The top honor highlights AXM’s innovative AI-driven media measurement

SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ — AXM (Ars x Machina), formerly known as Media Matters Worldwide, proudly announces its 2024 Vega Digital Award win for Best Use of AI & Machine Learning. The winning entry, titled The Power of Agile Mix Modeling™ and AI-Driven Insights, demonstrates AXM’s commitment to pioneering innovative media solutions at the convergence of technology and human ingenuity.

This award comes on the heels of AXM’s recent rebrand, a transformation designed to emphasize the company’s evolved focus on architecting data-driven media solutions that harness cutting-edge technology to deliver impactful, measurable outcomes for clients. AXM’s reimagined identity, rooted in the synergy between ‘Ars’ (art) and ‘Machina’ (machine), embodies its mission to combine human expertise with advanced AI capabilities to elevate the effectiveness of marketing campaigns.

“Our rebrand to AXM represents a shift towards a more dynamic and technology-driven approach to media,” said Sara Owens, Senior Vice President of Analytics and Data Science at AXM. “This award win is a testament to our commitment to harnessing AI and machine learning in ways that truly revolutionize media measurement. Agile Mix Modeling™ (AMM) exemplifies this vision, offering clients adaptive, real-time insights that go beyond traditional media evaluation methods.”

AMM is AXM’s latest proprietary technology, addressing the persistent challenges in media measurement that have consistently plagued the industry, such as cookie deprecation, privacy regulations, and the limitations imposed by walled gardens. Leveraging AI-powered Bayesian methods and historical time series data, AMM provides a comprehensive, near real-time approach to assessing media impact across the entire marketing funnel.

AMM’s capabilities include in-flight campaign optimization, detailed sales attribution, forecasting, and scenario planning, all designed to maximize ROI and media effectiveness. By automating data collection and providing rapid weekly insights, AMM outperforms traditional models that often rely on quarterly data, offering marketers the flexibility and precision they need to succeed.

Currently, AMM is in beta testing with Sierra Nevada Brewing, showcasing its ability to adapt and evolve with the complexities of the modern marketing landscape. Leading the development of AMM is Sara Owens, whose 20+ years of experience in analytics and data science ensures continuous innovation and refinement of the platform.

For more information about AXM and its suite of services, visit WeAreAXM.com

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SOURCE Media Matters Worldwide

LEHI, Utah, Oct. 30, 2024 /PRNewswire/ — SalesRabbit, the leader in field sales software, announces the launch of its native Solar Design tool, a new addition to the SalesRabbit platform. This tool aims to further streamline the solar sales process by allowing solar sales teams to fully design and present solar proposals within the SalesRabbit ecosystem. By incorporating this tool with SalesRabbit’s existing Solar Proposals capability, the field sales management platform now offers a complete solution for rooftop sales and solar teams, enabling reps to manage the entire sales process from start to finish within a single piece of software—SalesRabbit.

The new Solar Design tool simplifies the process of creating solar designs. With a focus on speed and accuracy, sales reps can generate roof-ready solar designs in minutes.

“We’re changing the industry by helping sales reps design a complete solar system for homeowners within minutes,” said Rachelle Van Wagoner, Principal Product Manager at SalesRabbit. “This allows reps to get buy-in and show real numbers on the spot.”

The company’s focus remains on delivering practical solutions that allow field sales professionals to be more responsive and effective in their interactions with prospects.

For more information on the new Solar Design tool, visit salesrabbit.com/design or contact the SalesRabbit team to schedule a demo.

About SalesRabbit

SalesRabbit is the only all-in-one field sales management platform, used by 85 thousand salespeople daily. The SalesRabbit platform has evolved for more than a decade to include everything a field sales team needs to succeed, from DataGrid AI buyer scores and territory management to gamification and solar proposals. With SalesRabbit, sales teams discover they can save money by consolidating several single-point software solutions into one easy-to-use platform with industry-leading support.

Ben Nettesheim
Chief Marketing Officer
contact@salesrabbit.com

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SOURCE SalesRabbit

AUSTIN, Texas, Oct. 30, 2024 /PRNewswire/ — HiddenLayer, a leader in security for AI solutions, is honored to be recognized as a Cool Vendor for AI Security in Gartner’s 2024 report. This prestigious distinction highlights HiddenLayer’s innovative approaches to safeguarding artificial intelligence models, data, and workflows against a rapidly evolving threat landscape.

HiddenLayer’s proactive solutions ensure organizations can rely on comprehensive and resilient AI systems in an era of accelerated AI adoption. Gartner’s recognition underscores the company’s expertise and leadership in the AI security space, setting a benchmark for the industry as enterprises increasingly turn to cutting-edge solutions to protect sensitive AI systems and data.

“Being named a Gartner Cool Vendor for AI Security validates our vision and the critical work our team has undertaken to provide organizations with sophisticated tools that address real-world AI threats,” said Chris Sestito, CEO of HiddenLayer. “This acknowledgment strengthens our commitment to staying ahead of adversarial attacks and ensuring safe AI deployment for our clients and partners.”

HiddenLayer’s innovative solutions encompass capabilities tailored to address unique security challenges in machine learning and artificial intelligence. By focusing on AI integrity and model protection, HiddenLayer empowers businesses to fortify their AI assets without compromising on performance or innovation.

The Cool Vendor recognition reinforces HiddenLayer’s momentum as a leader in AI security, following recent achievements such as receiving the SINET16 Innovators award and being recognized as an AI Standout at the A-List Austin awards. These honors reflect HiddenLayer’s continued dedication to advancing AI security standards and ensuring secure AI adoption on a global scale.

For organizations looking to safeguard their AI models and tools, HiddenLayer offers an unparalleled solution grounded in resilience and adaptability to modern security demands.

About HiddenLayer
HiddenLayer is the leading provider of Security for AI. Its security platform helps enterprises safeguard the machine learning models behind their most important products. HiddenLayer is the only company to offer turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded by a team with deep roots in security and ML, HiddenLayer aims to protect enterprise AI from inference, bypass, extraction attacks, and model theft. The company is backed by a group of strategic investors, including M12, Microsoft’s Venture Fund, Moore Strategic Ventures, Booz Allen Ventures, IBM Ventures, and Capital One Ventures.

Contact
Maia Gryskiewicz
SutherlandGold for HiddenLayer
hiddenlayer@sutherlandgold.com

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SOURCE HiddenLayer