strong business.”

We are entering a new era for B2B Marketing. The survey reveals that 52% of B2B professionals ranked brand stewardship as one of the top three most important parts of their role, second only to talent, and data and technology. 

“Brand has become as important as technology, data, talent, and sustainability to building future-proof businesses,” says Andrea Glenn, CEO of Ledger Bennett part of the Havas network. “The B2B sector is thinking about this at every level—engaging different functions, thinking about user experiences, and building communities. It’s shifted from a sales-led approach to a true recognition in the power of brand—not just for the sake of brand equity itself, but to unlock big opportunities.”

So, what do B2B marketers need to consider? Documented by detailed data snapshots across sectors and markets, the report decodes how B2B brands can become more meaningful to both customers and employees and ultimately unlock the differentiating power of their brand to shape their B2B marketing strategy in this era of exponential growth.

Access the full report here and follow Havas on Instagram and LinkedIn for the latest research findings from the groups.

About Havas 

Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network, and Havas Health Network, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients who support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com

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SOURCE Havas

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OGC Named Virtual Law Firm of the Year by LegalTech Breakthrough

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Fifth Annual LegalTech Breakthrough Awards Honor Virtual Law Firm of the Year

BOSTON, Nov. 20, 2024 /PRNewswire-PRWeb/ — OGC, a law firm of seasoned general counsel and senior in-house attorneys who augment corporate legal teams and provide fractional general counsel services to early-stage companies, has been named “Virtual Law Firm of the Year” by the LegalTech Breakthrough Awards. The fifth annual awards recognize the top technology companies, solutions, and products in the legal technology industry today.

“We are thrilled to be recognized for our virtual approach that allows us to customize our offerings to clients on an as-needed basis, while allowing our attorneys to achieve the work-life balance that is so important to professional and personal well-being–and sadly lacking for many attorneys.”

“For more than 20 years, long before most law firms even considered the possibilities of working virtually, OGC has been succeeding as a virtual law firm with its unique structure and business-first approach to lawyering,” said Greg Williamson, OGC’s managing partner. “We are thrilled to be recognized for our virtual approach that allows us to customize our offerings to clients on an as-needed basis, while allowing our attorneys to achieve the work-life balance that is so important to professional and personal well-being–and sadly lacking for many attorneys.”

OGC was recognized for its model that allows its partner-level attorneys to tailor services to meet the specific needs of clients, from small-to-medium sized companies without in-house legal support to large enterprises seeking additional bench strength. With no offices to maintain and no billable hour requirements, OGCs can provide the services and solutions their clients need–not what the traditional law firm legal service delivery model demands.

The Legal Tech Breakthrough Awards aims to perform the most comprehensive evaluation of LegalTech tools, services and companies today, with the goal of recognizing the breakthrough solutions.

About OGC

OGC is a unique law firm that offers the relationship and experience of a traditional law firm with the cost savings and speed of an alternative legal service provider. By combining top-notch legal talent and significant business acumen, our OGCs deliver the value and efficiency of an in-house lawyer, without adding to our client’s headcount or sacrificing quality. With a deep bench of talent, OGC serves companies of all sizes either as a fractional general counsel or as a seamless extension to an existing legal department. OGC’s approach is simple: We offer practical legal advice with less over-lawyering. To learn more, visit OutsideGC.com.

Media Contact

Gregory Williamson, OGC, 1 (904) 412-8739, gwilliamson@outsidegc.com, www.outsidegc.com

View original content to download multimedia:https://www.prweb.com/releases/ogc-named-virtual-law-firm-of-the-year-by-legaltech-breakthrough-302306856.html

SOURCE OGC; OGC

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Docusign Unveils “Docusign for Developers” to Accelerate Intelligent Agreement Management at Docusign Discover Event

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World’s First Developer Event Focused on Agreements Showcases Next-Generation Innovation

SAN FRANCISCO, Nov. 20, 2024 /PRNewswire/ — Today, Docusign [NASDAQ: DOCU] hosted its inaugural Docusign Discover event, unveiling Docusign for Developers, a powerful suite of tools and resources designed for developers, partners, and entrepreneurs to revolutionize agreement management. This launch makes it possible for businesses to integrate, extend, and scale solutions on the Docusign Intelligent Agreement Management (IAM) platform, unlocking the full potential of agreements through seamless workflows, advanced insights, and a thriving ecosystem.

“When developers build on Docusign, their impact is felt all over the globe,” Docusign CEO Allan Thygesen said. “Building a thriving partner ecosystem around Docusign IAM will benefit our customers by creating the world’s largest collection of agreement management applications and extensions to help drive their business.”

Docusign IAM and the Power of the Agreement Ecosystem
The Docusign IAM platform transforms static documents into actionable insights that power business workflows in an open and extensible way. Our ecosystem of partners, developers, and entrepreneurs have a unique opportunity to transform the way 1.6 million Docusign customers create, commit to, and manage their agreements — offering new ways to:

Automate complex workflows with Maestro, enabling businesses to reduce manual work and boost efficiency.Extract actionable insights with Navigator, surfacing critical data locked inside static documents to power better decision-making.Build and publish custom applications that connect and extend IAM solutions to existing business systems.

Introducing Docusign for Developers
Docusign for Developers extends the capabilities of the IAM platform with robust tools and resources to integrate, automate, and scale solutions across the entire agreement lifecycle. Key components include:

Extension Apps: Allow developers to integrate their unique functionalities or services into Docusign and distribute them through the Docusign App Center to reach 1.6 million customers.Developer Console: Create, test, publish, and manage extension apps that work with Docusign IAM solutions.Agreement APIs: An expansion of our existing API portfolio (eSignature, Web Forms, Admin) with new agreement APIs that embed IAM platform capabilities into external product experiences, enabling developers to build integrations that extend beyond eSignature. These new APIs include:Maestro API (beta): Empowers developers to programmatically integrate workflows with their systems, enabling advanced automation and customization of agreement processes.Navigator API (beta): Facilitates the querying and integration of structured agreement data, as well as AI-driven insights into external applications.Docusign Developer Center: Offers new developer tools, including SDKs and plug-ins, content, sample apps, and quick start guides to boost developer productivity. It’s your one-stop destination to explore, integrate with, and extend Docusign faster than ever before.Docusign Developer Community: A vibrant new space in the Docusign Community designed for developers to foster innovation, collaboration, and support.

These tools empower developers to tackle unique scenarios such as automating data verification, connecting to cloud storage, and embedding agreement workflows directly into their existing systems, enabling unparalleled efficiency and customization.

New AI-Assisted Review for Contracts
At Discover, Docusign also announced the launch of AI-Assisted Review, a groundbreaking feature powered by Docusign AI that transforms the contract review process. This new capability streamlines negotiations by reviewing agreements against internally approved legal guidelines, flagging discrepancies, and suggesting language changes in real time.

With AI-Assisted Review, users can also generate new language from simple instructions, ask specific contract questions, and receive instant insights — all within Microsoft Word for a seamless experience. By automating tedious tasks while keeping human oversight at the center, AI-Assisted Review reduces risk, accelerates agreement cycles, and empowers teams to focus on higher-value work. AI-Assisted Review is available for Docusign CLM users in the U.S. starting today and will expand to more countries and Docusign IAM next year.

Real-World Innovations
The event also showcased transformative solutions from partners and developers who are already improving agreement processes across industries today:

With Workday, SAP, and Salesforce integrations, the data that needs to be added to agreements, such as offer letters, procurement contracts, or sales deals, flows automatically from these systems into each agreement, ensuring accuracy and eliminating manual data entry.Sandbox Banking’s Glyue app automates customer account management for financial institutions, reducing errors and improving the customer experience.Quik!’s FormXtract uses AI to extract data from forms with near-perfect accuracy, while NeuraFlash’s connector app, built in partnership with MuleSoft, integrates Docusign with systems like Coupa, SAP, and Workday, eliminating manual data entry and unlocking agreement data.Velatura digitizes patient consent management, streamlining workflows and enhancing data sharing for over 12 million healthcare records.Bonterms streamlines agreements with open-source, standardized templates for enterprise businesses, such as NDAs, service level agreements, cloud terms, and more, crafted by expert legal professionals to reduce negotiation time.

About Docusign
Docusign brings agreements to life. Over 1.6 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). For more information visit http://www.docusign.com

Media Relations
media@docusign.com 

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SOURCE Docusign, Inc.

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Gainful partners with Recharge to power smarter subscriptions for personalized nutrition

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The nutrition brand, which specializes in customized supplements and powders integral to subscribers’ daily routines, will use the Recharge platform to retain, manage, delight, and grow their customers

SANTA MONICA, Calif., Nov. 20, 2024 /PRNewswire/ — Recharge, the leading subscription platform, today announced that Gainful, the personalized nutrition company, has migrated their subscription business to the Recharge platform. The partnership will see Gainful collaborate with Recharge to fulfill their mission of thoughtfully serving their hundreds of thousands of customers through highly personalized nutrition solutions.

Historically a subscription-only brand, Gainful has delivered over one million personalized solutions to hundreds of thousands of customers since launching in 2017. With Recharge, Gainful will continue to bolster their subscriber retention strategies and drive revenue with best-in-class features and tools like Recharge’s Bundles, prepaid subscriptions, and more.

With personalization at the heart of Gainful’s business—from an in-depth pre-checkout quiz that recommends products to their customers to offering all subscribers free, one-on-one access to their own Registered Dietitian—their partnership with Recharge will take their customer-centric approach to the next level.

“Gainful has been making its mark on the DTC world as a top nutrition brand for the better half of a decade and we’re honored to be part of this next phase of their journey,” said Oisin O’Connor, co-founder and CEO of Recharge. “I’m excited to see Gainful continue to scale its subscription business with Recharge by its side, helping deliver the best and most innovative retention solutions in the industry.”

“I’m thrilled to announce our partnership with Recharge. Their world-class subscription management platform will enhance our customer’s ability to personalize their regimen to fit their precise needs,” said Jahaan Ansari, co-founder and CTO of Gainful. “By relying on this technology, it allows our engineering team to focus on bringing additional value to our customers: personalized recommendations, education, and guidance will continue to be key pillars in Gainful platform, enabling customers to gain more from each day.”

Recharge’s turnkey suite of tools, including its core subscription management solution, will allow Gainful to drive incremental revenue by converting, retaining, and delighting subscribers, all while reducing tech stack costs and inefficiencies.

About Recharge:
Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is dedicated to empowering brands to easily set up and manage subscriptions, create dynamic experiences at every customer touchpoint, and continuously evaluate business performance. Powering everything from no-code customer portals, personalized offers, and dynamic bundles, Recharge helps merchants seamlessly manage, grow, and delight their subscribers while reducing operating costs and churn. Today, Recharge powers more than 20,000 merchants serving 100 million subscribers, including brands such as Blueland, Hello Bello, LOLA, Chamberlain Coffee, and Bobbie. For more information, visit https://www.getrecharge.com

About Gainful:
Gainful launched in 2017 with a simple mission: to empower their customers to be their best, healthiest selves. Gainful sweats the details so their customers don’t have to, giving them peace of mind that their supplements contain the finest ingredients, specifically for them. With a wide range of nutrition products — from protein powder to pre-workout, hydration to fiber, and everything in between — Gainful’s team of registered dieticians help all of their customers in crafting personalized, effective nutrition plans. For more information, visit https://www.gainful.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/gainful-partners-with-recharge-to-power-smarter-subscriptions-for-personalized-nutrition-302311682.html

SOURCE Recharge Inc.

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