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Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative “Exercise-to-Earn” Ecosystem

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HONG KONG, Nov. 18, 2024 /CNW/ — The past decade has witnessed a dramatic shift in consumer behavior, with online shopping becoming the norm, further accelerated by the pandemic. Reward programs have sprung up everywhere, incentivizing spending and fostering brand loyalty. The core of cashback is to encourage consumers to develop a habit of continuous shopping through rewards. This same logic is beginning to take root in the field of sports and health.

GYMetaverse, the innovative team behind the successful Live4Well Genesis NFT collection, is disrupting the rewards landscape with the launch of its upgraded VIV PASS program. This groundbreaking “move-to-earn” ecosystem incentivizes healthy habits, transforming sweat equity into tangible rewards. Live4Well envisions a positive feedback loop where exercise leads to better health, and better health leads to tangible benefits, realizing the concept of “health as wealth.”

Pioneering the “Fitness Mileage” Concept: Earn Rewards for an Active Lifestyle

This inclusive program is open to users worldwide with zero barriers to entry. In just minutes, users can download the Live4Well mobile app and register for free access to the VIV Pass ecosystem. Initially, Sweat Points, the program’s reward currency, can be earned through three primary avenues:

(1) Daily Exercise — Users accumulate points by tracking steps and calories burned, turning daily workouts into rewarding experiences.

(2) Competition Participation — Points are awarded for participating in designated sporting activities, simply by uploading proof of participation.

(3) Health & Fitness Spending — Users can upload receipts for eligible purchases in the designated sports and wellness categories to earn additional Sweat Points.

Live4Well makes the benefits of exercise immediately tangible, converting effort into visible rewards. Accumulated Sweat Points can be redeemed for a variety of prizes, including cash vouchers, fitness products, and exercise classes. The Live4Well app also empowers users to track their fitness data and participate in engaging challenges.

Creating a Global Sharing Economy: A triple win for Users, Businesses, and the Industry

Live4Well‘s vision extends beyond simply creating a health management platform. The “exercise-to-earn” concept fosters a mutually beneficial ecosystem:

(1) User Benefits — VIV PASS motivates individuals to adopt and maintain healthy exercise habits through a rewarding system.

(2) Business Advantages — The platform connects businesses with their target audience through community engagement and strategic partnerships, driving more effective product promotion.

(3) Industry Transformation — By creating a “move-to-earn” economy, Live4Well stimulates consumer spending, transforming calorie expenditure into a quantifiable reward unit. This innovative approach empowers businesses to generate revenue, expand operations, and seamlessly connect the virtual and physical worlds.

Since its inception, Live4Well‘s fitness alliance ecosystem has continued to expand. With ongoing optimization of its operational framework, the VIV PASS ecosystem provides easy access and a tiered membership system, fostering a comprehensive wellness mechanism which stimulates consumer engagement, and builds a thriving global sharing economy.

To learn more, please visit: https://www.live4well.io

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SOURCE Live4Well

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Trustpilot wins landmark legal case against review sellers ahead of new law banning the sale of fake reviews

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LONDON, Nov. 18, 2024 /PRNewswire/ — Trustpilot, the global online consumer review platform, has won a landmark legal case in the UK against a series of websites that were selling hundreds of fake reviews.

The High Court agreed the review sellers – TPR, SMM Service Buy and SMM 420, were unlawfully inducing businesses who use the platform to breach its terms of use, passing off fake reviews as authorised by Trustpilot and infringing its trademarks.

Following the ruling, Trustpilot is calling on internet service providers and payment providers to take down the websites identified in the legal action.     

The ruling comes as the Competition and Markets Authority prepares to enforce a new law banning the practice of buying or procuring fake reviews. The Digital Markets, Competition and Consumers Act comes into force in April 2025, which will allow the CMA to take action against businesses who break the rules.

Anoop Joshi, Trustpilot’s Chief Trust Officer said: “This is a significant moment in the fight against websites that sell fake reviews, and we want to send a clear message that we will not tolerate review seller activity on Trustpilot. We decided to take action now, ahead of the UK law being introduced, because we’re determined to root out and take action against businesses or individuals who could pose a threat to the integrity of our platform. Ensuring businesses and consumers are able to access genuine reviews on Trustpilot is essential to safeguarding the services we provide”.

Over the past 2 years Trustpilot has successfully brought 10 legal cases against businesses who continually abused the platform’s rules to manipulate others through online reviews. In 2023 Trustpilot removed 3.3 million fake reviews from the platform. The removal rate remains consistent at 6% of the total amount of reviews received year on year. 

About Trustpilot

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever – to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial – we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews on the platform and 57 million monthly active users across the globe, with 117 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. 

For more information, please visit www.trustpilot.com

Logo – https://mma.prnewswire.com/media/2236459/4317181/Trustpilot_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/trustpilot-wins-landmark-legal-case-against-review-sellers-ahead-of-new-law-banning-the-sale-of-fake-reviews-302308376.html

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/R E P E A T — MEDIA ADVISORY – Media tour of Centre Block construction site/

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GATINEAU, QC, Nov. 15, 2024 /CNW/ – Members of the specialized media are invited to follow a guided tour of the Centre Block construction site on Tuesday, November 19. Representatives from Public Services and Procurement Canada and Parliamentary Administrations will provide the tour and answer questions.

Please note that all details are subject to change. All times are local.

Date: Tuesday, November 19, 2024

Bilingual Tour : meeting time 8:45 a.m.

Meeting point: Centennial Flame, Parliament Hill 

Duration: Approximately 3 hours, including the health and safety briefing

Please note that space is limited. To register, please contact Media Relations by email no later than Monday, November 18 at 2:00 p.m.

IMPORTANT INFORMATION

Please be aware that the tour will take place in an active construction site. A mandatory health and safety briefing will be provided and protective equipment (boots, hard hat, glasses, gloves and vest) will be distributed on-site before the tour. Long pants are required and tank tops are not allowed for health and safety reasons. Please note:  boot sizes are required in advance and should be provided upon registration.

For security reasons, photography and video will be restricted in certain areas.

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SOURCE Public Services and Procurement Canada

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Dispersive Appoints Cybersecurity Visionary Lawrence Pingree as Vice President – Technical Marketing

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Veteran Cybersecurity Leader to Spearhead Strategic Marketing and Strengthen Dispersive’s Stealth Networking Solutions Amid Evolving Cyber Threats

ROSWELL, Ga., Nov. 18, 2024 /PRNewswire/ — Dispersive, an innovative leader in Stealth Networking technology, is proud to announce the appointment of Lawrence Pingree as Vice President – Technical Marketing. Pingree, a seasoned cybersecurity executive with a distinguished track record at Gartner and across the industry, will play a pivotal role in propelling Dispersive’s mission to redefine secure communications and bolster global cybersecurity resilience.

A Proven Leader in Cybersecurity

With nearly 30 years of impactful experience, Lawrence Pingree has cemented his reputation as a thought leader and influential figure in the cybersecurity field. During his tenure at Gartner, Pingree held multiple executive positions, including Vice President Emerging Technologies and Trends – Cloud and Endpoint Security, Managing Vice President of Emerging Technologies – Security & Risk, and Research Vice President – Security Technologies. His strategic oversight and visionary research significantly shaped the understanding and evolution of critical cybersecurity technology.

Pingree’s contributions include publishing over 300 influential research notes, introducing groundbreaking concepts such as Security as a Service (SaaS), Software-Defined WAN (SD-WAN), Endpoint Detection and Response (EDR), Threat Intelligence Platforms (TIP), Threat Intelligence Gateways (TIG) and Secure Internet Gateways (SIG). His work provided key strategic and tactical guidance to technology providers and end-users alike, empowering them to navigate an increasingly complex threat landscape.

In addition to his corporate roles, Pingree’s professional affiliations have included serving as Vice President of the Digital Forensics Association, being an active member of the Silicon Valley chapter of the Information Systems Security Association (ISSA) and contributing to the Open Web Application Security Project (OWASP). These roles underscore his commitment to advancing cybersecurity knowledge and practice at both organizational and community levels.

Joining Forces with Dispersive

“Joining Dispersive is an opportunity to align my passion for cybersecurity with a company that embodies true innovation in secure networking,” said Pingree. “Dispersive’s approach to preemptive, quantum-resistant cybersecurity uniquely positions it to address the urgent and evolving needs of our hyperconnected world. I am excited to contribute to the company’s mission to safeguard global communications through cutting-edge, adaptable solutions.”

Dispersive’s Stealth Networking solutions leverage military-grade tactics to ensure data in transit is secure and protected against advanced threats, including nation-state actors and complex supply chain attacks. By constructing virtual, active/active multipath mesh networks with rolling encryption keys and granular access controls, Dispersive offers unmatched security, resilience, and performance. The software-only solution can be globally deployed in minutes, requiring minimal operational overhead and seamlessly integrating with existing infrastructure.

“With Lawrence’s deep expertise and leadership, Dispersive is positioned to not only reinforce our technological innovation but also scale our customer and market impact,” said Rajiv Pimplaskar, CEO of Dispersive. “His proven ability to introduce and drive new ideas and technologies makes him ideal to drive our strategic marketing initiatives and help safeguard our critical infrastructure customers.”

About Dispersive

Dispersive is a pioneering provider of secure networking software, focused on preemptive cybersecurity and Stealth Networking. Inspired by military strategies, Dispersive’s technology ensures unmatched data security, obfuscation, and network performance. With solutions like DispersiveCloud and DispersiveFabric, the company empowers organizations to operate securely and confidently in an environment where cybersecurity threats driven by hyperconnectivity, generative AI, and quantum computing are at an all-time high. For more information on Dispersive and its innovative approach to cybersecurity, visit www.dispersive.io.

Media Contact:
Amy Levine
Director of Marketing
Dispersive
844.403.5850
alevine@dispersive.io
www.dispersive.io

View original content to download multimedia:https://www.prnewswire.com/news-releases/dispersive-appoints-cybersecurity-visionary-lawrence-pingree-as-vice-president—technical-marketing-302306656.html

SOURCE Dispersive Holdings, Inc.

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