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7-Eleven, Inc. Redefines the Shopper Experience with Expansion of Gulp Radio: One of North America’s Largest Commercial Radio Networks

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IRVING, Texas, Nov. 12, 2024 /PRNewswire/ — 7-Eleven, Inc. announced today an expanded deployment of Gulp Radio™ programming to 5,000 stores across the U.S. by the end of 2024 and more than 12,000 stores by the end of 2025, which includes all 7-Eleven®, Speedway® and Stripes® stores nationwide. Currently in more than 4,000 stores, Gulp Radio network offers an opportunity to influence the shopper at the point of purchase by deploying advertising and messaging via in-store audio. Once fully deployed at scale, Gulp Radio will be one of North America’s largest commercial radio networks enabling advertisers to reach the world’s largest convenience chain’s 13 million daily shoppers.

The Gulp Radio network’s expansion is the result of an extended partnership with audio retail media platform Qsic, which has allowed 7-Eleven to more quickly develop and bring audio messaging to market. Through Qsic’s AI-powered creative audio development, 7-Eleven more efficiently generates localized audio advertisements that reach target audiences during peak times – all backed by first-party data to measure the impact and determine revenue lift. On average, 7-Eleven® store locations with Gulp Radio network (or programming or broadcasting) capability have experienced between 5 – 9% overall sales lift. 

“Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment. Qsic’s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners,” said Mario Mijares, Vice President of Marketing, Insights, Loyalty and Monetization Platforms at 7-Eleven, Inc. “Qsic has already proven its value in our stores, we’re excited to extend our partnership with them throughout the U.S.”

*Research shows that 85% of all retail media transactions are in-store, yet most retailers need help to ensure their in-store advertisements hit the mark and influence over-the-counter sales. With its proprietary technology, Qsic surpasses IAB standards by dynamically adjusting audio volume based on ambient noise levels, ensuring each ad is heard clearly. Additionally, Qsic’s system timestamps each ad, providing unmatched validation for in-store media compliance.

“Gulp Radio network has already driven significant results for advertisers by optimizing in-store assets to influence shoppers at the point of purchase. In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront,” said Matt Elsley, Co-Founder and Chief Executive Officer at Qsic.

Launched in October 2022, Gulp Media Network® is America’s largest coast-to-coast immediate consumption Retail Media Network designed to leverage 7-Eleven’s customer purchase and behavioral data, which is 95 million loyalty members strong, or approximately one in four Americans. As the #1 Immediate Consumption Retailer, 7-Eleven’s Gulp Media Network is a closed loop solution with the ability to track ROAS and iROAS by deploying advertising and messaging through social, display, gas pump TV’s, connected TV ads and CRM throughout more than 7-Eleven’s 12,000 stores across 47 of the top 50 DMAs in the U.S.

*Data derived from the Interactive Advertising Bureau (IAB) Measurement, Addressability and Data Center’s “Digital Out of Home (DOOH) & In-Store Retail Media Playbook 2024“.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer’s footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.

About Qsic
Qsic is the global intelligent in-store audio platform that uses data & AI to remove friction from the planning process and elevate and measure the impact of audio. Reaching over 100 million in-store shoppers monthly, Qsic helps retailers activate their Retail Media Networks by setting up, running and commercializing their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. Qsic has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at www.getqsic.com.

CONTACT:

7-Eleven, Inc.
Corporate Communications
media@7-11.com 

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SOURCE 7-Eleven, Inc.

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Leading Business Events Management Company, PRA Acquires Island Style Innovations in Hawai’i

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CHICAGO, Nov. 25, 2024 /PRNewswire/ — PRA, a leader in the Business Events industry, announced today the company has acquired Island Style Innovations, local destination management experts in the exclusive Hawaiian market. This move marks the second acquisition in the last 18 months in this important meeting, convention, and incentive program market, delivering continued growth and execution of PRA’s overall expansion strategy. The Island Style Innovations team will join the PRA Hawai’i office, under the leadership of Debbie Weil-Manuma, and rebrand as PRA, integrating with the current team.

Founded in 2014 by Tatiana von Oelhoffen and Colleen Reyes, Island Style Innovations is one of the leading events and incentive management teams operating across the Hawaiian Islands. With decades of combined event management experience, extensive local knowledge and strong operational excellence, the team specializes in comprehensive event design and execution. With well-established strategic relationships with many leading hotel brands, event venues, suppliers and business partners throughout the region, Island Style Innovations excels at delivering the highest quality meetings and events with a keen focus on local, authentic experiences. The company’s clientele spans programs for the insurance, financial, pharmaceutical, and technology sectors, along with diverse corporate clients.

Laurie Knapp, Chief Growth Officer of PRA, stated, “We welcome the incredible Island Style Innovations team to the PRA family who share our passion for creating once-in-a-lifetime experiences for valued clients. This continued expansion of our PRA Hawai’i team in this key destination emphasizes PRA’s steadfast commitment to deliver innovative event concepts through the industry’s most talented event designers and operators. Now working in conjunction with PRA’s industry leading creative, production, and global sales organization, the team will be able to deliver enhanced solutions in this important market.” 

The acquisition of Island Style Innovations along with the previous Weil & Associates Hawai’i purchase in 2023, marks a key step in the execution of PRA’s strategic growth plan.

“We are excited to have the Island Style Innovations team join PRA Hawai’i in this thriving market for events, enhancing our standing as the premier business events management company in the islands,” added Weil-Manuma. “Tatiana, Colleen, and the team have so much to be proud of in their creation of this successful business and we look forward to building our exciting next chapter together.”

“When it was time to consider the future for Island Style Innovations, we knew we wanted to collaborate with a group that aligned with our values and dedication to the personalized service our clients have come to expect over the years,” shared Reyes. “I couldn’t be prouder of what our team has achieved, yet this is just the beginning. And, while Tatiana will be heading off to new pursuits, the team will remain in place, and we look forward to working alongside the outstanding group at PRA Hawai’i. With increased resources and access to a robust network of destination experts nationwide, we are eager to see what the future brings. I extend my gratitude to Tatiana for all her significant contributions to the success of our Hawai’i team through her leadership and valued partnership over the years.”  

PRA (pra.com)
Headquartered in Chicago with teams throughout every major and secondary market in North America, PRA is a leading business event management firm, creating experiences which move hearts, minds, and businesses forward. Through its strategic approach to creative design, production services and destination programs, PRA offers end-to-end integrated service capabilities and solutions aligned with business meetings and events. PRA blends Passion, Reach and Authenticity to consistently deliver incomparable experiences that engage participants and exceed business goals. PRA’s reach runs deep, delivering value to millions of participants for 40 years in every major destination and beyond. For information on our complete portfolio of services, please visit pra.com.

PRA is majority owned by investment funds managed by EagleTree Capital.

About EagleTree Capital: 
EagleTree Capital is a leading New York-based middle-market private equity firm, with $5.3 billion of assets under management, that has completed 45 private equity investments and over 100 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn. 

Media Contact:  Laurie Knapp
Laurie.Knapp@PRA.com
M: +1.312.623.3713

View original content to download multimedia:https://www.prnewswire.com/news-releases/leading-business-events-management-company-pra-acquires-island-style-innovations-in-hawaii-302315087.html

SOURCE PRA

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Michael Baker International Increases Geographic Reach with Fayetteville, Arkansas, Office

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Firm’s third Arkansas location opens in rapidly growing market

PITTSBURGH, Nov. 25, 2024 /PRNewswire/ — Michael Baker International, a global leader in engineering, planning and consulting services, today announced the opening of the firm’s Fayetteville, Arkansas, office.  The office is the firm’s third Arkansas location, joining outposts in Little Rock and Bentonville, and will serve as an extension of Bentonville operations, which has exceeded its existing office capacity due to the high demand for the firm’s urban roadway design and construction inspection services in Northwest Arkansas. The office will be led by Mike Stengel, P.E., Office Executive for Michael Baker’s Bentonville location.

“We are thrilled to expand Michael Baker’s footprint in the fast-growing Northwest Arkansas region. This new location will allow us to better serve statewide clients and accelerate growth in Arkansas,” said Tommy Montgomery, P.E., Southern Regional Director at Michael Baker International. “In opening our third Arkansas office, Michael Baker is reaffirming our commitment to our local clients and community. We look forward to continuing to Make a Difference in Arkansas and beyond.”

The new Fayetteville location enables Michael Baker to better serve the firm’s clients and provides an additional gateway for delivering its full spectrum of services to the Arkansas Department of Transportation (ARDOT) and other public and private clients, including major universities and retailers in the region. Additionally, the new office’s prominent location in a high-traffic area will enhance the firm’s engagement with clients and elevate its visibility as it continues to expand.

Michael Baker was recently named as one of the 2024 Best Places to Work in Arkansas by Arkansas Business Magazine. The new Fayetteville location will accommodate the firm’s growing workforce and provide room for ongoing expansion.

About Michael Baker International
Michael Baker International is a leading provider of engineering and consulting services spanning five distinct Verticals: Infrastructure, Design-Build Services, Federal Programs and Services, Consulting and Technology Solutions (CTS) and Sustainable and Resilient Solutions (SRS). The firm’s Practices encompass all facets of infrastructure, including design and civil engineering for diverse bridge, highway, water, rail and transit and aviation projects, as well as planning, architecture, environmental and construction and program management. For more than 80 years, the company has been a trusted partner to clients, providing comprehensive services and solutions, delivering expertise and quality, and embracing emerging technologies and the latest innovations – like intelligent transportation, engineered models and public safety software as a service (SaaS).

The company has more than 4,900 employees across more than 90 office locations. Michael Baker’s Wolf Pack is committed to Making a Difference for clients and communities through a culture of innovation, collaboration and technological advancement while evolving its business to become a full-service engineering and consulting firm.

To learn more, visit https://mbakerintl.com/.

Contact: Julia Covelli
julia.covelli@mbakerintl.com
(866) 293-4609

View original content to download multimedia:https://www.prnewswire.com/news-releases/michael-baker-international-increases-geographic-reach-with-fayetteville-arkansas-office-302315507.html

SOURCE Michael Baker International

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ERIN Launches ‘Sloths for Sloths’ to Fill CEO’s Office with Holiday Toys for Pittsburgh’s Underprivileged Youth

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Employee referral software platform ERIN has announced ‘Sloths for Sloths’ — a holiday toy drive hosted in collaboration with Hall of Fame running back Jerome “The Bus” Bettis.

PITTSBURGH, Nov. 25, 2024 /PRNewswire-PRWeb/ — Pittsburgh-based employee referral software platform ERIN is getting into the holiday spirit with the launch of Sloths for Sloths — a holiday toy drive hosted in collaboration with Hall of Fame running back Jerome “The Bus” Bettis. Through an Amazon storefront set up specifically for this purpose, the ERIN team hopes to fill CEO Mike Stafiej’s office with toys for kids of all ages.

“There are two things that people will always support — giving toys to children for the holidays, and Jerome “The Bus” Bettis. At ERIN, we’re supporting a holiday toy drive with The Bus, and trying to fill a bus with toys.” – ERIN CEO Mike Stafiej

“ERIN’s notorious symbol is Sammy the Sloth, so we’ve aptly named this effort after our company’s kid-friendly mascot,” said Stafiej. “It’s our hope that every single underprivileged child in Pittsburgh will be greeted on Christmas morning with a toy that brightens their holiday. We’re proud to be taking initiative on their behalf, and hope for great success so we can continue this new tradition for years to come.”

Since 1997, Bettis and his The Bus Stops Here Foundation have been supporting Pittsburgh’s underprivileged inner-city youth through education, sports, technology and recreational opportunities. ERIN is proud to partner with such a valuable organization this holiday season to bring joy to the city’s youth.

Here’s how the program works:

Order a toy from the company’s Amazon storefront, or select a toy that you know a lucky child will love.Ship it to the ERIN headquarters at 600 River Avenue, Suite 103, Pittsburgh, PA 15212, c/o CEO Mike Stafiej.Email proof of your purchase to marketing@erinapp.com.

For every proof of a toy purchased, ERIN will match with another toy donation of up to $500 and add a stuffed Sammy the Sloth as a bonus gift. The Sloths for Sloths toy drive will end on December 13, after which all donated toys will be delivered to The Bus Stops Here Foundation for delivery to the kids of Pittsburgh.

For additional information, visit https://erinapp.com/toys. To hear more about Sloths for Sloths directly from CEO Mike Stafiej, watch this episode of The HR Morning Show.

Media Contact

Evan White, ERIN, 509.995.9105, ewhite@erinapp.com, https://erinapp.com 

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View original content to download multimedia:https://www.prweb.com/releases/erin-launches-sloths-for-sloths-to-fill-ceos-office-with-holiday-toys-for-pittsburghs-underprivileged-youth-302314940.html

SOURCE ERIN

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