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Artificial Intelligence Market to Grow by USD 41.02 Billion (2024-2028), Driven by Rising Adoption of Cloud-Based Services, AI-Powered Report Highlights Market Trends – Technavio

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NEW YORK, Nov. 13, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global artificial intelligence market size is estimated to grow by USD 41.02 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 30.9% during the forecast period. Rise in adoption of cloud-based applications and services is driving market growth, with a trend towards increasing digitalization and internet penetration. However, lack of skilled professionals poses a challenge.Key market players include Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., Appier Group Inc., CognitiveScale, GUMGUM Inc., InsideSales, Intel Corp., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., Oculus360, Oracle Corp., Persado Holdings plc, Salesforce Inc., Samsung Electronics Co. Ltd., and SAP SE.

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View Free Sample Report PDF

Forecast period

2024-2028

Base Year

2023

Historic Data

Segment Covered

Deployment (On-premises and Cloud) and Geography (North America, APAC, Europe, Middle East and Africa, and South America)

Region Covered

North America, APAC, Europe, Middle East and Africa, and South America

Key companies profiled

Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., Appier Group Inc., CognitiveScale, GUMGUM Inc., InsideSales, Intel Corp., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., Oculus360, Oracle Corp., Persado Holdings plc, Salesforce Inc., Samsung Electronics Co. Ltd., and SAP SE

Key Market Trends Fueling Growth

The digitalization trend is driving the global economy forward by collecting, organizing, and enhancing data for innovative uses. With over 5 billion internet users worldwide, representing 63% of the global population, and 4.65 billion social media users, the availability of vast user data is a significant market opportunity. In the US, there were 298.8 million internet users in January 2021, a 3.7% increase from 2020. Internet penetration in the US reached 90%, with the average user spending 32 hours online per month, 16 hours more than the global average. AI’s integration into social media marketing is increasing, with platforms like Pattern 89 and HubSpot using AI to manage and optimize ad campaigns. AI-generated commercials analyze campaign success and offer recommendations for improvement, contributing to market expansion globally. 

Artificial Intelligence (AI) is revolutionizing marketing by providing personalized experiences for consumers. Companies like Youper use AI for mental health care and emotional health support through personalized conversations based on psychological techniques. AI enables product-driven marketing strategies by analyzing customer data, including purchase history and browsing behavior, to deliver customized recommendations. AI also enhances customer service and support by automating decisions based on data collected and analyzed. Businesses employ AI marketing software for email marketing campaigns, social networks, and smartphone assistants to meet advertiser’s objectives and cater to their target market with messaging tailored to individual preferences. AI interprets IoT-generated data to improve customer experience, order repetition, and customer loyalty. High-speed internet and digital interactions enable real-time ad targeting and personalized ad experiences. AI-driven marketing strategies contribute significantly to business development by enhancing customer satisfaction and improving overall performance. 

Insights on how AI is driving innovation, efficiency, and market growth- Request Sample!

Market Challenges

The integration of Artificial Intelligence (AI) in marketing is a growing trend, yet the lack of technical expertise within workforces poses a challenge for market expansion. End-users must have a solid understanding of AI software platforms and the ability to perform regular updates to ensure smooth operations. The fear of technical complexities often deters companies from implementing AI in social media platforms. Before adopting AI/ML algorithms on a large scale, businesses must carefully consider suitable use-cases. These investments can be substantial, making AI an unattainable luxury for many companies. The shortage of AI expertise is hindering the development of advanced AI technology. Currently, the industry focuses on creating narrow AI, resulting in slower adoption rates in industries like advertising. However, the advancement of AI has also led to the creation of new jobs and training opportunities. Despite this, the shrinking AI developer community could negatively impact the global AI in marketing market expansion during the forecast period.Artificial Intelligence (AI) is revolutionizing marketing by providing innovative services and solutions. However, businesses face challenges in implementing AI in areas like customer support, content curation, search engine marketing, social media advertising, and sales & marketing automation. Services require integrating AI with existing systems, while customer support needs context-aware computing for effective solutions. Virtual assistants and sales solutions offer personalized experiences, but require natural language processing and computer vision capabilities. Analytics platforms and machine learning offer real-time data insights, essential for customer-centric marketing strategies. Healthcare industry marketing benefits from AI in patient engagement, dynamic pricing, and offering personalized care to potential patients based on demographic trends. Challenges include hardware requirements, cloud vs. On-premises deployment, and integrating AI with search advertising and dynamic pricing. AI research in generative technology and natural language processing holds great potential. Overall, AI in marketing offers significant benefits, but requires careful planning and implementation.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview

This artificial intelligence market report extensively covers market segmentation by

Deployment 1.1 On-premises1.2 CloudGeography 2.1 North America2.2 APAC2.3 Europe2.4 Middle East and Africa2.5 South America

1.1 On-premises- The on-premises segment of Artificial Intelligence (AI) in Marketing is projected to experience significant growth in market revenue compared to cloud-based deployment during the forecast period. On-premise marketing, also known as merchandizing and local store marketing, enables businesses to reach customers in real-time. Retailers, including department and grocery shops, restaurants, showrooms, and vehicle dealers, employ on-premise marketing to influence customer behavior. AI and machine learning (ML) technologies are increasingly used in on-premise marketing, offering targeted, real-time advertising and customer behavior analytics. Companies like Advertima Vision AG provide AI-based customer behavior analytics platforms, offering smart signage and targeted advertising without relying on facial recognition. SPAR, Volvo, and Mercedes-Benz are among its clients. On-premises deployment of AI applications offers advantages such as higher security, control, and reduced total cost of ownership, making it a preferred choice for organizations dealing with sensitive data. The adoption of on-premises AI solutions contributes to market growth during the forecast period.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data ( – ) 

Research Analysis

Artificial Intelligence (AI) is revolutionizing marketing strategies by enhancing efficacy and efficiency in various ways. AI-based technology analyzes consumer behavior through data filtering, predictive analytics, and real-time data to create targeted marketing campaigns. Social media marketing and commercials are improved with personalized conversations using chatbots. In healthcare industry marketing, AI assists in on-site engagement, conversion, and catering to potential patients based on demographic trends. AI-driven marketing strategies in mental health care platforms like Youper use emotional health analysis, personalized conversations, and psychological techniques to provide a superior overall patient experience. AI’s product-driven marketing strategy focuses on understanding consumer needs, while a customer-centric strategy ensures tailored interactions for each demographic group. AI’s role in marketing is transformative, reducing marketing expenditure and maximizing conversion rates.

Market Research Overview

Artificial Intelligence (AI) is revolutionizing marketing strategies by bringing efficacy and efficiency to various aspects of marketing expenditure. AI-based technology, such as predictive analytics, sentiment analysis, and machine learning algorithms, is transforming how businesses understand consumer behavior and preferences. AI marketing plans utilize data filtering and real-time analysis to optimize social media marketing, commercials, and digital communication. Virtual assistants, chatbots, and context-aware computing offer personalized customer relationship services and sales & marketing automation. AI skills are essential for businesses to automate keyword research, market expansion, and content curation in search engine marketing and social media advertising. The healthcare industry is leveraging AI for patient engagement, dynamic pricing, and overall patient experience. Generative AI research is exploring new offerings in mental health care, emotional health, and personalized conversations using psychological techniques. AI technology is also being deployed in the enterprise and BFSI industries for hardware, cloud, and on-premises solutions, as well as sales solutions and analytics platforms using natural language processing and computer vision. AI is transforming marketing by providing customer-centric strategies, virtual assistant applications, and real-time data analysis for demographic trends and conversion optimization.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloudGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Global Times: The ‘engines’ behind China’s cultural ‘troika’: online dramas, games and novels

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BEIJING, Nov. 26, 2024 /PRNewswire/ — “Watching this drama throws me back to my school days when I used to watch many films and dramas from Hong Kong.” “I even tried the snacks mentioned in the novel, indulging in the same treats while reading.” Such online comments about Chinese cultural works on overseas social media and review platforms are fairly common. Audiences around the world are increasingly sharing reviews and forming online communities around China’s popular cultural products, especially online literature, games and dramas, despite physical distances.

Online dramas, games and novels have been seen as the “troika” of Chinese culture winning global audiences, according to reports such as the Report on the Development of Chinese Online Literature released by the Institute of Literature, Chinese Academy of Social Sciences.

Rooted in rich traditional culture and aligned with shared human values and sentiments, a growing number of cultural works in the realms of this “troika” have thrived, thanks in part to convenient channels of communication. These works not only showcase the uniqueness and allure of Chinese culture but also foster deeper connections among people around the globe.

Since Wednesday, international audiences on Netflix have been able to watch the thriller series See Her Again, centered on the fight between evil and justice, simultaneously with Chinese viewers on domestic video platform Tencent. This synchronized release has provided audiences with the opportunity to engage in real-time discussions about the drama across various review platforms.

Netizens have flocked to platforms like MyDramaList and Reddit to share their thoughts on the plot, background music, and characters in the drama, often receiving responses from other users.

“I can’t wait for the next episode. Wondering who is the real culprit. I’m on ep 10. I like time travel dramas. For me the storyline is interesting,” commented one viewer. Reviews like these are often upvoted by other netizens. These positive reactions are reflected in the drama’s viewership numbers on Netflix, where it has climbed to the Top 4 on the popularity list for Singapore.

“The online drama showcasing the local social atmosphere and customs also seeks to discuss the common values and shared emotions of all of humanity such as seeking the truth, protecting loved ones and upholding justice. This is the main reason that the work can stand out and attract audiences in different regions,” Shi Wenxue, a veteran cultural critic based in Beijing, told the Global Times on Monday.

“This is just like the hit online game Black Myth: Wukong,” Shi added, noting that the success stories of these remarkable cultural works across various forms share common factors.

The game secured top honors at the 2024 Golden Joystick Awards on Friday, winning “Ultimate Game of the Year” and “Best Visual Design,” while earning additional nominations for “Best Game Direction,” “Best Action Game,” and “Best Art Direction.” The results evoked cheers among international players, many of whom noted that this game deserves its reputation.

Shi noted that rooted in Chinese classics and traditional legends, Chinese game developers have been striving to weave compelling narratives with distinct Chinese characteristics through games. In doing so, they have created an expansive world view and values that resonate with global youth, contributing to the global success of their works.

Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, attributed Chinese online literature’s growing popularity overseas to its rich Chinese cultural elements, common spirit and innovative promulgation channels.

“Chinese online literature integrates diverse media and forms a diverse path of global dissemination. Besides this, the protagonists’ spirit such as persistence and wisdom in these works, along with the rich elements of traditional Chinese culture, render them highly captivating and influential, enabling overseas readers to gain a better understanding of China,” Zhang told the Global Times on Monday.

By the end of 2023, the number of Chinese online literature readers had reached a record 537 million, with the overseas market for this genre surpassing 4 billion yuan ($552 million) and spanning over 200 countries and regions.

Jose from Peru, Hoan from Poland and Vaishnu Ojha from India are representatives of the numerous readers of Chinese web novels. They are loyal followers of the hit Chinese web novel Lord of the Mysteries, a top-ranked fantasy, adventure and steampunk thriller that has amassed over 47 million views on WebNovel.

The three readers of the novel have formed a 24,000-member group on Facebook run by Vaishnu Ojha. They discuss classic passages in the book and share their reviews of newly released content with other group members around the world. For them, the online group has been a spiritual home or a joyful base to communicate with peers.

Zhang noted that as important carriers of Chinese culture, online literature, games and dramas allow global readers to access and understand Chinese culture through unique stories and cultural elements, thereby enhancing their understanding and awareness of Chinese culture.

“The global popularity of the ‘troika’ demonstrates the need for us to pay greater attention to the power of the internet and to fully leverage its advantage in disseminating Chinese culture. This approach will help foster a positive international atmosphere that respects Chinese history, appreciates Chinese culture, and understands the essence of the Chinese spirit,” said Zhang.

 

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SOURCE Global Times

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Creality Shines at Formnext 2024, Unveils K2 Plus, New CoreXY Model, and Accessories

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FRANKFURT, Germany, Nov. 26, 2024 /PRNewswire/ — Creality made a strong impression at Formnext 2024, continuing its legacy as a leading innovator in 3D printing technology. This year’s exhibit underscored Creality’s commitment to innovation and collaboration with a diverse range of solutions for both hobbyists and professionals.

Flagship Products and New Launches

Among Creality’s star attractions was the K2 Plus Combo, a major addition to the K1 Series. Offering a 350mm³ build volume, the K2 Plus enhances Creality’s flagship lineup with features like automatic filament identification, multi-filament support, and seamless loading/unloading. Powered by Creality OS and Edge AI, the K2 Plus provides exceptional print quality, active chamber heating, and smart monitoring.

The Ender-5 Max made its debut at the fair, designed for professional use with a 400mm³ build volume, auto bed leveling, and a robust all-metal frame. It is ideal for high-speed operations, reaching up to 700mm/s, and optimized for print farms with multi-printer management.

The Ender-3 V3 Plus also stole the spotlight, featuring a 300x300x330mm build area, advanced CoreXZ structure, and a next-gen extrusion system for faster, high-quality prints. Its automatic bed leveling and user-friendly touchscreen make it suitable for users of all levels. The Ender-3 V3, a compact version, also impressed with dual motors and a powerful cooling system, achieving speeds up to 600mm/s without compromising on quality. Both models will soon support Co Print for multi-filament printing.

Creality also showcased the Halot-Mage S, a top-tier resin printer with a 10.1″ 14K mono LCD and impressive print speeds of up to 150mm/h. Its uniform integral light source ensures sharp, precise prints, while Smart HALOT OS offers remote printing capabilities.

Ecosystem Upgrades

The Falcon A1, a compact, easy-to-use 3D printer, delivers speeds up to 600mm/s with auto material recognition and no assembly required, making it ideal for home use. Creality also highlighted the Creality RaptorX, a professional-grade 3D scanner with high precision (0.02mm) and modular design, perfect for large objects (5-4000mm).

Creality introduced several new filaments and resins, including Rainbow PLA for vibrant multi-color prints, Hyper PETG for outdoor models requiring high impact and chemical resistance, and PPA-CF, a high-temperature nylon filament reinforced with carbon fibers for industrial applications. New resins like Halot Rigid Resin and Plant-Based Resin expand Creality’s material ecosystem, offering higher performance, eco-friendliness, and ease of use.

Industrial Solutions by PioCreat

Creality’s industrial arm, PioCreat, showcased its advanced solutions for large-scale and dental applications. The DJ89 PLUS resin printer, with an 8K LCD and integral light source, delivers high precision and automatic feeding. The G12 FGF Pellet 3D Printer features a massive build volume of 1200×1000×1000mm, perfect for molds and prototypes, while the G5Ultra, designed for educational and research purposes, uses cost-effective thermoplastic pellets.

Engaging Attendees and Partners

Creality also launched a “Life is Colorful, Just Like You” social media campaign, offering attendees the chance to interact with products and receive 3D-printed souvenirs. The company’s models were also featured at partner booths, including Sunlu, Kexcelled, Keli, BASF, and eSUN. Creality further engaged the global audience through live-streaming and interviews with leading media outlets such as All3DP and 3Dnatives.

Commitment to the Global Market

Mr. TANG Jingke, Co-founder of Creality, reaffirmed the company’s commitment to the European market, emphasizing its growing presence and partnerships within the region. “Our participation at Formnext highlights our dedication to advancing 3D printing technology and deepening our engagement with Europe’s manufacturing and tech sectors. We look forward to fostering global collaborations and driving the future of 3D printing,” he stated.

For more information on Creality’s innovations and products, visit their official website.

CONTACT: brand@creality.com

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MARINTEC INNOVATION CONFERENCE 2024: Charging the Future with Alternative Energy Sources

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HONG KONG, Nov. 26, 2024 /PRNewswire/ — Gear up for Marintec Innovation Conference 2024, the definitive maritime technology and innovation event organised by Informa Markets and SSNAME, happening on 12 – 13 December at the Shanghai Renaissance Zhongshan Park Hotel. This year’s theme, “Alternative Energy and Fuels Contribute to Low Carbon Maritime,” underscores the industry’s dedication to sustainable practices and groundbreaking advancements. 

Distinguished Speakers and Industry Experts

Prepare to be inspired by an impressive lineup of speakers from some of the most influential organisations in the maritime industry. These panels will delve into critical topics such as:

“Alternative Energy and Fuels Review and Outlook”: Exploring the latest developments in renewable energy sources and their integration into maritime operations.”Sailing Efficiency – Shipowner’s Perspective”: Offering practical strategies for improving operational efficiency from leading shipowners.”Industry Chain Support”: Highlighting the collaborative efforts across the maritime value chain to support these innovations.

Notable speakers include:

ABB Marine & Ports, Switzerland: Mr. Meng Desheng, Sales DirectorAlfa Laval (Shanghai) Technologies Co Ltd, Denmark: Mr. James Le, President of Marine DivisionChina Association of the National Shipbuilding Industry, China: Mr. Li Yanqing, Secretary GeneralChina Merchants Energy Shipping, China: Mr. Wu Jianyi, Technical DirectorCSSC Shanghai Marine Energy Saving Technology Co Ltd, China: Mr. Zhang Xiaosong, Deputy Chief of R&D DepartmentCSSC Silent Electric System (Wuxi) Technology Co Ltd, China: Mr. Guo Wei, Deputy General ManagerDNV, Norway: Mr. Jason Liu Xiaofeng, Head of Smart Centre / Deputy Head of Technical Centre ChinaHeadway Technology Group (Qingdao) Co Ltd, China: Mr. Zhang Zongkai, Project Manager of the R&D CenterInmarsat Maritime, United Kingdom: Mr. William Ku, Regional Director, Asia PacificInternational Chamber of Shipping – ICS, United Kingdom: Mr. Guy Platten, Secretary GeneralInternational Windship Association – IWSA, United Kingdom: Mr. Gavin Allwright, Secretary GeneralJotun, Norway: Mr. Christer Lorentz Øpstad (Ph.D.), Global R&D Director – Fouling ProtectionKongsberg Maritime, Norway: Mr. Carl Magne Rustand, Country Manager – Greater ChinaMaersk, Denmark: Mr. Karim Fahssis, Maersk Decarbonisation China HeadRINA Italy Classification Society (China) Co Ltd, China: Mr. Fang Peng, Head of RINA Greater China Excellence CentreTrelleborg Marine Engineering (Qingdao) Co Ltd, China: Mr. Andrew Stafford, Technical DirectorUlstein, Norway: Mr. Kirk Du, Deputy Managing DirectorWikborg Rein Advokatfirma AS: Mr. Bård Bjerken, Managing Associate and Shanghai Representative

These panel discussions will provide attendees with invaluable insights and practical knowledge from leading experts, fostering a deeper understanding of the challenges and opportunities in the maritime sector.

Innovation on Display

In complement to the compelling sessions and expert speakers, the event will feature sponsors such as Bestway, Bicentric Technology, Shanghai Moury Marine Equipment, Shanghai SIBO Automation, Shanghai Tonghe Marine Equipment, Sonyo Appliances Refrigeration System, Zhenjiang Tongzhou Propeller and others showcasing their cutting-edge innovations.

A Hub for Maritime Innovation

Over and above the conference sessions, the Marintec Innovation Conference 2024 will offer numerous networking opportunities, including dedicated networking sessions and an exclusive closing dinner. These events will enable attendees to build valuable connections, exchange ideas, and forge partnerships that will drive the future of maritime technology.

Registration and Additional Information

Registration for the Marintec Innovation Conference 2024 is now open. For more information about the conference program and speakers, please visit the official conference website at www.marintecchina.com.

Call to Action

It is time to invest in and adopt alternative energy. By working together, we can meet the challenges and lead the industry into a sustainable, zero-carbon future. This conference is a movement towards a greener world for generations to come.

Marintec Innovation Conference Background:

Following its inaugural edition in 2017 during Marintec China, the Marintec Innovation Conference will be held in December of even-numbered years at the Shanghai Renaissance Zhongshan Park Hotel. Organised by Informa Markets and SSNAME, Marintec Innovation continues to provide a unique platform for fostering interactions on diverse findings and advancements in the maritime industry through collaboration and knowledge sharing.

Marintec Innovation’s Themes

2017: Cruise Shipbuilding at Marintec China
2018: International Marine Intelligent Energy Efficiency Technology
2020: The Fourth Industrial Revolution at Sea
2022: Defining the Path to Decarbonisation
2024: Alternative Energy and Fuels Contribute To Low-carbon Maritime

Organisers of Marintec China:

Marintec China is organised and managed by Informa Markets and Shanghai Society of Naval Architects & Marine Engineers (SSNAME).

Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com

Shanghai Society of Naval Architects and Marine Engineers (SSNAME)

Shanghai Society of Naval Architecture and Marine Engineers (SSNAME), founded in early 1951, is the first scientific and technological society in the field of shipbuilding and marine engineering of the People’s Republic of China. SSNAME currently has 5,000 individual members and more than 60 group members. It has 5 working Committees, 11 Specialized Committees and 3 Representative offices. As an important non-governmental scientific and technological society with high reputation and influence in the international field of shipbuilding and marine engineering, SSNAME has been committed to promoting the progress of shipbuilding and marine engineering technology and international exchanges and cooperation. SSNAME has established closely cooperative relations with 14 well-known   overseas maritime engineering societies, such as SNAME, RINA, STG, JSNAOE, SNAK and so on. It is the initiator and first chairman of the Pan-Asian Association of Maritime Engineering Societies (PAAMES) and is also a member of the International Standing Committee of the World Maritime Technology Conference (WMTC). The “Xin Yixin Ship and Marine Engineering Science and Technology Innovation Award” founded by SSNAME has become an important award for scientific and technological talents. SSNAME organizes many academic exchanges, popular science and scientific and technological publication every year. For more information, please visit www.ssname.com.cn.

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