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AdAdapted Continues Strategic Partnership with National Frozen & Refrigerated Foods Association Through 2025

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Partnership Expansion Marks Fourth Consecutive Year of Collaboration, Delivering Enhanced Digital Shopping Solutions to NFRA Members

ANN ARBOR, Mich., Nov. 12, 2024 /PRNewswire/ — AdAdapted, a consumer packaged goods (CPG) technology leader specializing in converting pre-shop intent into consumer awareness and action, today announced the extension of its strategic partnership with the National Frozen and Refrigerated Foods Association (NFRA) for the fourth consecutive year. This collaboration reinforces NFRA’s commitment to providing cutting-edge digital solutions that drive measurable sales results for its member companies. Since 2022, AdAdapted has been the media partner of choice for NFRA’s co-op promotional programs, powering two annual initiatives: March Frozen Food Month and June Dairy Month. These programs leverage AdAdapted’s add-to-list and click-to-cart technologies to drive both in-store and online sales conversion.

NFRA member organizations participating in these programs include Green Giant, Kellanova, Rosina, Harris Teeter, Tropicana, Pictsweet Farms, Mrs. T’s Pierogies, Chobani, Sargento Foods, Tillamook, Tyson Foods, among others. In 2024, participating brands achieved remarkable results:

52% conversion rate of competitive brand shoppers

$4.25 million in estimated omnichannel revenue

For 2025, the program amplifies member value by offering:

Consumer Polling capabilities

Enhanced audience targeting through Comscore and LiveRamp integrations

Multi-product functionalities for add-to-list and add-to-cart advertising

Shoppable video content creation

“As the voice of the frozen and refrigerated foods industry, our mission is to deliver measurable value to our members,” said Tricia Greyshock, President & CEO of NFRA. “AdAdapted’s precision-driven advertising technology and proven results align with this goal. Their innovative solutions, combined with access to first-party data and a robust digital shopping list audience, provide our members with powerful tools to drive consumer engagement and sales.” On the Mark Strategy, NFRA’s program consultant, has worked closely with the NFRA since 2016 on the development and management of the MFFM and JDM annual programs.

“The expansion of our partnership with NFRA represents a significant milestone in our mission to revolutionize CPG digital marketing,” said Molly McFarland, co-founder and CRO of AdAdapted. “By introducing new capabilities and expanding our reach, we’re helping NFRA deliver value to its members across the frozen and refrigerated foods sector.”

To inquire about participation in either the MFFM or JDM programs email mbiggin@onthemarkstrategy.com. To learn more about AdAdapted and how it helps CPG brands, agencies, and retailers reach shoppers in-store and online, contact afine@adadapted.com.

About AdAdapted

AdAdapted is an advertising technology solution that turns pre-shop intent into awareness and action by getting branded products onto shopping lists and into carts. The company’s offerings for CPG brands, agencies, and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, and video to display. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses intent-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy.

About On The Mark Strategy

On The Mark Strategy is a marketing and promotions Agency that provides omni-channel solutions including digital and social media strategies, experiential services and consumer promotions to drive brand activation. From ideation through campaign execution, On The Mark Strategy offers clients fully turnkey service solutions with the ability to fill any in-house or Agency resource gaps as needed.

‍About National Frozen & Refrigerated Foods Association (NFRA)
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions – ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month, and Summer Favorites Ice Cream & Novelties (June/July) – and provides consumer information such as food safety guidelines, meal preparation tips, recipes, and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties.

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E-Learning Market in the US to Grow by USD 56.44 Billion (2024-2028), Driven by Evolved Learning Landscape, AI Driving Market Transformation – Technavio

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NEW YORK, Nov. 25, 2024 /PRNewswire/ — Report with the AI impact on market trends – The e-learning market in us size is estimated to grow by USD 56.44 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 16.48% during the forecast period. Evolved learning and education landscape is driving market growth, with a trend towards advent of advanced technologies. However, competition from moocs poses a challenge.Key market players include Adobe Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Udemy Inc., VitalSource Technologies LLC, 2U Inc., Anthology Inc., Articulate Inc., eLearning Co. Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and Stylus Solutions Pvt. Ltd..

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E-Learning Market In US Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.48%

Market growth 2024-2028

USD 56.44 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.54

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US and North America

Key companies profiled

Adobe Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Udemy Inc., VitalSource Technologies LLC, 2U Inc., Anthology Inc., Articulate Global Inc., eLearning Co. Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and Stylus Solutions Pvt. Ltd.

Market Driver

The e-learning market in the US is experiencing significant growth, particularly in sectors like childhood education and K-12 education. Public-private funding and digitalize classrooms are key trends driving this growth. VIPKID, an education firm, leads the way in delivering courses digitally. Smart education is the new norm, with IoT devices, cloud-based solutions, and digital tools becoming essential in schools and universities. Higher education institutions offer online degree programs, including affordable college degrees and online MBA degrees. Test preparation, vocational programs, and e-learning solutions are also popular. However, challenges like inadequate internet access and slow loading times persist. Ongoing efforts to deploy 5G networks and innovative learning solutions, such as AI-based learning, AR, and VR, are addressing these issues. E-learning market statistics show continued growth, with e-learning market companies providing cost-effective training methods for businesses and educational institutions. Remote learning solutions and interactive learning platforms are the future of education and training. 

The US e-learning market has been shaped by the adoption of advanced technologies, including virtual assistants, AR, and VR. These technologies have transformed e-learning by enabling dynamic and efficient learning through devices like Google Glass, Oculus Rift, and Apple Watch. AR and VR systems offer learning experiences by simulating virtual environments and placing learners in roleplay situations. This customized approach enhances engagement and improves learning outcomes. The implementation of these technologies has significantly evolved the e-learning landscape in the US. 

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Market Challenges

The E-Learning market in the US is growing rapidly, with a focus on digitalizing K-12 education and higher education. Companies like VIPKID lead the way, providing digital learning solutions for students. Schools and universities are deploying cloud-based solutions for course delivery in a virtual environment. IoT devices and smartphones are used as digital tools for teaching and learning. However, challenges persist, such as inadequate internet access and slow loading times. E-learning market statistics show ongoing efforts to overcome these issues with 5G networks and innovative learning solutions. E-learning market companies offer cost-effective training methods through e-learning platforms, including interactive learning platforms with AI, AR, and VR. Vocational programs and academic courses are available online, making education more accessible and affordable for students. E-learning solutions provide standardized training and educational content for corporations, enhancing training and development.In the US e-learning market, Massive Open Online Courses (MOOCs) have emerged as a popular alternative due to their open and free access. This affordability sets MOOCs apart from traditional e-learning, making them a cost-effective option for learners. Vendors providing e-learning face intense competition as MOOCs offer community support, a vast selection of content, and semi-syncronicity. Modern MOOCs incorporate analytics, engaging designs, and provide verified certificates and diplomas from reputable institutions and businesses. Functionally and engagement-wise, MOOCs are comparable to e-learning.

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Segment Overview

This e-learning market in US report extensively covers market segmentation by

Deployment1.1 On premise1.2 CloudEnd-user2.1 Higher education2.2 Corporate2.3 K12Product3.1 Content3.2 Technology3.3 ServicesGeography4.1 North America

1.1 On premise- The on-premises deployment type is the most common method for delivering e-learning in the US market. This deployment model significantly impacts the growth of the e-learning market in the US. Corporations and educational institutions, major consumers in the market, prefer on-premises solutions due to enhanced control over data and technology. Large players dominate the on-premises segment, but small and medium-sized businesses also offer specialized e-learning solutions. The US e-learning market’s expansion is driven by the increasing demand for secure and dependable learning solutions. The COVID-19 pandemic’s trend of remote work and learning has further boosted the growth of the on-premises deployment type. As a result, the on-premises segment is expected to continue its steady expansion throughout the forecast period, catering to the rising demand for reliable and secure learning solutions among businesses and educational institutions.

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Research Analysis

The E-learning market in the US is experiencing significant growth, particularly in sectors like childhood education and K-12 education. Public-private funding is driving the digitalization of classrooms, making education more accessible and cost-effective. Companies like VIPKID are leading the way in children’s language learning, while educational institutions are adopting e-learning solutions for course delivery. Electronic gadgets such as computers, PCBs, LEDs, and high-performance adhesives are essential components in creating an e-learning experience. However, challenges such as inadequate internet access and slow loading times persist, necessitating ongoing efforts to improve remote learning solutions. The e-learning market statistics show a promising future, with 5G networks set to revolutionize the way we teach and learn. E-learning market companies are continually innovating to provide cost-effective training methods for higher education and professional development. Despite these advancements, face-to-face interaction remains an essential aspect of education, and e-learning solutions must strive to replicate its benefits.

Market Research Overview

The E-Learning market in the US is experiencing significant growth, particularly in areas such as childhood education and K-12 education. Public-private funding is driving the digitalization of classrooms, with education institutes embracing cloud-based solutions and IoT devices for smart education. Higher education and test preparation are also benefiting from e-learning, with virtual environments and digital tools enabling cost-effective training methods. However, challenges such as inadequate internet access and slow loading times persist. Innovative learning solutions, including AI-based learning and remote learning solutions, are ongoing efforts to address these challenges. E-learning platforms are offering interactive learning experiences through digital content, online education market, and mobile and rapid e-learning. Vocational programs and corporate learning are also adopting e-learning for affordable and standardized training. The market is expected to continue growing, with the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) enhancing the learning experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn PremiseCloudEnd-userHigher EducationCorporateK12ProductContentTechnologyServicesGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Data Center General Construction Market to Grow by USD 19.95 Billion (2024-2028) as AI Redefines Market Landscape, Investment Boosts Growth – Technavio

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NEW YORK, Nov. 25, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global data center general construction market size is estimated to grow by USD 19.95 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  10.39%  during the forecast period. Increase in investment in data centers is driving market growth, with a trend towards growing focus on construction of green data centers. However, emergence of containerized and micro mobile data centers  poses a challenge.Key market players include ABB Ltd., ACS Actividades de Construccion Y Servicios SA, AECOM, Arup Group Ltd., Brasfield and Gorrie LLC, CORGAN, CyrusOne LLC, Digital Realty Trust Inc., DPR Construction, HDR Inc., Jacobs Solutions Inc., Jones Engineering Holdings Ltd., Legrand SA, M. A. Mortenson Co., Page Southerland Page Inc., Schneider Electric SE, Skanska AB, STO Building Group, The Walsh Group, and Vertiv Holdings Co..

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Data Center General Construction Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.39%

Market growth 2024-2028

USD 19.95 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.14

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 31%

Key countries

US, Canada, China, UK, and Germany

Key companies profiled

ABB Ltd., ACS Actividades de Construccion Y Servicios SA, AECOM, Arup Group Ltd., Brasfield and Gorrie LLC, CORGAN, CyrusOne LLC, Digital Realty Trust Inc., DPR Construction, HDR Inc., Jacobs Solutions Inc., Jones Engineering Holdings Ltd., Legrand SA, M. A. Mortenson Co., Page Southerland Page Inc., Schneider Electric SE, Skanska AB, STO Building Group, The Walsh Group, and Vertiv Holdings Co.

Market Driver

The Data Center General Construction market is experiencing significant growth due to the increasing demand for IT infrastructure in various sectors like Information Technology, Healthcare, Automation, Banking, and Telecommunications. Trends such as Big Data Analytics, Artificial Intelligence, IoT Devices, and Cloud Computing are driving the need for more data centers. Data Centers are essential for managing data flow, data storage, and data exchange. Data Center Architecture is evolving with Computing Economics, IP-Based Networking, and Hyperscale facilities becoming popular. Power distribution, cooling solutions, and IT equipment are key components of Data Center Design. Hyperscale facilities, public cloud providers, and colocation services are major consumers of data centers. Tier 3 segment, with its redundancy and high-performance computing capabilities, is a preferred choice for many businesses. Temperature, humidity levels, miscellaneous expenses, and security infrastructure costs are crucial factors in Data Center Design. Electrical and Mechanical Construction play a vital role in building data centers. Power distribution, cooling efficiency, airflow optimization, and balanced workload are essential for efficient data center operations. Colocation service providers and telecommunications service providers are key players in the market. Social networking giants and e-commerce companies are significant consumers of data centers. 

Green data centers are energy-efficient structures designed to minimize environmental impact during construction and operation. These centers utilize low-emission building materials for sustainable ecosystems, including efficient waste recycling. Advanced technologies, such as catalytic converters in backup generators and alternative energy sources like photovoltaics, heat pumps, and evaporative cooling, are employed. Although the initial investment for building and certifying a green data center is substantial, the long-term cost savings are realized upon operation. 

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Market Challenges

The Data Center General Construction Market is experiencing significant growth due to the increasing demand for IT infrastructure in sectors like Information Technology, Healthcare, Automation, and Banking. With the rise of Big Data Analytics, Artificial Intelligence, IoT Devices, and Cloud Computing, there is a need for more data centers for Data Exchange, Data Storage, and Data Flow. This growth brings challenges in Data Center Architecture, Computing Economics, and IT infrastructure design. Electrical and Mechanical Construction play crucial roles in Power distribution, Cooling solutions, and Temperature/Humidity control. Hyperscale facilities, Public cloud providers, and Multi-tenant facilities require advanced cooling efficiency, airflow optimization, and balanced workload management. Security infrastructure costs, Miscellaneous expenses, and Property costs are essential considerations for Tier 3 segment Data Centers, which offer Redundancy and High-performance computing. Media providers, Telecommunications service providers, Social networking giants, and E-commerce companies are major consumers of IT equipment and cooling equipment. Power Plants and IP-Based Networking are also integral to Data Center Design. Edge computing and AI are emerging trends, requiring specialized IT equipment and cooling solutions. Colocation service providers and Power backup systems are essential for businesses seeking to outsource their IT needs.Containerized data centers, also known as modular data centers, offer businesses a flexible and efficient solution for their infrastructure needs. These portable data centers consist of servers, storage devices, and networking equipment, housed within standard shipping containers. The construction process for containerized data centers is significantly faster than traditional data centers, with completion possible in a few weeks. This trend is gaining popularity in the global data center market due to its cost-effective nature, allowing organizations to expand their infrastructure without the high capital expenditure typically associated with building a new data center facility.

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Segment Overview 

This data center general construction market report extensively covers market segmentation by  

End-user 1.1 BFSI1.2 Government1.3 Manufacturing1.4 Media and entertainment1.5 OthersType 2.1 Base building shell construction2.2 Architecture planning and designingGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 BFSI-  The digital transformation of various industries, particularly in the BFSI sector, is driving the need data center infrastructure. With an increase in digital transactions and new users, financial organizations require data centers to efficiently store and manage their data. Compliance with regulatory requirements, such as the EU’s General Data Protection Regulation (GDPR), is crucial for financial institutions. Breaches of these guidelines can result in significant fines. For instance, Morgan Stanley paid a USD60 million fine in October 2020 for data breaches. To ensure data security and adherence to regulations, financial services firms are turning to data center colocation and managed hosting services. The growing importance of securely storing large volumes of financial data, by governments, is expected to fuel the demand for data center infrastructure in the BFSI segment during the forecast period.

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Research Analysis

The Data Center General Construction Market is experiencing significant growth due to the increasing demand for Information Technology (IT) services and the explosion of data generated by Big Data Analytics, Artificial Intelligence (AI), IoT Devices, and Data Exchange. Data Centers are essential infrastructure for storing, processing, and managing the vast amounts of data flowing between various IT systems and end-users. Data Center Architecture is a critical factor in computing economics, as it impacts data consumption, cooling requirements, and overall operational efficiency. Hyperscale facilities, public cloud providers, multi-tenant facilities, and colocation services are driving the market’s growth, with IT equipment, cooling equipment, and miscellaneous expenses being significant cost components. Temperature and humidity levels are crucial factors in Data Center design, as they impact the performance and reliability of servers and other IT equipment. Security infrastructure costs and property costs are also significant expenses in Data Center construction. Edge computing is an emerging trend that aims to bring data processing closer to the source, reducing latency and improving overall performance. AI and IT equipment are key components of Edge computing, and cooling requirements may differ from traditional Data Centers due to their decentralized nature.

Market Research Overview

The Data Center General Construction Market is experiencing significant growth due to the increasing demand for IT infrastructure in various sectors, including Information Technology, Healthcare, Automation, Banking, and Telecommunications. Big Data Analytics, Artificial Intelligence, IoT Devices, and Cloud Computing are driving the need for more Data Centers, Data Exchange, and Data Storage. Data Flow requires advanced Data Center Architecture, Computing Economics, IP-Based Networking, and Cooling Solutions to ensure optimal performance. Hyperscale facilities, Public cloud providers, and Multi-tenant facilities are leading the market, with Colocation services and Servers being essential components. Cooling equipment, Power distribution, and Temperature & Humidity levels are crucial factors in Data Center Design. Miscellaneous expenses, including Security infrastructure costs and Property costs, are also significant considerations. The Tier 3 segment, with its redundancy and high-performance computing capabilities, is a popular choice for businesses requiring large Storage capacity and balanced workload. Media providers, Power backup, Cooling efficiency, Airflow optimization, and Balanced workload are essential for Colocation service providers and Telecommunications service providers. Social networking giants and E-commerce companies are significant consumers of Data Center resources.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userBFSIGovernmentManufacturingMedia And EntertainmentOthersTypeBase Building Shell ConstructionArchitecture Planning And DesigningGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/data-center-general-construction-market-to-grow-by-usd-19-95-billion-2024-2028-as-ai-redefines-market-landscape-investment-boosts-growth—technavio-302314108.html

SOURCE Technavio

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Secondary Tickets Market size is set to grow by USD 132.1 billion from 2024-2028, rising popularity of sports events to boost the revenue- Technavio

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NEW YORK, Nov. 25, 2024 /PRNewswire/ — The global secondary tickets market  size is estimated to grow by USD 132.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  34.25%  during the forecast period.  Rising popularity of sports events is driving market growth, with a trend towards adoption of dynamic pricing. However, growing consumption of online content  poses a challenge. Key market players include Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc., StubHub, Ticketmaster, Razorgator, TicketIQ, TicketNetwork, Gametime

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (Sports events, Concerts, Performing arts, and Movies), Mode Of Booking (Online and Offline), Usre, and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc., StubHub, Ticketmaster, Razorgator, TicketIQ, TicketNetwork, Gametime

Key Market Trends Fueling Growth

In the secondary tickets market, dynamic pricing is a popular strategy used by teams and event organizers to set flexible prices based on current demand. This approach allows ticket prices to fluctuate based on factors such as holidays, injuries, team records, day of the week, and weather forecasts. By implementing dynamic pricing, these entities can recover revenue that would otherwise go to scalpers or third-party vendors, reducing ticket touting. Dynamic pricing also helps undercut secondary prices, forcing scalpers to lower their own prices and bringing exchange prices closer to face value. Although this strategy decreases buying volume and profit margins in secondary markets, it effectively combats fraudulent activities and overpricing. Notable secondary ticket vendors employing dynamic pricing include Live Nation Entertainment and TiqIQ. 

The secondary ticket market continues to be a significant trend in the events industry. With the increasing popularity of concerts, sports, and other live events, the demand for secondary tickets has grown. Companies offer various platforms for fans to buy and sell tickets, providing convenience and flexibility. Events like the Super Bowl, Coachella, and the World Cup generate high demand for secondary tickets. The use of digital platforms and secure payment methods has made the process more efficient and trustworthy. However, concerns around ticket prices and authenticity remain. Consumers must exercise caution and ensure they purchase tickets from reputable sources. The market for event tickets is expected to continue growing, offering opportunities for businesses to innovate and provide better services to customers. 

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Market Challenges

•         The global secondary tickets market faces challenges due to the rise of online content consumption. In 2021, a significant increase in Internet speeds and affordable data plans led to a growth in online streaming of live events and movies. In the US, over 70% of adults watch weekly online videos, preferring long-form content. Media companies partner with tech providers to expand their online platforms, renewing and adding seasons to successful shows. This trend negatively impacts the secondary tickets market, particularly for sports events and movies, during the forecast period.

•         In the secondary ticket market, one of the significant challenges is the issue of authenticity and reliability. Fraudulent tickets can be a major concern for both buyers and sellers. Another challenge is the high demand for popular events, leading to exorbitant prices for tickets. This can create a disparity between the face value and the market price. Additionally, the lack of a centralized platform for ticket sales can make it difficult to ensure fair pricing and prevent price gouging. Furthermore, the convenience of online ticket sales comes with its own set of risks, such as cybersecurity threats and identity theft. Lastly, the time difference in ticketing for international events can pose challenges for buyers in different time zones. These issues require constant attention and innovative solutions to ensure a secure and transparent market for secondary tickets.

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Segment Overview 

This secondary tickets market report extensively covers market segmentation by

Type 1.1 Sports events1.2 Concerts1.3 Performing arts1.4 MoviesMode Of Booking2.1 Online2.2 OfflineUser Geography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Sports events-  The secondary tickets market refers to the sale of tickets for events that have already been purchased by individuals but are now being resold. This market provides an opportunity for fans to purchase tickets to sold-out events. It operates through various platforms, including online marketplaces and brokers. The demand for secondary tickets is driven by the desire to attend popular events that may have limited ticket availability. The market functions based on supply and demand principles, with prices fluctuating according to the availability and desirability of the tickets. It’s essential to note that the purchase of secondary tickets may come with additional fees and potential risks, such as the possibility of counterfeit tickets.

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Research Analysis

The secondary tickets marketplace experiences significant demand during sold-out concerts, big athletic events, and blockbuster theatrical plays. This demand often leads to a spike in prices, making tickets unaffordable for sincere fans. The resale of tickets through unofficial channels and third-party platforms poses moral concerns and risks, including fraudulent activities, unfair competition, and deceptive advertising. Dishonest persons use automated software and bots to buy tickets in restricted quantities, leading to inflated prices and exorbitant costs. Ethical considerations and customer trust are crucial in this market, as fans seek convenience without falling victim to fraudulent scalpers.

Market Research Overview

The Secondary Tickets Market refers to the sale and purchase of tickets for events that have already been issued. This market operates independently of the primary market, which sells tickets directly from the event organizers or venues. The demand for secondary tickets arises due to various reasons such as unavailability of tickets in the primary market, high demand for popular events, or the convenience of purchasing tickets closer to the event date. The market for secondary tickets is regulated by various laws and regulations to prevent fraudulent activities and ensure fair pricing. The use of technology, such as mobile applications and websites, has significantly increased the accessibility and convenience of buying and selling secondary tickets. The market for secondary tickets is a dynamic one, with prices fluctuating based on various factors such as demand, supply, and the proximity of the event date.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineUserGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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