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Optical Brighteners Market Set to Reach USD 3.5 Billion by 2031, Driven by Rising Demand in Textiles and Paper Industries: – Market Research Intellect

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The growth of the Optical Brighteners market is primarily driven by increasing demand across various industries, particularly textiles, paper, and detergents. Rising consumer preferences for visually appealing and high-quality products have led manufacturers to incorporate optical brightening agents to enhance brightness and whiteness. Additionally, the growing focus on sustainability is fostering innovations in eco-friendly optical brighteners, further propelling market growth. Increased industrialization in emerging economies also contributes to the rising demand for these products.

LEWES, Del., Nov. 12, 2024 /PRNewswire/ — The global Optical Brighteners market is projected to grow from approximately USD 2.3 billion in 2024 to around USD 3.5 billion by 2031, reflecting a compound annual growth rate (CAGR) of about 5.2%. This growth is driven by increasing demand across industries such as textiles, paper, and detergents, as well as a rising focus on environmentally friendly products and sustainable practices.

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202 – Pages
126 – Tables
37 – Figures

Scope Of The Report

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2020-2031

BASE YEAR

2023

FORECAST PERIOD

2024-2031

HISTORICAL PERIOD

2020-2023

UNIT

Value (USD Billion)

KEY COMPANIES PROFILED

BASF SE, Huntsman Corporation, Clariant AG, Eastman Chemical Company, and Synthesia Group

SEGMENTS COVERED

By Type, By Application And By Geography

CUSTOMIZATION SCOPE

Free report customization (equivalent to up to 4 analyst working days) with purchase. Addition or alteration to country, regional & segment scope

Optical Brighteners Market Overview

1. Market Size and Growth Potential
The global Optical Brighteners market is projected to expand from approximately USD 2.3 billion in 2024 to around USD 3.5 billion by 2031, representing a compound annual growth rate (CAGR) of about 5.2%. This growth is driven by increasing demand for optical brightening agents in various applications, particularly in the textile and paper industries. The rising consumer preference for aesthetically pleasing products, coupled with growing awareness of product quality, is further propelling market expansion. As industries continue to innovate and incorporate advanced optical brighteners, the overall market size is expected to witness a steady upward trajectory, highlighting its importance in diverse applications.

2. Applications Across Industries
Optical brighteners find extensive applications across multiple industries, including textiles, paper, detergents, plastics, and coatings. In the textile industry, these agents are crucial for enhancing the brightness and whiteness of fabrics, improving overall product appeal. The paper industry utilizes optical brighteners to achieve higher brightness levels, which directly influences the quality and marketability of printed materials. Additionally, the detergent industry incorporates optical brighteners to enhance the visual appeal of cleaned fabrics. As these industries continue to grow, the demand for optical brighteners is expected to remain robust, driving market expansion across diverse applications.

3. Consumer Awareness and Demand for Quality
Increasing consumer awareness regarding the quality of products is a significant driver for the Optical Brighteners market. Consumers are becoming more discerning about the aesthetics and performance of textiles, papers, and other products. This heightened awareness is prompting manufacturers to enhance their offerings with optical brighteners, which improve brightness and whiteness. Additionally, the demand for high-quality products is influencing manufacturers to prioritize the use of advanced optical brightening agents in their production processes. As consumers continue to seek visually appealing and high-performing products, the Optical Brighteners market will benefit from this trend.

4. Sustainability and Eco-Friendly Innovations
The growing focus on sustainability is shaping the Optical Brighteners market, with an increasing demand for eco-friendly alternatives. Consumers and industries are becoming more conscious of their environmental impact, prompting manufacturers to innovate and develop bio-based optical brighteners. These sustainable options are designed to meet consumer expectations while minimizing environmental harm. Companies that prioritize sustainability in their product offerings are likely to gain a competitive edge in the market. The shift towards eco-friendly optical brighteners not only supports environmental goals but also caters to the evolving preferences of consumers seeking greener alternatives.

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5. Regional Insights and Market Dynamics
Geographically, the Optical Brighteners market is experiencing varied growth dynamics across regions. North America and Europe are established markets, driven by robust textile and paper industries and stringent quality standards. Meanwhile, the Asia-Pacific region is expected to witness the fastest growth, fueled by rapid industrialization, increasing population, and rising disposable incomes. Countries like China and India are emerging as key players due to their expanding manufacturing sectors. Understanding regional market dynamics is crucial for stakeholders to identify opportunities and tailor their strategies to meet specific regional demands.

6. Competitive Landscape and Key Players
The Optical Brighteners market is characterized by a competitive landscape with several key players actively engaged in product innovation and strategic collaborations. Major companies include BASF SE, Huntsman Corporation, and Clariant AG, which are focusing on developing advanced optical brightening agents to meet diverse industry needs. These players invest significantly in research and development to enhance their product offerings and maintain market leadership. Additionally, smaller companies are emerging with innovative solutions, contributing to a dynamic competitive environment. The focus on innovation and collaboration is expected to drive market growth and provide consumers with a broader range of options.

7. Regulatory Environment and Compliance
The Optical Brighteners market operates within a regulatory framework that varies by region and application. Regulatory bodies impose standards to ensure the safety and efficacy of optical brightening agents, especially in consumer products such as textiles and detergents. Compliance with these regulations is essential for manufacturers to maintain market access and consumer trust. Companies must stay informed about evolving regulations to adapt their formulations and practices accordingly. Navigating the regulatory landscape is a critical factor for stakeholders in the Optical Brighteners market, impacting product development and market strategies.

8. Future Trends and Opportunities
The Optical Brighteners market is poised for continued growth, driven by emerging trends and opportunities. Innovations in bio-based and sustainable optical brighteners are expected to gain traction as industries prioritize eco-friendliness. Additionally, advancements in formulation technology may lead to improved performance characteristics, enhancing product appeal. The growing demand for high-quality products in developing economies presents significant opportunities for market expansion. As manufacturers adapt to changing consumer preferences and sustainability trends, the Optical Brighteners market is likely to evolve, offering new avenues for growth and development in the coming years.

Geographic Dominance:

Geographic dominance in the Optical Brighteners market is shaped by varying demand dynamics across different regions. North America and Europe remain significant markets due to their well-established textile and paper industries, stringent quality standards, and high consumer awareness regarding product quality. The Asia-Pacific region is emerging as a key growth area, driven by rapid industrialization, increasing population, and rising disposable incomes. Countries like China and India are witnessing substantial demand for optical brighteners as their manufacturing sectors expand. Additionally, Latin America and the Middle East are gradually increasing their market presence, influenced by growing industrial activities and consumer demand for high-quality products. Understanding these regional dynamics is crucial for stakeholders seeking to capitalize on opportunities in the Optical Brighteners market and tailor their strategies to meet specific local demands.

Optical Brighteners Market Key Players Shaping the Future

Key players shaping the future of the Optical Brighteners market include BASF SE, Huntsman Corporation, Clariant AG, Eastman Chemical Company, and Synthesia Group. Other significant contributors are ECKART GmbH, Croda International Plc, 20/20 Vision, Brightwell Dispensers, A. Schulman, Inc., FBA Chemicals, Organic Dyes and Pigments LLC, LuminoChem, KRAHN Chemie, and Chemetall GmbH. These companies are actively engaged in product innovation and strategic collaborations, influencing the market’s development and growth.

Optical Brighteners Market Segment Analysis

The Optical Brighteners market is segmented based on By Type, By Application and Geography, offering a comprehensive analysis of the industry.

By Type

Cationic Optical Brighteners: Primarily used in textiles and detergents, these brighteners carry a positive charge and are effective in acidic conditions.Anionic Optical Brighteners: These are commonly used in paper and plastic applications, functioning well in neutral to alkaline environments.Non-ionic Optical Brighteners: Suitable for a variety of applications, these brighteners do not carry any charge and are often used in detergents and coatings.

By Application

Textiles: Used to enhance the brightness and whiteness of fabrics, making them more appealing to consumers.Paper: Applied to improve the brightness and quality of printed materials and packaging products.Detergents: Incorporated to enhance the visual appeal of cleaned fabrics and improve washing performance.Plastics: Utilized to enhance the aesthetic qualities of plastic products, particularly in consumer goods.Coatings: Employed in paints and coatings to achieve superior brightness and visual appeal.

By Geography

North America: A significant market driven by established industries and stringent quality standards.Europe: Known for its high demand for quality products, particularly in textiles and paper.Asia-Pacific: Expected to witness the fastest growth due to rapid industrialization and increasing consumer demand.Latin America: Gradually emerging as a market with rising industrial activities.Middle East and Africa: Growing presence driven by demand for high-quality products across various sectors.

Electronics And Semiconductor:

The Electronics and Semiconductor segment of the Optical Brighteners market is gaining traction due to the increasing demand for high-quality, visually appealing electronic products. Optical brighteners are utilized in various applications, including the manufacturing of circuit boards, electronic packaging, and display technologies. These agents enhance the brightness and whiteness of materials, contributing to improved aesthetics and functionality. As the electronics industry evolves with advancements in technology and consumer preferences shift towards visually appealing devices, the need for effective optical brighteners is expected to grow. Additionally, the push for sustainable practices in electronics manufacturing is encouraging innovations in eco-friendly optical brighteners, further propelling market growth. Companies operating in this segment are likely to focus on research and development to create advanced formulations that meet industry standards and consumer demands, positioning themselves for success in an increasingly competitive market landscape.

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About Us: Market Research Intellect

Welcome to Market Research Intellect, where we lead the way in global research and consulting, proudly serving over 5,000 esteemed clients worldwide. Our mission is to empower your business with cutting-edge analytical research solutions, delivering comprehensive, information-rich studies that are pivotal for strategic growth and critical revenue decisions.

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Technology

Stryker launches next generation of SurgiCount+ to help improve the standard of care in hospitals for sponge management and blood loss assessment

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November 14, 2024

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PORTAGE, Mich., USA, Nov. 14, 2024 /PRNewswire/ — Stryker (NYSE:SYK), a global leader in medical technologies, announced its launch of the next generation of SurgiCount+ within its sponge management portfolio. Now integrated with Stryker’s Triton technology, SurgiCount+ addresses two key challenges: retained surgical sponges and blood loss assessment. Integrating these previously separate digital solutions provides the added benefit of a more efficient, streamlined workflow for hospitals.

Maternal mortality has been rising in the U.S. for decades,1 with approximately 50,000 cases of severe maternal morbidity occurring each year.2 Notably, 70% of pregnancy-related deaths due to hemorrhage are preventable.3 Stryker’s Triton software includes AI technology that can differentiate blood from other fluids and a Bluetooth scale that batch weighs blood-soaked items to help assess blood loss. This provides hospital staff with real-time information to help coordinate the clinical team’s hemorrhage response and make informed patient care decisions.

Surgical sponges continue to be the number one retained surgical item with 88% of retained surgical items occurring with a false correct count.4 For nurses trying to locate a missing sponge in the operating room (OR), that can take up to 10 minutes on average.5 Stryker’s SurgiCount+ software helps address these problems by featuring a wireless reader that counts, tracks and locates surgical sponges in the OR. RFID-tagged sponges enable unique identification, eliminating false-correct duplicate or unknown counts.

“We are committed to helping keep caregivers and patients safe from harm,” said Brandon Jominy, vice president and general manager of Stryker’s Surgical Technologies business. “Integrating our SurgiCount+ and Triton technologies on one platform will set a new industry standard for quantifying blood loss and continuing to help reduce retained surgical sponges in the OR.”

Additionally, recent studies show that nurse burnout is affecting more than half of all U.S. nurses.6 By integrating these two technologies into one solution, it provides additional benefits to hospitals and staff which includes:

Helping save time by standardizing clinical protocols for chartingSimplifying workflows and aggregating case data with backend dataHelping reduce manual data entry errors through real-time EMR integrationTracking and communicating patient information with one seamless workflow

For more information about Stryker’s SurgiCount+ integrated with Triton please visit safeor.com/products/surgicount-triton.

About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. More information is available at stryker.com.

Media contact
Beth Sizemore
Sr. Director, Strategic Communications
beth.sizemore@stryker.com

 

1. Hoyert DL. Maternal mortality rates in the United States, 2021. NCHS Health E-Stats. 2023. DOI: https://dx.doi.org/10.15620/cdc:124678

2. Callaghan, W.M., Creanga, A.A. and Kuklina, E.V. (2012) “Severe maternal morbidity among delivery and postpartum hospitalizations in the United States,” Obstetrics & Gynecology,120(5), pp. 1029–1036. doi:10.1097/aog.0b013e31826d60c5.

3. Building U.S. Capacity to Review and Prevent Maternal Deaths. (2018). Report from nine maternal mortality review committees. https://www.cdcfoundation.org/sites/default/files/files/ReportfromNineMMRCs.pdf

4. Gawande, A. A., Studdert, D. M., Orav, E. J., Brennan, T. A., & Zinner, M. J. (2003). Risk factors for retained instruments and sponges after surgery. The New England Journal of Medicine, 348(3), 229–235. https://doi.org/10.1056/NEJMsa021721 

5. Double-blinded survey of 154 Operating Room Nurses from 154 different facilities across the United States. Data on file internally. Conducted August 2020.

6. Rotenstein, L.S., Brown, R., Sinsky, C. et al. The Association of Work Overload with Burnout and Intent to Leave the Job Across the Healthcare Workforce During COVID-19. J GEN INTERN MED 38, 1920–1927 (2023). https://doi.org/10.1007/s11606-023-08153-z

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SOURCE Stryker

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Technology

14,000 Consumers Weigh In: Kearney Consumer Institute Releases Keeping Up with the Consumer – New Report Identifies Key Tension Points Informing Consumer Choices, Brand Selection, and What’s Behind “Unpredictable” Consumer Behavior

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November 14, 2024

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Key Findings:

Brands are pumping out more choices than consumers need or want.Consumers streamline their needs spending to enable discretionary spend.Brands and retailers need to revert to EQ and great merchandising.

CHICAGO, Nov. 14, 2024 /PRNewswire/ — The Kearney Consumer Institute (KCI), an internal think tank of global strategy and management consultancy Kearney, today released a consumer research report that upends much of the conventional wisdom around brand proliferation, over-reliance on data, and consumer choices. Based on survey data from 14,000 consumers across the US, Europe, and APAC, Keeping Up with the Consumer examines buyers’ unpredictable, seemingly quixotic behaviors, identifies the underlying tension points that explain them, and concludes that brands are massively under-accounting for the human element that drives purchase decisions.

“Brands have more data than ever about consumer demographics, behavior, spending, and opinions. But we still often categorize consumer behavior as ‘unpredictable.’ To understand why, our research found three key consumer tensions that help explain this behavior,” notes KCI lead Katie Thomas. “As options and access grow, consumers’ lives are only getting more complicated. Sometimes we get lost in one side of a narrative, without realizing the strain it puts on consumers.” The research identified the following three friction points:

Options vs. overload: Consumers seem to expect a product that suits each type of skin, diet, or fitness need. Yet, in many major categories, most consumers believe there’s already plenty to choose from—if not too much.

Curation vs. control: Two out of three consumers say they like making all their decisions themselves. But it’s logical that consumers want (and need) some level of curation to make sense of all their options.

Facts vs. feelings: Consumers want to “do their own research” (and they trust themselves more than they trust brands and institutions), but have limited reserves of time, energy, and motivation.

Keeping Up with the Consumer explores consumer shifts since 2016, when the KCI released The Future Consumer. Then, brands were focusing on the power of influence, a socially driven approach centered on “authenticity.” However, as the “influence” approach became more common, it lost some appeal and started to feel less authentic. Meantime, dramatic changes to the consumer landscape—from COVID-19 to political unrest to the emergence of new social media and shopping platforms—helped consolidate this massive shift.

The research suggests that retailers and brands aren’t striking the right balance between facts versus feelings, curation versus control, and too many choices. Noted Thomas, “When retailers and brands balance the tension, applying emotional intelligence and great merchandising, they will better navigate the mindset of the future consumer to address their needs.”

“Here, we see the push–pull between consumers and brands,” Thomas says. “Sometimes brands should lead consumers forward; but sometimes, the better choice is following consumer behavior. The key is understanding the complex, nuanced, and sometimes unexpected tensions that will crop up next.”

Read the full report by clicking this link.

For more information, or to schedule an interview with Katie Thomas or receive a copy of the Keeping Up with the Consumer report, please contact:

MKPR/Meir Kahtan
+1 917-864-0800
mkahtan@rcn.com

About the Kearney Consumer Institute

The Kearney Consumer Institute (KCI) perspective. By leveraging consumer behavior data and insights, the KCI helps generate conversation, and ultimately action, around how to address consumer needs with meaningful benefits.

Using a consumer-first lens the KCI looks at today’s consumer revolution not by thinking about consumers, but by thinking like consumers. Our consumer-centric approach includes simple, precise, plain-language conversations on topics like trends, consumer communities, convenience, loyalty, service, fair pricing, and product development and technologies.

About Kearney
Kearney is a leading global management consulting firm. For nearly 100 years, we have been a trusted advisor to C-suites, government bodies, and nonprofit organizations. Our people make us who we are. Driven to be the difference between a big idea and making it happen, we work alongside our clients to regenerate their businesses to create a future that works for everyone. www.kearney.com

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GovInvest Reports Triple-Digit Quarterly Growth Fueled by New Customer Wins and Industry Recognition

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November 14, 2024

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LOS ANGELES, Nov. 14, 2024 /PRNewswire/ — GovInvest, the pioneer of compensation analytics technology for government agencies, is celebrating a record third quarter in 2024, marked by significant new customer growth, regional expansion, and industry recognition. Over the past quarter (July-September 2024), GovInvest achieved an impressive 125% quarter-over-quarter increase driven by new client partnerships and strengthened relationships with existing customers through expanded solutions.

With its comprehensive suite of labor costing, budgeting, and compensation analytics solutions, GovInvest empowers public sector organizations to streamline operations, bridge the gap between HR and finance, and make smarter workforce decisions. By providing real-time, data-driven insights, the platform helps agencies attract top talent, optimize budgets, and improve employee satisfaction—critical advantages during today’s labor crisis.

Nationwide Customer Growth
Q3 2024 client wins and expansions included new deals in California, Georgia, Ohio, Rhode Island, Iowa, Texas, and Washington. These recent additions highlight GovInvest’s continued momentum in its core California market, where cities like San Bernardino, Beverly Hills, and San Marcos have deepened their use of GovInvest solutions. At the same time, the company is experiencing significant geographic growth, with new clients across diverse regions such as Georgia, Texas, and Washington, demonstrating its expanding national footprint and ability to address the labor costing and budgeting needs of government agencies nationwide.

“We’re excited to see such strong customer growth this past quarter in every geographic market, particularly in the southeast and pacific northwest,” said Michael Fryke, CEO of GovInvest. “This expansion underscores the trust that public sector agencies have in GovInvest’s ability to deliver powerful, data-driven solutions that address their labor costing and budgeting needs. We’re proud to partner with these organizations as they tackle today’s workforce challenges and plan for future success.”

Industry Recognition and Strategic Partnerships
GovInvest’s industry recognition further solidified its leadership in the government services sector. The company was named to the 2024 Inc. 5000 list, ranking 95th in the Government Services sector. This prestigious recognition honors the fastest-growing private companies in America and highlights GovInvest’s rapid growth even amid inflationary pressures and labor market challenges.

“We are deeply humbled by the opportunity to not only make the Inc. 5000 list but to have earned a position within the top 100 Government Services companies,” said Michael Fryke, CEO of GovInvest. “Our success is driven by the dedication of our customers and team, who work tirelessly to provide cutting-edge solutions to help governments make smarter, data-driven workforce decisions.”

In addition, GovInvest announced a strategic partnership with CPS HR Consulting, designed to deliver advanced, technology-driven solutions for compensation consulting. This collaboration further positions GovInvest as a leader in the government services sector, enhancing its value proposition for public sector agencies seeking smarter workforce strategies.

Strengthening Industry Ties
GovInvest’s involvement in key industry events continued to drive its momentum in Q3 2024, including being selected as a sponsor for the PSHRA (Public Sector HR Association) Annual Conference in September. GovInvest showcased its commitment to supporting human resource and public sector professionals with ongoing education and technological innovation.

Customer Webinars Resonating with Agencies
GovInvest’s client webinars also gained traction, with a particular focus on labor costing and workforce planning in the face of inflation and wage compression. The “Effective Labor Negotiations in an Era of Union Empowerment” webinar, featuring Chris Moses, Director of Human Resources for the City of Columbus, OH, provided public agencies with actionable insights into navigating today’s complex labor landscape with GovInvest’s tools. The session resonated with many participants, reinforcing GovInvest’s position as a thought leader in the government analytics space.

“With GovInvest, we’re able to show the unions exactly where we stand financially, making negotiations more transparent,” Moses said. “The trust that we’ve built through these accurate, real-time projections has been invaluable.”

Looking Ahead
As GovInvest looks ahead to continued growth, the company remains dedicated to providing the most advanced labor costing and compensation solutions for government agencies across the country. With a strong foundation of customer success and industry recognition, GovInvest is poised to drive further innovation and transformation in the public sector.

About GovInvest
Founded in 2014, GovInvest empowers over 1,000 public sector agencies nationwide to run their own labor, compensation, and benefits analysis at a fraction of the cost and time through powerful software solutions and hands-on consulting. With a commitment to transparency, efficiency, and equity, GovInvest empowers government leaders to make data-driven decisions, attract top talent, and enhance the effectiveness of their operations. To learn more, visit www.govinvest.com.

CONTACT: Christen Clegg, christen@govinvest.com

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