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Appier becomes an Apple Search Ads Partner

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TAIPEI, Nov. 6, 2024 /PRNewswire/ — Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is excited to announce its inclusion as an Apple Search Ads Partner. With Appier’s advanced AI and generative AI (GenAI) capabilities, brands can leverage its AIXPERT campaign automation solution to automatically generate high-potential keywords and optimize returns on investment (ROI), driving effective marketing strategy.

Maximizing campaign ROAS with AIXPERT automation cloud

Appier’s AIXPERT solution leverages GenAI to uncover high-potential keywords, manage campaigns efficiently, and optimize app campaign ROI and cost-per-acquisition (CPA) effectively. The 24/7 campaign automation helps brands maximize potential promotion opportunities, while Appier’s ROI enhancement across diversified mobile measurement partner (MMP) events provides a holistic view of campaign performance. Appier delivers advertising campaigns that are not only efficient but also scalable, helping brands get noticed at key moments on the App Store with four premium ad placements, dynamically adjusting the bidding strategy based on competition to maximize user acquisition.

“We are thrilled to be an Apple Search Ads Partner,” said Chih-Han Yu, CEO and co-founder of Appier. “Appier is excited to work to empower brands to maximize their campaign performance and drive sustainable growth with Apple Search Ads.”

A comprehensive app campaign management platform

As an all-in-one campaign management platform, AIXPERT offers a suite of tools designed to run ads, measure results, and scale campaigns. The platform includes features such as 24/7 campaign autopilot, AI keyword generation, campaign and keyword insights reports, MMP-based optimization[1]. These tools are tailored to provide a positive client experience, ensuring app marketers can achieve and exceed their advertising goals.

Driven by continuous innovation and client success, Appier constantly updates its platform with new features to deliver a seamless campaign management experience. With its unrivaled dashboard and intelligence tools, Appier aims to make daily campaign management as efficient and straightforward as possible.

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About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.

[1] MMP based optimization: Optimize advertising campaigns using real-time in-app event performance data and metrics from mobile monitoring partners.

 

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China-Africa photo and video competition holds award ceremony, welcomes African winners to Beijing

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BEIJING, Nov. 7, 2024 /PRNewswire/ — A Report From GLOBAL TIMES ONLINE:

The award ceremony of the “My Chinese Story” China-Africa Photo and Video Competition was held in Beijing on Nov. 1.

Diplomatic envoys from nearly 30 countries to China, such as Egypt, Republic of the Congo, and Central African Republic attended the ceremony and gave high credit to the competition.

“The friendship between China and Africa needs no elaborate words; our bond is growing deeper and stronger,” said Kenneth S. Rabale, Ambassador of the Kingdom of Lesotho to China.

Twenty prize winners of the competition from South Africa, Egypt and Madagascar were invited to a five-day Beijing visit on the sidelines of the award ceremony from Oct. 30 to Nov. 3.

They visited the Palace Museum, also known as the Forbidden City on the central axis of the Beijing city, stepped onto the Badaling Great Wall, and experienced Beijing culture at the Qianmen Gate and the Laoshe Teahouse.

They also went to a new energy vehicle development center to witness the rapid development of Chinese technology, and joined seminars with students of Tsinghua University and journalists to look into the future development of China and Africa.

During the Beijing visit activity, a video of RUCHINGA CHERUBALA HUGUES, a young man from the Democratic Republic of the Congo, performing Kung Fu and playing cucurbit flute, or hulusi, on the Great wall, went viral on short video platforms.

Prize winners joining the Beijing visit activity noted that they would keep serving as envoys of ChinaAfrica cultural exchanges, and spread what they saw and felt in China to every corner of the world.

The “My Chinese Story” China-Africa Photo and Video Competition was co-hosted by the Secretariat of the Chinese Follow-up Committee of the Forum on China-Africa Cooperation and the China Public Diplomacy Association, and organized by Global Times Online.

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Evercomm and CTBC Bank Announces the Joint Development of its AI-powered Green Finance Management Platform, Aimed at Enabling Southeast Asian Businesses’ Decarbonisation Efforts

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The announcement marks Evercomm’s appointment as a key partner in CTBC Bank’s suite of Science-Based Transition Financing Solutions

SINGAPORE, Nov. 7, 2024 /PRNewswire/ — Evercomm, a leading provider of digital sustainability solutions, and CTBC Bank, Taiwan’s largest privately owned bank, today announced their strategic partnership to leverage artificial intelligence (AI) in advancing green financing and enabling science-based transition planning, based on the two companies’ shared vision of empowering Southeast Asian businesses to realise their transition to a low-carbon economy. The region is acutely vulnerable to the effects of impact change, but it also holds a massive opportunity for businesses in the region to pursue low-carbon economic growth. [1] As part of this partnership, Evercomm and CTBC Bank will jointly develop an AI-powered Green Finance Management Platform, which is based on the Monetary Authority of Singapore’s AI in Green Fintech initiative.

The partnership was commemorated at a signing ceremony held at the Singapore Fintech Festival 2024, and was attended by Mr. Tony Yang (CEO, CTBC Bank), representatives from key Taiwanese authorities, including the Kaohsiung City Government and the Industrial Technology Research Institute (ITRI), as well as ecosystem partners from Singapore, such as Capital Quantum and Metaverse Green Exchange (MVGX).

Urgency for Southeast Asia to Transition to a Low-Carbon Economy

In addition to Southeast Asia’s climate vulnerabilities, in the areas of rising sea levels, extreme weather events, and loss of biodiversity, the region’s economy is heavily dependent on natural resources and agriculture, which are also threatened by climate change. A low-carbon transition is urgently necessary to enhance economic resilience and ensure sustainable growth for its 675 million population. By leading the way in sustainable development, Southeast Asia can set an example for other regions and contribute significantly to the global green transition.

Says Ted Chen, CEO of Evercomm, “Through our partnership with CTBC Bank, we are bringing robust digital solutions to businesses across Southeast Asia, empowering them to achieve their decarbonisation goals and contribute to the global green transition. More importantly, this collaboration highlights that sustainable transformation knows no borders, and with Singapore as a launchpad, we are excited to extend CTBC’s influence in the Southeast Asia region in its widely-awarded and industry-leading efforts to apply sustainable finance to support real-world decarbonisation efforts.”

Tony Yang, CEO of CTBC Bank, remarked, “Through the AI-powered Green Finance Management Platform, made possible through our partnership with Evercomm, we are now able to more accurately assess the impact of loan approvals on carbon reduction commitments, and monitor changes in the finance portfolio in real-time, thereby strengthening our capability to ensure businesses achieve their decarbonisation goals. Ultimately, this enables CTBC Bank to better facilitate sustainable transformation of industries, promote the implementation of sustainable finance projects that align with international standards, and better leverage the potential of what sustainable finance can achieve to enhance the competitiveness of many industries.”

Leveraging the power of AI to Green Finance Management

The platform leverages Evercomm’s advanced AI technology aligned with CTBC Bank’s international standards and framework to assess and manage landing portfolios for the financial institutions, spanning commercial real estate, power-generation financing, and mid-to-long-term corporate loans. By providing real-time insights, the platform enables banks to evaluate the carbon impact of its financing decisions and to track its sustainability targets across various operating branches.

Evercomm’s software tools, in conjunction with the AI Green Finance Management Platform, allow financial institutions to accurately measure, track, and simulate carbon footprint reduction efforts, ensuring alignment with global net-zero ambitions. By offering comprehensive decarbonisation data and end-to-end carbon reduction advice, the partnership enables CTBC Bank to expand its portfolio of sustainable finance products, including ESG Portfolio Lending and the Corporate Decarbonisation Rating framework.

Additionally, by leveraging Singapore’s advanced ecosystem and service expertise, the partnership offers key digital solutions that enable enterprises to thrive in a low-carbon economy, including:

GHG Inventory Reporting and Verification ServicesTarget Setting and Verification ServicesEmission Reduction Strategy Planning and Verification Services

These solutions will support businesses in aligning with global climate standards, meeting sustainability targets, and credibly report on progress, which can significantly contribute to businesses’ “virtuous cycle” of obtaining financial support to their decarbonisation efforts, thereby promoting an ecosystem growth in cross-border collaborations in sustainable finance.

About Evercomm

Headquartered in Singapore, Evercomm is a carbon neutral digital planning and management company with European and Asia-Pacific offices.  Their enterprise solutions enable businesses to automate carbon footprint calculations down to the activity level. Evercomm empowers businesses to set and track progress towards carbon emissions reductions with simulations and verified technologies based on GHG protocols with assured reporting.

www.evercomm.com.sg
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[1] Asian Development Bank, 22 March 2023, “When it Comes to Fighting Climate Change, Green is Golden

 

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World’s largest battery cell manufacturers report against harmonised sustainability performance expectations developed by the Global Battery Alliance

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BRUSSELS, Nov. 7, 2024 /PRNewswire/ — Ten consortia, led by the world’s leading battery cell manufacturers, successfully complete the largest pre-competitive effort to establish harmonised battery passports achieving a new milestone towards more transparent and sustainable battery value chains.

 

 

The pilots were coordinated by the Global Battery Alliance (GBA), the leading multi-stakeholder platform committed to scaling a responsible and circular battery value chain by 2030. Building on the successful battery passport proof of concept in 2023, the consortia worked with seven digital solution providers to determine provenance and flow of seven materials – lithium, graphite (artificial), aluminium, cobalt, copper, iron phosphate and nickel.

Cell manufacturers representing over 80% of global electric vehicle battery market share mobilised their supply chains from mining companies to refiners, manufacturers and recyclers to participate in the pilots, including: Contemporary Amperex Technology Limited (CATL), CALB Group Co. Ltd, Circularize, Circulor, FinDreams Battery, EVE Energy Co. Ltd, Glassdome, Gotion High-tech Co., Ltd., LG Energy Solution, Li Auto, Minviro, Minespider, Nanjing Fuchuang Intelligent Manufacturing Technology Co., Ltd. Samsung SDI, Shenzhen Dianlian Technology, Shenzhen Precise Testing Technology Co., Ltd., and Sunwoda Electronic Co., Ltd.

Building on existing regulations and voluntary standards, seven rulebooks were developed through a multistakeholder process by the GBA, covering: Greenhouse Gas emissions; Environmental and Human Rights Due Diligence; Forced Labour; Child Labour; Biodiversity; Indigenous Peoples’ Rights and Circular Design. The rulebooks define baseline expectations and leading practices to help guide company efforts in addressing risks and sustainability impacts within their supply chains. Participating in the pilot allowed companies to benchmark their preparedness against the due diligence requirements of the EU Batteries Regulation, which will be implemented from 2025.

Over 200 sustainability reports were gathered, and five pilots participated for the first time in independent data verification, marking a major step towards establishing the GBA Battery Passport as a trusted source of sustainability indicators. The GBA also trialled a system to score company efforts with the aim to issue a product level sustainability certification in the future. Leveraging digital product passports for data collection, aggregation, scoring and verification, the GBA Battery Passport provides companies with globally harmonised expectations for reporting, guidance for continuous improvement, and recognises efforts beyond compliance. This allows investment, procurement and purchasing decisions to apply globally comparable metrics on battery value chain sustainability. In the future, the GBA Battery Passports will yield comparable data across 20+ environmental, social and governance categories in a trusted format.

Commenting on the launch, Inga Petersen, Executive Director of the GBA said, “We are thrilled with the results of the 2024 Battery Passport pilots and congratulate all participating organisations for this major achievement. Having the world’s leading cell manufacturers mobilize their supply chains, work pre-competitively and report on harmonised sustainability expectations represents an unprecedented commitment to greater transparency and sustainability in the battery industry as captured in the 2030 GBA Vision.”

www.globalbattery.org

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